Why 90% of personal trainers fail: Level 0 vs Level 1 personal trainers

90% of level 0 trainers quit within 12-months
5% of level 1 trainers quit. Why do so many trainers fail at turning their passion for fitness into a career? Show Up Fitness peels back the layers on industry turnover and debunk the myth that fear-driven tactics can create lasting client relationships. We're laying out the principles that govern effective training and how mastering these can elevate your practice, from comprehensive assessments to teaming up with health professionals. Understand how to sidestep fads and focus on what truly works for your clients. Plus, tap into the art of selling without selling out – learn how to confidently offer training packages that reflect your worth and resonate with your clientele's budget, all while maintaining the integrity of your services.

Finally, we put the spotlight on the elephant in the room – industry standards. We’re not just stirring the pot; we're proposing a standardization in training approaches to combat issues like obesity and metabolic diseases. Hear about our commitment to raising the bar through Show Up Fitness and the actionable steps we're taking to create a ripple effect of change. Whether you're a new personal trainer fueling your passion or a veteran coach looking to sharpen your edge, this episode is a treasure trove of wisdom for thriving in the competitive world of fitness. Join us as we stride towards a future where every trainer is not just good but exceptional.

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

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Transcript

Speaker 1: 0:01

Welcome to the Show Up Fitness Podcast, where great personal trainers are made. We are changing the fitness industry one qualified trainer at a time, with our in-person and online personal training certification. If you want to become an elite personal trainer, head on over to showupfitnesscom. Also, make sure to check out my book how to Become a Successful Personal Trainer. Don't forget to subscribe, rate and review. Have a great day and keep showing up. Howdy y'all.

Speaker 1: 0:30

Welcome back to the Show Up Fitness Podcast. Today, we're going to talk about why so many trainers fail. Go back and listen to the podcast I did with Travis DeSiso. The Vice President at Equinox Currently oversees over 2,700 trainers in his career thousands. I have seen so many trainers fail and I talk about it in my book and that's the premise of my book how can we change the fitness industry Now? Travis discussed the things that he thought was the reason why, and on today's podcast, I'm going to discuss the reasons why I think so many trainers fail. In a recent report by the American Physical Therapy Association in 2023, we saw one of the highest rates of attrition in the physical therapy world 17%. 17 fucking percent is considered high. Why don't you hear more about why so many trainers quit and fail.

Speaker 1: 1:25

Let's really dissect the process to become a physical therapist. You get your undergrad in kinesiology, you go to a DPT program for 36 months it's like 35 and a half straight. You have a didactic internship where you were learning under the hands of professors and you're in the trenches looking at different specialties for your future. And then you take a very difficult test the boards and now you are a physical therapist. Granted, you're going to come out with a good $100,000, $200,000 of debt, but then you go out there, jobs are open, and then you start practicing and you are making money right from the get-go. Now, in juxtaposition to personal training one of my favorite words juxtaposition means in parallel, how to become a trainer. You type in the Google machine how to become a personal trainer. You click on the first link NASM, ace, issa the gold standard of personal training you get a textbook or you do it online. You study for three, six, nine, 12 months, you take a multiple choice test and now you're a certified personal trainer. Get the hell out of here. Who are you kidding? You know how to train yourself. You don't understand how to train the human body. So what do you do? Some trainers are going to go specialize, get some other stupid ass specialization cert so they feel more confident, or you're going to go gain unsupervised experience. You'll have some trainers that will talk to other trainers in gyms and they say go get the certification you need it, which you don't.

Speaker 1: 2:53

As Travis and I discussed, the whole NCCA accreditation is just smoke and mirrors. It literally means nothing. Our partnerships with Lifetime and over 37 Equinox gyms. They accept the Show Up Fitness CPT, the level one which we're going to get into right now. So, from the landscape of the personal training world, trainers are frustrated because they're not respected. But then when you look at it, it makes perfect sense. You don't go through a grueling process like med school or what nurses have to do when you go through nursing school. You don't go through a grueling process like med school or what nurses have to do when you go through nursing school. You look at lawyers. You have to pass a pretty hard test and then go through law school.

