The Show Up Fitness Podcast

How to Launch an Online Fitness Business

Chris Hitchko, CEO Show Up Fitness Season 3 Episode 241

Send us a text if you want to be on the Podcast & explain why!

Ready to transform your personal training knowledge into a thriving online business? This comprehensive guide breaks down the essential steps that separate successful online coaches from those who struggle to gain traction.

The fitness industry has become increasingly saturated with trainers offering generic workout plans, but the real opportunity lies in creating personalized experiences that AI simply cannot replicate. We dive deep into the critical foundation every online fitness business needs - from selecting the perfect domain name and establishing proper business banking to implementing professional payment processing and coaching platforms that elevate your client experience.

What truly sets this episode apart is our practical approach to content creation. Rather than chasing perfection, we challenge you to embrace consistency by posting regularly for 90 days across your chosen platforms. This compound interest approach to visibility is exactly how we've grown Show Up Fitness into a leading certification and educational platform. We reveal the specific strategies that have helped our community members build sustainable online businesses, including clever pricing structures that allow you to serve clients at various financial levels while maintaining premium positioning.

Perhaps most valuable is our unique perspective on team-building. While many certification programs encourage endless specialization, we demonstrate why building relationships with physical therapists, registered dietitians, and doctors creates an unbeatable value proposition for your clients. This medical team approach is what truly separates qualified trainers from textbook trainers who understand only their own bodies.

Whether you're just starting your online journey or looking to scale your existing fitness business, these ten actionable steps provide the roadmap to stand out in a crowded marketplace. The future belongs to trainers who can deliver truly p

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Speaker 1:

So there is no competition when you build that team and that's what we help you establish with our certifications level one and level two. If you want to come out to sunny Santa Monica, be active on our socials, tag us in your story, comment podcasts you want to hear more about in the Qualified Personal Trainers community and we're going to start choosing two people per month. We're going to bring them here and have a grand old time. If you want to drink some whiskey with Chris, better share this in your story. Welcome to the Show Up Fitness podcast, where great personal trainers are made. We are changing the fitness industry one qualified trainer at a time with our in-person and online personal training certification. If you want to become an elite personal trainer, head on over to showupfitnesscom. Also, make sure to check out my book how to Become a Successful Personal Trainer. Don't forget to subscribe, rate and review. Have a great day and keep showing up. Howdy y'all. Welcome back to the Show Up Fitness Podcast. Today we're going to get into the top 10 things trainers need to launch an online fitness business Before we get into the weeds on this topic, because I know a lot of trainers enter the workforce to entertain the online space because it's very flashy online. We're coming up to the end of July, so what does that mean? A little swift analysis to give you some updates.

Speaker 1:

With Show Up Fitness and our certifications, our podcast when we look at the action items behind the Swift with the eyes things you can improve, implement and innovate we are really diving into the podcast to make it better. We just had a blog article written about our podcast top 20 best podcasts we were number 19. So how can we improve and make it better? And what we're launching in August are live videos. We will start doing one to two of those per month. We will fly out awesome SUF CPTs who are making a change in the industry, helping clients. We will fly them out, put them up in a hotel. We will do it in person. We'll give you a little swag bag. We'll give you some gifts. We'll share a drink, whether if it's coffee or water or frappuccino, or you want to drink it up with me with some whiskey, wine. Whatever it is you want, I will get it, and we will have a good two to three hour talk. So when I listen and watch podcasts, I'm always thinking how can we improve and make ours better? I'm really enjoying the Sean Ryan podcast right now and he's done an amazing job of getting information out there and I like his setup. So we're going to do it in person in Santa Monica and we're going to interview you. So that's something for trainers to look forward to.

Speaker 1:

A lot of podcasts out there. You get a bunch of people guys or girls just kind of blowing smoke up the listener's ass and telling their stories, how awesome they are. But are they really making a difference? And we have so many trainers out there who are really making a difference whether, if they're a couple months into their training career, maybe they got swindled into a big bundle of certification and they quit. Now they're back into it. There are so many cool stories that people need to hear more of and we want to reward you as the listener by flying you out here. Who wouldn't want to come to Santa Monica? Potentially, meet Arnold. We'll go to breakfast at the Fig at the Fairmont. You will have an amazing time so we can continue to get the word out there that the SUF CPT is the best certification for trainers.

