The Show Up Fitness Podcast

Ep. 100 - Lifetime Fitness DPT Joe trainer to manager | May 18th / 19th Seminar in Sacramento

April 13, 2024 Chris Hitchko, CEO Show Up Fitness Season 2 Episode 100
Ep. 100 - Lifetime Fitness DPT Joe trainer to manager | May 18th / 19th Seminar in Sacramento
The Show Up Fitness Podcast
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The Show Up Fitness Podcast
Ep. 100 - Lifetime Fitness DPT Joe trainer to manager | May 18th / 19th Seminar in Sacramento
Apr 13, 2024 Season 2 Episode 100
Chris Hitchko, CEO Show Up Fitness

Celebrate our 100th episode with us as we reconnect with Joe, a personal training wizard whose journey from a novice with a refunded certification to a seasoned manager at Lifetime is nothing short of a fitness fairytale come true. You're in for a treat as we reminisce about Joe's ascendancy, flavored by our seminars' influence and the revolutionary CCA programming system. Catch the buzz around our upcoming Sacramento/Roseville seminar and listen to Joe's impromptu training session with the gym's general manager, demonstrating the efficacy of our endorsed techniques.

This episode isn't just about toasting milestones; we dissect the intricacies of pay structures and client-trainer dynamics that define the personal training industry. With Joe's insights, we examine how adaptability and a keen ear can elevate a trainer's service above the commonplace pitfalls of the profession. We lay bare the compensation models at top-tier fitness firms, advocating for trainers' rights to a liveable wage in California, while not losing sight of crafting personalized, goal-oriented workout regimens that honor both the clients' ambitions and the trainers' savoir-faire.

As we wrap up, the spotlight turns to the professional growth and income opportunities available at companies like Lifetime. We unravel the threads of nutritional education's role in a trainer's repertoire, the reality of hitting six-figure incomes, and the autonomy in setting service rates. Joe shares his own tale of success, including navigating the mental obstacles of pricing his services. Lastly, we pump up the volume for our forthcoming gym meetup, promising heavy lifts and high spirits among fitness enthusiasts—a perfect blend of community and kinship in the fitness realm. Join us for an episode that's as much about celebrating success as it is about the pursuit of excellence in personal training.

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
NASM study guide: ...

Show Notes Transcript Chapter Markers

Celebrate our 100th episode with us as we reconnect with Joe, a personal training wizard whose journey from a novice with a refunded certification to a seasoned manager at Lifetime is nothing short of a fitness fairytale come true. You're in for a treat as we reminisce about Joe's ascendancy, flavored by our seminars' influence and the revolutionary CCA programming system. Catch the buzz around our upcoming Sacramento/Roseville seminar and listen to Joe's impromptu training session with the gym's general manager, demonstrating the efficacy of our endorsed techniques.

This episode isn't just about toasting milestones; we dissect the intricacies of pay structures and client-trainer dynamics that define the personal training industry. With Joe's insights, we examine how adaptability and a keen ear can elevate a trainer's service above the commonplace pitfalls of the profession. We lay bare the compensation models at top-tier fitness firms, advocating for trainers' rights to a liveable wage in California, while not losing sight of crafting personalized, goal-oriented workout regimens that honor both the clients' ambitions and the trainers' savoir-faire.

As we wrap up, the spotlight turns to the professional growth and income opportunities available at companies like Lifetime. We unravel the threads of nutritional education's role in a trainer's repertoire, the reality of hitting six-figure incomes, and the autonomy in setting service rates. Joe shares his own tale of success, including navigating the mental obstacles of pricing his services. Lastly, we pump up the volume for our forthcoming gym meetup, promising heavy lifts and high spirits among fitness enthusiasts—a perfect blend of community and kinship in the fitness realm. Join us for an episode that's as much about celebrating success as it is about the pursuit of excellence in personal training.

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
NASM study guide: ...

Speaker 1:

Welcome to the Show Up Fitness Podcast, where great personal trainers are made. We are changing the fitness industry one qualified trainer at a time, with our in-person and online personal training certification. If you want to become an elite personal trainer, head on over to showupfitnesscom. Also, make sure to check out my book how to Become a Successful Personal Trainer. Don't forget to subscribe, rate and review. Have a great day and keep showing up.

