The Show Up Fitness Podcast

How to write a book w/ Trainer David from Kansas

• Chris Hitchko, CEO Show Up Fitness • Season 2 • Episode 221

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Why do 90% of personal trainers fail within their first year? This eye-opening conversation with David, a successful trainer from Wichita, Kansas, exposes the critical gaps in traditional fitness education that leave new trainers unprepared for real-world success.

David shares his journey from YMCA trainer to business owner, revealing how the repetitions he gained working with diverse clients proved far more valuable than any certification. "I've never met a trainer who contributes their success to their baseline certification," he notes, highlighting the disconnect between industry education and actual career requirements.

The discussion explores how the personal training industry's low barrier to entry damages its professional reputation. Unlike physical therapists who undergo rigorous clinical training, trainers can start working after a weekend certification course. This minimal requirement leads many to view training as a side hustle rather than a serious profession.

Both professionals advocate for a complete overhaul of trainer education to include supervised experience, business skills training, and communication coaching. They discuss how successful trainers must master multiple roles – from social media manager to community outreach organizer – while developing their technical knowledge.

The conversation takes an interesting turn when they explore book publishing as a pathway to establishing authority in the fitness industry. David shares his plans to write a book for struggling trainers, while receiving practical advice on self-publishing, editing, and marketing strategies that can transform a trainer's career trajectory.

Whether you're a new trainer struggling to build your business or an experienced professional looking to level up, this episode delivers actionable insights on differentiating yourself in a crowded marketplace. Subscribe now to join our mission of changing the fitness industry one qualified train

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

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Speaker 1:

If you go to a Reddit group or a Facebook group, they still say the same thing Just go get one of these baseline certifications NASA, mace, issa and then go figure it out and like how crazy is that as a profession? It's like right now, david, you have a degree in kinesiology, which I'm sure helped you a lot. You got your CSCS. You're finding the business skills, the people skills, the outreach that's helped you significantly more fine tuning those skills than all that others. Welcome to the Show Up Fitness Podcast where great personal trainers are made. We are changing the fitness industry one qualified trainer at a time with our in-person and online personal training certification. If you want to become an elite personal trainer, head on over to showupfitnesscom. Also, make sure to check out my book how to Become a Successful Personal Trainer. Don't forget to subscribe, rate and review. Have a great day and keep showing up. Howdy y'all.

Speaker 1:

Welcome back to the Show of Fitness podcast. We have Mr David Big Hunk from Kansas. We talked a while ago and there's a lot of stuff that's coming to fruition, but we're going to talk about books and publishing and a bunch of fun stuff. How are we doing today? My man?

Speaker 2:

Doing great. Thank you for having me again.

Speaker 1:

I've seen you grown significantly. And if you do not follow this big hunk on Instagram, what's your handle?

Speaker 2:

At DavidACowTraining. It's A-K-A-O, so DavidACowTraining.

Speaker 1:

And you are constantly in the weeds. You recently did a post which I loved. There were six squares, essentially the hats that a business owner has to go through, and that's exactly what I experience on a daily basis, and so why don't you talk about that for a second before we get into some Q&A? But I thought that was a really great post.

Speaker 2:

Yeah, thank you. Yeah, I kind of made it as a joke. You know people call a business owner, like you're, the chief everything officer. But the six hats I had was social media manager, I had head trainer, I had community outreach organizer, I had camp director, I had admin assistant and I had one more. I can't remember what that last one was, but those, yeah, those are like the hats I feel like I wear on a daily basis. I organize camps for my business, I do all the training right now for my business. I do all the billing and the admin work. I guess the last one was just the owner You're the face of the company.