Speaker 1: 3:33

Let's take a closer look into a very similar profession a hairstylist. What do they do? They gain thousands of hours with supervised experience going through beauty school every single day for months and then they have to take a state test. That's where you put that certification on your board and now you're a qualified hairstylist. Now I want you to think about the following scenario you go to a hairstylist, you walk through the doors and you talk to the person with the coolest, brightest, buffest hair whatever the fuck it's called I'm not in that world, so sorry if I did not use the proper Norman culture and you talk to him and you say you know, I want a haircut.

Speaker 1: 4:14

And you say you want to look like my hair, right? Well, here's what we're going to do. I'm going to snip this and snip that and oh, by the way, I've never cut hair before, but my hair is pretty awesome and it worked for me. Would you trust that person with your hair? That's your hair. It grows back. Fuck up the sides. Give them a mohawk, it doesn't matter, it grows back. Hell, even if you nick their ear, blood's gonna squirt all over the place. They'll live. You. Move on. It's fine. Look at personal trainers I. It's fine. Look at personal trainers. I got my textbook certification. Now I need to gain experience.

Speaker 1: 4:47

How the flying fuck do you think you're going to succeed in an industry where it requires us to use our hands and our brain, which you didn't do on your test, but I know how to train myself. I've been working out for 20 years. I know what I'm doing. I'm passionate about this. Trainers and their fucking passion.

Speaker 1: 5:07

I'm sure there's a lot of cardiologists out there who began med school and were passionate about working with the heart. They don't just skip it because they have passion. They have to go through the same thing that everyone else did. But in personal training it doesn't happen. Granted, there are professionals out there who get their degree in kinesiology, what's still? You don't get a lot of hands-on experience. They've gone through an internship. So there's this discrepancy between trainers who do understand human movement have internships under physical therapists, gym owners who know what they're doing, and so this whole broken, toxic process has had me thinking for years, decades.

Speaker 1: 5:48

How can we fix it? How can we redefine the fitness industry? So I tested out my hypothesis with Travis on the last call and it makes sense and I got confirmation. So we're really going to start labeling trainers from here on out level zero versus level one, labeling trainers from here on out, level zero versus level one. And for those that get their panties and jockstraps in a bundle level zero trainers level up, go through an internship, gain experience under proper supervision, work with physical therapists, dieticians that is a level one trainer. Because these trainers who get a simple textbook certification yes, it's fucking simple you take 100 questions and you answer 60, 70% correctly. Guess what You're now certified Bullshit. You may have a piece of paper but you don't know what the fuck you're doing. And I come off as the asshole on my high horse Like you're so mean. And I come off as the asshole on my high horse Like you're so mean. I want our industry to be respected more than the trainers out there who are pissing and moaning because they don't make enough. We're changing that.

Speaker 1: 6:53

One qualified level one show up in his trainer at a time because they understand the biggest problems that trainers have the trade skills, that's programming, anatomy, movement, regressions, progressions, how to think on the fly. The business part, that's assessments, that's sales. We're confident going into the sales process and we close at 70 plus percent, as Travis said, it's accepted 25 percent. Well, that's because it's a level zero trainer. They don't understand movement like level ones. Do they have the confidence because they've gone through an internship? They don't understand movement like level ones. Do they have the confidence because they've gone through an internship. They've asked questions. They've worked through problems. They're given a scenario Client needs to lose 25 pounds. They have four or five months. What does your programming look like? What does the second workout look like? How would you regress this? How would you progress that? What happens on day three if their knee hurts?

Speaker 1: 7:44

Being able to think through those case examples prepares you for being in the trenches while you're gaining experience talking with your supervisors. Can you ask a textbook, a question? Watching a video on demand of how to cue someone or spot someone isn't the same as actually doing it. Check out our Instagram. Last couple posts.

