Become a QUALIFIED PT in UK w/ Jewade Graham

PT IG: Jewadegrahamcoach

Want a real blueprint for becoming a high-level personal trainer, not just another fast-tracked certificate holder? We sit down with UK coach Graham to unpack what separates “certified” from truly “qualified,” breaking down how short courses can be the starting line—but never the finish—of a serious coaching career. From navigating UK awarding bodies like Active IQ and YMCA to understanding rent-versus-shifts models at PureGym and The Gym Group, we dig into the practical choices that shape your development and earning power.

The heart of the conversation is coaching craft. Graham explains why the first 28 days with a client set the trajectory for long-term success, and how a clear onboarding process—assessment, communication, expectations, and feedback loops—builds confidence on both sides. We talk about translating anatomy into human language, ditching Latin for cues clients can use, and designing programs that progress or regress to match real lives and crowded gyms. You’ll hear how to start natural conversations on the gym floor, stop opening with “Want PT?”, and instead lead with help that builds trust and makes selling unnecessary.

We also address the allure and risk of business mentorships. Graham shares how to vet programs, avoid the shiny scams, and prioritize mentors who teach assessments, communication, and systems. The path he recommends is honest and demanding: one to three years of apprenticeship or mentorship inside an elite environment, building a portfolio of transformations, strength PRs, and rehab wins. That proof makes content easier to create and clients easier to retain. By the time you pivot to independent or online coaching, you’re not guessing—you’re scaling what already works.

If you’re serious about coaching excellence, this episode is your roadmap: develop soft skills, master onboarding, build undeniable proof, and only then go big. Subscribe, share with a trainer friend who needs this reality check, and leave a review with the one skill you’re committed to leveling up next.

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Website: https://www.showupfitness.com/
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Transcript

From Gym Job To Fast-Track Learning

SPEAKER_01 0:00

So I got a job in a gym, and it was basically three years of just being an apprentice. And the gym at the time was a top facility in the UK. And it was just, I would say I got eight, nine years of experience into three years. Just because I was around an environment that promoted growth and promoted elite level coaching from day one. And for me, that would, if I could go back, I would probably do that sooner.

Meet Coach Graham From The UK

SPEAKER_00 0:26

Welcome to the Show Up Fitness Podcast, where great personal trainers are made. We are changing the fitness industry one qualified trainer at a time with our in-person and online personal training certification. If you want to become an elite personal trainer, head on over to showupfitness.com. Also make sure to check out my book, How to Become a Successful Personal Trainer. Don't forget to subscribe, rate, and review. Have a great day and keep showing up. Haddy all, welcome back to the Show Up Fitness podcast. Today we are joined from the UK. Mr. Graham, how are we doing today, sir? Not too bad, thank you. Not too bad at all. I always hate interviewing people over there because that just makes me sound so terrible because your guys' accents are so damn awesome. I love it.

SPEAKER_01 1:12

You'll find out mine is not the average UK accent at some point.

SPEAKER_00 1:17

You're doing some great stuff, man. It's just great to see how technology can link up two people on the total opposite sides of the world. You are, you know, eight hours ahead of us. We are ironically in a rainy climate today in Southern California. And it sounds like that's what you always get over there in Birmingham.

SPEAKER_01 1:34

Yep, yep. It's been raining every single day since January the 1st. So that's nothing new over here, nothing new at all.

UK Certification Landscape Explained

SPEAKER_00 1:42

Well, there's a lot of similarities with the fitness industry, but there's also differences. And that's where I wanted to begin for our listeners. If you're not familiar with how you become a trainer in the UK, can you just kind of walk us through the differences and what they talk about with reps and the level three certification and where trainers would probably go?