Speaker 1:

That's what's cool to think about in the future is you will have an assistant, you will have a social media team. I was talking to one of our buddies who runs a pretty big company in fitness and he's paying a software engineering team and social media team over 150 grand a year just to manage that for them, and I was like son of a bitch. I have to manage two pages and I have to do LinkedIn and all this stuff. There's just so many, we're juggling so much and it can be overwhelming, but at the end of the day, we're doing what we love and I wouldn't want to be doing a fricking nine to five, clocking in for the man and wearing my suit, which I did at Bank of America. It can definitely take a toll on you. So we're doing what we love and, with that being said, you've had some innovative ideas that have started to pop up on extracurriculars, on. So why don't you tell us about what you're thinking about? And let's, let's get into the weeds with book writing.

Speaker 2:

Yeah, so I've read both of your books how to become a successful personal trainer, which I thought were both great, and I love trainer education. I've posted a lot of carousel graphics on Instagram of just trainer education things I've learned along the way, and I've had the idea of doing something similar to you, obviously not copying exactly what you did, but just sharing my story and my journey of becoming a trainer and different tips and advice that I had. So I thought about writing a book, just like you did, but I just wasn't really sure where to start.

Speaker 1:

Absolutely, and that's the cool. So how long have you been a trainer?

Speaker 2:

for Over five years now.

Speaker 1:

And I'm sure that you can reflect back and how you started and where you're at now, and I like to use a lot of analogies like games, and it's almost like we have worlds that we have to conquer before we go to the next world. And if we could go back and give ourselves advice, what we'd want to do is skip world two, three and four, because we wasted a lot of times and we had highs and we had lows and you're like shit, if I would have done it this way, you could do it so much more efficiently.

Speaker 2:

So what would be some of those pieces of advice you'd give David when you started out day one? Um, yeah, not to sound cliche, but I I don't know if there's much I would change. To be honest, like I feel like timing has been pretty well good good for me. You know, I did start off at a big box gym YMCA, and I spent two and a half years there and I really do credit those first two and a half years at the YMCA, at that big box gym, for molding me into the trainer that I am today, because I got so many repetitions at training different clientele and doing different consults. And then after that I went to a private studio where I was the head trainer.

Speaker 2:

So I wasn't actually the owner of this business, but I got some experience in the private studio setting and I was at. I was doing that for almost two years year and a half to two years ish and then from there I did officially make the leap to a private studio where I rent space and now I run my LLC. So I kind of feel like everything happens for a reason. I know some people might think the time at the YMCA was a waste of time. But I don't really see it that way, just because I feel like I really built a lot of skills along the way and now I utilize them almost every day as a business owner.

Speaker 1:

I interviewed Tony Gentilcore in my book, and one of the first things that he said was go to a big box gym for like five years minimum to gain your experience, and what you are saying is that we're able to almost expedite that process by doing it more efficiently. And so, during those two and a half years, what was your continued education looking like? Were you doing hands-on learning? Were you learning from certain sites? Was it perform better? What did you do?

Speaker 2:

Yeah, it was a lot of reading. Reading 10 pages a day, that's a great habit to get into. Listening to podcasts I love the show at fitness podcasts. I did start studying for my CSCS while I was at that gym, at the, at the YMCA, and then by the time I left the YMCA I did have my CSCS. And then the biggest another big, probably one of the biggest things was just networking with other trainers in the area, other successful trainers, and picking their brains and hopefully, you know, my goal was to try to get to where they were in a few years.

Speaker 1:

But something that you do that you have to give yourself a ton of credit for is the average trainer will only focus on fitness related stuff. I've seen you do a ton of stuff with communication and outreach and you're getting uncomfortable and those skills when you harness those, as you know, they're going to transfer over into working with clients, even if we're training kids, but it's working with parents and all that stuff.

Speaker 2:

Yeah, yeah, absolutely, and I argue like those skills are more important than programming the business skills, the community outreach and networking. I feel like that's really ultimately what has accelerated my career, as opposed to just focusing on the X and O's.

Speaker 1:

Absolutely. I was talking to a trainer over at Equinox and she said she liked the idea that I have for her of reaching out to charity events and or like galas and offering your training as a ticket, because you're giving back to the community but you're also being around people who can afford training and so for yourself you're able to get in front of a ton of people who are in your community because you're in Kansas City, right.