Speaker 1: 8:05

We had people go through our in-person in San Diego, santa Monica. They went to a job fair at Equinox, got hired. I get confirmation back from these managers Some of the best interviews I've ever seen. You're making a change in the industry. We love it. Give us more trainers, whereas the other trainer is stuck on a problem. They don't understand the anatomy aspect of programming. What do they do? They go to a forum on Reddit or on Facebook, or they type in YouTube how to pass this test and now they're out there helping people. Quote, unquote. I'm passionate about this. Don't get me started on it and I'm doing this to stir the business because I'm more passionate than any fucking trainer out there when it comes to changing the industry. They're not doing shit. They're sitting on their asses, sitting looking back to oh, these big ass marketing companies are spending millions of dollars to get in front of people on the internet.

Speaker 1: 9:02

I would challenge any new trainer who wants to truly turn this into a career Go ask 10 trainers, take variation certifications. I don't give a shit. Ask them if you had an opportunity to go through an internship to gain hands-on learning or a seminar, or to be able to ask someone questions online daily, or to study a textbook to get certified, what would they choose? There's no trainer out there that's gonna say oh, you should still go get NASM. No, they got NASM, realized it didn't do shit for them, got hired, changed their programming, their thinking, everything entirely. Their ACE or ISSA ACSM certification may have got them in the door, but it didn't teach you how to actually train. And that's the thing that really just grinds my gears is that people still continue to suggest these level zero certifications.

Speaker 1: 9:58

Well, you just got to do it according to who that you need to be accredited. Do you know what accreditation even means. Have you looked into it? Because I have. We've done a podcast on it. Hundreds of thousands of dollars to literally get a gold star so you can say you're the best out there, as every one of these fucking certifications does. I'm the gold standard. I'm the gold standard, we're accredited, yet industry rates significantly higher than any other profession.

Speaker 1: 10:27

So ask yourself do you want to be considered a medical professional on the same level as doctors and therapists, physical therapists, massage therapists, registered dietitians? Then you got to really buckle down and understanding the fundamentals. That's what you're learning when you go through a level one certification. Now, there aren't a lot that are out there. There are schools like NPTI which are decent. I used to teach there but some of the instructors are going to be teaching NASM or ACE or ISSA. If they're teaching stuff without hands-on application, with feedback, corrective strategies for pain to help your clients move better, to set you up with the right partnerships, that doesn't count. Getting a certification and going to the YMCA or Orange Theory and gaining unsupervised experience, it doesn't count. What's the definition of insanity? What's the definition of insanity Doing the same shit over and over and over again, expecting different results? Don't be batshit crazy.

Speaker 1: 11:30

Go out there and ask trainers how often do they see other trainers quit? What's the turnover like? I've interviewed on this podcast almost 100 people trainers and coaches and so forth. You can hear them talk about how high it is. I've been in the trenches going to the top gyms in the world learning from those trainers and it's the same thing. Managers, assistant managers same thing. So many trainers quit. Well, why are we doing the same fucking thing then? Suggest suggesting people to go get that next certification. I get it.

Speaker 1: 12:06

There are some mom and pop gyms, ymca, some places want a specific certification. If you want to become a strength coach, you got to get your CSCS. That just is what it is. Need a college degree 2030, you need a kinesiology degree. I respect that process because it is a legitimate test. Now the application whole other story because there's no hands-on learning.

Speaker 1: 12:30

Ymca, orange theory. Some of these spots may want nasm. Well, go get your fucking nasm. Then, if you are set on one specific gym and they want a specific certification, ask them what is the turnover like in this gym? And you're going to hear that say oh, a lot of trainers quit, they can't make it, it's hard, you got to grind. No, because they don't know what the fuck they're doing, or the regurgitating fear-mongering tactics that a lot of these textbooks have. Upper cross syndrome. We got to fix your posture. Oh my God, you got knock knees. You're overactive. Adductors, abductors and foam rolling your fuckhead. No, stop doing that bullshit. It doesn't work. It's fear mongering and that stuff's been debunked.