Speaker 1:

Howdy everybody, and welcome back to the Show Up Fitness podcast. Today is our biggest podcast ever because it is number 100. Super excited to have this big hunk right here. Not talking about my big biceps, I'm talking about Mr Joe, and he was on our 16th episode. We're bringing him back for Lucky Number 100 to talk about our seminar that we're going to be doing in Sacramento, slash Roseville. But this hunk has a really cool story from going from getting a refund for his level zero certification, getting me an awesome bottle of whiskey, which I'm going to have to bring you one now, and then getting hired at a gym, getting swept away from that gym to lifetime, and now, almost 18 months later, you're in management. So that's a lot to unpack right there. But thank you for your time, sir, and let's talk about how well you're doing.

Speaker 2:

I appreciate it. I appreciate you having me on again and congrats on the a hundred episodes. I just love to see you guys keep moving up and up. Man, it's awesome to see.

Speaker 1:

So we're going to be. You've been to a couple of our seminars Now. You did the one in LA and also with Luke Worthington. So when we come to lifetime with our partnership, we have all 170 other gyms that we're excited to get into and help the DPTs at Lifetime, but also to get more exposure to other trainers in the area. So what were some of the biggest things that you took away from the seminars you've been to?

Speaker 2:

The first one I went to would have been, I think, in July or October, july, I don't know summer of 2022, sometime around then, think in July, or was it October, july, I don't know, summer of 2022, sometime around then. And really just the CCA and the programming side of it. For me at that time, because I was so new, I was so green to this that you know, of course, like we talked about with NASM, they really don't get into actual like programming for your clients. I guess their little OPT model somewhat. But so that was the biggest thing I took away from that and that gave me the confidence, like moving forward, to know that I could program, to do things on the fly.

Speaker 2:

And it's funny, we actually just did a meeting today. Well, last week I did a meeting. So every Thursday we do these educational meetings here at Lifetime and I ran the one last Thursday and I was explaining CCA and showed a little video of you guys on YouTube. We did some mock CCA programming. To be able to be successful successful one of the main things is to have these kind of systems and efficiencies in place that are gonna help you and, like the system of cca, for me it just, it just alleviates so much work throughout the week. You know, I see these trainers and they're just kind of killing themselves with programming right and and it just for me, that system in place, just I mean I don't know it saves me just a ton of time, a ton of energy, a ton of stress. So I mean that was probably the biggest thing that I took from that one and that I still use every single day of my life now.

Speaker 1:

So I was doing a podcast with Tyrus from Equinox and it was great because he kind of chuckled and I said, hey T, how much time do you spend per week on programming? And he chuckled and he's like none. And I know other trainers may lose their shit Like, oh my God, that's so important. But when you understand the fundamentals and progressive overload and you just take that system and you go, okay, I'm going to flip this around. But also there's, you know, five o'clock at lifetime. You're not going to be able to do your bench press that you wanted to because it was scheduled. And so you could imagine a newer trainer and the frustration of spending 30 minutes writing out a program. Client comes in and they go, ah, my shoulder's a little jacked up from playing Frisbee golf this weekend, and it's five o'clock and you're like uh-oh, what do I do? And the client can really sense that uneasiness and ultimately it's going to turn into not signing back up or choosing another trainer. And so that confidence is what's so important with the programming.

Speaker 2:

Yeah, absolutely, and confidence is what's so important with the programming. Yeah, absolutely, and I mean it's the first week I think I've told this story, maybe maybe not, but the first week that I came to this lifetime and got hired. So when you first started, of course you're trying to build your business, you don't have a lot going on. You got a lot of free time, and so I was standing around at the fitness desk one day and the general manager came in and I was like hey Joe, what do you got going on this hour? You want to take me through a workout? I had nothing planned. No, I had no clue that I was going to be taking this guy through a workout and it just absolutely let's go, didn't have to think about it, just boom, ran him through a workout and then he ended up purchasing the GM, ended up purchasing training from me three or four more sessions after that. So it was just to be able the the top thing that I took from that first seminar, aside from the networking side of things.

Speaker 1:

But and that's exactly what I was to talk about next.

Speaker 1:

So when we go to Roseville and we check in and you'll show up, class with the seminar start probably around 10 or 11, depending on how the gym flow is and we'll do a little meet and greet, then we'll go through the 10 checkpoints of human movement for the warm up and then we'll get out there on the gym floor and you get to do that.