Speaker 2:

Wichita, wichita, kansas.

Speaker 1:

Why the hell do I think Kansas City, David? I don't know why I think that.

Speaker 2:

Kansas City is like the more popular with the Kansas City Chiefs and whatnot.

Speaker 1:

So I mean, you have a big city there, though, and you're now becoming the face of the city and you want to be able to help future Davids do this a lot faster, and so one thing I would suggest what I did for my book was I started writing blogs and, over time, kind of saying the 10 pages a day as I wrote blogs almost for a year, I went back through them and I'm like, well, you know, this could actually be a book, and I took this as like, oh, this could be chapter one. Here's my outline, because, eventually, what you have to get one of the first things is get an outline for the book and what you're trying to do, and so do you think this is geared more towards, like, say, a high schooler who wants to become a trainer, or is it someone who's struggling as a trainer? What is the arena that you really in the market that you want to direct towards?

Speaker 2:

Yeah, I would say probably somebody struggling as a trainer or somebody just starting out.

Speaker 1:

Okay, and I think when you learn from people, you're listening to podcasts. They have a lot of great ideas. They have acronyms. I'm sure you've read Brett Bartholomew's Art of Coaching and he's done a great job of building his brand. Now he has a place, I believe, in Arizona, where you pay for his course and you go to his house and it's like a lot of engagement and cool stuff like that. So this could be the blueprint for your next chapter. Pun intended, because you get this out there, you start getting more exposure. People want to come to you, they want to shadow you, they want to intern with you, and that could really open up doors that you've never even imagined.

Speaker 2:

Yeah, no, I completely agree. I mean number one. I do want to help out, you know, new and aspiring trainers and give them you know them my advice and my tips and my knowledge. But number two is I really feel like when you write a book or if you do a podcast or if you do speaking engagements, that builds authority and that's something I want to just continue to do.

Speaker 1:

That was one of the reasons I wrote my book is because I knew with our certification that if we wanted to compete with the big marketing companies like NASM and ISSA, that we had to have like a fundamentals or a foundation, and so the book is something that we can leverage and say no, I think our certification is better because A, b, c and D, but also here's a book and, like you're saying, it gives you that authority figure and you could either do A or B. It just depends on what you like and you could do a podcast talking about that stuff and then start gathering data, because if you look in my book, I have a lot of trainers and I interview them with the questions I thought were pertinent for success, and then you take that and you can combine it into a book that's going to help trainers. So it's like you're asking them those you know, what would you do differently and what would be some of the questions? Hypothetically, say, you're interviewing me for your book, what would be the questions you'd want people to be answering?

Speaker 2:

Yeah, so I actually do have a podcast I call it Trainer Talks with Trainer Dave, where I interview trainers in the area, and so common questions I ask other trainers are like do you think you're certified, or what certification do you currently have and do you think it is relevant to your everyday grind as a trainer? Almost everybody says no to that question.

Speaker 1:

They don't have their show finished. Cpt, that's right.

Speaker 2:

Yeah, yeah, that is true. That is true. I always like to ask what tips do you have for aspiring trainers? I like to ask which is more important. Do you think it's the business knowledge or is it the training knowledge? A lot of times people say the business knowledge is more important, just little things like that, asking about their training philosophy. How long have they been a trainer for? It's always really inspiring to hear those stories.

Speaker 1:

You have a degree, but what was your degree in?

Speaker 2:

Health and physical education Okay.

Speaker 1:

So I mean you have a good foundation for movement competency and your lens is almost a little skewed because you have that foundation. So you know, as you're learning, probably these trainers are coming in, they get the simple NASM, the ISSA, whatever it is, and then they think they're ready to start training and that's when the rude awakening happens, because they're imposter syndrome. Yeah, no shit. You've literally never trained anyone, you don't have a mentor, You've never gone through an internship and they don't teach you the business skills, the people skills, because ultimately you could be the best at programming. But if you're a fucking weirdo, people aren't going to sign up with you.