Speaker 1: 13:12

When you try to scare people into movement, that's the antithesis of what we're trying to do. Why are we trying to help? Why are you passionate? Because you want to help people move better and feel better. Why are you scaring them around movement? Don't lift like this. You're going to hurt yourself.

Speaker 1: 13:32

You don't understand adaptability, the SED principle, the SISE principle, you don't understand the GAS principle. All of these things are the fundamentals in understanding the human body. That's what you're learning. That's why doctors go to med school for so long. Therapists they're understanding the human body. We're not going under the knife with individuals. That takes numerous years and that's why doctors are respected and that field is respected.

Speaker 1: 13:53

But personal trainers are a joke If you look at top 10 worst professions. Don't date a guy if he has this profession, or girl. This is why, because the standards are so low. So if you do what everyone else does expect the same results. You're going to make less than expect the same results. You're going to make less than $40,000. You're going to be working 5 am to 10 pm. You're going to burn out very quickly and then the next thing you know you're trying to find a profession that's respectable. In actuality, there isn't a field, in my opinion, that is ripe for so much success. When you double down on what everyone else is not doing, you're going to stand out from the crowd.

Speaker 1: 14:32

So when you have an assessment, come in and you set those clear expectations. You smile. You're there on time. You look the part, you talk the part. You're reading a book, you have great conversations, you have the trade skills down because you've gone through a level one certification. You learn the business side of it how to assess and you have the people skills which can be learned.

Speaker 1: 14:52

You look at your client in the eye. You shake their hand firm, you smile and confidently say I'm going to help you get in the best shape of your life. Here's what we're going to do today. I'm going to learn more about you. I'm going to eliminate any red flags.

Speaker 1: 15:03

Worst case scenario something comes up. I got a team that I work with. I have doctors, physical therapists, massage therapists, registered dieticians. I even have psychologists. So whatever's going on with you, worst case scenario, I can't help you. My team can, and just so you know not to be too cocky, but I've never not been able to help my client. So let's talk more about your goals today and then you learn about them and you take them through a workout that's specific to their goals, not doing stupid fucking exercises to annihilate them. Let's do a BOSU ball squat, because it's hard A balance.

Speaker 1: 15:37

Your client doesn't come in specifically saying they want to butt, fuck a BOSU ball. They come in wanting to move better, to feel better, to get stronger, to look better naked, to get out of pain. I have a condition. I want to regress it or get rid of it. That's what trainers can do if you're qualified.

Speaker 1: 15:54

So the question really becomes how do you become qualified? Look at the landscape and do your research. Research isn't typing into the Google machine what's the best certification, clicking on a paid ad or the first couple of pages and then learning from this body that this is the best certification. It's actually getting in the trenches and talking to trainers and using your noggin and asking the right questions. If you could go back and do it all over again, would you get that textbook certification? Or would you go through some type of internship where you can ask questions and learn how to program and expedite the process to become more successful with streams of revenue? I mean, oh shit, that sounds awesome. Where do I do that? No, I'll. Actually, I'll go through the same thing and I'll get 17 certifications, all of which mean nothing. I'm going to put them in my Instagram bio, which means I'm just insecure and I'm going to keep on having my clients balance on BOSU balls. Nope, you're not going to have a single trainer say that.

Speaker 1: 16:52

So if you want to turn your passion for fitness into a career, you have to do what others aren't willing to do. Learn anatomy. Master the 17 muscles of the shoulder, learn what they do, how they work with certain movements, understand the movement patterns. What if a client has an issue with a movement? How do you regress it? Progress it for clients that are in better shape? Do you know how to confidently present personal training packages to clients? And I'm not talking about your package in the pants. I'm talking about personal training package or an EFT package, whatever it is that suits the client's needs. And then you smile when they say I need to think about it, or this is too much money, I don't have enough time. I need to talk to my significant other Because you're ready for those certain, because you're a great trainer. And when you do get those which is pretty rare, when you're a great trainer you're able to overcome them with a solution that fits the client's needs. You're not a salesman.

