Should you ICE an injury? Debunking RICE & SUF Altletics WINNERS

Ever wondered how fitness champions make it to the top of their game? This episode is a goldmine for fitness enthusiasts and trainers alike, as we celebrate the incredible feats of our pull-up challenge victors and share the strides we've made at Show Up Fitness. Discover how our certification program is revolutionizing the industry and get the inside scoop on our athletic apparel line that's setting new standards. Plus, we're bringing you a tantalizing teaser of our upcoming travels and seminars designed to turbocharge your fitness journey.

This time around, we're unlocking the secrets behind the success of high-end gym models and the trainers who thrive in them. We'll transport you to the luxurious settings of Santa Monica and La Jolla, revealing how strategic positioning and understanding market demands lead to prosperity in upscale markets. Whether you're curious about the viability of high volume, low-priced fitness sessions or the finesse required for premium personal training services, this episode has you covered. And if you've been following the RICE debate for injury treatment, you're in for a treat—we unravel the evolution of client care practices that are taking the fitness world by storm.

Finally, we wrap up with a critical look at the importance of humility and collaboration in our industry, especially when it comes to engaging with medical professionals. Networking and continuous education are the cornerstones of respect within the health and wellness community, and we explore how these elements elevate the caliber of care we deliver to clients. Tune in as we challenge traditional approaches, advocate for evidence-based practices, and encourage a community ethos that champions informed client care and mutual growth in the fitness industry.

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

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Transcript

Speaker 1: 0:01

Welcome to the Show Up Fitness Podcast. The great personal trainers are made. We are changing the fitness industry. One qualified trainer in time with our in-person and online personal training certification. If you wanna become an elite personal trainer, head on over to showupfitnesscom. Also, make sure to check out my book how to Become a Successful Personal Trainer. Don't forget to subscribe, rate and review. Have a great day and keep showing up. Howdy everybody, and welcome back to the Show Up Fitness Podcast. Happy Saturday.

Speaker 1: 0:35

Today, we're gonna be talking about icing and whether we should be putting our injured areas into freezing cold water or using an ice pack. Before we do that, though, let's start off by recognizing some winners for the week. We have Ms Rebecca Adelaouziana. Sonia in California. Ms Katie in Memphis, tennessee.

Speaker 1: 1:00

You all win a free pair of leggings because you posted in your story doing pull-ups. We will choose a few more winners today, march 16th 2024,. Throw the podcast into your story. Show yourself doing some pull-ups, even if you cannot do them. The attempt, the negatives, those all go towards you getting to complete one successful pull-up. That is. One of the standards for Show Up Fitness CPTs is. We have the level one Hunks you should be able to do 10. Hunkettes. You should be able to do three. If you can't, that's all right. You gotta show up and keep trying. Our clothing brand is gonna have our second large batch of leggings. We're also gonna have men's shorts coming in and shirts, and we're gonna be sending out a bunch of free swag. So you got to try and post in your story to be eligible to win those three lucky winners. Get our leggings, which will be priced between 69 to $89 for the leggings. The combo together will be 99 for the leggings and a top or a matching sports bra. If you were to go to Lululemon or Viori, you'd be looking at paying between 119 to $149 just for one of them.

Speaker 1: 2:19

Now we've partnered with Arim. He's Mr Turkey, as I call him, because he's our Turkish sensation kicking ass over there in Istanbul Listen to Danny's class and he implemented all of her strategies from the level two, mentorship, online coaching. He grew his following from 250 people to now 153,000. Generates more than $8,000 per month on a stream of revenue as before he had none. And it's all from listening to her strategies and he is now my business partner. How cool is that? We've never met in person, but we partnered with Show Up Fitness Athletics. He is going into the factory. He's finding the best clothing material and talking to the product managers. It's the same places where Lululemon and Viori 10,000, all of these companies are producing their clothes.

Speaker 1: 3:08

Now our motto for the clothing brand for trainers buy trainers. We're gonna have every trainer in the world sporting our leggings. If you're a hunkette, every hunk will be sporting either the shorts or the pants. We'll have great shirts that go along with it. Physical therapists, strength coaches, will be sporting to show up brand because we want to become ubiquitous, and you do that by getting into new markets and creating the best quality. And that's what we've done with our Show Up Fitness CPT. We set up PR by getting the most CPTs to pass their test in one week, really excited to continue to create the best trainers in the world. And we had a really great call with one of them who's a trainer at Lifetime. Congrats to Mr Joel.

