The Show Up Fitness Podcast

Ep. 190 Andrew Coates | Building a Strong Personal Brand in Fitness

• Chris Hitchko, CEO Show Up Fitness • Season 2 • Episode 190

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Join Show Up Fitness CPT’s for a captivating discussion with Andrew Coates, a distinguished personal trainer in Canada who shares his unique journey from being an in-person coach to becoming an influential online trainer and writer. If you’ve ever wondered how to successfully navigate the fitness industry, Andrew reveals the secrets to building a strong personal brand through consistency, skill development in writing and social media, and the indispensable power of community engagement. Discover how Andrew’s proactive approach and his emphasis on supporting others has paved his path to success, offering inspiration for anyone looking to follow in his footsteps.

We also tackle the tricky landscape of standing out amidst the noise of social media saturation. From the enduring value of word-of-mouth referrals to the profound impact of genuine client interactions, we explore how authenticity and personal connections can triumph over automated coaching trends. Hear thought-provoking insights on maintaining direct client relationships and the personal fulfillment derived from truly transformative coaching experiences. This episode promises to enrich your understanding of balancing business growth with maintaining the personal touch that makes a difference in both professional and personal realms.

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

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Speaker 1:

Welcome to the Show Up Fitness Podcast, where great personal trainers are made. We are changing the fitness industry, one qualified trainer at a time, with our in-person and online personal training certification. If you want to become an elite personal trainer, head on over to showupfitnesscom. Also, make sure to check out my book how to Become a Successful Personal Trainer. Don't forget to subscribe, rate and review. Have a great day and keep showing up. All righty. We have Mr Andrew Coates, who does not need any type of introduction. The man is on the Mount Rushmore of successful trainers and we're excited to learn more from this guy right here and pick his brain on his success, because it's kind of cool to see your your growth from you know, five, eight years ago to the consistency and what you're doing now. And so let's just chat a little bit. How are we doing today?

Speaker 3:

I'm good and I don't know if everybody here knows much about me. Uh, yeah, this will definitely be like straight up Q&A, but I'll give you guys a little piece of context. So Chris is generous, he's very kind with me. I'm still a full-time in-person trainer. I have online programs, I train online and along the way, a few things happened.

Speaker 3:

I started writing for a website. I just decided, hey, I want to start writing for my website. A friend of mine seven years ago wanted to start a podcast and I started traveling to fitness conferences and those things. With time got a little bit of attention, developed a deeper network in the industry and I am really not that different from any other trainer. It just so happens I leaned into these things. The podcast grew traction over time, led to access to more and more industry contacts, which led to some invitations to write for some different time led to access to more and more industry contacts, which led to some invitations to write for some different publications. Traveling to events led to some invitations to write for stuff. I worked on the skill of writing and then along the way, I said, okay, I need to pair this with social media. So I was just very consistent on social media and I wrote a dominant wave in a format and back it up with some brand things like writing for, let's say, t Nation.

Speaker 3:

I think the process is replicable. I don't think it's necessarily special. I don't even necessarily think that the way I did it was efficient or be a good use of everybody's time. I think there are aspects that can be really useful. It depends on where you are. But for all the hubbub hey, phil, good to see you buddy For all the hubbub over, like you know, brand and quote I'll use the word status in the industry I, genuinely speaking, am, you know, still that in-person personal trainer at heart and I am really no different from you guys. Let's open the floor to questions. I'm happy to answer anything on any side of it.

Speaker 1:

I think that's such a great thing to to recognize. And so many people come into the industry and they think that they're just going to be an online trainer or you know, I'm going to start making all this money by just being a business coach or whatever. But you are proof in the pudding. You're in the trenches. How many hours a week are you still training?

Speaker 3:

I would say probably 30 to 35 is a historical average. Um, I earlier my career was probably slightly more high average. With that, now my time gets chewed up with the online clients, the various other projects I I do, but also it's crept into all my like extra downtime. I do work a lot of hours, which I find fulfilling, so so it's just me, it's my life.

Speaker 1:

But we at Show Up, we talk a lot about streams of revenue for trainers and your mindset is just different because you didn't start sending out a bunch of emails to people saying, hey, I deserve, I'm entitled to be a presenter here. It's like you showed up first, you interacted with people and you let your personality and then the proof is in the pudding and sooner or later people say this guy's, you know, he's action based and you're putting out some great content and you're super, super positive and that's what got you to where you're at.

Speaker 3:

You mentioned something like I think if you can back it up, I don't think there's harm in asking for opportunities. I think it's a great idea to back it up and you may not necessarily feel you're 100% ready, but you better be able to put in the work to get there. But I've always defaulted to getting myself in the room supporting other people and working on to make sure I had the skills and then working on things like, again, writing for my own website. Anybody could do that Like now you could start that, get a website. A couple hours you're writing blogs Whereas and then I got invites to write for the bigger publications. You know, now if I sit down and have a conversation or I have a connect, I can reach out. Because I've done so much, I can say, hey, you know, I'm interested in you know talking to you guys about writing for you. But I come at it from a way of I want to be of service to them, of value. I just got something published on Elite FTS, which is a pretty iconic strength website.

Speaker 3:

I met Dave Tate, who's the founder, at an event in November and we were sitting down. We were talking about the state of writing in the industry Instead of going hey, dave, I want to write for you. You know we started talking about how you know writing and blog reading it's not getting as much traction as it used to. We still think it's really high value and I just shared with them my philosophy. I said that you know I don't use chat, gpt or anything like that. Everything is just self-constructed and I still value it and I write for and I've written for a bunch of these things. So Dave gives me his email address and he's like here, send me a message, I'll connect you with my editor, we'll talk so you can put yourself in a position where you have the chops to get the invitations.

Speaker 3:

But I think a lot of people ask for things like hey, can I come on the podcast, can I speak on the stage? And you've got to ask yourself am I seeking status? Because I think that if I get on those stages, it will make me and then turn around and get me clients. And that's where a whole bunch of that's not a very efficient way to get clients. In fact, I don't think it works at all. I really don't think I've ever gotten certainly meaningful amount of clients from you know, public speaking at a conference or you know. You know I can say I come down and teach a seminar at Chris's thing and then Chris turned around and wanted me to do some stuff with you guys.

Speaker 3:

So sure it can work out, but as a whole like getting to speak at industry conferences as a good example takes away from my time. I have to prepare talks. It's rewarding, it's fun, I'm immersed in, like I get to see Phil and other people you know, friends of mine, and get to meet new people. That stuff's rewarding, but it's not about putting customers in my business. If anything, it takes significant time away from it. I would think if anybody's interested in the public speaking side, I would look at more of the local corporate wellness and try to volunteer for local companies, local schools, local organizations and then you can actually film that or document it and use it as media which can actually generate authority. I like taking in terms of building authority.