SPEAKER_01 1:59

Yeah, so I'm not sure how it's done over there, but over here, you can become qualified quite quickly, to be fair. And it's not always a good thing. So normally, I think the quickest is probably about eight to 10 weeks, and then you can get some 16-week qualification. So that means like level two is probably six weeks, level three is probably six weeks as well. And then you're qualified to go straight out onto the gym floor and take charge of people's overall health and fitness. And being honest, that was my entry into the industry. And very quickly, I learned that the qualification itself, the way it's run over here, doesn't quite prepare you to go out into the wider world and start dealing with people's health essentially. So I believe the way it is over here. There are some companies that do take a little bit longer and are a little bit more invested in the PT growth, but it seems like it's just chew you up and spit you out. Here you go, got your qualification. Now go and do what you want to do, kind of thing.

Big Box Gyms And Premium Clubs

SPEAKER_00 3:08

Now, are there certain level three uh certifications that people prefer? Or like if you type in how to become a trainer in the UK, what are those common certifications?

SPEAKER_01 3:17

Yeah, so the there are you have different people that deliver the qualification, but the most popular ones is like a company called Active IQ, and there's a company called YMCA. They're the two main ones that I'm aware of and familiar with. And when we speak about reps, like you'll get qualified via an awarding body, and then you'll get insured by someone like reps, for example. And reps do take the active IQ qualifications and the YMCA qualifications. So they're the two main ones that are reputable within the industry over here.

SPEAKER_00 3:50

And how about some of the more popular gyms? Over here, we have a partnership with like Lifetime and Equinox. I know that there's a couple Equinoxes in the in the UK, but what are some of the more popular gyms that people would want to go and train at?

SPEAKER_01 4:01

Yeah, Equinox is like, I think it's getting a little bit bigger, but it's in pockets over here. It's not widespread. The the main gyms over here is one called Pure Gym, like the big chain gym. And the gym group is actually called the gym. So it's called the gym group. And like they're like your big box, quite cheap, cheap and cheerful. Like you get 30-pound membership. That's probably about$40 over there, maybe a little bit less. And then you train in that gym as a member. So they're like the two bigger ones that are literally scattered everywhere.

SPEAKER_00 4:33

And then if you go to the higher end ones, I believe, like you got active, uh Virgin Active or Virgin something, and then also Third Space is a pretty big one that's growing a lot right now.

SPEAKER_01 4:43

Yeah, third space, like that's really expanding. But again, that's localized to London at the moment, like the capital. And I'm not sure whether they're planning to expand outside of London. I believe at the moment, and things do change, but I believe they're sticking to London, but they have a premium, a more premium model, and like within the gym, so like the pure gym, for example, it's literally just a gym where your third spaces they have different things, like they have a cafe area, they have massages, like the changing rooms are quite nice. There are things that you can bolt onto the experience, which makes it more premium.

Rent Versus Shifts: How PTs Get Paid

SPEAKER_00 5:19

All the recovery stuff that people are obsessed with today. Yeah, how does the structure work if you when you started at the YMCA or maybe uh like an equinox, is it a percentage based off of the hourly rate, or is it like a membership? How do you get paid as the trainer?

Soft Skills And Starting Conversations

SPEAKER_01 5:34

So it depends what route you go down. But like for most personal trainers over here, you'll get your qualification and you'll go into a gym group or a pure gym. And essentially how that model works is I think it's getting a little bit better than when I qualified, but you get given the opportunity to go into the gym and rather than pay gym rent, you'll do your gym rent in hours. So those hours, it's normally 12 hours a week, so three, four-hour shifts. And you'll take classes, you'll clean equipment, you'll do gym inductions, the usual kind of stuff, in in lieu of paying on average about 600 pounds rent, depending on what area you're in. So a lot of PTs will get qualified and will just go on this gym rent um this gym shift model, but there's no real pathway for them to develop into building a sustainable business. So a lot of PTs get stuck in this trap of, oh, I'm gonna go on this gym shift, I don't have to pay rent, so I'm gonna do shifts, I'm gonna stay here and build my business, but they don't have the skill set to build a business. So it's kind of like either a revolving door where people get chewed up and spat out, or they stay on gym shifts for a long period of time and then it's like on fulfillment, how do I go? Where do I go from here? Kind of thing.

SPEAKER_00 6:58

And that's what's great with your social media is you talk about helping gym floor PTs get more clients. And as you're being a business mentor three years, what are some of the common struggles that you're seeing with trainers over there?