Speaker 1: 3:55

We plan on having a seminar there. I'm going to be in Dallas at the end of the month Tuesday, wednesday and Thursday I believe it's the 28th through the 29th. If you're in the area, shoot me a DM or text me. Love to meet up, go get a little workout in, maybe a happy hour. I've never been to Dallas Excited to potentially get a seminar there. I'm also going to be meeting with a pretty high up executive at Equinoxes. We continue to fine tune our partnerships there. Currently we have 37 partnerships. We're working on getting the whole thing and I'm hoping to hit a home run, see what I can do. But that is our goal is to have all Equinoxes we already have all Lifetimes accept our certification. We are recognized nationally and internationally. We may not have the NCCA accreditation yet but we're going through the process and the best gyms are recognizing that and they're giving us the green light to allow for the show up fitness CPT to be accepted in those gyms.

Speaker 1: 4:49

If you want to work at a smaller gym like a Crunch or 24, or a boutique gym and they haven't heard a show up fitness get me in contact with their manager. That's one of my main priorities for 2024, is to create more of those partnerships. I'll hop on the call, tell them what we're doing and more times than not they're going to accept us. There are some that won't because they got whatever certification jammed up their asset. They love to each their own.

Speaker 1: 5:13

Again, you want to work at show up fitness. You have to go through your show up fitness CPT. You want to become an instructor. You got to go through all of the levels. I don't give a shit about if you have a PhD, a master's, whatever. You still have to go through our process to see what it's like to become qualified with personal training. The answer is today you read a textbook, you think you're qualified, you're not, you quit within a year and that's where you end up. We don't want to continue to see that we're changing the industry. One qualified trainer at a time.

Speaker 1: 5:43

And Mr Joel was having a conversation with his manager in Dallas and he's like I've never heard of show up fitness. I'm sure he's drinking the nascent ASI, asi, say, punch, whatever. Joe said check out our internals. And he went into the internal stuff on lifetime and guess what? Partnership show up fitness. And he's like no shit, didn't know about this. But now it's accepted and he got an extreme discount for getting his show up fitness CPT because he's a trainer at lifetime.

Speaker 1: 6:10

The Show Up Fitness CPT is the best personal training certification in the world and that's why it's a level one, level zero. That's your NASMs, your ACE, your ISSAs. If you cannot get a refund, then pass it as quickly as you can so then you can move into actually learning how to become a trainer. We have daily calls and I wanted to give a shout out to Mr Tyson because he's now our level one instructor with anatomy. Mr Travis is moving into level two, helping with the more advanced 40 muscles around the hip, 14 around the knee, 17 around the shoulder and six at the elbow. You'll need to know all of those muscles, more than 60 for level two and at least two actions For level one. Mr Tyson is going to be taking over those classes on Fridays, which will be 20 in the lower body, 17 in the upper body, helping you know where those are at, because that's going to help build your confidence as we continue to grow, develop the levels. They're always improving. That's why we do a SWIFT every single month. The level two, the next class, is going to be social media growth with Danny and I. I'll start the first class on Tuesday at 8 am. She's on Wednesdays at 8 am and then Travis will be doing the anatomy portion and then Mel will come in two months later and she'll do the nutrition course. So each one of those is two months. It's $100 per month, we're working on finalizing the continue education credits that you'll be able to get for your certifications so you can learn and put those towards keeping your certification relevant.

Speaker 1: 7:37

Which brings me to the question of the day from Ms Bae. She's in Monterey, I believe, and she was asking about listening to the podcast and she said Chris, it got me thinking. What if a person started your internship and they live in a poor area, for example, we don't have an equinoxured lifetime around us and I want to become a successful personal trainer, would you advise for me to move to a more economically better area, for example, where you are having access to those higher end clients, because it's going to be hard for some of my clients to pay the prices that I want to be charging? Thank you for submitting that question, bae. Really, really great to think about, because I don't want y'all to try to misconstrue or put words in my mouth saying that you have to work at a lifetime or equinox.

Speaker 1: 8:23

We're just partnering with these higher end gyms because of our business model. In our gyms, the physical locations are in Santa Monica, la Jolla. As we open new locations, the requirements are they need to be within a three mile radius of an equinox or lifetime. It's going to be Austin, london, nashville, those are all on the list for our next gyms. Ecuador as well, because we have some stuff brewing there with our show up in a CPT in Espanyol. But that's our market. Trainers at show up fitness charge between 150 to 350 per session. That's the market we're going for.