Speaker 1:

So when you compare that to what trainers do today level zero trainers they read a textbook NASM, ace, issa and they can't really conceptualize what to do. They're going to ultimately do what they do to themselves on the climb. So now with the level one CPT for show up fitness, you actually get to go out there and work with other people, and how cool is it that trainers are going to get to work with lifetime trainers? And so that's what we're really excited about is co-mingling lifetime trainers and trainers that are going through show up and learning from people like you who've been in the industry doing it, and it's just such a great opportunity to network and find like-minded people. I'm sure that you still communicate with some trainers through show up that maybe are in that greater Sacramento area. Maybe yes, no, I don't know.

Speaker 2:

The people that I met that first seminar that I ever went to. Tracy just just texted me the other day that she's thinking about coming over. Yeah, so I still have a relationship with people that I met. I spent two, two days with them two years ago and we still talk. But, yeah, certainly the networking opportunity that for people to come here that aren't lifetime trainers already, uh, to just know that we are fully bought in on show up, we're fully bought in on the certification process that you guys are offering and we fully intend to use show up as a farm system for lack of a better word to uh, to higher qualified trainers. So it is a good opportunity to get here to kind of show us who you are, what you're all about and, uh, us to get to know you, get to see you as well. So if you're definitely, if you're anywhere in the sacramento area, the bay area, anything like that, uh, it's definitely going to be a worthwhile trip to come out here.

Speaker 1:

For the 18th and 19th of May, and then the night before we'll have a little happy hour. You'll tell us where the good spots to go and then Sunday, we'll have to share some of that whiskey as well. But if you are listening to Joe's story, go back to the first one. Now we're going to kind of flip the script with the hat that he's wearing, from trainer to into management, and so when you are potentially hiring people, what are some things that you're going to be looking for? Because you were in the seat of the new green trainer, like you just said. Now you've seen the industry. Would you agree to some extent that what I say in my book is 90% of level zero trainers quit within the first year? Which so far? Would you, you know, attest to that to some shape or form?

Speaker 2:

I feel we're pretty picky here and we we are proud of the kind of hiring job that we do here. So, um, I have not seen that level of attrition here personally. So just to be completely honest, um, but certainly the it ebbs and it flows and there are people that come in and they fall flat on their face and and I do see it. And so when we're hiring people, uh, I mean right off the bat, confidence is going to be one of the most important things. If you can't confidently convey your knowledge and and and what you're going to bring to the table, and if you can't confidently go out on the floor and lead us through a workout without the um and the uh and things like that, if you don't know your way around a gym floor and know how to kind of move and get people going here, that's a pretty big red flag. Also, listening, really listen to when we're going through the things, like if we're giving you a mock client or a mock situation and you go out and just completely disregard that which we do see that all the time, believe it or not. I think it's because people are nervous. They are kind of hearing things and just going through one ear ear and out the other. Maybe they come in with a plan and they're not ready to divert from that plan at all. And so if we throw them a little bit of a curveball, or maybe not even a curveball, just anything that's different than maybe they had had in their head, uh, I can see it kind of like.

Speaker 2:

It kind of um throws people off. I mean just simple things. For instance, I went through a practical a couple weeks ago, a couple months ago, with a guy and I had just done a heavy, heavy leg day. The day before my legs were absolutely annihilated. And so we were going through the practical and I was just kind of being myself in this one. I told him hey, like anything, like just when we go out there, my legs are just absolutely smoked. Dude, I just don't want to do anything with my legs. The guy had me come straight away and went out there and had me doing 60 goblet squats.

Speaker 2:

First thing we did Zero squats, 60, we're gonna do 60 goblet squats. And so I was with my manager at the time and he stopped and he was like, hey, like let's show them some mercy, let's move on Right. And so, of course, like you clearly aren't even listening to what I'm saying, so uh, so confidence, uh, and and just really listen, man, you really need to listen to, to, to what the potential client in front of you is is telling you about themselves.