Speaker 1:

With that being said, we did increase our prices for all of our certifications. It's now $799. We do have payment plans. You can go to showupfitnesscom, get certified for life with the SUFCPT soft tissue certification and assessment protocol that we teach, where we encourage you to link up with a physical therapist, build your medical team. And then we have a nutrition certification where you work alongside an RD. So when you take a step back and you look at what people are bitching and complaining about on Reddit and Facebook groups, it's so hard to become a personal trainer. It's a saturated market. Ask them who's on your medical team. Do you have a therapist, a dietician, a doctor? That's what we help you build.

Speaker 1:

At the level two, the foundation is understanding biomechanics the basic principles that need to be understood for success in this career, so you can go out there and network and build your team. The industry needs more team, less specializations behind your name. I was just looking on one of the big three, backed by tailwind investment, $4 or $5 billion company. Their pitch was get our certification, call yourself a master trainer. Six certs what is that going to do? It's an open book test and if you put those certifications in your bio, people are going to laugh at you.

Speaker 1:

Do you know how to connect with people, screen them appropriately? What if they have pain. What's your assessment protocol for that? What if they're an athlete? You need to have systems in play, but not so dogmatic that they're going completely in the opposite direction. You have your FMS or your animal flow and your go-to folk. These people are very dogmatic. Under their little umbrella, even PRI and so forth. These people are very dogmatic under their little umbrella, even PRI and so forth. It's so deep down the rabbit hole you have to take a step back and ask are you really helping your clients effectively? And that's what we're providing here at Show Up, and so those are the things that you get to look forward to. Make sure to throw this into your story if you enjoyed it. If you want to hear specific topics, join the Qualified Personal Trainers community on Facebook. Ask questions on there. Join the fastest growing community out there 2024,.

Speaker 1:

We got into the top 10 best certifications and we plan taking that a step further. So let's get into the main topic of today the 10 things that you need to do to start your online business. Now, is this something you have to follow from one to 10? Not necessarily. These are suggestions from our company, showoff Fitness, which has been around since 2011. We have numerous streams of revenue. So these are my tips on how we did it, but you can do your market research to see other techniques and implement your own strategy. It's like we're making pizza here. I'm telling you how we made our pizza yes, it's the best out there but you get to see how we do it and then implement your own toppings.

Speaker 1:

So, number one I'm going to suggest you just make sure the domain name is available and you can go to GoDaddy or Google domains and just type in the hypothetical name that you would like. For example, if you want to show up fitness and you go to the site and show up, fitness is taken, you wouldn't want to start making a bunch of clothes, because that's infringement and you can get sued for that. So you want to make sure the name is available. That's where I would begin, and if it's not, you can come up with clever little techniques, and I might even suggest, before you check out the name domain is, to come up with a list and do some market research. Ask your clients, go to a bar or ask baristas.

Speaker 1:

If you were to work with a trainer online, which of the following names would you be most intrigued with? And give them a list of four or five. That's what I did with Show Up. It was number four on my list. The number one that I wanted was advanced personal trainers and and people voted against it. I liked it. No one else did. It's like with Shoe Dog he loved Falcon. No one liked Falcon. And then last second, johnson his number one had a dream where the Nike goddess came to him and said that's what they should name the company. So for Show Up Fitness, this was a name that I came up with at a bar drinking with my brothers and I kept on bitching about students and clients who weren't getting in great shape. It was because they weren't showing up. They aren't showing up and they were like you should create a company called Show Up. So I put Show Up Fitness on there and I had three or four other names and I asked people and that was the number one pick from everyone that I interviewed.

Speaker 1:

Number two you're going to need to get your EIN, which is your employee identification number, and you can go to the IRS and you can apply for it online. But you're going to need that for taxes, banking and to get stuff like PayPal and Stripe. So you need your EIN. Number three. You got to open a business account, so you're going to go into your local bank open that account because you need to keep your finances clean. You can get some software that will help with it. I know there's tons of different softwares out there that you can use to help with your accounting. You can hire an accountant Wouldn't be the worst suggestion to train an accountant. Maybe you can do some type of barter where you train them a couple of times a week and they take care of your books.