Speaker 1: 8:57

Listen to the call that Tom was on Wednesday with Katie's programming. He reviews how he programs for his clients here in Santa Monica. Those are the rates that we charge because we see a huge gap between what equinox and lifetime charge 130 to 175. We see that as an opportunity to charge more elite rates to be recognized as the best training gyms. That doesn't mean that's what you need to be doing. We have a trainer who went through the program actually a really great story because Cam referred one of our recent CPTs this week Chelsea. She got certified. Now she's going to start training for him and he has small group training I believe he charges between 25 to 35 per session but he'll have anywhere from eight to 10 girls in there. Do the math on that one session you as the trainer, are making between 250 to 350 per hour because you have 10 people in there paying lower rates. It's referred to as high volume, low price HVLP and you can absolutely create a successful business model.

Speaker 1: 10:01

Look at Planet Fitness and LA Fitness. They're billion dollar companies. I know for a fact LA Fitness don't quote me on that with Planet Fitness, but they have that model where, as equinox and lifetime, they're competing on a different spectrum. Look at it like fast food. They're competing within that model. Then you have high-end food. It's not to say one's better or worse. We're not going to get into the nutritional aspects, just from the business side of it. They're different models and so you need to find a model that you enjoy. So I know a lot of people that don't like training high-end clients because the service needs to be exquisite.

Speaker 1: 10:36

I was at Equinox the other day and a trainer comes in at 7.04. Clients waiting for him at 7 o'clock. He's late and he says I'm going to put my stuff away, we'll get going in the workout. He doesn't realize this, but that client is concocting his story on why they can't continue to train with him Because they're not going to say it's his lack of professionalism, they're going to. I don't have time right now or next month Finance is going to be kind of low. I'm going to be going on vacation. They're going to leave for a month or whatever, and then they're not going to come back and he's going to say I don't know why they don't show up and it's so hard working with these clients. But he doesn't understand the elite level of professionalism you need to be providing to these clients and they're not teaching that in these big gyms. These clients have very fancy cars. They go to exquisite dinners.

Speaker 1: 11:24

I went out with one of my clients the other day. A jeweler was in town, their private jeweler and guess how much. They spent Over $30,000 in diamonds, and they were so excited. Oh, my god, I'm going to get this bracelet too. How much is it? Oh, $8,500. That's OK, don't worry about it. She was so excited to spend $30,000. That's the type of clientele you're hanging out with, you on the other hand, thinking $30,000, the diamond's that stupid. This client doesn't give a rat's ass and isn't thinking about your bank account because theirs is significantly higher than yours. The diamond dealer was super professional, on time, clean. The whole ambiance within that interaction I was almost like a drug deal was super, super professional.

Speaker 1: 12:11

You need to adapt to the environment. You want Go to a high-end restaurant or a high-end bar and just feel the ambiance, observe what's going on, go to a Tesla or a BMW dealership and see what that is like, whereas if you go to a Carvana, that experience isn't going to be nearly as high end. It all depends on what you want. I know that, eric Cressy, when he first started out he was starting to he was in a garage gym and there was rust and shit all over the place. He didn't care because that was his market. High school, college age baseball players you think they give a shit about eucalyptus towels? Not at all. If you're working with CrossFit, that's going to be an anti-that environment. They don't want that shit. They're going to throw barbells and shit at you. They get that boozy shit out of here.

Speaker 1: 13:04

Our market is the high end personal training. So, whatever market that you want and you're in, do your research. Reach out to gyms, find out the trainers that charge the most. Find out the locations that have small group training. What are they charging per month, what are their discounts, what are their piece of marketing? So we got the product place, price promotion, house, the parking all things that you need to consider when you start your own business and where you're going to train at. And that's the beauty of a free market and personal training. We can help all walks of life. It doesn't matter the body, the age, the shape. We can help you because we are qualified trainers.

Speaker 1: 13:46

Which moves me into today's question. Someone reached out and said a client sprained an ankle and they asked me should I ice it? Icing is old school. You probably remember that acronym rice, rest, ice, compress, elevation. We're now using different acronyms because that one is outdated. Dr Merckin, a professor at Harvard, I believe, was the inventor of icing. His life's work was devoted to everything around icing. Well, guess what? He came out and said shit, I was wrong, didn't say it like that. Those are my words. But as of today, march 2024, icing has been debunked. You do not ice injuries. There are doctors, or probably even therapists, who will still do. It Doesn't mean it's right, the evidence debunks it.