SPEAKER_01 7:12

Not knowing how to speak to people, weirdly enough. One of the main things I've noticed is people don't know how to start and have conversations, and it's crazy to think, but it's also understandable because I think, especially since in the last five years, a lot of people have gone online, and online there's a lot more texting, screen stuff, not actually standing up and having a physical conversation. So a lot of coaches don't know how to break the ice without saying, Do you want to buy PT sessions? It's how to build rapport, have a conversation, and develop a relationship before you actually transition into I can help you. And that is a big struggle. And it's essentially the first part of building a business, like having conversations with people.

SPEAKER_00 8:00

They say that your resume or yourself, you got seven seconds to really impress someone. And it's the same over here. You got to go out there and you find clients, they don't have the soft skills. So you go up to someone and you say, Oh, you're doing that bench press wrong, or you need to train with me. And the client's just like, Come on, no, I don't I don't want to. And so, you know, it sounds like that the just that entry point struggles for a lot of trainers over there. And then what about some other things that you notice that they're struggling with?

Onboarding Month: Laying Foundations

SPEAKER_01 8:27

So for me, like I've been able to get results. And when I've gone into the mentoring space a little bit more, I've been forced to reverse engineer how I do what I do. And it's only when I've reverse engineered it, a lot of the results that I get is made within the first month. So the transformation doesn't happen in the first month, but the foundations are laid in the first month. And what I mean by that is having a firm and strong onboarding process. Like it got to the point where when someone inquired into my business, they knew they would get the outcome based on the level of results that I present and also how I communicate with people. So you have to have a fine line between being friendly but not friends, but also being personable enough to not feel like you're dictating to them. And that line is drawn a lot of the times in the onboarding process. So the first 28 days, where you have your touch points that let someone know that you're in control, but you're also a human. And that combined with having conversations is for me two of the biggest areas that PTs don't know how to bridge that gap. Because yes, you do need a lot of knowledge, yes, you need all the skills that your certification teaches you, but if you can't communicate those skills in a way your client understands, it means nothing. Like I could recite all the anatomical terms in the in the world. But if my client doesn't understand them, I may as well not know them.

SPEAKER_00 9:56

I was just doing a video right before this, and one of the terms that I use is like you have to learn Spanish in order to speak English because your clients don't give a shit about proximal, distal, and the pectorals major. They want results, they want to look great naked and and they have you know issues that they want to talk about. If you can't relate to them, they're not going to invest with you.

Translate Science Into Client Language

SPEAKER_01 10:14

Yeah. And I it's funny when you say that because I've gone full circle, and I'm not sure if you have. It's like, you know, when you know nothing, and then so you don't know what proximal or distal is, and then you learn what it is. So you feel like every client needs to know it, and you start talking in Latin to your clients, and then you realize, oh, hang on, they don't actually care. So then you bring it back round near enough full circle to oh, we're just gonna work somewhere here. We're just gonna start, you might feel it somewhere here, rather than saying, oh, the clavicular fibers are the peck. You'll be like, oh, top of your chest. And I think you have to go through that learning experience of, oh, I don't know what I'm training here to, oh, the clavicular fibers that attach here, here, here, and here. We need this movement to then go back to, oh, you're right, Jane. You should probably feel it here. And I think, as you said, it's learning a foreign language and then being able to translate it back into the base language again kind of thing.

SPEAKER_00 11:09

Absolutely. I think that's it's so great hearing the different perspectives because it's very similar. And a lot of trainers here struggle with that, but they also struggle with getting clients in sales. Do you find that as a common uh occurrence as well?

Selling Without Feeling Sleazy

SPEAKER_01 11:21

Yeah, and I think that's probably because, as I say, like the the industry or the qualification as it is here, when you get thrown into most gyms, not all, but most gyms, you don't get any training on how to sell and how to become a salesman. And even with myself, like I've had a couple of clients recently that said they don't like selling, and neither do I. But you have to sell in some way, shape, or form. You have to let people know about your service. And in the early days, you probably don't have a portfolio that you can say, look, I can do what I say I do. You have to be confident enough to say, okay, that I can help you in this way, this way, this way, or at least going back to it, having a conversation where people feel comfortable in telling you their problems. So you can then say, Oh, have you tried this? Let me give you a training plan that you can do by yourself. If you want some more guidance, I can fill in the gaps for you, kind of thing.

