The Show Up Fitness Podcast
Join Chris Hitchko, author of 'How to Become A Successful Personal Trainer' VOL 2 and CEO of Show Up Fitness as he guides personal trainers towards success.
90% of personal trainers quit within 12-months in the USA, 18-months in the UK, Show Up Fitness is helping change those statistics. The Show Up Fitness CPT is one of the fastest growing PT certifications in the world with partnerships with over 500-gyms including Life Time Fitness, Equinox, Genesis, EoS, and numerous other elite partnerships.
This podcast focuses on refining trade, business, and people skills to help trainers excel in the fitness industry. Discover effective client programming, revenue generation, medical professional networking, and elite assessment strategies.
Learn how to become a successful Show Up Fitness CPT at www.showupfitness.com. Send your questions to Chris on Instagram @showupfitness or via email at info@showupfitness.com."
The Show Up Fitness Podcast
The TDEE Blueprint: Master Energy Expenditure & Grow Your Nutrition Coaching Income
Send us a text if you want to be on the Podcast & explain why!
Discover the untapped potential of nutrition coaching as we decode the Total Daily Energy Expenditure (TDEE) equation – your key to unlocking at least $30,000 in additional annual revenue while dramatically improving client outcomes.
Most trainers make a critical mistake by bundling nutrition guidance with their training packages, effectively leaving thousands of dollars on the table each year. By understanding the science behind TDEE – from Basal Metabolic Rate to the surprisingly significant impact of Non-Exercise Activity Thermogenesis – you'll gain the confidence to position yourself as a nutrition expert worthy of premium rates.
The podcast reveals why most calorie calculators fail your clients and how to create realistic, personalized recommendations that account for both physiological needs and psychological realities. You'll learn why protein has nearly six times the thermic effect of fat, how to calculate appropriate caloric deficits that clients can actually sustain, and why partnering with a Registered Dietitian can elevate your practice to extraordinary levels.
Beyond the science, we dive deep into the business strategies that separate struggling trainers from those earning six figures. From structuring separate nutrition assessments to setting appropriate pricing ($300 is suggested), you'll discover how to communicate your value and create a nutrition coaching service that clients gladly pay for. We even discuss creative ways to have your clients sponsor your nutrition certification, turning education expenses into marketing opportunities.
Whether you're looking to add nutrition coaching to your existing practice or take your current nutrition services to new heights, this episode provides the blueprint for creating sustainable results for your clients while adding a substantial second income stream to your business. The future of fitness is integrated, specialized expertise – and this episode shows you exactly how to p
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Belt Buckle Trainer. Helping you better understand total daily energy expenditure so you can make more money as a nutrition coach and better serve your clients. First part of the video I'm going to go over the equation. The second part I'm going to do a calculation for you. Howdy y'all, welcome back to the Show Off Fitness Podcast. Today we're going to be talking about total daily energy expenditure energy expenditure helping nutrition coaches and personal trainers level up their book of business so you can make a minimum of an additional $30,000 annually off of nutrition coaching.
Speaker 1:Biggest mistake I see trainers make is they do not have a second stream of revenue just for nutrition coaching, and that's what we teach you with Show Up Fitness and our Nutrition Coach Program. If you're not familiar with Show Up Fitness, I wrote the book how to Become a Successful Personal Trainer. Volume two is out. Number one new release 2025,. Helping trainers level up their game. Developing streams of revenue, getting clients passing any textbook certification because you came across Show Up Fitness CPT a little too late, even though our certification is recognized nationally, internationally, with partnerships at Lifetime, equinox Certification for Nutrition, soft Tissue and our Certification for Life. It's all about showing up. So let's get into the equation. Tdee.