Speaker 1:

And so if you were to be going through the interview process, you have your resume, it's already gone through there, you got your certification. So what Joe's talking about now is the hypothetical scenarios that they're going to give to you, and I always will tell trainers to be confident. But you have to listen because Joe and this is a perfect example, because I tell students you have to understand if it's a role play or if it's an actual, real scenario, because it could be like Joe would say you know, you know I'm a lawyer and my shoulders messed up, and you know it's a role play. But then there'll be times when it's actually like dude, my legs are fucking beat up, don't do legs. And so if you can't communicate with it, oh, dude, don't worry about it.

Speaker 1:

And that was the case for me. I'd be like oh, what'd you do yesterday? You know what? Were you squatting? Cool. It's like you want to build that relationship because ultimately, joe and I are going to be buddies to a certain extent because we're going to be around each other all the time. So if you can't have those people skills to relate to Joe, he's going to go back to his team and say you know, okay, we got this dipshit trainer over here bouncing on BOSU balls talking about overactive, underactive stuff, and it's like he's not going to be a good fit for our community. And so what are some of those scenarios that you do throw at new trainers to see how adaptable they are?

Speaker 2:

I mean to tell you the truth, I'm kind of a bad role player. I generally just play myself in these situations. I'm myself, I'm a 43 year old guy, I'm trying to put on muscle. Here's the problems that I have I got a knee that bugs me. They kind of fuck it up more than you would think they would, right, so I don't really even need to come up with these, like I'm a 65 year old woman with a bad back and sciatica or whatever. My boss, he's extremely good at that, he can stay in that and he, you know. So I just usually play myself, to be honest with you, and just tell them exactly what's going on with myself and kind of just see how they would run me through a workout.

Speaker 1:

I love that again because I of the template for CCA. And let's pretend like, you go into this workout, you're a textbook trainer and you're going to do a full body for a male and you have it all written out. And then you have Joe and he's like all right, well, I want upper body focused. So your CCA originally and I have this in my book you're going to have, say, for a dude, you're going to do a bench press into a chin up, into a bicep curl, then you're going to do an Arnold press into a row, into some ab exercise. That's your program that you have. You have one more CC at the end.

Speaker 1:

So if you had a full body then you would just take out that lower body one and then you just compliment it with an antagonist. So we're going to do a push and a pull and, accessory, what's your favorite muscle? I can tell that Joe's trying to get big arms like me. So you know, give him a compliment and say dude, your arms are jacked. What do you want to train today? An accessory, and he says biceps. Cool, you do biceps there. You play into what his goals are. So do you actually and this blows my mind, like you see, trainers, just absolutely not even listen to what you're saying. Your goals are.

Speaker 2:

Yeah, oh yeah, not only do you see them, not only listen. We did one recently. We went out to the floors, ok. So we did our kind of discovery portion, our initial portion of the interview, and then, ok, let's go on the floor. And the guy literally looked at me. He's like so what do you want to do? I said, dude, you're my trainer. I mean tell me. So yeah, not only did that, listen, what do you want to do? Blew my mind. So I told him I don't know you're my trainer.

Speaker 2:

And then, to his credit, he took me through a really good warmup and then he took me through some squats, but it just it was. It was not a great one, but yeah. So no, we see it all the time and I think what it is I really do. I try to give people a little bit of grace because I know they're nervous, Right, and then that way you can adapt and think about what you want to do when we go out there. I mean, it's just like we talk about in CC all the time. If it's a woman that says she wants to go grow her glutes, what's the first thing you're going to do when you go out there? Right, You're going to do something focused on her glutes. Head accordingly.

Speaker 1:

I love that. And so let's talk about pay. I know that Equinox and Lifetime are pretty similar in the gyms that they have. You know, 170 or so for Lifetime, 110 or so for Equinox. Both, you know, call themselves the best personal trainers in the world. Now, what can you expect pay-wise? I know you can't give a specific number, but when you come to Lifetime, what is that structure like? Is it a percentage of the hourly session? Is it a salary? What does the average session cost in Roseville? I don't know. Do you even know? Is it different than, let's say, in New York or Florida? Is it across the whole entire system there?

Speaker 2:

Yeah, I do think regions differ in their kind of compensation plans and the way their pay structures do. I know one of our guys is moving to Boston. He just went to the club that he's going to transfer to out there and he said it was the exact same structure as far as the sessions go. Here it's. So I mean we have level three, level four, level five, but that's basically. It's 130, 150 or 170 an hour for sessions, right, the common ground that most people land on is 150. It's nice round numbers. Eight of them is 1200, et cetera, et cetera.