Speaker 1: 17:54

If someone can't afford something, let's put yourself into a scenario of a waiter Hello, sir, I want the best thing on the meal. All right, ma'am, I'm going to suggest you get the surf and turf. It's fucking amazing. Obviously, the waiter's not going to cuss. They're smiling, their hands are behind their back, they're very proper and they go surf and turf, man. And she goes that's a little expensive. I don't think I can do it as I'm doing different voices, great. What are you looking for? What's in your budget today? Oh, you know $20, $30. Awesome, we have the chicken here. Or we have the sea bass. Which one would you like? I don't like fish. Well then, get the fucking chicken. And you're going to smile and you're not going to say that, obviously, but that's what you're thinking. And guess what they get? The chicken.

Speaker 1: 18:32

That's how you do it with training. Client comes in, you learn about their specific goals, eliminate any red flags. So if you need to refer out, you can. Then you take them through a workout, you show them something new, but it's not the entire workout. You teach them movements that are specific to their goals. Lower hanging fruit is regressed, more advanced is progressed.

Speaker 1: 18:53

You get involved in certain exercises. You spot, you say their name four times, you learn things about them and then, when you're done with the workout, you sit them down and you smile and you say what would you like? How many times a week do you want to train? And they're going to give you a number. Or they're going to ask and say what do you suggest? Just like in a fucking restaurant. People know what they want. Or they're going to ask I always ask what's your biggest meal here? I'm really hungry. And sometimes they're going to say something that I know is not that great and I'll be. Ah, I had this in mind, but I wanted to get what your two cents was first. I'm going to go with this. You know what I'm going to go. Think about it and come back tomorrow. No, I showed up with the intent to fucking eat. I'm hungry. I heard this restaurant is great.

Speaker 1: 19:36

When people show up to you for a personal training assessment, it's the same damn thing. They're thirsty to work with someone who's confident to show the value in your services. So when a client says, oh, I don't think about it, no, they don't. You didn't show the value. That's too expensive Bullshit. You didn't show the value. I need to talk to my significant other.

Speaker 1: 19:57

99% of the time they are looking for a way out. Are there certain circumstances where people can't afford it? Sure, but are there circumstances when people can't afford it? Sure, but are there circumstances when people can't afford certain things out there and they get it anyways because they really really want it? Have you ever gone on a trip that you couldn't afford, or bought something that you couldn't afford but you really really wanted it? So when people say they can't afford it sure there's some that can't afford it you provide another solution. All right, mr Jones. Mrs Jones, this isn't in your budget right now.

Speaker 1: 20:30

What were you thinking when you came into the best trainer in insert your town Smile and then you let them talk, just like if someone said they didn't want to have the meatballs. Whatever you listen, you provide a solution. Well, you know, I was really thinking $300 for the month and maybe you charge a hundred per session. Awesome. So if I give you a solution that charges $300, will you work with me? And then they go? Well, I want to train with you every single day, but you said you can't. Well, there's alternative solutions. I can do a hybrid version where I train you twice a month, once a month, and I can give you a plan that you can do at home or I can write you a program that you can do in this gym.

Speaker 1: 21:07

Come up with a solution for the individual. There's hybrid training. There's online training. Maybe you do Zoom training. Maybe you have them get a coworker or a family member. They can't afford a hundred dollars. Get them to commit to a number. Don't get desperate and go oh, $50. Can you do $30? Okay, I'll train you for free.

Speaker 1: 21:25

Ask them what they can afford. It's like in the notebook when he's talking to me. He goes what do you want? What do you want? You're going to say that to your client. What do you want? How can I help you? Because that's why I got into this industry is to help people just like you, with whatever condition or goals you have. I can help you, but you don't want me to help you. So I'm legitimately curious why not? So then you come up with a solution for what they present.