Speaker 1:Most people are terrible with mathematics, myself included, but this equation really helps you better understand what is going into this organism as a human being. Lose weight equals calories in, calories out. That's mostly true Within our certification with a registered dietitian. We have live calls helping you better understand the body mass equation. It is calories in and calories out, but we also need to look at environmental factors, metabolic disease, hormones, hydration, your mindset All of these things, including genetics, play a role into the organism. When we try to simplify it by just saying calories in and calories out, it's like someone's drowning. We say, hey, idiot, just swim. It's not as simple as that. But when we take a step back, we need to know what a calorie is. It's a unit of measurement. The first law of thermodynamics states energy can neither be created nor destroyed. Those fundamentals are so important to understand. And again, we just simplify it by saying I'm a macro coach. Don't make yourself that simple. We are better than that and when you understand this, you can better serve your clients, and that's why we should be making an additional minimum $30,000 per year as a nutrition coach. So when we look at your streams of revenue as a nutrition and fitness expert, 60% comes in through your mainstream, 30%, your second stream, 10%, your last stream. That 30% revenue can easily be $30,000 or more by implementing these nutritional strategies. Having a dietician on your team is one of the first things that we suggest within our certification Because it levels you up, as I talk about in my book. The path that is least traveled is where we should be going. Most people get a simple certification PN, nci, some nutrition-backed science book. It's a textbook, but we're working with people. So when you have that true nutrition expert the dietician on your team, you are separating yourself from the saturated nutrition market. You are different. You can better serve your clients.
Speaker 1:We focus a lot on this equation, better understanding it TDEE. It's comprised of your BMR basal metabolic rate activity factor, your TEF thermal effect of food, as well as NEAT non-exercise activity thermogenesis. So let's break down each component and then we'll go over some calculations to see how your organism matches up versus your clients. Basal metabolic rate, very closely related to your RMR, resting metabolic rate. To truly get an accurate calculation, you need to go to a center, a laboratory, get a mask on and they're gonna look at your true weight, body fat included. You're gonna sit in a chair and they're going to give you a very accurate calculation for how many calories your organism needs to sustain life 60 to 70 percent, the majority going to your brain, your liver, your kidney, your heart, your lungs. 20 percent. Muscle can be as high as 20 percent or it can be as low as 10-15%. It depends if you're packing an arm farm or if you're very skinny or if you're overweight without a lot of lean body mass.
Speaker 1:When we consume food, our organism is going to take the requisite calories to maintain itself. They're not greedy. Adipose tissue is based off the first law of thermodynamics. Brain's going to take a lot Liver as well. Your muscle requires fuel. The bigger an organism is, you need more calories. Your age is going to impact this Temperature. If you hop into a cold plunge, your temperature is going to be affected. If you're living in the heat, it's going to be affected. Nicotine, caffeine, amphetamines they're all going to impact our metabolism Pregnancy, lactation. You need more calories because your body is going through a lot of work. Some individuals with extremely high BMR burn victims because your skin is going through this crazy regeneration process. You need more calories under medical supervision. That's why they're feeding people through tubes.
Speaker 1:Very, very complex equations. This part of the equation is non-negotiable. That's what it is 60 to 70%, pending on these little factors as well. Then we have our activity, and this can be a very large portion as low as maybe 5, 10%, as high as 20 to 30%. How active are you? Are you working out one time a week, one time a day? Is that workout just doing some walking, or are you doing three days CrossFit? The intensity, the duration that goes into this part of the equation. Now, this is when it gets tricky, because if you go online and do a calculator on an app or whatever it may be, they're going to give you extra calories. You're sedentary, therefore you should get more calories, extra calories. You're sedentary, therefore you should get more calories.
Speaker 1:We are an obese nation Worldwide. That is the true epidemic. We are more obese than we are overweight because we consume too much and we don't move enough. We like to blame certain things like oh, it's inflammation, it's your gut health. That's the easy sell, because they're going to give you a product. But that is not the real reason why they're going to give you a product. But that is not the real reason why we have the conditions that we have today. It's the whole picture. So with the activity factor, you take the mass of an individual and, based on what they're doing, there's a multiplier. And this, in my opinion, is one of the biggest reasons we get confused with the calculators, because it says are you lowly active, are you extremely active, are you average? We don't want to be average, so we always over-guesstimate how hard we work out.