Speaker 3:

And is anybody familiar with my friend Jonathan Goodman? Does anybody have his new book, the Obvious Choice? If you haven't, I'd actually grab that book. It's really good. And Jonathan's he's done the social media thing In fact I helped with the social media strategy but he realizes that big social media doesn't really work for most coaches. How you use your social media can, but it would be much, much more beneficial to be really surgical in getting the right kind of people to pay attention to you. And some of that goes on offline. On social media, referral business is still king. I know I'm wandering a little bit here, but maybe we can get some questions.

Speaker 1:

Mr Carlos, trainer at Equinox, kicking butt, been a trainer for a while. He's one of the few who I notice actively writing and he also posts on Medium, which I think is great. They do want to get their foot in the door medium, which I think is great. They do want to get their foot in the door. A common mistake that I see is we start producing content almost at the level we're at or where we want to be. So I'm going to get into the complexities of muscle protein synthesis or mTOR or stuff. It's like well, pump the brakes there, tiger. Let's start with just looking at who you want to help.

Speaker 3:

Don't try to write this book. So Brad Schoenfeld's great Brad's a friend. I love Brad. This book is a hard read. Don't try to write like this, yeah you're absolutely right.

Speaker 3:

Jordan Syatt, who I think most of you guys will be familiar with. He often talks about how, when he first started writing and he's a very, very good writer for the general population, in fact, his media and his is meant for the end user and he said that when he first started writing he was trying to impress his mentor, eric Cressy. Right, it's like Eric's not paying attention to you guys. So, if not, eric is a prominent older school teen nation writer. He's one of the co-founders of a really successful strength facility in the East Coast. He's currently the strength and condition coach for the New York Yankees. He's done really well. And he he's currently the strength and condition coach for the New York Yankees. He's done really well and he's considered to be a world leading expert in shoulder mechanics, baseball pitching, mechanics, training etc. And Eric's busy with the Yankees. He's got twins, he's got a couple of businesses to run. He does not. He's not scouring the internet to approve of what you guys are writing, but I got a feeling you guys already get this right there.

Speaker 3:

But there is that urge to let's flex word muscle and let's like show the other coaches we know we're talking about. Don't worry about the other coaches, they're not going to buy from you. They're not your audience. Don't worry about impressing them. Think about the person like just look at the clients that you have in front of you who are like here's a really good exercise, you heard this before. Who are the clients you really like working with? And Jonathan Goodman talks about this where did they come from? Right, did they come from? You know, real life, in-person type interactions, referrals, stuff like that. And Jonathan's book again, I know I'm selling it kind of hard it's like it tells you about, like, go where those people are and, yes, they're online. But who would feel frustrated in a sea of all of the noise that all these coaches are making on tiktok, on instagram, and who feels like man, it's really hard to stand out in that space, right, and and coming from someone who sort of has, but still it could get generic, because I've been writing these like carefully thought out Twitter things for a really long time and I I reuse and repeat a lot, but you know, what I've noticed is people basically rip them off or they rewrite version of it. There's a guy that I know and I like and I read one of his posts and I can tell he's got a big following and I'm like, all right, I know it's probably not him, I think he's probably got someone doing it for him. And one of his posts recently was just a rewritten version of what am I, and I'm like, well, you know, that's kind of normal now, so it it waters it down, it gets very generic, so it's probably kind of hard to differentiate yourself on that.

Speaker 3:

So do you guys want to actually like play that game? Right, and you've all seen the video-based creators. You know the British ones and some of them are my friends and they're great, and some of them are idiots and they usually have British accents, not all. And they have these clever quick cuts and they're probably like moving around in Iraq as they're talking about something and they're making like sexual jokes, self-deprecating innuendos. Yeah, I see, jonathan, sexual jokes, self-deprecating innuendos. Yeah, I see jonathan. Jonathan, you're laughing, right, you know what I'm talking about, right, exactly cool guys. By the way, if you want to get on camera, come on camera.

Speaker 3:

I like this ed. So a couple of them I used to mentor now I will not take credit for the video thing. Uh, that came separately, but uh, steve craft coaching, steve keen and then rachel henley and they're both great. They used to be business partners and then they split and they both do the same thing. But now we see copycatting of this stuff everywhere. Right, it's very generic and then you see more sensational. So then it's like competing to be more extreme, like who's seen that? It's Dr Glutz guy and I normally don't like say negative things about people at the industry. There are some people who are entertainers masquerading as fitness professionals.

Speaker 3:

He's the guy who's like I don't know why this is still a thing, and then half the stuff he says is rubbish, right, it's nonsense, and half the stuff is fine, big following, it's a race to that. But do you guys really want to play that game? I don't think so, so I don't know. It's just some philosophy on this stuff and take it from someone who has grown the social media and been in that space. I can tell you you put a lot of time and effort into it and it's not as fulfilling as you might think it is. And yes, I have been able to leverage it into a group women's program. But most of my work is still my one-on-one in-person coaching in Edmonton and most people still find out about me through word of mouth and not on social media.

Speaker 1:

I loved how you were bringing up Eric, because Eric and I both went to University of Connecticut. He did one of the most prolific studies breaking down unstable surface training with Dr Kramer and that was my professor as well basically debunking the whole stabilization model of the OPT within NASA my favorite and so I love that study. But if you look at how he got to where he's at, he worked at a gym. He wrote for T Nation. He networked with a ton of professionals. He linked up with Mike Reinhold, who's a therapist. He grew his competence and then he released the shoulder hip core video series. But he had the gyms. It didn't happen overnight. And, yeah, you're right, he's working with the Yankees. I believe he even got to the USA. He's working with the national team and so it's like his credibility.

Speaker 1:

We see the success, we don't see all the work, and you've seen those posts where it's like everyone wants to be at the top and they don't see the hard work. And I think you're a prime example of that where people can look at your socials and be like, wow, but did you not just hear what you said? You're still doing 30 to 35 sessions per week. You know how many trainers I meet that say, oh, it's so hard training 15 hours, 20 hours, I'm just exhausted. And so there has to be something mentality wise that whether you meditate, do you write to yourself, Do you have affirmations Like where does that mental grit come from? Because a lot of people can't stomach what you just said.