Speaker 2:

Yeah, no, I completely agree, Completely agree.

Speaker 1:

And I've never in my life. Those questions you're asking right now, I think, are great, but I've never met a trainer who contributes their success to their baseline certification. But the irony and the frustrating thing that I've keep on pounding my head against the wall is yet trainers still. If you go to a Reddit group or a Facebook group, they still say the same thing. Just go get one of these baseline certifications NASA, mace, issa and then go figure it out and like how crazy is that as a profession? It's like right now, david, you have a degree in kinesiology which I'm sure helped you a lot. You got your CSCS would help you a lot, but you're finding the business skills, the people skills, outreach that's helped you significantly more fine tuning those skills than all that other jargon.

Speaker 2:

Yeah, absolutely, and I another thing I just say is like repetitions on the floor, like the only way to get better at training clients is by actually training clients, and yeah, I almost like so. When I was at the Y they actually had their own certification, like just kind of a two day course. That was kind of a joke. But I recommend people do that first, as opposed to spending the money on a NASM, because then they can find out if they truly, you know, truly love the career and then, once they find that out, then they can spend the money on a cert, versus just getting a cert first and then they find out three months later they hate the career. Then they just wasted $500.

Speaker 1:

I mean, those certs are not $500 anymore. I talked to someone the other day. They got an ASM bundle. They got an ISSA bundle $2,500. And the crazy thing is what you're saying is you need repetition. But the irony there is, we spend a year reading a textbook and you're confused and you're like I don't know what this term means and you don't get to ask questions, and so it's like you should have some type of supervised experience and gaining hands-on experience. But we don't have that, so it's nuts.

Speaker 2:

Yeah, it is.

Speaker 1:

So what's something you would change in the industry If you were the director of education for the United States and people want to become a trainer, but you are now the head honcho. What would you change?

Speaker 2:

I would love to get the barrier of entry higher. I'll be honest, I don't know exactly how I would do that or how that would work, or even, yeah, something like I've talked with like physical therapists about is like apprenticeships, where you have to be mentored under a successful trainer for x amount of time before you can start. You know, train clients on your own, um, because yeah, I mean and I know I've heard you talk about it quite a bit you know our profession is looked at kind of as a joke when you compare it to physical therapists or chiropractors. It's looked at as a side hustle and I think the biggest reason is because the barrier of entry is so low.

Speaker 1:

The competency for the average trainer, and we go to every month, we go to lifetime. We're going to be, you know, in Denver, we're going to be in Miami trainer, and we go to every month, we go to lifetime. We're going to be in Denver, we're going to be in Miami and I lead off the seminar with 90% of trainers quote within the first year why do you think that is? And people will start raising their hand and they say, oh, we can't make enough money and it's hard to retain your clients. And so, essentially, the three skills that people are lacking the people skills, the technical skills and then the business skills. And it's not going to change. There's not going to be a universal association like there is with the APTA, which is physical therapy, because that is a non-profit organization and the certifications out there now they're profit and they have a say in what goes on.

Speaker 1:

So we need more quality trainers by leveling up and looking what the average trainer is doing. You get a textbook, you go out there, you don't know what the hell you're doing. Most are going to fail. So you need to take this other route, which is learning from people like you and mastering those people skills, the business skills, given homework assignments Like hey, you got to go do this masterclass on speaking, come back and tell me what you learned. And getting out of your comfort zone and putting yourself into situations, because when you grow those skills, ultimately your business is going to perform better.

Speaker 2:

Yeah, totally agree with that.

Speaker 1:

How long do we want the book to be?

Speaker 2:

I don't know A hundred percent, I would love it to be at least over a hundred pages. Yeah, I kind of kind of, like you said, I I do kind of have. I feel like I do kind of have a good chunk of the material already written, because I've done, you know, carousels of you know, different, uh, things I've learned over the years or different tips for, like I I wrote a, a carousel on, like tips for training introverted clients, tips for training youth athletes, um, you know. So I feel like I could look through those and put those all together and I would have a good chunk of the book probably already written and so, when you look at data and content creation, you who do?