Speaker 1:Then we have TEF or DIT thermal effect of food or diet-induced thermogenesis. If you're reading a nutrition journal, they're probably going to reference DIT For carbohydrates about 15%. Protein is the highest, 30%, fiber as well, very high on the TEF. And then we have fat, which is the lowest, around 5%. So that means if I'm eating primarily carbohydrates, which are perfectly fine, we can't label something as good or bad. It is a carb, it's a monosaccharide, it's a disaccharide, a polysaccharide. It's going to come into the system and we're going to break it up based on what it is. But it doesn't require much More than fat, but not as much as protein. So if you consume more protein, you're going to burn more calories.
Speaker 1:You take someone who's consuming 2,000 calories with 10% protein 2,000 calories, 30% protein this person is going to lose more fat over a two-month period just because of what we're consuming. That's one of the simplest suggestions consume more protein. Notice how I didn't say it has to be animal, just protein. Overall, I've worked with so many clients who think they're eating a lot but they're getting 20 to 30 grams per day, the general recommendation, one gram per body weight. I think we can do better than that by looking at the individual and making a better recommendation. So we're weird.
Speaker 1:In America we go off of pounds. Everyone else is going to be kilograms. One kilogram is 2.2 pounds. You take your weight. Let's just say I'm 220 pounds. I would be a 100 kilograms. The minimum suggestion is probably about 1.7. We can go significantly more than 2.2, which would be roughly a pound per body weight grams. You can go as high as three or four People will try to scare your kidneys. A bikini athlete died because she was consuming too much protein. She had metabolic disease. Her kidneys were failing. It was a genetic disorder.
Speaker 1:We cannot classify protein as bad based off those fear headlines that we see on Instagram or social media. It's like me saying never eat peanuts because I'm allergic to peanuts and you will die just like I'm going to. It's not as simple as that. Protein is perfectly fine for a healthy organism. For the most part we could probably consume more, but we got to look at what we're eating it with Lean protein. Let's take 99% lean turkey meat versus 80% ground beef. This has less calories than the ground beef. It's not to say it's better, it's just a calorie equation. If you're looking at soy or tofu, where can you get the optimal amount of protein? And in our course we go over the essentials, non-essentials, what a complete protein means? The branch chains, everything within the macros Micros we can't talk about as nutrition coaches.
Speaker 1:That's why you have an RD on your team. We can't go below 1,200 calories. We cannot give a food plan Nutrition coaches, nutritionists. We cannot do that. Remember, all RDs are nutritionists, but all nutritionists are not RDs. I'm not going to get into an argument Western versus Eastern. The medical authorities for nutrition are RDs, or people like Lane Norton who have a PhD in this stuff. Most equations are going to give you 1.2 for sedentary. If you're working out one to three days, 1.375, 1.55,. Four days 1.725, 1.9.
Speaker 1:I was working with a basketball player who was an ectomorph. He was the ninth player on the North Carolina basketball team 6'9", 185. I can't put on size. You're not eating. Based on his activity working out about six hours a day playing hoop he needed about 7,000 calories to start gaining weight. He was getting like 3,000. His body was basically in starvation mode, not confused with. You don't eat enough, you gain weight. It's not true. Ansel Keys did a great study, not necessarily the most ethical, but the Minnesota Starvation Study looked at calories coming in and output. You will lose weight. You're going to lose muscle. Your organism is in a starvation state. So that's what I'm referencing.
Speaker 1:And last part of the equation, neat, non-exercise activity thermogenesis. When I was going through school University of Connecticut, learning from RDs I'm not an RD, but I took classes around nutrition this wasn't part of the equation back then. This was over 20 years ago. Now we've added it in and there was a really cool study looking at twins in a laboratory setting. They literally put them into a controlled room. They give them the food, they know exactly what they're consuming and their genes are the same. How was it that one of these brothers lost more weight than the other? So when they observed, one of them was really active, moving around, what are we doing? This sucks. Let's do some moving all around. The other one was just chilling sitting down.