Speaker 2:

And as far as pay structure goes, yeah, it's a tiered system, so meaning it goes by what you sell. So it's not based on how many sessions you service, which sets your tier, it's based on how much you sell. So there's 9,000 a month, 12,000, 15, 18, 21, 21 is the top tier, and so it's going to set your tier based on that sale. And then, whatever tier you're in, you're going to get X amount percentage of that sale, x amount of percentage of the service, right? So if you're getting 30% of $150 session, it's like 45 bucks that you're getting.

Speaker 2:

Plus you get minimum wage for $16, 1650 or 16 or 1650 now. So everybody here is required to work at least 36 hours a week. So you're going to get that minimum base pay of that 16 by 36 hours, and then it's up to you to be successful and set your own tier. That being said, our goal, if possible, is to get every trainer trained in 20 hours a week, and the reason for that being is livable wage. I mean, california cost of living is insane. So to break that down, if you are selling enough, that's going to be somewhere in $12,000 a month and you are training 20 hours a week, it comes out to about $85,000 a year, and so we would like to see everybody get to that point. That is what we consider a livable wage in California.

Speaker 1:

So that's our goal. Now, one of the big differences I see between Equinox and Lifetime is that base pay you're talking about. So if you were to go to Equinox, I think they give you 15 hours per week whereas they're giving you 36. I think that's a huge difference maker in the fact that you guys are and have some of the best trainers out there and you're paying respectable wages. So essentially, you're saying respectable wages. So essentially, you're saying we're giving you almost $2,500 a month, show up, get your shit done. These clients here. I mean, I don't know if you guys have a parking garage or what the layout out is, but I'm sure when I walk around at the parking lot you're going to see some nice-ass cars.

Speaker 2:

Lamborghini, Porsche, Mercedes, G-Wagon, Tesla truck yeah.

Speaker 1:

And so when people say they can't afford training, I'm always thinking is it the fact that they can't afford training? Or go back to what Joe said earlier. The trainer's in their head and they're not listening. And so then when they present their package, the client knows that this person's not confident. They don't listen to me. So I'm just going to come up with the easiest excuse right from the get-go, and it's you know what? I got to talk to my significant other I don't have enough money right now. Oh, taxes, whatever it is. But if you show that value and you listen and you bond with them, that person's getting out their black Amex and going let's fucking go, you're the best trainer here I want to work with.

Speaker 2:

Yeah, and if you I mean, some people can't right, I mean that's if you can't, you can't, that's fine. But yeah, you're exactly right, when it's people you can, it's just that you haven't shown them enough value. That's what it is. There's no too high price, just too little value.

Speaker 1:

So I love that right there. That's a good quote.

Speaker 2:

That's one to take and really hit the ground running with. It's the value that you're adding. So what would you say is one of the biggest differences between management and training? One second I want to go back and touch on that the 36 hours a week that we do do at Lifetime here, because it's a game changer. The gym that I was at before this, we had zero floor hours. We had zero lead gen hours. If you were not training, you were clocking out, which is insane. How do you expect us to build a business Now? They would funnel you a few leads and things like that.

Speaker 2:

But so we really do try to set people up for success here. I mean it really is. You come in and you have 36 to 40 hours a week to be on this floor, to be meeting people, to be lead genning, to be doing workshops and booths and everything that you can. So we do try to set people up for success. So I think that's a lot different than most gyms. I know one guy just came over here that was a manager at Crunch and I think he said each week he had maybe 40 floor hours that they afforded him for his entire group, so he had to do it all right. So I mean it's tough, it's tough to build a business when you don't have time to get out there and do it. So, yeah, it's a pretty good system we have here for that. So, at any rate, Thanks for that value.

Speaker 1:

That's huge because if you really are looking at the difference between the two, I would definitely lean more towards that, because you at least have that comfort for a little bit You're not going to live on that forever, but versus going to a place where your bottom line is zero, at least a little bit of a commission and that you're going to live on it.