Speaker 1: 14:33

So let's get nerdy for a second and break down the physiology behind the injury process and tissue healing. The very first thing is that inflammatory response. You're gonna have some type of pain and swelling, redness. Typically, think of when you sprained an ankle or you hit your thumb on a wall and it swells up. That's not there for months or years. It's an acute response. You're gonna have an increased number of inflammatory cells. That's the number one thing, along with decreased collagen synthesis. Now let's analyze that. Why would we want a decreased number of inflammatory cells? The response the number one is inflammatory. Then we have fibroblastic repair phase and then we get into maturation or remodeling process. Those are the three phases of what happens with an injury. So when we look at the first response, the inflammatory response, why would we want to decrease the number of inflammatory cells? We want the increase. That's normal.

Speaker 1: 15:33

Why are we trying to play God over the body's healing process? It's a natural process, like getting a fever. It's actually good for you Between like 100, 104 for most adults. That is a good thing. Having a fever is actually going to increase the odds of fighting that virus, because you're turning on specialized fighting cells via the lymphatic system and I really want to dive into that response because the lymphatic system is really important Injects to position, to the circulatory system.

Speaker 1: 16:06

It does not have a central pump. The circulatory system has the heart obviously pumping blood. The lymphatic system to drain the fluid requires muscle activation contractions. Some devices today actually expedite the healing process, those wraps that you'll see people sit in for their legs or their arms, because they're creating these contractions like a blood pressure cuff. They're pushing the fluid through the system so we can get there faster, because there's no central pump as the circulatory system has with the heart. So let's really think about this for a second.

Speaker 1: 16:43

Why don't guys like to go skinny, dip it? Because the water is cold and what happens? Little guy shrinks up. That's called vasoconstriction. Vaso is referencing vascularity constriction. Think of a boa constrictor it's tightening.

Speaker 1: 16:58

And so when you put your foot into ice, it is helping with the pain. Because what's the largest organ in the human body Don't say my biceps, because it's not it's the skin, the integumentary system. So we're getting a signal to the brain that's stimulating that area and those type 2 fibers for pain are being stimulated. That's referred to as the gait control theory and that's a pretty cool phenomenon. You can try out next time you have an injury or maybe you kick your toe in the wall. Rub the skin of the contralateral area, the opposite area. So, for example, I'm walking, my right toe hits the wall. If I were to rub my left thigh, what's going to happen is I'm going to perceive the warmth, the irritation from my left hand rubbing my thigh. Those are larger nerve fibers that are going back to the brain. I'm not going to feel the pain from me stubbing my toe, so when you put your foot into an ice bath it's cold as hell. Your brain is now interpreting those larger fiber types and so you will not feel the pain. It helps with managing the pain. That's way better than taking some type of anti-inflammatory and NSAID, which is a non-steroidal anti-inflammatory.

Speaker 1: 18:15

I'm not a medical doctor so I'm not telling you yes or no when it comes to anti-inflammatory medications. I'm talking specifically about injuries and if you sprain an ankle, some people will say, well, take an ibuprofen. Whatever has an NSAID, non-steroidal anti-inflammatory. That has long-term effects on only your stomach health but it can affect and mitigate muscle health. We don't want to be taking that stuff when it comes to an acute injury. So how cool is that? When you reflect on the whole process, you hurt yourself.

Speaker 1: 18:47

Everyone in their aunt says, oh, ice it. Well, why do we want to ice it? To get the inflammation down. The next question is to be well, why do we want to get the inflammation down? Inflammation is bad. No, it's not. Inflammation is the first response. That's the first part of remodeling. It's like your house is burnt down. Unfortunately, you have to start with step one getting the debris out of there. And so, in that regard, think of getting the debris out of there as that inflammatory response.

Speaker 1: 19:14

These specialized cells sent from the lymphatic system are going to clean it all up the process via phagocytosis, getting those damaged cells out of the system. The lymph drainage is going to happen via muscular contractions Lymph nodes you'll find them in your neck, high concentrations in your armpits, in your groin are like the size of black beans and when you're sick you'll see those swell up to the size like a kidney bean. But that means they're doing their job. They're getting that fluid out of the system. The spleen plays a role as well.