Speaker 1:I went to an ISSN convention one of the best organizations when it comes to nutritional information and a speaker was talking about non-exercise activity thermogenesis and he said look around. I would be willing to bet that person next to you who's fidgeting moving around they are probably some of the most lean individuals in the room. It doesn't mean we should start fidgeting, but that component of the equation is really interesting because it can go as high as like 50%, as low as 20, but as high as 50. And when you hear stories about people oh, I've hit metabolic adaptation, no, it's, you've been in a deficit for so long. You're not doing those little things. When you come home from work In the beginning of a diet, your mindset you want to crush it. Healthy New Year's resolution You're cleaning up and shit You're doing. Year's resolution You're cleaning up and shit You're doing, you're moving. You're washing your truck because we have belt buckles and trucks right. When you have been in a deficit for a long time, you come home and you sit on your ass. So maybe in the beginning your NEAT was at 50%, but now it's lingering down towards 20. So the difference in calorie expenditure is going to change. So this is the equation.
Speaker 1:Now let's take a look at a sample calculation to help you better understand how you can help your clients lose fat or gain muscle. When we look at the BMR in that calculation, there's the Harris-Benedict, there's like the Dunder-Mifflin, it's something like that Stifler, one of those unique names of some nerdy scientists, and they just gave it that name. That's probably the most accurate one. The calculators that you use they may be using A or B or maybe another one. I simplify it.
Speaker 1:I just do a general ballpark guesstimation. You take the individual's weight, times it by 10 for a dude, 9 for a female. If you're a little bigger, you can go up for 11 to 12. You can also factor in activity. This part I used to get really detailed on, but I'm a lot more lax. And let me tell you why. Because of this number right here, 3,700 calories is what the average American is consuming. We are gaining weight. It is not our metabolic health or anything along those lines. Inflammation, gut, those things are the sexy headlines that you're going to click on and then buy a probiotic.
Speaker 1:They've done studies looking at individuals doing work on a treadmill and they said walk for 200 calories. They stopped at 100. So what that tells us is we overestimate how hard we exercise. Go back to the equation. I give everyone a multiplier of 1.375 because I work with general population. If you're an athlete, a crossfitter, high intense output, and it's shown by your physique, you could probably use a 1.5, 1.725, 1.9. Make that suggestion off of your experience General, pop 1.375. You have to earn that intensity. So we overestimate how hard we exercise. They brought the same individuals who were overweight and said now go eat 200 calories. They had a buffet. They packed on the food which they thought was 200 calories. It was actually four. And we see this all the time in our class.
Speaker 1:We are working with nutrition coaches, personal trainers, and they don't know calories. I did one the other day Six ounces of nuts. How many calories? 300, 500, the most I heard 800. It's almost 1,200 calories. Perfect example we don't know what we're consuming. I can't lose weight. I'm eating 1,200 calories. I'm sorry, karen, I'm sorry Chad, you are not, but you have to be empathetic and the way I'm speaking to you is completely different than how I speak with my clients.
Speaker 1:As we teach with our soft tissue certification the bio-psycho-social model of pain, that model is very similar to nutrition. You got to look at the individual, the biology. You have psychology, that person how do they handle it? You're working with David Goggins. You can do whatever the hell you want to. That guy's an animal. Most clients are not David Goggins. They're not losing a couple hundred pounds in one or two months Not realistic.
Speaker 1:We're delicate little snowflakes and it's fine. I'm not judging. You have the environmental factors. I smile and I don't care what your preferences are. If you're a drinker, if you're a smoker, if you like carbs or you're vegan, I don't care. I want to help you with your goals. Nothing will break your heart more when you're consulting with a client and they break down in tears because they said that last trainer mocked me because I'm a vegan. What a prick. Why would you ever do that? I don't care what you are. We get so religious based on nutrition, diet, culture. I'm carnivore, fuck the world. No, I'm looking at you, my client. How can I help you get to where you want to be? I'm the best trainer, I'm the best nutrition coach and I'm here for you. We're like Sherpas. We're guiding people to where you want to be. I'm the best trainer, I'm the best nutrition coach and I'm here for you. We're like Sherpas. We're guiding people to where they want to go. And if my client says I want to go to this weird little valley, cool, I got you. I want to go to Mount Everest, I got you, I have you covered. And if I don't know the answer, I work with an RD. I have a physical therapist. You need to build your team as the medical professional. That's why trainers and nutrition coaches don't have respect, because we try to be a jack of all trades. Get the right people on your team and then you're going to be respected.