SPEAKER_00 12:18

So I know that you have your mentorship, but do you see a lot of like um sleazy mentorships that people you know offer that are$10,000 and they're gonna make you into the best salesman ever? Is that a pretty common thing that you see over there?

Scammy Mentorships And Better Paths

SPEAKER_01 12:33

100%. And this is why I'm a little bit more vocal on social media nowadays, because 90% of my client base have been stung by a business mentor at some point in their career, and a lot of like it's not cheap. So a lot of people will get stung and they can't afford to work with anyone else, or they're scared to work with anyone else because what if it happens again? And the interesting thing is like, I don't actually think some, most of them are bad, but not all of them are bad. But I believe that people are focused on the wrong things now. So people will get qualified and straight away want to be an online coach, they'll want to get a business mentor to help them grow an online where I believe you should get qualified and get the skill set to become a great coach, to actually have a to create a business that you can then grow. So, like for me, for example, I have a business where now I can get a mentor because I have the foundations in place to once someone comes in, deliver them a result. Where a lot of people aren't great coaches, they skip that step and go straight to the business mentor and they then get stung. So even though business mentors are to blame, sometimes it's the coaches as well because they're a little bit naive in thinking the qualification is enough. When oftentimes it's not. Like I'm not sure how you do your qualification over there, but over here, the qualification isn't quite enough. You need some continued development to help you bridge that gap.

Why Mentorship And Apprenticeship Matter

SPEAKER_00 14:06

And I was just gonna comment on that because you keep on saying that word qualification, and that's not a very common term over here. So trainers will say, Oh, I'm certified, I'm certified. But then what we'll say at show up is yeah, you may be certified, but you're not qualified because you don't understand the basics. You can't tell me muscles around the shoulder, and you don't know how to cue people properly, how to help someone with a deadlift and get results, because the process here is you literally get a textbook from one of these big multi-billion dollar companies, NASA and ISSA, they're owned by literally billion-dollar companies. You read the book, you take a multiple choice test, and then they throw you out to the sharks, and you're supposed to go out there and just start helping people. And then the crazy thing is, it's really, it's mind-dropping because it's the only industry I'm aware of that you literally read a book and then you go out there and you work with people as a personal trainer. Like, how ironic is that we are personal trainers? Like a client's never gonna ask you, like, oh, A, B, C, or D, what is the answer? It's like you have to have a conversation with them. And if you can't articulate that, you're not qualified. And so I think that's where they get frustrated is they go to these gyms and they want to get hired because they want to gain experience, but it's almost asked backwards because you need to have the competency and the foundation to be able to cue people and help them get the results with it via the programming, but they don't even have that. So that's why over here you get about 80 to 90% of trainers quitting in the first year and they are looking for that quick, you know, solution where it's I want to make 10K a month and I want to be an online trainer. It's like, well, you're doing it backwards. You should start with getting really good at training people one-on-one, build your business and your confidence, and then maybe that's something that if you want to do, but you know, focus on getting really good in the trenches first.

SPEAKER_01 15:42

Yeah, definitely. And I think like when you think about it, um, a physiotherapist, I believe you call PT's physiotherapist over there, don't you? So a physiotherapist or a doctor, they have to go through years and years of education to become certified and qualified to deal with people. As personal trainers, we see people more than a doctor. We see people more than a physio. So we are normally the first port of call when it comes to an intervention, yet our qualification is done in six weeks. It's absolutely crazy to when you pull it into that perspective. And I believe like if you do a qualification that is short, you should take it upon yourself to then go through some sort of mentorship. That's exactly what I did. And I didn't realise how important it was until looking back in hindsight, and that's why I kind of created what I've created now, to give people an opportunity, the ones that want to actually take themselves seriously as a coach, to have the qualification or the certification, then some mentoring to make sure they're certified or qualified enough to then go and deal with people.