Speaker 2:

That's some amazing amount of money. It's just the fact that we are allowing you to be in here 40 hours a week when you start and to build that book of business up right, instead of giving you five hours or eight or even 15, like you said, equinox like it. No, it's a grind. It takes a while to build that business. So more hours you get in club, the better, right. So we want you to get in here and hit the ground running. So, yeah, to have that 40 hours to really. Now, in the beginning it can get boring, right, cause, like there's only so much legion you can do, right, but it's man, it's really helpful.

Speaker 1:

So what's the main difference between being a trainer and now being a manager?

Speaker 2:

The the. The initial main difference for me was that now my training hours are capped, so I they don't want me really training more than like 20, 22. My training hours are capped, so they don't want me really training more than like 20, 22 hours a week or so. And in the past I was trying to get, I was trying to stay up above 30. It was like an ideal week for me. So now it's just, it's a lot less training, it's more, you know, administrative type things one-on-one appointments with my trainers, et cetera.

Speaker 1:

So where do you see a lot of the trainers struggling?

Speaker 2:

Client acquisition is, like you know, the big one. You know, as far as retention goes, everybody's really good here. We've got like 86, 85, 86% retention, usually month over month. So once we get people paired with clients, they're really good at keeping them. It's just the the acquiring that is, is, is, is, is, is, is, is, is, is, is, is, is, is, is is is, I think, where people have the most opportunity.

Speaker 1:

And I always, when I have like one-offs with trainers, I say one of the things that we're trying to bridge that show up is exactly what you're talking about earlier. Where I had that statistic, I use it for my book and you know 90% of trainers quote within the first year. But we want that number to change, obviously, and we're seeing it change with more quality of trainers and management and people who understand the long-term success and the grind and the expectations of what it takes. Now for the difference between upper management being like CEO investors and trainers. One's pushing numbers, one's pushing I want to help people. So trainers want to continue their education. Now, what does Lifetime provide for trainers to continue their growth?

Speaker 2:

So one thing that we do is we have our own learning. Well, which is right here, that we have access to. That has all different type of Lifetime own branded certifications within that, so there's a lot of great nutrition certifications. There's our supplement certifications on there you can do Pilates, so there's a lot of different in-house certifications you can do for free. And then on top of that we get discount codes for certain seminars. I believe we do discount codes for PPSC, so it's like some shared costs for certain seminars that you go to.

Speaker 1:

That's great. So we have a partnership with Lifetime, so we'll be at eight Lifetimes, maybe more, this year, in 2024. It's free for lifetime trainers, so normally it's 600 bucks. We have payment plans, but lifetime trainers get it for free. Do you have? I always like learning about it, and some of the stuff may be information you can't give away. But is there analytics within that portal to see what trainers are seeking to learn the most right now? So it's like they have their level zero. What do you hear? A lot of trainers? I want to learn more about this. I want to hear about that. What about precision nutrition? What about, like you said, ppsc? What are those hot topics that you hear a lot about for trainers?

Speaker 2:

I don't know if there's analytics to know who's like using most of the certs in the learning wall. That's a good question. I'm not sure some way shape or form. I think one of the big things is nutrition. People are like really wanting to kind of dive in and do a lot with nutrition because it's just a. It's a big thing with clients. Man, none of them really have their nutritional lockdown and we know that that's like going to be a really important key to their success. So I think a lot of people really know that they need to get pretty well versed in nutrition, not to say that you're out there giving out meal plans and things like that, but you certainly want to be able to kind of speak confidently on it.

Speaker 1:

I want to say the La Jolla Lifetime at one time had an RD. Is that something that you know, if Lifetimes are trying to incorporate more, or what is that certification that they provide with the nutrition? Is it precision nutrition, because that's what Equinox has?

Speaker 2:

No, it's. I do believe it's just lifetime zone. We have, like I said, all these in-house certifications that are done by lifetime, so I think it's just lifetime certification. I have not gone through that one yet myself. Full disclosure.

Speaker 2:

Um, I think that we used to have registered dietitian on, so we've cut a lot. We used to have literally a chiropractor in-house here. We used to have registered dietitian. We used to have someone that would help you with your blood work and labs. We used to do labs here. We don't have any of that anymore, so that was all gone kind of right soon before I got here. I do know that we used to. We do one of our trainers who sadly she's leaving. She's fantastic, she's got her master's degree in physiology and she she's just a whiz with nutrition. I mean, she's a really big asset that we're going to be sad to see go. So she generally has been running most of the nutrition consults and all the things like that small nutrition group classes and stuff like that. So it's going to be some pretty big shoes to fill when she's gone. It's going to be kind of a bummer. But registered dietitians we don't have any here on staff.