Speaker 3:

Two days ago, I sat down with a woman. She's 60 years old. She threw our hour sitting down. She nearly welled up. She's welling up. She barely didn't cry for parts of the meeting. And she's 60. She struggled with her weight most of her life. She's had successful periods and then fell back. She is starting to have some health issues relating to inactivity and her weight gain, and the only thing I think is fucking hell. I really really want to help this woman. Okay, is fucking hell. I really really want to help this woman.

Speaker 3:

Okay, you think about all the people who are in front of you. Think about your, okay, favorite client. Okay, we all have, like you know, clients we really love working with. We all have clients who are like, okay, cool, this is great. But then there's like, the ones that are special. Do you want to stop working with those people? Do you want to stop helping those people? Do you want to stop working with those people? Do you want to stop helping those people?

Speaker 3:

Do you want to have some big online business and this is something that we're seeing now and there's business mentorship out there that is telling you 10K months, 30k months, 50k months, 100k months, and they're going to teach you things or they're going to promise you things, and I've seen a lot of people get swept up in this. They're going to talk about scale and they're going to promise you things, and I've seen a lot of people get swept up in this. They're going to talk about scale and they're going to talk about systems and systems are very important in context but they also preach or teach, removing you from the interaction with the client. They're going to tell you hey, you need to hire assistant coaches which can be valid in context. I think I've seen people who do that really well. They're going to tell you hey, you need to hire assistant coaches which can be valid in context. I think I've seen people who do that really well. They're going to tell you you should incorporate AI and chatbots, and I think AI is something that is worth looking at. They will have people who will run their social media and respond pretending to be them, and if you guys ever interacted with someone like this, we could kind of tell, hey, it's not actually them or it's a chatbot.

Speaker 3:

And I think there are people who are looking to scale themselves out of interacting with people and they want to charge a lot of money and they want to set boundaries around the responsiveness. And I think in a world where we're seeing more and more of that, I think the opportunity goes the other way. I think it's make sure people understand hey, you can reach out to me anytime, I'll respond relatively promptly, and that's not to say you have your phone on the middle of the night and you're being woken up or anything like that. There's reasonable boundaries. But if people understand you actually care about them, not their money, that you are going to respond thoughtfully, in a fair amount of time, they're going to self-select and want to work with you. We are going to respond thoughtfully, in a fair amount of time. They're going to self-select and want to work with you. We are going to see more and this is kind of big, so make sure you guys catch me if you want me to bring me back to anything.

Speaker 3:

We are going to see more and more our AI-generated programs and the end user will go on to the chat GPTs and create stuff for themselves, or they're going to self-select the things. Let's use Renaissance Periodization, for example, rp. They're good friends of mine. I love that brand. Dr Mike Izzertal right, mike isn't doing much of any one-on-one coaching anymore. That's fine. A lot of his stuff's on YouTube. He's funny. But they have the RP Hyper-TV app. I think they have another app. I think there's a diet app and before that there was the RP Templates. They built great systems before this stuff was popular. You're going to see way more of it that people self-select to because it's a lower price point. They get low friction of what they want inputs, outputs and they'll self-select that. We're going to see a cohort of the population who are going to choose the artificial relationship with AI-based media programming, et cetera. Ai will create better programs than any of you can, if they don't already, and soon enough people will be able to train ai to respond to coaching inquiries as well as most coaches can.

Speaker 3:

Okay, and some of you guys might think that's nuts it's going to happen so and there are going to be people who will self-select to artificial relationships. So I'm going to use a ridiculous analogy. Have you ever seen people who went on to marry like an online avatar or a? Like a sex doll, like a sex robot? People do that. It's weird shit. Okay, this sounds nuts. Like where's where's this going? Who's familiar with sex chat hotlines from like the eighties and nineties? Like that's a thing, right? So why do people call into those lines? Or why would they like now we've got ai only fans models which is run by dudes, right? Why would people have a conversation with, or a weird relationship with, an artificial thing, as opposed to a try to go out and meet a real human being? Anybody have any any insight?

Speaker 3:

Relationships with real people and that includes coaching is messy. It's uncertain. There really aren't. We think there are ground rules, but there really aren't rules. Raise your hand. If you've had a bad outcome in an interpersonal relationship, raise your hands, come on. All right, cool.

Speaker 3:

So you know what some people do. They actually go to a rules-based relationship, whether it's sex chat hotlines because I promise you I've never used them but we understand that when you call into one, there's a certain expectation of what's going to happen and it's not going to go outside the bounds of what that expectation is. So someone knows what they're signing up for. And when it comes to algorithm-based programming and coaching, someone knows what they're signing up for. But guess what, who owns vinyl records in an age of digital media? Does anybody? Or do you know people who have records? Okay, it's a different experience. Who here who has a real life relationship and is not dating an only fans model, right? Who? I? I'm not dating anybody, but okay, you have real relationships and I bet you any money.

Speaker 3:

There's like uncertain aspects to it and sometimes it's turbulent and difficult, but it's worth it, right? The analogy is this there will be, and always has been, a cohort of people who will go towards the artificial, the rules-bounded experience in life, but more than ever, we're seeing people who will actually go to the messy uncertainty of real human interaction, and I think that is going to be harder and harder to find. So I think there's a lot of coaches in the industry who are going to get misled into trying to create the metaphorical OnlyFans AI type experience for their clients. Does anyone in here raise your hand if that's what you want to build as a metaphor, or do you want to still stay in the messy uncertainty of the client who's crying in front of you because she's struggling, but you're like, hey, I want to help that person. You guys all with me on that? I hope. I mean, I know that was kind of an insane analogy, but I hope it lands, but it answers my question.

Speaker 3:

It's like that's why I hope it lands so but but it answers my question is like that's why I still do it, that's what I want to do and that's where I get ideas and inspiration to actually then create social media based content or other long-form content for podcasts, for writing, etc. From still working with the person in front of me and I'm I'll be honest, I'm paid very well to do it. You do it long enough. You get paid more and more and more people self-select to. I earn a great living working that kind of hours and it gives me a lot of latitude. Then play around the things I enjoy, like public speaking.

Speaker 1:

And so I think that's so powerful for everyone who's listening, whether if you're listening to the platform recorded or now that you can't get lost in the smoke of social media where, oh, this person's making all this money because you don't know. The best thing you can do which I see firsthand trainers not doing is going to hands-on learning events, going to seminars. Phil's the king of seminars. He's been to numerous. I mean, that's how you guys met, and then you connected us with other people, and then Phil connected me with Crystal, and then RP got an RD on there. So it's's like that's how you build the relationships, and so I know you got a a great event coming up here. Raise the bar. What are some other seminars that you would suggest for trainers to get involved with and what's your plan for 2025?

