How to Become A Successful Personal Trainer 2026 & Why 90% of Trainers QUIT

Email info@showupfitness.com for the sale of the century w/ SUF FREEDOM sale. All certs, 1 seminar and life time access to the SUF platform to become ELITE.

Four-week certifications and “just learn on the job” sound convenient until you watch trainer after trainer burn out, undercharge, and disappear. We are celebrating the weekend by calling out the uncomfortable reality in the fitness industry: personal training is treated like a shortcut profession, even though clients trust us with pain, movement, and life-changing goals. If you want to become a successful personal trainer in 2026, you need more than a textbook and a logo in your Instagram bio. 

We break down why the quit rate stays so high, what managers and top trainers report from inside big gyms, and how the system fails new coaches by starving them of hands-on continuing education and real mentorship. We also get specific about what competence looks like: anatomy you can actually explain, programming built on principles, and a process for screening, modifying, and referring out when a client shows up with shoulder, knee, or low back issues. Safety is not a buzzword, it is the foundation of confidence. 

Then we connect the technical side to the business side: why trainers get stuck at $25 to $50 an hour, how a lack of skill shows up as fear of sales, and how to build a clear offer, follow-up pipeline, and professional demeanor that makes clients want to commit. We also talk about leveling up with support from experienced coaches, physical therapists, and registered dietitians, plus adding additional revenue streams like nutrition coaching and deeper health education so your career has staying power. 

If you are tired of guessing and ready to build real expertise, listen now, share this with a trainer who needs it, and subscribe so you do not miss what we publish next. If you got value, leave a review and tell us: what is the biggest thing holding trainers back where you live?

Want to become a SUCCESSFUL personal trainer? SUF-CPT is the FASTEST growing personal training certification in the world!

Want to ask us a question?  Email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Website: https://www.showupfitness.com/
Become a Successful Personal Trainer Book Vol. 2 (Amazon): https://a.co/d/1aoRnqA
NASM / ACE / ISSA study guide: https://www.showupfitness.com

Transcript

Why Trainers Quit So Fast

SPEAKER_00 0:00

Addia y'all, welcome back to the show of finis podcast. Happy 250 years to the United States of America. And what better way to celebrate this wonderful weekend by talking about how to become a successful personal trainer. We have one of our biggest sales ever. But before we talk about that, we need to address the elephant in the room: how to become a successful personal trainer in 2026. But really, I think we should take a step back and take a look at why so many trainers are struggling. 90% quit within the first couple of years of getting their certification. How is that possible? A lot of people are gonna say that's just a made-up statistic. I came across that statistic in 2009 from the PT Collective when I first started teaching at MPTI. It was time for me to level up my skills. I got a background kinesiology, internships from University of Connecticut, sports performance, cardiac, rehab, physical therapy, working alongside of dietitians. But I needed to level up my game if I wanted to be the best teacher of trainers. So I got into the internet checking out the top names at the time. PT Collective is out of the UK. And I came across a statistic that they use 90% of trainers quit within the first year. And I'm like, holy shit! Let me think about that. I worked at a gym called Palladium, also Renaissance Club Sport. I did see a lot of trainers quit. Why is that? Instead of just regurgitating that statistic, I needed to get into the trenches. So over the next 15 years, I took the initiative to interview managers and trainers, district managers, CEOs, CFOs, and talked to them about this. Would you agree? Most trainers quit within the first year. What statistic would you say? I've had as high as 100%. I've had some higher-end gym say, ah, 50, 60%. But the more I interviewed, the denominator was the same. Trainers are struggling. And so my initiative, my vision, my BHAG, big hunky, audacious goal is to change the fitness industry. Trainers want to be respected, but we don't go through a respectable process. Take a look at doctors. Are they taking the shortcut? What about physical therapists? Four years in kinesiology, biology, sciences, and then a three-year diadactic internship where you're getting supervision and learning hands-on. Seven years of learning. And then interestingly enough, when you start your career, $69,000 is the average in California as a physical therapist. Registered dietitians, they get their undergrad in kinesiology, biology, nutritional sciences, a year with a master's and also an internship. They are in the trenches five years learning this stuff. And they go out there and they practice under supervision their new career. Five, sometimes 10 plus years of learning, but not trainers. Let's take a look at the ad from the National Academy of Spectacular Marketing. Three things that set NASA's certified personal trainers apart. Grounded in science, not shortcuts. Number two, interestingly enough, respect that shows up before you speak. NASA, you silly mofos. Are you listening to this podcast? Are you putting in information? Is that a little slide towards show up? Number three, a career with no ceiling. I challenge that. No shortcuts yet on their website, along with the other textbook certifications. So this isn't a blast to NASA. Just when you think of fast food, what comes to your mind? The golden arches. We're not saying that all fast food is McDonald's, but that's what your mind thinks about. There's plenty of other ones. Textbook certifications, NASAM, ACE, ISSA, they're all the same. Go to their website. They claim we are the gold standard. Number one accredited certification, NASA. You go to ACE, we are the gold standard. ISA, we are the gold standard. Every company says they're the gold standard. How is that possible? They're highlighting as a pro, get certified in four weeks. Four weeks. Would you go to a doctor? I just took my boards and I'm four weeks in. Let me do heart surgery. I don't think so, doc. I'm a brand new physio. Four weeks of