Speaker 1:

But you make sure you do not want to pierce the corporate veil. What that means is show up fitness. I'm going to vacation, disneyland, wherever and I'm putting that on the company card. That's piercing the corporate veil because I cannot write that off and so many people will do that, and so you need to make sure you understand what you can and cannot write off. So you want to make sure to open a business bank account and credit card. We are not tax advisors so I can't give you advice on what you can and cannot write off. But I write off a lot at Show Up because of my traveling, my truck, payment podcasts where I'm working from home. So make sure to consult with your tax advisor for your state and what you decide to get, whether it's an LLC, a C-corp, s-corp, whatever it is.

Speaker 1:

You need to set up payment processing, so the most popular ones today are going to be PayPal, square and Stripe. So when you reach out to someone, you could send out a Zelle or Venmo if you wanted to do more bootstrap like that, but when you have a processing company, it just makes you a lot more professional. Let me send you a square invoice and you can put the notes in there and you send your online programming to them. Once you receive the payment, then you can start with the next step, which is your platform for coaching, but also like the contract. So those almost go into two separate ones.

Speaker 1:

Let's start with choosing a platform, whether, if you want to use TrueCoach, google Sheets is even fine for the beginners out there. Trainerize is really popular and then you should probably get a Facebook group, a private one, so go and use the name that you found and you have a domain with. Start a Facebook group because you want to start compiling a bunch of emails so you can put it into your MailChimp or whatever it may be, so you can also look in for the platform stuff, things that if you want to do videos which we suggest with our nutrition coaching certification do some type of Zoom or Loom where you have weekly calls. They get access to you, you answer questions and once a month you have that expert come on as a special guest and that's why you can charge more for your nutrition coaching Number seven.

Speaker 1:

We'll be getting those contracts and agreement forms. Send those out to your clients. Check out the podcast I did recently with Barbara. She's a professor of law and she has a really neat program that you can invest like 50 or 100 bucks a month and she does all of the contracts for you. So you know that they're vetted by the proper legal expert and they're going under her umbrella and she has a team of lawyers to make sure everything that you're putting in writing you're not going to get sued, whether if it's active or passive negligence. You are covering your ass. Within those agreement forms you're probably going to have something to cancellations or refund policies, expectations, liability waivers. You can use DocuSign or HelloSign. Those are some digital platforms that you can use to collect signatures.

Speaker 1:

A lot of trainers today get their bullshit certification and they just send out Excel stuff and they don't have their clients sign anything. They don't even have a discovery process. Buy my program. They send out some six-week program. They don't even personalize it for the individual and I think that's something that is a big misconception. That you have a following. You see someone that has a big following. You think you can make all this money by selling programs. Oh, it's awesome. I have 10,000 followers. I just need to create a 29 or $49 program and just send out blanket templates. You need to personalize it and that's how you can really stand out in the space.

Speaker 1:

I talk about how AI is going to be a huge competitor for the non-competent trainers, because if that's your route, that you're going just sending out blanket programs, it's going to be really easy for people because they're competent when it comes to wellness within reason. They can use chat, gpt and say things like design me a program full body using kettlebells, and the program isn't half bad. So if that's the approach, your competition is going to be extremely high. It's going to be really difficult for you to make it, but when you personalize it and you put that extra two cents into it, you go that extra mile right. People will stick around because they're getting access to you. I've purchased numerous programs over the years. Professionalism that goes into it is half-assed. So when you have a process, you reach out to them, you call them, you're professional, you send them a text, you have systems in play for follow-ups and reach-outs. You will build a very sustainable online business. Don't do it half-assed, like most other people do.

Speaker 1:

Next is to start building out some type of lead magnet, a funnel of some sort. Alex Ramosi has some great books. I know he's launching a new one here, the green one. I took his idea for the larger book style for my book, volume two. I really liked how thick it was. That's what she said Get your mind out of the gutter. But it was just something different than all the other books that are out there. So I took that idea. He has a lot of great suggestions on building out leads and what you need to do. So have some type of free offering.

Speaker 1:

If you would like Monday's workout, shoot me over a DM and I'll send you a workout for the day. If someone DMs, you offer to hop on a quick discovery call five to 10 minutes, find out what their goals are, get their email. Then send them that workout. Follow up with them, see how they're doing, do a cool exercise in your story, tag them. You can shrink it and put it in the corner so they don't see it if they don't want to, or just start tagging a lot of people that are doing your program, because then people will be like, wow, that's so cool, I want to be highlighted on their story. It makes them feel included, part of your community. So when I write out my programs, when it comes to the accessory portion, I will put on their reach out to me and I'll send you a really cool ab exercise variation. And when they reach out, I'll go to my story, film it and tag them. This is for Becky. This is the cool ab exercise variation. I'll go to my story, film it and tag them. This is for Becky. This is the cool ab exercise variation.