Speaker 3:

okay, uh, raise the bar. Dallas, texas, february 21st, 22nd if anybody's anywhere near that, that's gonna be good because I'll be there. Luca hosav of our will be speaking. Nick Shaw, one of the founders of Renaissance Periodization. My friend Natalia Mello. She's a former IFBB pro. She's Miss Bikini Olympia 2012, but she's got a very successful coaching business. My friend Eve Guzman, who's a great nutrition coaching mentor. There's a whole bunch of other great ones in that one. Aram Gregorian's the real coaches summit in las vegas, and that's in april. That's an incredible event I will be attending. Um, he changes his speakers every year and I just like going back, so I like hanging out there. I'll be a lot of friends by now, so that one is going to be really cool. Uh, there's one in toronto. I don't. I think, like most everybody here is kind of almost like California is like, but everybody's American right? Is there any Canadians in here? I don't think there's any Canadians. Okay, I'll be speaking at one in Toronto called CanFit Pro.

Speaker 1:

When is that Andrew?

Speaker 3:

That one's mid-August. There's also going to be something. Has anyone ever heard of Swiss? It's a strength conditioning thing. It was in Mississauga, again ontario, in november. They're doing an offshoot. It's going to be in montreal in may and I'm supposed to present at it. So I'm still trying to learn more information about it. You can keep those things on your radar, but you know to be probably a little bit physically closer to you guys, I would look at the, the dallas one in february, or the um, a real coaches summit in april, and and they're great events. They're great chance to get immersed, meet people and if some of you guys are a little bit newer in the career, I think there's some pretty experienced people here. Trust me, someone who's newer is gonna fit right in. You're gonna learn a lot, you'll get to meet a lot of people. It'll kind of jumpstart you. So you don't have to be an experienced coach to do one of these things.

Speaker 1:

You just have to take that growth mindset, where that may be five, 600 bucks for a seminar, but the hotels and flight whatever but you're going to get an opportunity to link up with someone and that's how we met Mel on our team, because I went to an ISSN. We're going to be in Toronto in July for our seminars and that's our partnership of lifetime. We're having one to two per month and when you go to those it's so cool to see trainers interacting with one another, because you literally are hanging out with maybe the three to the 5% of the industry, because everyone else is lost in that smoke. So when you're in this environment, like oh shit, this is so cool to chat with other people.

Speaker 1:

Where are you from, what are you doing, what are some things you're hung up on right now that could be a potential networking partner for you in the future and get ideas and it's just great to socialize. So I cannot stress that enough. If you're in a rut, you go to a weekend seminar. Your mind just comes back, fired up to help your clients. Then all she's going to do so much good and you're going to get the. You're not doing it for this, but you will be networking with people who are doing great things.

Speaker 3:

You may find that if you work in a gym facility like someone here was at carlos and equinox right so it's, you know, and you probably have co-workers who are passionate, caring but you may also notice that wait a minute my focus and ambition on this stuff is a little different than the people around me. I want a career, they, they have jobs, and so sometimes getting out in this environment whether it's being connected through something like this with each other, or the people I've met in my travels have been kindred spirits where locally there aren't many trainers who are kind of thinking the same give you ideas. Some of the ideas for, like, my online women's group program built that because I saw other people doing something similar in the industry. So like, hmm, okay, that's a really cool idea. I never thought about that before. You know, kind of, and I still do the session training model, but you also get kind of boxed into that, so sometimes it's just really nice to be around other people.

Speaker 3:

Or nutrition coaching. Know you see that hey, wait a minute these trainers are actually doing nutrition coaching and it's doing really well. Does anybody have any questions? Because I want to, like, make sure I'm hitting on the things that you guys are interested in because we can oversell like, hey, go to this conference, but let's give you guys something that's tactical right now. Who's got something on their mind? It could be anything really. I mean it doesn't have to.

Speaker 4:

Carlos, got some what you got you had mentioned um earlier on, when I first hopped on here, that you stopped using uh chat GPT as an assist for writing. Can you tell me a little bit about that so?

Speaker 3:

so it's not that I stopped using it so I've never used. I have multiple thoughts here. Um, I don't feed things into chat GPT to write articles. Now think ChatGPT can actually be very useful for idea generation, for creating maybe more technical documents. Let's say, one of you guys needs a waiver for your business and if you know how to prompt ChatGPT I'm not anti-AI or anti-ChatGPT I think it's a brilliant tool and it can be a really good way to do a lot of things.

Speaker 3:

I think it's a brilliant tool and it can be a really good way to do a lot of things, I think, when it comes to actual forward-facing content. So let's say, an article that's meant for a broader audience, I think for even social media posts. I would just say approach with caution, because it can be very tempting to just mass produce things. But here's what's going to happen. Again. It goes back to the analogy. What do you think a lot of people are already doing right now? Using chat, gpt and AI-based stuff to feed in similar prompts to create social media posts and captions. So if we get into that habit, we're probably feeding into the generic game that is. You know the way that social media is probably going to trend.

Speaker 3:

My attitude is I want something that is just authentically me, my voice, and even if it means that I don't write as many articles but write good quality stuff, I believe that not using ChatGPT as part of my writing process is important to retain my voice style energy. I think you can become masterful at things like chat GPT, feed it in with prompts and have it basically create something that gets in your voice. I'm not opposed to that idea. It's just that I choose not to use it that way. Does that make sense?

Speaker 3:

So it's always nuanced. It's not like oh, ai, bad, don't do this. I think you could actually do a lot with it. That will save you a lot of time and effort. But it's going to be the thing that maybe you got to frequently ask questions section on your website, which I think is a great opportunity to just write and create content. Maybe you can use ChatGPT to generate some of the things that you need. That's a bit more technical for your website. That's fine, but I think what it's true expressions of you and your ideas. I personally bias towards writing them myself, editing them myself, fair.

Speaker 4:

Yeah. Yeah, that's fair. I only ask that you know I've experimented with ChatGPT a little bit recently, like Chris mentioned. I've wrote a few blogs. I've got just over 60 right now. And I just kind of send them out to people, and a lot of people tell me yeah, I like your blogs, but I think you need an editor and so I started just kind of plugging things in the chat, gpt. But yeah, I like what you said.