Speaker 1: 21:50

I charge a significant amount, more than every trainer out there. It's because I have the experience. I have a lot of confidence. I've been doing this for a long time and the results and the client testimonials are there. So don't compare yourself to me.

Speaker 1: 22:04

You need to look at the scenario and if a client cannot afford your pricing you're at a hundred bucks, you're at 50 bucks, you're at 200 bucks ask them what they can afford and whatever number they give you, they're gonna low ball it. So go a little above. So let's just do a little role play right here. I do this a lot with our students. How much do you want to charge? Pick that number and let's play with this. So let's say $100.

Speaker 1: 22:26

You go, mr Jones, you said you want to train three times a week. It's going to be $1,200. How do you want to pay for it? Oh, no, perfectly understand. What were you thinking about when you came into the best trainer in Santa Monica? And you smile and they go.

Speaker 1: 22:39

Oh, I was thinking, whatever that is going to be, it's either going to be 75 per hour or they're going to give you a monthly total 200. And you have to make that decision at that moment. Do you want to entertain that offer? It's like deal or no deal, and you smile and you go yes or no. So let's say they're going to say $75. Awesome, mr Jones. So would you train with me three times a week if I could get you to $75 per hour? And if he says yes, you have him trapped because you didn't say you would. You just got him to commit to that number. Awesome, Mr Jones. So here's what I suggest. Since you said you'll train with me at $75 per hour three times a week, said you'll train with me at $75 per hour three times a week, my monthly rates for those 12 sessions would be 1200. So if you can find someone who can work out with you during this time, who can pay 300 per month, we have a deal. Therefore, I'm getting the same amount that I would normally get, or, if you wanted to, you could charge a little bit more.

Speaker 1: 23:32

There's lots of things that you can do to come up with a solution, and then you either take it or you don't. Now, if you're at a commercial gym spot, they may not allow for that. So you got to be creative. I tell trainers just to bump up the levels. If you're a level one trainer, sell at a level four rate. Your confidence is going to grow. And then you go to your boss.

Speaker 1: 23:50

Worst case scenario ah, julie, I'm sorry, but I sold a client at level four at 200 bucks an hour. I'm not quite sure what I should do. You're fired. You shouldn't do that. No, they're gonna be like oh shit, we gotta move you up to management, all right, y'all.

Speaker 1: 24:03

So I need to summarize today's podcast. I get fired up at this stuff and that's why I know we're gonna change the industry as we continue to do it, one partnership at a time, because I'm not gonna give up. What give up? What drives me, ironically, are the trainers who quit. Because what if they went through a program that gave them the skills that they were never taught? So you have two different people one who went through a level zero, level one, and if you were to track them, the level one trainer has a 95 plus percent chance of training one year from now. They're going to be satisfied, but constantly learning, creating new streams of revenue, moving up into management positions faster than any trainers ever seen.

Speaker 1: 24:48

When you compare a horse to a Tesla, it's not the same. Level zero certifications aren't the same. So if you expect that you're going to just start making a boatload of money and training people regularly just because you have a certification, you're in for a very rude awakening. And if you're thinking about the online market, that's like a level negative one. I think that's even more of a fraud, because less people are going to challenge you. You send out some template. No one is going to look at that. At least if you're training in a gym, you have other trainers to call you out and to challenge your programming. That doesn't happen with online. So when people reach out to me, I want to become an online trainer. Oh gosh, that's another podcast for another day.

Speaker 1: 25:32

We're focusing on changing the fitness industry on the ground with level one trainers. Getting people to recognize a textbook certification doesn't set you up for success. Getting a piece of paper and posting in your Instagram story and then putting those acronyms behind your name shows that you're insecure, that you want to help people, but you're trying to establish yourself in, in fact, an actual saturated market within the level zero. But if you go to level one, you're in a blue sea. There literally is no competition. That's why all the best trainers in the world what do they call themselves A trainer? Highlight your level one certification.