SPEAKER_00 16:47

So if you could go back 10 years ago when you were at the YMCA, what would be some of that advice you would give yourself to expedite the learning curve and also become more successful as a trainer?

Building Authority, Results, And Referrals

SPEAKER_01 16:58

Just do what I did sooner. So what I did is I didn't just go into well, I would I joined a mentorship, and it was fortunate that when I joined a mentorship, there was actually a job going at that gym. So I got a job in a gym, and it was basically three years of just being an apprentice. And the gym at the time was a top facility in the UK, and it was just, I would say I got eight, nine years of experience into three years just because I was around an environment that promoted growth and promoted elite level coaching from day one. And for me, that would if I could go back, I would probably do that sooner.

Where To Find Graham

SPEAKER_00 17:38

I can tell that you're a smart guy. Got you got some good books back there. Looks like you have the Glute Lab from Brett Contreras and PN1. And, you know, there's just so much that we can always be learning as trainers. And when I was in San Diego, Brett was close to us, and it's great to have those people who you can talk with and learn from them. People don't, and I think almost like a mentorship has a negative skew in a certain degree because people think of what we were discussing earlier with, oh, I'm gonna get scammed by some guy who sitting in front of a Ferrari with a shirt off, telling you that, oh, you got to spend$10,000 to work with me. But it's just like anything else. If you want to get really good at a sport, you go find a coach, and that coach is gonna help you get better. You fine-tune your skills, you go practice it, it's rinse and repeat. So we don't, you know, that that should be like the norm where you have internships and mentorships. So you're continually learning, and it's just it's so archaic because people are literally just going out there and they're trying to do it themselves, but then they ultimately talk bad about the industry because they say, Oh, it's so hard to become a trainer. It's like, did you even have a mentor? When was the last time you went to a course and you learned from someone and gained some hands-on experience? And so it's it's just completely asked backwards when you compare it to other medical professionals like physios, where it's like you have hands-on dietetic internships and you're working with mentors, but then the industry, we don't do that. It's just so crazy.

SPEAKER_01 18:53

Yeah. So I've seen a little bit of how you deliver because you deliver your qualification or is it post-qualification you deliver or actual certification? Sorry, certifications. Yeah, you deliver certifications or post-certification.

SPEAKER_00 19:05

Yeah, so we have our business plan is we have in-person, we have weekend seminars with our partnerships with Lifetime and Equinox, and then we have online. And online allows for people in you know all throughout the world to take the course, but we have daily calls where we have interactions. And so we'll do a case example. We'll work with a client who's trying to lose 30 pounds, we'll bring them up, we'll look at the programming, get some critical thought behind there. We don't just say this is the program you always have to do. What happens if this client doesn't have full access to a gym or you're training at a gym that's really crowded? How would you regress this or you do a different exercise for that pattern? So get them thinking more and having those conversations. So then when you do pass that cert, you can go out there and start applying to gyms and start applying the material that you've learned.

SPEAKER_01 19:46

Yeah, that's very interesting because that's what's needed in the industry. Like I didn't do any of that in my certification. It was literally, as you said, a couple of tick boxes. And I actually failed the anatomy portion of the exam at the time I did it because I didn't realise the importance of knowing anatomy. Like it was never explained to me. Like I came into the certification from like, oh yeah, I can train myself. And nobody highlighted the importance of knowing anatomy. So I failed the first module and I retook it, got the qualification. And when I went into the real world and I was starting to think, how do I actually train this muscle in this scenario? I was like, well, I need to know where it attached, I need to know how to get a muscle contraction. How do I learn that? Well, I need to know the attachment points. Then what happens when I know the attachment points? Oh, how do I bring them closer together? Ah, and that I mean is the key to understanding all of this stuff. And if I would have known how important it was when I was qualified or when I certified, of course I would have passed it first time. But like no one shows us that. It's literally just convey about us in like, we'll give you the bare minimum that you need to pass your test. And then, and again, it's as you said, billion-dollar companies, million-dollar companies, whatever they are, it's just seen as a quick and easy way to get people in and out, in and out, kind of thing.