Speaker 1:

I told you part of the four-week programming. That's how you personalize it and that's how you're going to be different. I do not see trainers doing that. They have a program and they don't even talk about it. They may have it in their link tree or whatever, but if your goal is to build your online, that should be your focus. Talk about it a lot. Now there's that gray area. If you do work at a gym, you may have a non-compete. Your manager may follow you. They see you doing this stuff. They could get pissed off. So make sure to do your due diligence and make sure it's in line with where you're currently at and what you're trying to do. If you're independent, there's no issue at all. Maybe you need to come up with another account so no one follows you, and that's where the special and unique naming from steps one and two come into play.

Speaker 1:

Number nine you need to post consistently. I know today everyone's all about perfection. You want to have the perfect post. Every story post needs to be perfect. Maybe you don't like talking, so you don't want to post in your main grid. You need to be consistent. My challenge for you 90 days, a minimum of one post.

Speaker 1:

Choose a couple platforms, whether if it's YouTube, shorts, long form content. With YouTube, that editing skills and process may be a little longer. So three to five videos per week for YouTube, tiktok, instagram choose to, but be consistent. I get on people all the time because this is a free way to get your name out there. Sure, someone's done it before. The ab exercise you're doing probably isn't created by you, but someone who's following you may have not seen it before. So you try to look through what's called the veil of ignorance the consumer's lens and by doing that, you take your biases away. What does my consumer want? Use chat, gpt.

Speaker 1:

If you were a client trying to lose 25 pounds, what would be 10 things that you're looking for on social media? If you went to Google, what would be 10 things that you would search? What are the top 10 most Googled terms when it comes to fat loss? What are the top 10 most YouTube searches when it comes to ab exercises or growing their arms? Fat loss, whatever it may be. Use AI to your advantage. Take those titles, put them into your topics for the hook and then create the content.

Speaker 1:

Post, post, post. Who gives Bigfoot's hairy ass if it's not perfect? Do you think that basketball players are striving for a swish every time they shoot it? No, they just want to shoot and if they miss it, they want the ball to shoot again. You have to take that mentality. When we're in baseball right now you strike out, you don't throw the bat and quit and give up. No, you want to get up again so you can prove yourself. You need to get up and keep swinging.

Speaker 1:

Same approach with social media. If I look into your platform and you haven't posted in a couple of weeks, I find a lot of valuable data from that your mindset. You probably have a lot of ants running around. You're not in a good position, you're not surrounding yourself with great people to level yourself up. Sure, some people will take sabbaticals and they're going to go out there and do internships and grow their intellect and their connections and so forth, but most of the time people will hide because they're afraid, and they're fearful of what others are going to say. Who gives a flying fuck what others think about you? You just need to post and be consistent so they can see you, and it's going to be your hundredth post that someone's going to reach out and say I've been following you for a while.

Speaker 1:

We had someone sign up for our Santa Monica in person who went to the Fit Expo four years ago. They were following us and they're in the back end. I didn't know. We sent out our emails but they said when I met you at the Fit Expo, the seed was planted. I wanted to do this, but the timing wasn't right. And so if I would have called that a failure because no one signed up. That moment my mindset sucks and it's going to take over. I'm going to be super toxic and it's going to mitigate my action.

Speaker 1:

The most important thing you can be is consistent. Think of your diet. If you have a burrito, are you screwed? No, most fitness professionals will calculate their quote unquote cheat meals it's part of your plan. Their quote unquote cheat meals it's part of your plan. So try different things. Don't just post you talking and walking and there's wind in the back and birds chirping and shitting all over the place. The quality sucks. Quality is important within reason, but you should also trial and error. 20% of your posts should be something different. Maybe you try to be funny, maybe you try to educate, maybe you interview someone.