Speaker 1:So for this ballpark equation 200 pound dude times it by 10, roughly 2000 calories is what you need to maintain that organism. What are your goals? Do you want to lose weight? Do you want to gain weight? Maybe you want to lose a little bit of fat and gain a little bit of muscle. Lose five pounds, gain five pounds. That goes into the equation. How many days are we exercising? So if we're working out three days, I use that multiplier. 2,000 is what we got up here. Times it by 1.375. Get your calculators out and do the math 2,750. What are your goals? Do you want to gain? We need to be in a surplus. Do we want to lose? We need to be in a deficit.
Speaker 1:The problem with these generic recommendations all guys should eat 1,500 calories, all girls should eat 1,200 calories. Where the hell did it come from? It's because we, as coaches, cannot go below 1,200. We are not putting people into a crazy deficit where it affects their mindset. So you see how so many people fail when they don't work with a qualified nutrition expert. If they're eating 3,700 and you put them on a 1,200 calorie diet, that's a deficit of 2,500 calories.
Speaker 1:In the beginning your mindset is brave heart, let's do it. You have the mindset, the motivation, but probably not the discipline. How are you going to overcome those obstacles when it's raining out or it's cold and you're not feeling well, or you get sick? We don't factor in those things, so our motivation dies. We don't have the discipline. And then we pack on all this weight but we lost muscle because the deficit was way too large. I typically like to do roughly 300 to 800, depending on the individual. What's coming up? You have a wedding. That's some pretty good motivation to use as the carrot. You just want to lose five pounds in the year. Back it off closer to 300 for the deficit.
Speaker 1:There's a lot of things that we can do, small things that we can do to help your clients achieve that deficit, such as going from a latte to a coffee. I don't like black coffee. I challenge you for five days. I don't like waking up at 4 am, but I do it and now I'm used to it and I enjoy it. I get up, put my feet on the ground and tackle the day. In the beginning I snoozed. It took me a long time to get used to it. I'm not saying you always have to drink coffee, give up soda, give up alcohol. I'm going to challenge you and then see how you feel and then, by replacing it with a black coffee, five days, two days you have your latte. In the course of a month, you lost a pound of fat. The course of a year, 12 pounds. Holy moly, you tell me I can lose 12 pounds just by switching a latte to a coffee. Those are the things that we can empower our clients with by having weekly Zoom calls.
Speaker 1:If you have a gym, like I do in Santa Monica, have monthly meetups with your members. Bring in a local cookie guy or sandwich guy or girl of coffee, whatever and make it about the community and you educate. You play a little game with the scale how many calories? Pour some wine. How many calories are in this? So you're educating your clients. We call it a boot camp.
Speaker 1:I'm not saying you have to count calories forever, and that is a huge deterrence for people. I don't want to have to count calories. Give me 8% of your year, because if you can give me 8% a year, that's one month. Give me 8% of your year Because if you can give me 8% a year, that's one month. I guarantee you after 30 days you're going to be a completely new person because you have a better understanding of calories. Now, if you're trying to gain 200, 400, you can go more. You can do the seafood diet. Grab a Clif Bar, put it on the bottom, put some peanut butter in there. Thousand calorie sandwich boom. It works great. But now you got a big old belly and you may not want that. So you have to look at the aesthetic goals of that individual. They'll call it a dirty bulk, a clean bulk. I get it. What do you want? What does the perfect scenario look like? Working with me as your nutrition coach six months from now? We have those difficult conversations, but we respect the psychology, culturally.