SPEAKER_00 21:09

So this might be kind of a rhetorical question because I asked it earlier. But if you were new and interested in becoming a trainer in the UK, how would you direct them to become successful and qualified and start getting some reps in working at a gym? What would you suggest for them?

SPEAKER_01 21:27

Literally, I would say if this, if I was starting now, I would qualify in a normal way, because I don't believe that many. There are a few, but there aren't that many extended qualifications. So let's say the normal 12 week qualification, whatever it is, I would do that. And the first thing I would do, I would either get a mentorship, so like go into something like what I deliver. And if I couldn't afford that, I would look for a gym. There's a couple in the UK that they take a probably a bigger portion of the price of the hourly session. But the price of that is you get learning, you get education. So they have team meetings, they teach you the assessment process. There's a community of personal trainers that you can grow and develop with. So I would take that route. I would do some form of mentorship or apprenticeship. And I'll probably do that for one to three years. Minimum one, probably three years. And once you've done that, you've then got the world within your hands, for lack of a better term. And you can, if you like it there, stay there. Or you can branch off and go into near enough any gym. Like I'm confident I could go into any gym in the world and film our diary within a couple of months.

SPEAKER_00 22:38

I love the communication and expectations behind that. Cause what you said right there is you go to one of these gyms and they're paying you less in exchange for leveling up your competence. Where here in the States, it's unfortunate because you go to a gym and the first thing that trainers bitch about is, oh, they take all my money. You know, I'm charging 80 bucks an hour and I'm only getting 25, 30. That's not fair. It's a victim mentality, it's a mindset. But if you have these clear expectations, just like you said, one to three years, you got to earn your stripes. I mean, look at uh karate or jujitsu. It's like you don't just show up one day and go, hey, I read a book, give me my fucking black belt. No, you got to earn your stripes, you got to show you're competent. And so if there was this, you know, almost like these guidelines where clear expectations, first couple of years, this is what's gonna happen. Here's gonna be your pay, and then you can move up to that next branch, you can go to another gym, you can get more opportunities because you're you're establishing that career capital as a coach, and you can go out there and continue to grow and grow. And then ultimately, would you say a lot of trainers want to get into that independent route like you have right now?

SPEAKER_01 23:38

Yeah, definitely. But I think a lot of trainers, like, especially on Instagram, because Instagram's not real, like it is, but it isn't, like it's just a highlight, real. So people will see the things that I post, see the results that I post, and be like, oh, you're lucky, or yeah, I want to be like you. And it's like you can, like, I'm not the smartest tool in the box. I just have gone somewhere I can learn and I spent a lot of time applying. It's just literally learn and apply. But I did that eating, I don't know if you can swear on this podcast, but eating rubbish for three years. And it was like, I just eat shit for three years, get paid pennies, and now I charge near enough what I want. And it's like I took that sacrifice to to become the best coach. And for me, I just want to be known as the best, quote unquote, because there is no best. But if I'm in that bracket, I can then charge premium, which makes the last three years, like I'll earn that back in a year. But it's just having the patience to go through that first period of uh I know nothing. Let me just soak everything up.

SPEAKER_00 24:42

Great mindset, my man. That's a growth mindset right there, where it's just you have to earn those stripes. And for a second, I thought you were referring to rubbish as a bad word. I'm like, nah, I fucking cuss all the time.

SPEAKER_01 24:51

No, no, no. I was gonna say eat shit. I was like, let me just check if I couldn't.

SPEAKER_00 24:55

No, it's fine, but it's you know, that just tells you, you know, you're a humble individual, and your mindset is, you know, I'm gonna I'm gonna make this into a career, where the social media I think deters people or distracts them by thinking that I'm gonna make a hundred thousand in the first couple of days. And it's just so unrealistic. And but in to compliment you, you do have a good following. And so let's talk about how you would coach someone to get clients outside of that gym environment. Because when you're there, you show up, there's thousands of members, and so you can have those conversations, which most trainers lack. But once you get those skills now, doing it independently, that's the real monster. Because you know, you you can't just go out there and say, I'm a trainer, come work with me. It takes a lot more skills. So, what are your suggestions for trainers who are trying to build a book of business? Or you you said diary, I like that. That's diary is like your book of business.