Speaker 1:

Whatever it is the majority of the time you're going to be consistently posting a certain style which people are attracted to, but you also need to be trying out new things, because one of those could go viral and when it goes viral, now you can implement everything from steps one to nine that are going to help you be successful. Versus you start posting now. Something goes viral. What are your systems in play to start capturing your new audience. I hear it so many times. People are afraid to post. Then they start doing it, for whatever reason. They talk to someone at a social event, they start getting fired up, they post, they go viral. A booty post goes viral and they have 10,000 new followers, but they aren't able to capture a monetary value from that.

Speaker 1:

I use social media strictly for exposure, so when I communicate with people and reach out for our podcast, how would you like to get on a podcast that's performing in the top 1.5% of all? On this podcast we have over 75,000 downloads, over 250 posts. If I would have just analyzed our first five, I would have failed. If I would have just analyzed our first five, I would have failed. My goal was to do what others are doing and then multiply that action. Most people, when it comes to podcasts, will do one per week and they won't even get to a year. So that's 50 or so posts in a year. I said I want to get 250 and then analyze the data, and that's exactly what we've done. Now it's time to improve the quality of them. If I would have been perfection mindset based in the beginning, our podcast would have never taken off, because I would have looked at a couple of videos and gotten frustrated.

Speaker 1:

You need to take that same approach with your online business. Your goal is to get one online client so you can help them. Once you get them, you provide, you provide, you provide, give, give, give. Don't lead with that takers mentality. Help them get into the best shape. Maybe you hop on an Instagram live. You give to them as much as you possibly can. That seed that you just planted is going to bear fruit in the future via compound interest. It doesn't happen immediately, so you need to just start posting, have a hook and then have a CTA, which is a call to action. If you liked today's video, comment below podcast. If you liked today's workout, comment below elbow injury and I'll send you a free mobility drill. Whatever it may be.

Speaker 1:

You got to give, give, give and then you're going to have interactions. Try to get on a discovery call FaceTime would be best or a Zoom. Be professional, ask great questions, take notes and then follow up, and if they don't buy right there, that's okay, because you take their email and you put it into your pipeline. They may buy or invest in your services 3, 6, 9, 12 months from now. Grow your email list. That is a huge thing you need to focus on. So your intent with posting needs to educate your followers.

Speaker 1:

If you are in an instructor position, you need to entertain if that's something you want to entertain, if you want to try that out. But you need to solve problems. Ultimately, people want to lose weight, they want to feel better, they want to move better. If it's athletic performance, they want to see. That, which leads me to number 10, which some people are big into. I'm not that big into it, but getting a niche can be valuable. Don't get hung up on it, though.

Speaker 1:

There's people out there that will say the very first thing you need to do as a trainer is find your niche. Well, if you narrow down working with 40-year-olds and it's your first couple months of training there could be a 20-year-old that wants to work with you. There could be an elderly person who wants to work with you. The difference between qualified trainers and textbook trainers qualified trainers understand the human body. The average textbook trainer only understands their own. So you understand movement.

Speaker 1:

You may enter a field you never dreamed of. I remember talking to a student 10 plus years ago and he got into working with stroke victims because of a client that he found at the big box gym. By going to the big box gym you're going to get so much exposure. Now, something I talked about in my book. I have all these case examples. That's when you're going to really find your niches. When you've trained thousands of hours, who do you enjoy training? Because at the same time you may like working with athletes and you're pitching them, but it's not paying the bills. It's going to be 60-year-old, elderly folk. But if you hate working with them, you need to invest your time to create the content to build that niche. So I'm 50-50 on it.

Speaker 1:

You do not have to know your niche right from the beginning. But if you're really passionate about working with PCOS or people who have shoulder issues, continue your education. Be in those environments, seek out therapists who specialize with that. Find registered dieticians, doctors, so you can build on that education to be the expert in that niche market. But in the beginning you're probably going to be a jack of all trades, accepting anyone who reaches out. If I'm putting mobility drills in there and that's my passion, but someone reaches out about fat loss, I'm not going to tell them I can't design a program for them. I can definitely serve that individual because the money from that person is going to help pay my bills. Things that you need to think about before all of this stuff is what your structure is going to be like.

Speaker 1:

How long are you going to offer these programs? I typically like four weeks. I do a week programming at a time, sometimes even by the day, and that's just to encourage more interaction with me. So people don't think I'm just AI. Some people may disagree with that. They do two months, three months at a time. You have to commit to a three-month program. Try it out. I like the low-hanging fruit to get them invested and then you can offer that home run six-month programming commitment. You're going to get 40% off 30% off, whatever it is. So if you're charging $300 per month, but if you invest for six months, I'll drop it down to $500. So it'd be actually $3,000, versus if you did $600 for six months, it'd be $36. So it'd be actually 3,000, versus if you did 600 for six months it'd be 36. So you're saving $600.