Speaker 1:

you currently have a large email list yes and no.

Speaker 2:

I don't have an active email newsletter, but I run a lot of sport camps and I've had a lot of clients over the years that I do collect their emails, so I probably have 100 to 200. Probably yeah, I don't know, but I know I have a good chunk of emails in my Google Sheets.

Speaker 1:

And so it would be good to A suggestion I would have. If you look at the history of my book, I first started out with a very short one it was like 100 pages and that was probably almost 10 years ago and then it went into my volume one and now I have volume two and if I could do it over, I would have a PDF 10 to 50 pages and you give that away for free in exchange for an email, because then you're going to build your trainer email list. And so then when you do launch your book, the hard copy then you're going to be able to reach out to those people, tap into them and say did you find this helpful, these 50 tips to become a qualified trainer, whatever you want to do? And then you're gathering and you're building that email list. So then, when the time comes and you get it out there, you can just start getting the money coming in.

Speaker 2:

Yeah, I like that idea. I think that's a good idea.

Speaker 1:

What are some other questions you have for me on on the process or the book at all?

Speaker 2:

Yeah, so did you self publish your book I?

Speaker 1:

did mine through Amazon Publish and that's actually a hard lesson that I learned. I've got scammed 7,500 bucks because I was on the Amazon publishing site and somehow I don't know but a bot popped up and it was on the Amazon site in publishing and it said we will help you line edit and copy edit because those are two different editors that you need to contract out and it costs a lot of money because I'm not the best writer and you need to have, because that's the thing. If you look at my first book, people will comment on little things that you screwed up on, like the formatting was off. Someone commented I remember it was a negative comment. They gave me one star because I could tell you wrote it in Microsoft Word. You literally took time out of your day to fucking put that on for someone. It's just crazy. So all the naysayers out there it's crazy. So you want to do the best you can to avoid those interactions and so if you get a line editor and a copy editor, it costs X amount.

Speaker 1:

But when I was on the Amazon site this bot popped up and they said they'll do all that and they were going to do a process of two grand up front, so I paid that and they started editing it. They sent it back, but it was just. It was really shitty and my guess was they were maybe beta testing some type of AI editing tool and so it took me almost like six to nine months to reverse all of that from the editing side. But then I also lost out on that. I got scammed. So you have to be careful on who you contract out. I used Fiverr for a little bit and you can find people who have decent reviews on there. If you have a family member or a friend, those are always good, but you want someone who has reps with editing, because that's the number one thing people will complain about is, you know, punctuations and shit like that. It's annoying gotcha, gotcha.

Speaker 2:

Yeah, I thought about fiverr, um, and then, yeah, how much do you? You said you spent like over 10 grand on your book writing it yeah, because I had four different editors and each one I learned.

Speaker 1:

So the you know it's like you're talking about with training you learn from your mistakes. So the first one I had someone who was a family member paid him 500 bucks and I thought the cheap way would work. Then I went through it. I'm like, oh shit, it's still screwed up. And because what happens is you may be thinking, if you're listening to this, like why would you need an editor? Just write it.

Speaker 1:

But when you read the same manuscript literally hundreds of times, you just miss shit and it just kind of flows together and in your mind it makes sense because you've read it so many times, but to the viewer who hasn't read it it's not going to flow optimally. So you got to get a content editor which makes sure it flows. You got to get a line editor so they make sure your punctuations are there. But then you also got to get a copy editor which makes sure I didn't forget what the copy editor does. But it's like three different types of edits and so having those people will definitely help the book flow better and you could probably get someone who's.

Speaker 1:

You could do all of that on Amazon sorry, on Fiverr for less than five grand. I got linked up with someone from Andrew Coates and so I was fortunate enough to have Chris and he went through it in my book the last time. But again I had someone who Chad Waterbury wanted to connect me with because he wrote for Kinetics, but they were going to charge 15 grand. I was like I'm going to go this way first, the cheaper route, you know, six grand.