SPEAKER_01 25:44

Yeah.

SPEAKER_00 25:44

So, what would you suggest for them outside of the gym?

SPEAKER_01 25:47

Yeah, I think being honest, it all comes back to the gym floor because again, going back to communication, portfolio of results and experience, you build all that on a gym floor. And once you've got that skill set, it's a lot easier, in my opinion, to transfer that to the online space. Like if I went just online now, knowing nothing at all, haven't not had any experience on the gym floor, it would be very difficult to stand out from the crowd, stand out from everyone else. So, what I would do if I was going online as a personal trainer or from personal training, I would transition gradually. So I wouldn't start online, I would start in person and we see clients every day. We speak to people every day. We have loads of conversations every single day. So, some of those conversations, if you get if you speak to 10 people and three people ask you the same question, huh? I've answered the same question three times. I'm gonna make a post about that and I'm gonna speak about that online because if it's three people's problems, it's probably gonna be the problem of another 300 people online. And if it resonates with these three, it's gonna resonate here as well. So my content strategy is literally the conversations I have every single day, I just shorten it, compact it, and I'll say it online. And lo and behold, a lot of people resonate with that. Like when I talk bad on business mentors, a lot of those are real stories. I just take away the names and take away identifiable features. And I get messages every single day. When I talk about certain things about anatomy and exercise, it's because I've had a client that day that's I've broken down the assessment process with, and I like, ah, let me say this in a way where I can give it to everybody so everyone can understand the importance of the assessment process. Cool.

SPEAKER_00 27:33

Love that. And there's a post you did right here. This is why now, more than ever, it's vital that you are great at coaching. If you're confident in the service you deliver, you can be successful in any gym. How would you break down and identify what that means with being a great coach?

SPEAKER_01 27:51

Yeah, so I think it's having a body of work you're proud of. And for me, that's before and after transformations. It might be strength coaching, so giving someone a PB and a deadlift. It might be rehab, so taking someone that struggles to walk to actually walking again. For me, like becoming a great coach, it's confidence, but it's confidence that's born from experience. So it's spending time working with, I'm gonna say thousands of different people, different circumstances, different scenarios that allow you that when someone new comes into your fold, you can confidently say, I can help you. Because you know your experience tells you that you can help them. Like I have no qualms speaking to most people and saying I can help you. Whether that might mean working alongside a physiotherapist because they are qualified to do a little bit more than I am, but I can interpret whatever notes the physio gives me. We can do an assessment which allows me to take into account your specific individual needs. We can create a program based on those needs and the equipment we have available to us. We can progress and regress that over time. You can get feedback that we monitor every six, twelve, eighteen weeks, however the time frames are. If we're doing all that and we can communicate in between, that is world-class coaching because your client understands what's going to happen every single step of the way. And if you can do that for however many people you have in your business, you will never go without getting clients. You will people will stay with you for ages, and then you'll be able to get new people in because not only will you have to not only will you promote yourself, but you'll also get referrals.

SPEAKER_00 29:29

This was a great conversation, my man. I can tell that you're a great trainer and world class at that. I really appreciate your time today. Where could people find you on social media?

SPEAKER_01 29:39

At Jaway Graham Coach. That's J-E-W A-D-E. G-R-A-H-A-M coach. That's it. I was gonna say at gmail.com, but it's not just Instagram. That's it.

SPEAKER_00 29:52

That's awesome, my man. Well, if you're in the uh the Birmingham area, make sure to go give him uh uh bring him some donuts and say hello to him. Uh, thank you for your time, my man. Thank you, man.

SPEAKER_01 30:02

I appreciate it.

SPEAKER_00 30:03

It's monsters as well. Monsters not donuts. There you go. I love that. I love it.