Speaker 1:

I also like to have a home run ticket and a low hanging ticket. So if I pitch someone my $300 per month, which includes online nutrition and so forth, I may have a $50 program that I would send out, but they don't get access to me. So when I pitch them, my pricing it's going to be $300 and this is what it includes. How do you want to pay for it? And they go oh that's just really out of my budget. I was thinking like 50 or a hundred bucks. Okay, I have a program for 50 bucks, I'll send that to you and you can start using it, but you don't get full access to me. Maybe in the future, when your funds become more available, we can reconsider the $300 option, but for right now I'm going to have you do the $50 plan.

Speaker 1:

When you're starting out, you need to take any and every opportunity. Again, some people may disagree with that. They say charge five times more and only work on the high ticket stuff. But how's your mindset going to handle that if you get a bunch of no's? So by having some alternatives, you're going to get more victories, which is going to build your confidence and you can help more people. In the case example where I said it's 300 per month and they only can afford a hundred, but they really want to work with you, get them to say yes.

Speaker 1:

So if I were to lower my pricing by $200,. Take that $200 haircut. Would you sign up with me for three months at a hundred dollars? Yes, great. So here's what I'm willing to do. We need to do two Instagram live workouts per week so people can see me training. I also am going to need before and after photos. I'm going to need for you to refer one person, at my normal rate of 300 per month, within those 90 days. After those 90 days, if you do not give me a referral, then I'm not going to continue to train you at that discounted rate of a hundred dollars. So you see how I met them, where they're at. But I also renegotiated the terms.

Speaker 1:

You need to be proactive, utilizing your social media. You need to do a 15 second testimonial that I can put into my story. I can tag you on my main grid. I can also put it on my website. Use that person to create content for the future if they want that discount. But use your own discretion If you want to charge $500 a month and they only can do $50, a $450 haircut may not be optimal, but again, that's $50 you didn't have last month. If you fast forward 12 months from now and you had 100 people doing a $50 program that you send out and you have 30 people who are doing your $500 program. That's two different streams of revenue.

Speaker 1:

So I like to give one where you get all my attention. You're going to get access to me, but set up clear expectations. If you say you get access 24 hours and someone's overseas and they text you and you're sleeping, they could get upset because you didn't respond back within six to eight hours. So you could let them know that I will respond back to you within 24 hours, one thing I pride myself in. I am very effective at communicating when it comes to texting and emailing. If you reach out to me, I will get back to you with usually within an hour, except it's past six, seven o'clock at night, california time.

Speaker 1:

I shut my phone off. I go into airplane mode, read my books, get ready for bed. I'm waking up at four. I'm going to get back to people very quickly. That's how I set those clear expectations. If that is you, you can follow.

Speaker 1:

But don't set an expectation and not come through on it, because then people are going to get pissed off and they're going to want a refund, even if you have a no refund policy, contract agreement form, whatever, but you piss someone off because you're not being professional. You just sent them a half-assed program and the videos aren't even that good, and so forth. They could go on and leave a bad review. So you have to remember your rep is always on the line. That's why it's called reputology. I talk about the 12 hours of getting clients in my book, volume two. If you haven't read it, make sure to throw it into your story. Give that five-star review, because that is the Bible for personal trainers.

Speaker 1:

Our CPT get certified for life best certification out there. Our soft tissue you're going to learn to get your clients out of pain but assess all individuals. And then nutrition coaching. Those three certs are not just certs. They're building your umbrella to how to build a medical team. Trainers out there who are frustrated challenge them. Who's on your team? Do they have the basic principles of movement? Do they know anatomy? Are they investing in their education? No, they're not. So there is no competition when you build that team and that's what we help you establish with our certifications, level one and level two. If you want to come out to sunny Santa Monica, be active on our socials. Tag us in your story. Comment podcast. You want to hear more about in the qualified personal trainers community and we're going to start choosing two people per month. We're going to bring them here and have a grand old time. If you want to drink some whiskey with Chris, better share this in your story and remember big biceps are better than small ones, and keep showing up.