Speaker 1:There's so much that goes into this. We can't just say minus 200 calories during the holidays. That's stupid. Let's make better decisions. Let's win this day and if you're going to go out and drink and have fun, wake up the next day and go for a hike. Challenge your clients more, have fun competitions.
Speaker 1:I have a client right now that works in an office and her boss is a dick, calls her a dumb ass and you're not smart enough. How the hell are you a lawyer? Belittles the hell out of her. So what makes you feel better when you have some prick, telling you you're a pile of shit, a bag of chips. You get that quick little dopamine fix. It's like a mini little orgasm in your mouth. Oh my God, it tastes so good. It's like a gusher God's teardrops, but it makes you feel good for that moment.
Speaker 1:So my challenge is Katie, how many days a week have you been eating chips? Five. What do you think we could push that back to? I gave her the power to make that decision. I could probably do two, all right. Here's my challenge for you One day, and if you do more than one day, it's all right, you got to bring me a bottle of wine because she's a big wino and guess what, when she comes in, it's like classical conditioning. She has a bottle of wine. I had some chips yesterday, that's okay.
Speaker 1:Talk to me about what was going on. How are we doing with it? I listen to the individual and be empathetic. You, fat ass, you shouldn't be doing that, do barbie? Blah, blah, blah. No, that's why our clients don't communicate with us. It's the long game. I'm trying to help you be mentally and physically and spiritually better. That's what we can provide as great nutrition coaches.
Speaker 1:So the science, the mathematical calculations you have a lot of say I'm not going to tell my client. You know what? I don't think you're that mentally tough, so we're only going to do 300. Through your experience, you're going to know that I got a Marine in front of me. I could probably be a little more extreme. How do you handle tough love? Talk to me about the perfect coach that you've worked with in the past or the perfect coach that you would like to work with. Paint that picture for me when we look at losing one pound of fat.
Speaker 1:3,500 calories, 500 calories per day, seven days a week, looks great on paper, but when you fearmonger your clients. Diet soda's bad. It's all the processed foods. They have one or the other. They're not going to communicate that with you. So a big missing component within being a nutrition coach is that empathy aspect, the people skills. Most nutrition coaches put nutrition within their training programs. That's not very business savvy. You need to have the technical skills which we teach the macros. What is the basic unit for protein amino acids? What are the 20,? What are the branch chain, leucine, isoleucine, valine? You need to know the fundamentals because that's what makes you the professional Knowing what we can talk about and what we can't.
Speaker 1:I'm not writing my client out an exact food plan. If you want that, go to my RD. They will. If you want to network with a food service in the area, reach out. Talk about that in my book how to reach out to people. I'm a trainer or coach in the area.
Speaker 1:I have 25 clients and they're really interested in using your meal service plan. Can you please drop off one so I can see how it tastes? Look at the ingredients, have a conversation with the owner. You're sending out the 10 of them. All of a sudden you're getting some free food. Trainers and coaches love that. Try it out. Just remember that whatever the package says, it can be as much as 50% off, even if it says 800 calories. Don't take this as an end-all be-all. Even if it says 800 calories, don't take this as an end-all be-all. I like to educate my clients with the scale. I just did a podcast recently with a trainer from Lifetime and Luke goes over what his assessment looks like and one of the questions he has would you like to work with me going over your nutrition in 30 days? I think that's a really powerful question as a nutrition coach, because you're letting your client know we're starting out with fitness first.
Speaker 1:Move more, earn the right, because the mindset is way easier to fix training regularly versus starting to pinpoint and pick apart their diet plan. Looking through 40, 50, 60 years of bad habits, it's not going to be easy. So when you take the fitness approach, train regularly. If you hit these eight sessions in this month that you commit to, I will comp my nutritional assessment. It's normally $300. They hit it. You take them through an assessment.