Speaker 1: 19:45

Muscular contractions, aka movement, is one of the best things for an injury. So the old adage that you need to just rest is not good advice, and there's a good post from Adam Minkins. He's a physio that has a lot of great content on his website and Instagram Also a great podcast and it's talking about the efficacy of rest versus movement and movement is superior Mind you work with the qualified medical professional. If you just blew out your ACL, trying to run the next day probably not optimal. Or you have a fracture or a break obviously not optimal. It's a case by case example, but generally, when it comes to a low intense injury like a sprain or a strain, movement is one of the best things for it. Now let's use an analogy to help you understand what icing is inhibiting is.

Speaker 1: 20:41

I was driving to work this morning on a Saturday at 5am it's pretty much empty. No cars are on the 405. It takes about an hour to get to work from where I live to LA, santa Monica, and if there were to be an accident there are cars around, but it's not like 8am traffic, which is complete horseshit. Do not move to LA literally terrible city. I'm just joking kind of not really, but let's pretend what would happen if there was an accident. In front of me, a few miles? There would be a fire truck and ambulance coming to the rescue. The lights come on, the sirens come on, everyone moves away. That is a normal inflammatory response. Those are the specialized cells to come clean up the debris you spray in your ankle. Fire trucks come out, bam wham. Thank you, ma'am. Everything is going to be. The healing process will take care of itself and via movement it's probably going to heal a little faster. But what happens when you ice, now, pretend like it's 7am and there's traffic and those specialized trucks and ambulances are trying to go to the accident but they can't because it's blocked and now their lights aren't even working, so they can't get people to move out of the way. There's a buildup. So the take home is icing is okay.

Speaker 1: 21:55

If you're in pain, get out of pain. Yes, I was running a ton of miles during COVID. I had this crazy freak accident immediately Me. My ankle was all jacked up and I texted a rush from the pre-op guys. And I get hurt, psych out. He's like I said, and guess what? It helped with the pain. It was one of the most excruciating acute injuries I've ever experienced, because I didn't twist my ankle, it was just from the repetition, but the pain was nuts. I put my foot into an ice bath and the pain will go away, which allowed me to move and walk and do slow calf races to help expedite that healing process.

Speaker 1: 22:31

I want the limp fluid to get to that area. We want that blood flow. We want the cars to move off the freeway so the ambulances and the trucks can go straight to the wreck and fix it up. That's what movement does. It's pushing that limp fluid to go clean it up and then we're going to drain it out and it's a nice little process. You may have heard some people say, well, ice and heat, nice and heat, and that may work, depending on who you're talking to. But the best thing that we can do is move. The worst thing we can do is not move.

Speaker 1: 23:03

And here's a scary story for you. It's anecdotal. Again, I'm not a doctor. When I was teaching at MPTI this was like 2012, maybe 12, 14 years ago I had two students both spraying their ankles. One did it playing softball, the other one twisted it, coming down from a step up with 135, not funny, but it's like she could have really jacked it up. But she was tough, she was a military, she was in the military. Christina, she's still training today, kicking ass. And I remember she jacked it up pretty bad, equally as bad as the other girl who did it via softball and they both came in there.

Speaker 1: 23:36

Chris, what should I do? Look at it, it's the fucking size of a golf ball. I'm like, oh God, that looks like it's pretty bad. And again, I always state that I'm not a doctor. But here's what's gonna happen If you go to the doctor. They're gonna take an x-ray, they're gonna say it's fine and they're probably gonna wanna put you in a boot or something. And so what I said is I can kind of palpate around and if you feel crunching palpate means to feel and that lateral malleolus, that's that bone where those tarsal bones are not a good sign Maybe you broke something.

Speaker 1: 24:05

Typically, though, with an inverted sprain, you don't break it Everted. There's a higher chance. It's not always the case, but just a good rule of thumb. So they both inverted their ankle. They sprained some ligaments in there. Remember, a sprain is to a ligament, a strain is to a muscle or tendon, and so I palpated around both of their ankles. It hurts like hell. Oh my God, that hurts a lot. I'm like, yeah, life hurts, but you didn't break it. Again, I'm not a doctor. If you wanna go get it checked out, I don't encourage you to do that because in these circumstances you didn't break it and you may want that peace of mind. But a sprain ankle is pretty common grades one, two and three. You're okay, you're gonna live Well.

Speaker 1: 24:47

Christina, she listened to me and within a couple of days she's back to normal. She actually said that she recovered faster with this sprain ankle than any other injury, because she listened to what I said. The other girl went to the doctor, got an x-ray Nothing wrong, didn't break anything. They put her in a boot for three to four weeks. I told her I'm not a physician, you should not be doing that though. Go get a second opinion, go work with a therapist. That's not smart to put it in a boot. She kept it in there for four weeks. She had a blood clot. She wasn't able to work out for nine months. So you look at the differences between the two Same injury One moved, got through it quickly, one rested. It got a lot worse.