Speaker 3:

So if you're writing it for yourself and you're using chat GPT as maybe a you know grammar formatting editor, I think that could be really useful. It's still you and your ideas authentically. There's a whole bunch of books on writing behind me and so I have just gotten a lot of experiences on the philosophy of editing. And it takes time, sure, and we all have limited time, but to me that's a high value skill that I've worked on. So I think if you are going to be producing a lot of written content, it is a good idea to maybe read a couple of books and you can message me if you want. In fact, I'll try to write. I'll write a few in the chat if you guys are interested in writing, and give you guys some stuff. And then I see there's a question here. So let me really quickly, if anybody else has any questions, like queue them up. So books, I would say on writing well, and I'll give you one more write tight, and that's by getting Broha.

Speaker 1:

And you got to remember with writing it's not an easy thing. It's like if you're benching 135 and you want to bench 315, that climb isn't going to happen overnight. And for writing there's that fear and people are dicks online. They're going to say you used the wrong punctuation. People love correcting and saying this is wrong, you used the wrong there and there, and so it kind of takes a knock on you internally and so you just have to remember that. How do you get to 315? You keep on benching. You can't sit back and try to be perfect. You have to just keep on writing, keep on writing and then kind of build that thick skin and when people give you any feedback, great, thank you. And try to just keep on writing and keep on doing it.

Speaker 3:

Let's see how do you connect with mentors at seminars and provide value to them. So there's an underlying philosophy here and I think this will go into a presentation I'm doing in Dallas. It's meeting anyone. A lot of times people will go in and a lot of people are of a take and ask mindset, right, they're takers and you know what it feels like when you have someone who's it's all about them, right, and that's not super fun. So I'm not worried about this group here. If you're in a mentorship like this, you're not worried that way. But then you go in.

Speaker 3:

I think Alex Hormozy's talked about this and he tells an example. I think it might've been you know, some young person has offered to work for it might have been hormosia, I think might have been like jeff bezos or something like hey, I'll, I'll just be your assistant, I'll volunteer, I'll get your coffee, whatever they want to pick your brain. And the person says no, because the time cost to even like. Because this person's like no, I'll do it for free, I'll just like, I'll just hang out or whatever. It's like no, it'll literally be a distraction and a bad use of time to even have that person around to be able to train them to do whatever they want them to do. So you got to think in terms of, okay, value and time boundaries, what is someone's values and what are someone's time boundaries? So if you do want to actually connect with someone at an event, ask yourself okay, the thing that I'm trying to give is it really just a disguised ask and is it valuable to the person I'm trying to support? Or am I really just taking from them? And then you could look at different people and they're if you understand them, you kind of know what their values are. So, like my friend, luca Hosfar is a really good example. I use him. So Luca's pretty generous, uh, pretty busy dude, right so, but he he's very responsive, he'll help people.

Speaker 3:

But one of the ways that I've been able to do some uniquely cool stuff for Luca is Luca's really well connected. He's got a lot of relationships but and he's a good writer but I, through my editors and I, I gatekeep my editor relationships because a lot of people are like, hey, can you get me into muscle fitness or men's health? I'm like, no, it doesn't work that way. Someone's got to prove to me they got some serious chops, but Luca's got a big brand. I know he's a great editor and I know he's a writer and I know he'll deliver. So I've turned around and introduced Luca to a handful of my editors and I connected them up with a few writing opportunities, which led to he got in an in print men's health magazine like four pages. That meant a lot to him and I introduced him to a podcast that he's going to get to appear on in March and it's a podcast he's a big fan of. It's a fly down in person thing.

Speaker 3:

So, if you can identify, you know unique things that you can actually like opportunities to those people and again, a lot of you guys probably don't have connections to editors in the industry but if you can find ways, okay, how can I actually do something that is actually genuinely valuable that aligns with this person's goals? And sometimes that starts with just sharing their media and tagging them and that's it. That's all you can do. You just show up and you support their media. Phil is great for doing shit like that, right, he's smiling, he knows and you find ways to support and you find out this person, oh, like Luca. Luca has an event that he does every second year in Seattle. Okay, cool, I bought a ticket in 2017, I didn't know him back then, I just happened to go and then I came back in 2021. He's become a good friend along the way. I've brought him on my podcast and for some people, having them on your podcast is giving them exposure and for some people it's like time they don't have, so they'll politely say no. So if you guys can figure out, okay, what are ways that you can actually platform, support and help that person with their goals without asking for anything for you, and people will realize that Then and you show up Over time, you could actually and this has worked for me is you generally find these relationships develop, but I always I don't ask for shit when it comes to anything I offer.

Speaker 3:

I'm like, hey, like when I was coming down to LA and Chris had been bugging me to come down for a while to do something, so I was gonna be in LA for something else. Anyway, I took a couple extra days knowing that I wanted to just hang out and I let him know. I was like hey, I'm going to be in LA. Do you want me to come by and do a seminar? And he's like offering to pay me. I'm like, no, I'll just do it for free. You know, you've been great to me. Philosophy makes sense in here.

Speaker 1:

I also got you a hell of a deal at that Hilton too.

Speaker 3:

You did, which I appreciate, and then I got to bounce around Santa Monica for four days and it was amazing. So this is probably philosophical, but I hope it makes sense. Some of it may not apply now where you are, but I hope as you grow it will. So anybody have anything now they're struggling with.

Speaker 1:

We've got trainers from Equinox. I know someone just started. I saw Altona, you're on here. We have trainers in Vegas. A lot of Equinox folk on here right now. We have India in here in the house as well. We have Pennsylvania, north Carolina, independent online Ask. This is the time.

Speaker 3:

You've got the man in front of you, so you know, pick his brain and trust me. Even if you feel like it's like an entry-level question, you're like struggling with something right at the start, like don't worry, because someone else is probably afraid to ask the same question and, who knows, there may be something philosophical that I can draw out of it too and make it bigger so I got a question.

Speaker 6:

Um sure you said said earlier when talking about like you know you might not be 100% ready but you better be ready to, you know, put in that work. And I think you know some people think of like that line of maybe that first. What am I thinking of? Like a like that introduction. You wanna mess up that relationship in the initial part, you know, trying to put yourself somewhere and not, you know, fail or make it look like oh, you know you don't know what you're doing or what that case is, but how do you, how do you think like is a good way to go about that? Like trying to put yourself in a room but you might not be ready and try to put that one thing.

Speaker 3:

I mean, on one hand, I don't think I'll ever feel ready. So if you could recognize and start with that, then we can be at peace with that. But I think we generally have a sense of, okay, am I on the road, am I working on this stuff? Do I have the capacity? And can I then go and do a sprint? To work on these skills would probably be. I was already writing for my website. I was already writing books on writing, so I was already on the process.