Speaker 1: 26:14

If you've gone through an internship, highlight that People need to see oh, that's different. I've never seen SUFCPT, I've never seen this internship at this physical therapy clinic. That's why you're unique, that's why you're different and that's how you're going to turn your passion for fitness into career by getting into the right internships, the level ones mentorships, so you can get hired at the best gyms like Equinox's and Lifetime's, gain that supervised experience and then get creative with those streams of revenue. So you don't have to be training 60 hours a week. You can make personal training into a career. And everyone on Reddit and those Facebook groups that say you can't it's because they're a level zero certification and they don't know how to train and they're frustrated because they lost a lot of money and that's called the sunk cost fallacy. So if you did fail your level zero or you can't get a refund, you're not a bad person. But ask yourself what is your goal. Do you really think reading that textbook is going to set you up for success in a career where we have to build programs on the fly, interact with people and grow a business. If you can't get a refund, pass it ASAP. Move into level one, learn how to train, get guided supervision. Gain that experience with people challenging you.

Speaker 1: 27:40

We did an awesome CPT the other day. Alyssa she just got hired at the Equinox in the OCS. Their sports club is one of the best ones and when she was going through the show up fitness CPT test she crushed the anatomy. She did great with the movement patterns. A plus on all that, was able to talk through it, because that's what you have to do for our test. Then, when it got to the programming, she developed a really, really good program.

Speaker 1: 28:00

But there are some parts of it that I didn't agree with. And so guess what? I said Alyssa, you're a fucking idiot, you're going to fail. No, I said Alyssa, talk me through this last circuit you have right here. I see that you're doing some jumping jacks into whatever it was. Talk me through that. And she had a good explanation. I said awesome, that's fine. Her ability to critically think for the rationale behind what she chose.

Speaker 1: 28:32

We're all chefs level one coaches, level one trainers, level one certifications. We're all chefs. How you make pizza can be different than the way I make pizza, as long as it comes out as pizza Level zero coaches. You tell them to make pizza, it's fucking sushi or rocks in a burrito and you're like what the hell is this?

Speaker 1: 28:48

There's no consistency and that's why the industry is failing. There's no consistency and I'm not calling for governmental regulation. I think that sets you up for a lot of companies to pay a lot of money and to control it the way that they want. I think it should be open, but there needs to be consistency. Learning math in Italy, learning math in Canada, learning math in the United States the end product should be the same. When it comes to personal training, the end product is not the same. And that comes to personal training, the end product is not the same, and that's why we see so much more obesity, more metabolic disease, injuries is because we don't have a consistent pattern and it's our fault as personal trainers, as a career, and I take that responsibility and that's why we're trying to change this at Shelf Fitness.

Speaker 1: 29:40

And if you are frustrated at the process yourself and you want to sit in on some of our calls. We have a two-week free period money back. I'll even give you 100 bucks cash free. You take our class for two weeks. You will learn more than any level zero certification. If you disagree, I'll give you 100 bucks. That's how confident I am because of all the feedback we've got. We've had people within two days, chris.

Speaker 1: 30:03

This makes sense. I now feel confident to go start training people. Before I had no clue what I was doing. I had imposter syndrome, but being able to talk to Katie or Josh or Travis or Ashley or whoever it is they helped. It make sense to real terms. We're going to be in Sacramento May 18th and 19th. We're constantly giving out scholarships and sponsorships. If you want to attend that seminar, share this podcast in your story, tag us. Can't wait to go to the Sacramento seminar Two days hands-on. You're going to get your level one cert if you want to take it then, and you're going to see what it's like to build that confidence. Have fun, work out, set PRs, think critically, be around like-minded qualified trainers. Our partnership at Lifetime is setting this up. We're really excited to get into more Lifetimes and Equinoxes as we do more of these year to year, getting more qualified level one trainers, helping people safely and turning your passion for fitness into a career. Remember y'all, bigger biceps are better than smaller ones and keep showing up.