Speaker 1: 25:30

Hopefully, y'all feel a little more competent with icing and when you should do it. It's no knock to Doc Murkin. He's even come out and said, yeah, I was wrong in the past. Dr Kelly Starrett he does a good podcast with another I think it actually is Dr Murkin, but they have a good YouTube clip getting into the science and basically saying, yeah, I was wrong at the time. This is what you should be doing now. Kelly's he was a PT for CrossFit Does his own thing. Now I think it's like the new movement or something. He has his own little page. But it's a really, really great clip to help educate you on what's happening with icing.

Speaker 1: 26:06

I'm referring to injuries as well. I'm not talking about ice baths, which have a negative effect on muscle protein synthesis. I think ice baths are great for the mindset Just don't get hypothermia. But when it comes to an injury that is acute not talking about breaks or anything crazy like that or after surgery, listen to the orthopedic surgeon and the processes that they have Always.

Speaker 1: 26:30

Take these as opportunities to link up with doctors and physios or therapists and you're not gonna come at them like I have a client, mutual client here, patient and you had them ice. What the fuck are you doing? That's stupid, that's outdated. No, you just say howdy, doc, we have a mutual patient. Love to take you out to coffee, lunch, drinks, whatever, to pick your brain on how I can make sure that I'm training them properly. I don't wanna have any contraindications with their movement. When will be a time that we can meet up and then you learn about what they're doing? You don't set the present that you're wrong.

Speaker 1: 27:04

So, amber, sprained or ankle in your experience? What therapists have you work with? What are the best remedies? They could just be like you know what. Honestly, I don't have anyone to refer to. I don't even know if icing is right. It's just what we've been saying since the 60s. But don't worry about it. I'd love to work with you because I have a team of therapists and doctors, registered dietitians. We want to take that workload off of your plate because, ultimately, we're trying to help people and I know you're super, super busy and you're slammed right now with all these patients and the health industry is just really tough. So I really respect everything you should do them. Thank you, doc. You be empathetic. You show them that you are an educated individual wanting to help.

Speaker 1: 27:46

You're not telling the doc or the therapist that they're wrong and outdated. I've worked with numerous people doctors, professors, physical therapists who've said things that are outdated. I don't correct them because I know they're going to pull their cards saying well, I'm a doctor, you're a trainer. What the fuck you're talking about? My ego's unchecked. I know that I have the best team around me. I know that I'm right, but I'll be more than happy for them to explicate the reasoning behind that. That's interesting, doc, because a lot of the therapists I work with right now they're not suggesting ICE anymore, they're just telling me to move on. What are your thoughts on that? Oh, you know, therapists are fucking idiots. Oh, what they're doing, I know what I'm doing.

Speaker 1: 28:24

You can learn from that person the ego that they have. If they're not open to learning and branching out with other medical professionals, then just don't work with them. Don't put a bad taste in their mouth by stepping on their toes and saying that you're wrong and you're right because you're going to now have a bad rep with that individual. They could have a lot of great connections and they're going to say that, trainer, there's a dipshit because they're saying I'm wrong and they're stepping on my toes. Knowledge is power, networking is power, focus is power, all things that doc Waterbangers told me.

Speaker 1: 28:57

And if you're looking out for the best interests of our clients, it's going to work itself out. And that's what we're here for. We want your clients, your patients, to be able to heal optimally. I'd still have clients that will come to me and say I'm going to ICE this. I say, oh, that's fine, do what you like.

Speaker 1: 29:12

If you want, I can send you an article from the prehab guys, or this YouTube clip those are the two that I'll refer to with Dr Storet, which is going to update the current evidence on what we're doing with icing today. If you want to watch it, cool. If not, do your own thing, because I am ultimately a trainer and people don't have respect for us. Medical professionals don't have respect for us and they shouldn't, because most trainers study a textbook and they go out there and know it all telling people they're wrong and their ways right. Oh, you're working with a therapist. They don't know what the hell they're talking about. Do it my way, because I have a fucking corrective exercise certification. No, we're changing that. One qualified trainer at a time, knowing your role, growing your network, having a team and you're not going to experience that nearly as much and the industry as a whole is going to level itself up. The more that you reach out to physicians and therapists and dietitians and have these conversations, you're going to help grow the respect of the industry.

Speaker 1: 30:08

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