Speaker 2:

But then, luckily enough, that was enough. Nice, and then did they did Fiverr, do your cover art stuff too.

Speaker 1:

Yep, you can find someone who does that, because you have to make sure that it aligns with the Amazon publishing and their way that they implement it. So I didn't even like upload it into Amazon. I had someone else do that because they have all these rules and you got to dot the I's and cross the T's. So when I self-published you have to have the cover and then the back and then the word count needs to match up with the style of your book. I read a hundred million leads or whatever from Alex Ramosian. I just really liked his cover and how it was really up with this, the style of your book. I read a hundred million dollar or 100 million leads or whatever from alex or mosley and I just really liked his cover and how it was really thick. So for this one I wanted to be significantly bigger and more of a workbook. So to have that style, the person who formats it is they have to be competent in how you upload that into amazon gotcha um, and I saw you.

Speaker 2:

You had said you interviewed people for your book and then, like that, actually costed you money too to interview those people.

Speaker 1:

Yeah, some people were. You know, I wanted to have big names in the industry and I even took some people out that I interviewed and I paid for them. But as the industry has, you know, good people and bad people, and sometimes the bad people even the good people will get a bad rep and if you're associated with them then you can have a bad rep and kind of tarnish your image. So I paid a few people to you know their hourly rate and they, you know, three 400 bucks and they gave me their responses. But then stuff came up so I had to take them out. But I mean, I always lead.

Speaker 1:

People in fitness are pretty cool. Like, for the most part, you can reach out to someone and say, hey, you know I respect your time. I'm writing a book. It's going to be published on this date. I'm looking for 10 of the top trainers and I think that's you. I was seeing if you could answer these questions or we could hop on a call and we could go over this and most people will be pretty cool. Like, when I interviewed Dan John, he was probably the coolest one. He's an iconic figure and when I reached out to him he was just so easy and we talked for almost an hour and I was like holy shit, this was amazing, like a legend in the industry took an hour out of his time and he didn't say pay me or anything. So that was a cool experience.

Speaker 2:

Yeah, that's awesome. I mean you would say your book's been pretty profitable for you. Have you gotten an ROI on your books?

Speaker 1:

Well, it really depends on how you break that down your return on your investment. If it really depends on how you break that down your return on your investment, if you're looking at my hourly rate versus the amount of time and research you put into it, I mean it's going to be a stream of revenue, like right now I'm getting paid for my book monthly from Amazon and I'm not doing anything on my book, which is nice, but all the time that I put in all the interviews. I started doing that in early 2010 when I started interviewing people and that's when I was working at NPTI, a school, and there was students from the program who weren't getting hired because the gyms Equinox, which I never heard of before they required a certification, but yet these students had a diploma six months and they wouldn't hire them. So I was like what the hell? That's crazy. And so I started learning and researching more about the certifications and learning about who they're owned by and all this crazy shit.

Speaker 1:

No one knows it. Literally a marketing company. They spend thousands of dollars to get in front of people. I was talking to an influencer the other day who wanted to do our program in Santa Monica in exchange for publicity. They paid her 2,500 bucks just to do a 15 second little ad, and every time that she put it into her story they're going to do $300. So they almost put 3,000 just for that one person and you see literally hundreds of people doing these. So that's the great thing about free market is you can get better or you get better, and I want to be to a point where you have that money. You can throw thousands of dollars at people. Hey, dave, you're going to do a podcast. I'll give you five grand if you tell the next person that Shelf Fitness is the best certification out there. That's how you do it.

Speaker 2:

That's awesome. Yeah, I'm sure you know, maybe even if people didn't, or just off of your book sales, you probably got more of an ROI because people have signed up for your certifications and stuff like that. Because people have signed up for your certifications and stuff like that that you I mean you may not know about, but it probably came through through the book somehow.