Speaker 3:

And then one of the guests on my podcast was one of the editors at T Nation. She started diving into my media because I've liked her stuff I've been reading her for years and then within a couple of weeks, she turned around and she asked fearfully, as if I'd say, no, hey, would you consider coming to write for us at T Nation? Of course, that's a dream come true, but I'm like, oh, my God, now I'm. Now I got to do this. But what I do? I put my head down. I really worked on ideas that I thought would be valuable contributions, and then I wrote it. I spent extra time and I edit. I really put it through everything. I could think of multiple rounds of editing. So I really put in a lot of hard work to make sure it was pretty good and they liked it and they accepted it and I just kept doing that and then you also get a little bit of confidence in those successes. But if something does work, because the first article I wrote, them they took. Then I wrote a few that were on different topics and they turned those down. They didn't want those. But then I went back to more training centric stuff and they never said no to a single thing ever again. Eventually the editors are like, hey, do you got anything in the pipe? We're getting a lot of shitty submissions and it was just a lot of high trust and while I wouldn't have initially thought I was that great a writer, what I realized pretty quickly is there was a lot of traders out there who didn't have the, didn't spend the time reading and studying writing, and a lot of these editors are getting, you know, fairly mediocre quality writing. The ideas might be good, but the editors have to rewrite the whole thing, whereas I'm giving them stuff that's actually well written. But that was a skill it was practiced over time.

Speaker 3:

The other example is public speaking. So I go and attend a ton of these events and I never for a second went hey to the organizer. Organizer, could you know, could I get up on that stage, could I? Could I speak? In fact, I was probably like scared of the idea. I'm like I don't want to do that.

Speaker 3:

And then a friend of mine an event that I'd already gone to twice um, turned around. He had a speaker dropout in 2021. He asked me hey, you know, uh, would you come and speak at this? I want you to. And I'm like, uh, why don't you ask this person? Or why don't you ask this person? He's like no, I want you to do it. Like I literally tried to turn him down, but he was insistent. So I said okay, and then I was like all right, what do I do now? So I texted my friend luca and I said, hey, what books do you? Got on public speaking, right, and I'd already been doing the podcast for a while, so it's not the same, but it helped. So I dove into these books and I really thought about it.

Speaker 3:

And then at the time, thankfully, my old girlfriend she was really good with PowerPoint stuff, so she helped me build like a good PowerPoint slide presentation and I took an article I thought was really good and I was like, all right, this would actually make a good presentation concept. And then I just practice, practice, practice, practice practice. Did I feel ready for either of those things? Not really, but did I feel like I was within the realm of, okay, I'm close enough that I can actually hustle, go to the people I know who know this stuff, develop these skills, read the resources, and then part of it's a leap of faith, it's like, all right, fuck it.

Speaker 3:

I mean, could I crash and burn? That's always a risk. I'm going to, I'm going to over-prepare. So that way I feel ready. And you know, I mean again, you could also. You always connect the dots backwards. I could look back and go survivorship bias, hey, it all worked out for me. But I mean, the flip side is play small, hide away from the opportunity, say no to everything, don't try and guess what. Nothing good happens. That makes sense, kevin, did I? Did I give you an insightful answer to that? Was that helpful?

Speaker 6:

Yeah, I think I was going to probably just ask is there any recent times that you might have had an opportunity or felt kind of similar in that way that you can look back and go into those times?

Speaker 3:

I have something I'm facing right now. The invitation to speak in May is they don't have they don't let you use PowerPoint slide presentations. They want more physical presentations and I don't have a ton ton of that. Right, I rely heavily on slides. I'm good in that realm. So I have to come up with an idea of something that will fit the format of that event and I have to know my shit so I can stand in front of an audience without slides which I to present. So I'm staring down the barrel of that right now and I'm both nervous about it, but I'm also like I said, yes, I'm gonna do it, I'll figure it out. And sometimes it's also like it's just trusting yourself that you're gonna figure it out. Right leaps of faith. I saw, I think carlos has got something.

Speaker 3:

Uh, sujan, but also, I know jonathan said did you have, did you leave a nine to five job to start your coaching training career? I left a nine to five ish job actually, it was a shift job before I started coaching and in fact, the gym that I was working out at had but been bugging me to become a trainer. I kept telling them no because I wasn't interested, until I finally said yes, I didn't start this with a passion, for, hey, I want to train people, whatever. I fell into a job that I quickly realized I loved. I dove into education really hard and I just put my head down and I just trained and trained and trained, and even all the stuff that you get to see now the writing, the public speaking I didn't imagine that stuff, not for years. I mean, the podcast started in year seven. The first trip to a conference was in year seven of my career, so that's stuff that manifested way later. I was just trying to earn a living, but when I did start I went all in.

Speaker 7:

I was full all in. You know it's a really good job but it's not what I love. But you know, I coach a lot of soccer, but a lot of these are volunteer jobs. The jobs that I do find with youth soccer are part-time. They're only a couple hours a day after school. So I'm just trying to do as many as I can find, as many of these jobs that I can, to fit into my schedule. I have to give up a day here or there, but I just can't all of a sudden just quit my job. You know, and and just, um, you know, get into it and I, you know I haven't. I would love to start training more people, especially soccer, soccer specific. Um, it's just finding those clients a little more difficult as well. Um, you know, my mornings are open, my afternoons are pretty open. I work evenings. So you know I'm trying my best to like quit that nine to five and you know, and really take on coaching and training as my job.

Speaker 3:

Read Jonathan Goodman's book the Obvious Choice, because it's a good example of that.

Speaker 7:

Yeah, it popped up a few times on my feed in the last couple of weeks and then I saw today on yours that you had like your post. Your recent, your recent post was of that book.

Speaker 3:

Yeah, it's going to really be about like going to where those people are, okay, and that's going to probably be really surgical for you.

Speaker 7:

I think all this is why I'm trying to coach as many as many youth soccer teams as I can right now, because there is, you know, that's where my, that's where my clientele, I guess, is and that's where the people that I want to be around.

Speaker 3:

So have you looked at offering, you know, strength conditioning on more of a one-on-one side for the cause? I mean soccer. Let's be honest, a lot of the kids, especially probably in the U S it's probably a fairly affluent base of parents who are putting their kids into soccer right not you know fair, it's not the flavelas of brazil, right?