Speaker 1:

I love numbers. I'm a numbers guy. You and you'll see a lot of posts from people like how to make six figures as a trainer. In my book I talk about 120,000 because I say 10 grand a month. That's doable. Is it doable at lifetime? But if you were to attain that, is it an exchange for 60, 70, 80 hours per week and it's just not sustainable long-term. Let's talk a little bit about potential of earnings.

Speaker 2:

Yeah, no, it is completely attainable. And no, it's not going to take you 60 hours a week. If you train 25 sessions a week and you sell $15,000 a month, it is $108,000 a year at this location. Simple as that.

Speaker 1:

Easy to digest, right there.

Speaker 2:

Train 25 hours, sell 15K and keep doing it over and over and over and over.

Speaker 1:

What does that package look like? I always say that and I have to kind of take a step. That sounds bad. Like what's that package? But what is it Cause? You guys, do you have tier to do like a 30 pack and a 40 pack? What is it? No?

Speaker 2:

no packs, it is the price all the way up. So there's no. Uh, you know, I guess let me rewind a little bit. Each trainer while we're here. We're here, we're W2, we work for Lifetime. We do give autonomy, we give you know you can run your business as you see fit. This is your own brand, your own business that you're running within the walls of Lifetime.

Speaker 1:

no-transcript $20, $30, $150, all the way up. Well, what if I wanted to throw out $190? Is there a cap? Yeah, go ahead. A lot of trainers get. Overwhelmed is, if you and I are at the gym right now and there's someone working out with some shitty foreign, we may feel comfortable going up and say, man, here's some suggestions. But if you were to then say, go sell that person at $140, it's like, oh my God, what if I? Uh, then we start going through all this crazy stuff in our head.

Speaker 2:

Yeah.

Speaker 1:

So last thing I want to end on, joe. You've been a kicking ass 18 months coming up on two years. If you could go back day one and give Joe some advice, what would that advice be?

Speaker 2:

I did the call a few weeks ago. I told you I would tell myself to just find show up fitness faster and do it. He said no. But seriously, I do owe a lot of this to you guys. But it's tough man, because I honestly I'm not to like toot my horn I do feel like I did it pretty, pretty right from the get-go. So when I decided to do this, I told myself I was going to take six months, I was going to learn every single thing I could, I was going to go to seminars I was going to do, and so I kind of followed that path. That's how I found you guys Right, and so I just kind of put the cart before the horse there.

Speaker 1:

So, um, so I would say just, uh, just lean in, lean in harder to show up and now that we have that partnership, we're excited to like you said earlier, you were nice little farm system. We're going to start shuttling over to you and you'll have some good level one trainers on your hands there and we'll be there May 18th and 19th at the Roseville and we got a bench. Joe, I want to see this. 315.

Speaker 2:

Oh God, I haven't benched in a long time now.

Speaker 1:

What the?

Speaker 2:

fuck's going on. I don't know. I just kind of stopped benching. I've been working with dumbbells and shit. I don't know. I was to get back on it. I got a month I'll start focused on it. I had 285. So three not going to happen. If I can hit 285 again, I'll be. I'll be. Where are you at? What do you got?

Speaker 1:

I'm I'm excuse, Phil, right now I might be at 250. Maybe I'm going to go on some juice. So the next time I see I'll be doing three 15. I'm just joking, but I'll. We'll have a good little bench workout and looking forward to hanging out with you. And thank you for everything and, most importantly keep showing up my man.

Speaker 2:

Where can people find you? Instagram is just my name, mr Joseph Knowlton, and then Lifetime Roseville, six days a week. Man, I live in this place. So, yeah, and I appreciate you guys. I appreciate you. I'm really looking forward to having you guys out here. It'll be nice to meet Tyson and see you, travis and Megan, again. It'll be a good time. I'm looking forward to it and I think we're going to get a decent showing from our crew here. So we've been hyping it up. Nick, my boss, has been hyping it up. So if we don't get a solid little handful of these guys, I'm going to be I'm going to be a little upset.

Speaker 1:

I would

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