Speaker 1:

Absolutely. So. That's like our, that's our first funnel. And so you look at the low hanging fruit, our certification. Right now we have three of them 600 bucks. Some people will be, oh my God, it's too expensive. The in-person two months, it's, you know, 2,400 bucks. Oh my God, so expensive. We start here. You know, get the book. It's 39 bucks. It gives you a really good foundation on expectations and a lot of people then get our certification and we're coming in person. So it's like those are the seeds that you plant.

Speaker 1:

So in the future you may be thinking maybe you want to have a mastermind class, maybe you want to have some type of bit like every course that you've done that helped you speak better, to communicate better. You have all that career capital that is yours that you can disseminate to the population. So there's a lot of great books that you can read. Hooks by Brandon Cain is really, really good, because if you just listen to it or if you read it every 10, 15 pages, he does a little pitch for his mastermind thing and I reached out to him. I'm like I just wanted to get some ideas. He charges 25 grand for his mastermind services to help your social media grow, and so it's like there's so many great people out there that will use that as the authority figure, just like you're talking about. It's like I have my book, read the book and then it's going to funnel you into their next source.

Speaker 2:

Awesome, yeah, no, that's yeah. That's kind of a big reason why I want to do it eventually. I mean, number one is just to give back to the industry. Like my my uh saying is, I feel like, as trainers, we should leave the industry better than when we when we came in, um, but yeah, I think. Number two is I think it would really, um, help build that authority even more.

Speaker 1:

Absolutely so if you're in a. I remember when I Random story but I was on a matchmaker millionaire. It was a reality TV show here in Santa Monica and I did it because I wanted exposure for my company and our certification and everything. So I was on there with all these dudes and the group I was linked up with was all trainers. And they went through and there's 10 dudes. What do you do? Trainer, trainer, trainer, trainer. It came to me and I said I'm an author, I'm also a gym owner. It's like I didn't use that title personal trainer because everyone else was. Now you can say I'm a trainer, yeah, but I teach trainers and I also have a book about this. So it's like you're kind of leveling yourself up amongst the quote unquote competition and you're, you're absolutely right. It's just going to give you that leverage.

Speaker 2:

Yeah, and I like that idea of using that, that word author, because yeah, that definitely does that. That's a good, a good title to give yourself, I mean, and to use.

Speaker 1:

Yeah, I mean therapist. I'm a doctor of physical therapy. Oh, you got respect, I'm a trainer. It's like, oh well, what else do you want to do? But yeah, I'm an author and I also, you know, work with youth athletics, and so now it's like you're putting yourself into a more prestigious profession. Yeah, absolutely. Anything else, my man.

Speaker 2:

No, I think you pretty much answered everything All right.

Speaker 1:

So if you're looking at writing a book, the most important thing is getting the legwork done. You got to give David a lot of credit here because he has his podcast and getting more content out there. I don't know if you do write blogs at all.

Speaker 2:

I have for, like I wrote one for Elite FTS and then I wrote a few for a simply faster. So that's.

Speaker 1:

That's huge. You got to leverage that.

Speaker 2:

Yeah, absolutely yeah, yeah, and I feel like I could use a lot of that content in the book.

Speaker 1:

Absolutely. You know cause you can. You know, wrote author of you know articles for this. It's like that's when I interviewed Tony Jenicor and Dean Somerset, like they wrote for you know men's health and they wrote for T nation. So it's like you use that branding. It's like you know elite FTS. That's huge.

Speaker 2:

Yeah, yeah, no, that's a good idea. I like that.

Speaker 1:

All righty. So let's, when you're ready to get that out there, let's hop back on here and we can talk about it All the the A to Z, the process, how long it took, and the struggles, because you're going to have a lot of them. That's part of the fun part.

Speaker 2:

Yes, absolutely no. Yeah, I'm hoping later down the line. Yeah, we can have that podcast and I can update you and all the listeners on on how it went.

Speaker 1:

Absolutely so. If you're in the greater Kansas area, look up Mr David, check him out and send him a DM. Let him know that he's kicking ass and thank you for your time, my man.

Speaker 2:

Yes, thank you.

Speaker 1:

All right, we'll see you.