Speaker 3:

so my guess is then that some of those people if you develop relationships with those people and figure out where those people are, and then you also have the ability to train one-on-one or small group strength and conditioning, there might be good value out of there. I think there's gonna be some examples in the book that will like resonate with you. That's probably your pathway, I I think that's probably the best portion. I know that leaving like the safety net of the secure thing to go into the unknown, and you have all these stories and books and what have you about the people who did it, but those are survivorship bias again. So again, that's a tricky one. I don't have a clear answer, but I definitely think that get into the environment and see if can you add on some more of the private stuff, the strength based stuff that's going to give these kids a heads up and then develop a relationship with those parents and get word of mouth, referral business from there. I think that's probably your best play.

Speaker 7:

It's probably what you're thinking. Definitely, that was definitely what I was intending on doing. You know, just getting good, yeah, perfect.

Speaker 3:

Thank you, I think that's it. It's just getting in front of the volume of people and getting the word out. Definitely, sujan, you had something.

Speaker 8:

Yes, sujan. Hey, andrew, thanks a lot for your time.

Speaker 4:

Thank you.

Speaker 8:

This is from Chennai. I work with three other professionals from India, so the one is Jitesh, ruben and Dayan and my doubt revolves around our next big step that we are trying to make. So currently we rent out a space for our training center and looks like it's time to build ourselves a proper venue for our fitness program time to build ourselves a proper venue for our fitness program. So I've been getting all these perspectives of how you know how good this will, you know how good this will go after we start the you know after we launch the venue, but I've been struggling to house a perspective on what are the things that could go wrong.

Speaker 3:

Okay, there's a lot of this, I don't know, but it's the idea of a premortem. Have you ever heard of a premortem, where you basically sit down and put on paper what are all the things that could go wrong and why would they go wrong? If you can identify why these things would go wrong, and then can you proactively put in time and effort to try to buffer against the things that could go wrong? It sounds like you're already kind of there. Now, I'm not an expert on developing physical facilities that's not an area of expertise of mine and I also don't know your local demographics. But my guess is, if you guys, your demand is exceeding the physical space that you currently have.

Speaker 8:

Exactly.

Speaker 3:

Good. So that's a good thing, that's a good problem. Ok, so it tells me that people are showing up to want to work with you guys. Otherwise I don't think you would have even been doing this. Anything else, you can tell me about it to see if I can give you a bit more of a helpful answer.

Speaker 8:

Yes, so the fund that we're going to generate for building this venue is 100% from loans Loans from people that we know well-wishers, and things like that. So that's the reason why I feel that we also have to look at the perspective of what could happen if things go wrong or if things don't work out well, because I've been kind of like feeling stuck only seeing the bright side. I kind of felt that All right.

Speaker 3:

So maybe it also takes the other way. You can hedge against the risk, but what are the behaviors that will have the biggest effect? Where will you put your time and your effort on being successful? And you know, is that the marketing? Is that the word of mouth? Is that getting the butts in the place? So I would say, work really, really hard on the things that are actually going to have the biggest difference in terms of revenue, right and actual success, customer experience, et cetera. I mean, that's the best answer I've got for you, because I don't think. I think we all look for guarantees. There are no guarantees in this right, Definitely.

Speaker 8:

There are no promises, there is no certainty.

Speaker 3:

It sounds like you have a very good incentive to not lose, so it might mean some long hours and some serious hustle and some short-term pain. I think you're ready for it. So yeah, I'd say, just dig in and just look for what are the things, the behaviors that A you can try to put time and effort into to shore up your downside risk, and what are the behaviors that would have the most outsized return to put butts in seats. I think that's probably your best focus and only you'll know those things once you analyze it. I got about uh, six more, seven more minutes guys. Anybody else have a any more questions?

Speaker 8:

carlos, thanks a lot my pleasure.

Speaker 3:

I've got an old client from chennai, by the way, too, so oh really, yeah, really, from Chennai, india, yeah. I'm not going to throw his name at you, because Chennai has 10 million people or something. Yeah, big city.

Speaker 2:

Yes, carlos.

Speaker 4:

Hey Andrew, thanks for your time. I actually have a client coming up here in about nine minutes. He's probably already here Real quick. Going back to the writing thing, it's something I've been practicing for a long time. For me personally, the hardest part about writing any blog and I'm also working on an ebook project on the side is for me, it's always just starting it off, like how do I start this off? And for me, I try to start off like with a general, like conversational style, before I get to the point that I'm trying to make but make it all kind of mesh. What are your thoughts on that? Like starting off like you're writing projects.

Speaker 3:

I, I, I like that because, at the end of the day, what are you going to differentiate yourself on? You know, uh, and it goes back to the kind of like the whole AI basic thing You're going to see a lot of people who are going to try to still differentiate on content. Sure, you know there's quality difference in content, but they're going to try to differentiate on programming and it's going to be hard to do. So what do we got to do? We have to differentiate on our story, and too much of our story too fast also doesn't work because there's got to be a payoff for people. But I think it's your personality, your style, your authentic, the way you present your personal brand. So I do like having aspects of what's unique to you come forefront, but also getting to the payoff kind of quickly and make sure there's a lot of payoff there and keeping it in your voice and style. And that's also one of the reasons why it's like for that kind of stuff.

Speaker 3:

I'm a little cautious about using too much chat gpt. Is that fair? Yeah, I think. Basically, I think what you needed to hear was you were doing that, you were on the right track. You're on the right track. I like what you're doing yeah, yeah, exactly, am I?

Speaker 4:

am I talking too much, too casual, too soon, or am I? Should I get to the point faster? For me, you know, chris said a good sweet spot for a blog is about five to seven minutes, like most of mine are about four to five minutes.

Speaker 3:

Yep, so like, should I spend one paragraph, or is there a magic formula, or well, I don't think it's a magic formula, but here's what I would do make sure that the first sentence, the first paragraph, hooks them. Okay. So and I can't tell you what that is the context of the specific article, the video, whatever any media you're creating you have to hook them right away. There has to be something that gets their interest and keeps them there. And the reality is is every sentence and every paragraph absolutely has to hold their interest. Because, while, yes, we can feel like in practice that people's attention spans are not as good as they were, technically, it's not true. It's just we have more stuff competing for us and you know people will sit down and listen to a three-hour rogan episode. They'll watch the video, right. Why? Well, they have a relation with rogan. They like who the guests are, they're interested in the conversation rogan's good at at and I'm not a Rogan listener, but he's good at people have their reactions. Some people are like, fuck Rogan. Some people are like, yeah, he's the best Irrelevant, he's good at asking questions for the guest he has on, right. So people will be drawn into it and stay with things that are interesting. If stay with things that are interesting. If they like you, they support you.