Speaker 1:Go to a restaurant. I love going to the Fig here in Santa Monica, expensive. I go with my client. They pay me my hourly rate and they pay for dinner and we have a great conversation and at the end of it I say here's our plan For the next three months. I highly suggest that you do this. It's going to be $300. Don't put a cap on it. I'm not being greedy here. If someone were to say, hey, would you like an extra $30,000? No, no, no, no. I'm just going to keep on doing what I'm doing and giving more and more and more and more to my clients, and then I'm struggling at the end of the year. Take the $30,000. Take the $50,000, because your value is there. You are doing what the average nutrition coach doesn't Taking the time to learn the human. And then you have a plan of attack on the back end. You bring on an RD, pay them their hourly rate once a month. You are now the only trainer with an RD. You're the only nutrition coach with an RD.
Speaker 1:We do monthly seminars at Lifetime and I was at a recent one and I asked all the Lifetime trainers about 30 of them how many of you have a physical therapist on your team? Whoop, nobody. How many of you have a registered dietitian on your team? Nobody. If you're Eastern medicine based, how many of you have a wholeness whatever. Find the person that meets your strategies and goals as the coach, get them on your team. You consult with them regularly and you build a superior product.
Speaker 1:Not a single trainer there was making money off nutrition. Don't make the mistake. As every other trainer does, I just charge an extra $5 and include it. No, you could already be charging an extra $10 because you don't see the value in your training. Make nutrition separate and you have to pay for the vegetables separately. It says it on there. So there's clear expectations and communication.
Speaker 1:Here's my challenge for you. You can get a certification paid for from your clients. Hey, jenny, I'm really looking to bring my nutrition coaching to the next level. I'm going to get this badass certification. Through Show Up Fitness, their nutrition coach program. I get to work alongside an RD. They help me reach out and bring an RD on my team. It's $600. If you sponsor me and you pay for that, then I'm not going to charge you for the nutritional coaching which I'm going to be implementing in three, six, nine, 12 months, whatever that time frame is for you. Normally it's going to be $300. I'm going to comp your first. Give them a time period. That clear communication your clients can afford it. I would love to. Maybe they just do a quarter of it 200. It's like getting a sponsorship for a rally or some type of event, charity event. They're donating for you because they believe in you.
Speaker 1:Your clients want you to succeed more than you do. Those self-limiting beliefs that we all have, those ants, automatic negative thoughts they're present. It's okay. I talk about it in my book Impostor Syndrome. You need to push through that, though, because you have a strong passion to help people, but, like most trainers and coaches, we don't have the business sense. Your clients want you to succeed, so you need to sit them down and have that conversation. Talking about their calories during a set of bench press is not appropriate. During the rest period is not appropriate. Hey, jenny, hey, hey.
Speaker 1:Frank, you're really struggling right now with your goal that we talked about eight months ago. What I want to do is schedule a nutritional coaching session. It's the same rate as my one-on-one training, but we're really going to dive into your nutrition For a week. You need to go through this boot camp, take photos of all your food. I'm going to challenge you to eliminate some foods for a time being to get you mentally tough and prepared for success in the future, because right now you're so dependent on whatever it is and then you challenge them and they get through that week. You sit down. Yeah, so you thought you're reading 2000 calories of what you're putting into your macro calculator, but from looking at these photos, it was actually 37, 33. So when we meet regularly on top of the training, you're going to see your results so much faster. Here's what I'm willing to do. The first month I'm going to comp, but we need to do Instagram lives. You need to get into my story and if you give me one referral for my nutritional services, then I'm going to keep training you and going over nutrition for free, but normally my rate is this so come up with a ballpark figure that you want to be making and then work backwards. We shouldn't be just working more to make more.
Speaker 1:I love teaching personal trainers and nutrition folk Because this field needs quality, qualified trainers, qualified coaches, not just more textbook certifications where you regurgitate some nonsense that you believe in because of your anecdotes and you're selling people powders and bullshit things that are going to help with their gut health. You build a team, you get the right certification to make you qualified and you're going to be so much happier because your clients get results more efficiently and you're making more money. If you want to become a qualified nutrition coach, we have weekly calls with myself every Tuesday. They're live, but they're also recorded in our app. You get CEUs for our nutrition coach program and we have an RD who also teaches, so you get to ask Mel questions to better your understanding of what is right and what is wrong. Just remember it's all about showing up.