Speaker 3:

But think about hooks. There's a good book called Hook Point by Brendan Cain Carlos. That might be a good one for you right now. I think it's also applicable to social media, but it gets into a bit more of the stuff. Actually, day Trading Attention. Gary Vaynerchuk's new book is also a really good one on especially modern social media attention stuff. So I'll leave you guys with a couple of those. Um, chris, you still there or do you easy off doing no?

Speaker 1:

no, no he's there good that, that brandon kane one's great and also he has the like the social media, one like one million followers or something like that.

Speaker 3:

That's a good one, uh so, john uh, would be amazing if you could provide some key points. Go to rules for team management. I don't manage a team, so in that one, I'll be honest, I'm not the right person for that question, but I got a feeling Chris is probably going to be a good one there, so I wish I could give you some more insight into that one. I probably wouldn't do a great job with that question. I do apologize.

Speaker 1:

That's all right, we're. We're ending up here soon, so anyone ask me last questions for me and you know.

Speaker 3:

I got time for a real quick one, teddy.

Speaker 2:

Yep, yes, yes, okay. So, um, I work at like three different gyms right now and I feel I'm like overstretched. Like two gyms really need me a little bit more than like I was expecting, right, and so, like one gym I have, I coach CrossFit and I have all my clients there. The other gym is just like semi-private classes and I'm learning a lot there, cause there's a lot of stuff that you know with semi-private groups and the way that they do stuff you know I learned a lot from. So I'm feeling like that semi-private spot is like 20 miles away from where I live and I feel like it's sort of getting in the way of um me building my clientele at the crossfit gym and, um, where I'm at I don't know. So, yeah, that's sort of what I'm feeling, like.

Speaker 3:

That's a challenge for sure, long term you won't be able to do it. We know that. So you got to work. I would probably just put down on a piece of paper and write a pros and cons list. Now, it's not perfect, but write a pros and cons list.

Speaker 3:

Now, it's not perfect, but write a pros and cons list in detail of the different facilities, because you said there were three with the intention of probably whittling down one for now because it sounds like it's probably a good benefit to two. But if you could take one of them out of the mix and then see thank you guys again, if you can somehow like transition some of the people. But going between three facilities is chewing up a lot of time and effort, right? So that's a hard situation to be in, for sure. So I would say pros and cons matrix, write it down, look at it on a piece of paper, on you know computer, whatever, and just do an analysis of that. That's probably that's a little bit black and white, but that's probably the best thing you can do right now. Sound good, guys? Okay.

Speaker 1:

I got to bounce. Thank you, Andrew. Thank you guys, I appreciate it. I got a client coming in the door.

Speaker 3:

So now I do it, so anybody can message me on Instagram anytime. I'll always respond to stuff. Okay, I promise Deal, thank you.

Speaker 1:

Thanks, andrew. And also we can have that conversation on Monday or Tuesday. We have the show up matrix and that's pretty much the same thing. It's called an Eisenhower matrix, where you do what's urgent, what is not urgent, what can you delete, and you have to always remember that with you know you have to make a decision and you have to look at, like, the future and it's so easy to just take on any opportunity, but then is that the opportunity that you really want to be focusing on and you need your, your minimal finances, and that's why it's great to be saving.

Speaker 1:

I know trainers are terrible at saving 10% of your monthly income coming in. Just put it aside. So if you had a worst case scenario, you have three months saved up where you may drop one or two of them and say you were at 10 grand, five grand, whatever it is, and now you're going to have a 20, 30% drop, you have that saving set aside and then really, what that does is it just lights a fire under your ass because you have to do it and trainers get into the routine, they get in the comfort of well, this is fine for right now, but is this really what I want to be doing long-term and that's where streams of revenue are huge and you got to give Andrew a shit ton of credit. That's why I love Andrew so much is he does such a great job of doing what he loves. He's passionate about this.

Speaker 1:

I get so frustrated when trainers reach out to me and say, well, this person has this amount of followers and they're saying this, and then they paid them $10,000 for some bullshit system. Don't fall for those simple little gimmicks. It takes work and I always ask that question If you were to win the lotto, what would you still be doing? And I know that trainers that really love this they would be doing what they love, just to a different degree of what those finances. So any other questions or anything around Andrew.

Speaker 5:

You know, the only question I was going to ask him and you was what do you guys use for your newsletter? I'm going to get ready to send mine out and I like the form, the way you guys send it out with the. It looks like a picture but it's a PDF.

Speaker 1:

It's just great. It's all formatting within. I'm just looking at one right now and it was through. We use MailChimp, so that's a simple one that we use and there's formatting things that you can use.

Speaker 5:

Yeah, a lot of people tend to use that one. I know you can email it from Canva directly from that, and that's how I did mine.

Speaker 7:

Okay.

Speaker 5:

But you got to like integrate your email list with that, and I'm just kind of stuck on that because it's a little harder to do it on the ipad. I do everything from the ipad, so you there's little um little tricks that you have to bypass. Like I can't upload my email list to it because from the ipad version you can't extract it from that. You have to kind of like do it manually or find different ways to do it, go around it. So just that's all. Mailchimp, that's cool.

Speaker 1:

I think that one of the best things you can also do is subscribe, like right now. As you just literally asked that question, I got an email from Eric Cressy.

Speaker 5:

Yeah, I was going to say subscribe to people's blog list too. I have, like I think I'm up to like 15 trainers around the world who I've met at different conferences, who are have been doing this for a while. That's the long way to do this. Stuff is long time long content format writing and YouTube stuff.

Speaker 1:

So and that's so. The irony behind that is we get so caught up in the Instagram world it's like I got to post. You should not be spending more than five minutes editing a post. It's just fucking put it out there.

Speaker 5:

Be present in the sense that you are posting regularly and then get back to doing you know, think of that big, big picture and I will say, for those that are crushing it on here, that are doing content like that, two people through the show world that have I've seen at conferences and seminars that are absolutely murdering right now is joe. Do you remember him from the long island uh seminar that we did too? He was uh, uh, uh, nephew casa. Yeah, he wasn't crushing it with his content then. Um, um, I can't even think of her name right now. I've seen her at the real coaches summit. I introduced her to andrew, uh, but she's nicole. Nicole's absolutely crushing her right now. She got in her little mentorship group and you know, every everybody and show up right now is crushing it. Just keep what you guys are doing right now and just make yourselves available to do other things as well. Man, open those doors for yourself.

Speaker 1:

Well, same with you. We got to get that assessment podcast going and we'll.