The Certification Shortcut Problem

SPEAKER_00 4:30

learning. I'm ready to start gaining experience. Under who? Oh, no one. I just got to learn by myself. Trial and air, baby. What? So who should be held responsible for this? In my opinion, being a teacher of trainer of 15 years, interviewing trainers and managers, who should be held accountable? I think it should be the textbook certifications and also the gyms. If you become a physical therapist, you know what's written in your contract, pretty much absolutely guaranteed. You're going to get one to two thousand plus dollars annually for continuing education. You get that at gyms? When I interviewed Lifetime in Equinox, the best of the best. When was the last time the gym offered continuing education, hands-on learning at this specific location? Never. Well, before COVID, we I think we did one a year. One a year. That's crazy. And the real irony behind that is a lot of the continuing education is trainers teaching you what they learned. So it's like I go to a workshop, I don't really grasp everything. I bring it back to the gym, and now I'm teaching everyone. It's just cherry-picking information. What happens with the telephone game? Hey, Chris is a hunk. Oh, Chris is a hunk and it goes down. Last thing you know, Chris has a big nose, and he's a freaking loser. That's not what the original message was. It was Chris was a freaking hunk. But stuff gets lost in translation. We lose the original content that was being delivered because our brains don't know how to process this or it's too much information, drinking through a fire hose. So the gyms need to take some responsibility as well. Carlos, shout out to you, buddy, one of the top trainers at Equinox. It's been there five years. How often has a company come in and taught your trainers? Live hands-on learning, and it's five years, maybe a couple. How many trainers have you seen leave? Oh man, I can't even tell you. Cisco, our man out there in Miami. We're going to be at Miami Falls at the end of July with our hands-on learning with our partnership with Lifetime. When you were at Lifetime, how many hands-on learning courses came through? I couldn't tell you any. Mr. D. Dillon, $355,000 he generated as a top trainer for lifetime. How often are you gaining hands-on experience? Not very much. I went to your course because I was familiar with you, but we don't have a lot of offerings. And the real difficult thing to swallow about this whole thing is that the top trainers typically are not going out there and learning more because their schedule is full. And if you want to go to a seminar for two days, you have to have that growth mindset, understanding that there's going to be an ROI in the long term. It's compound interest. Most trainers are short-sighted and go, I'm not going to go to a 10-hour workshop because I'm going to miss out on $1,000, even though it's free. So those that are going out there and spending thousands of dollars, they have that growth mindset. They want to continue to perfect their craft. So people give me a lot of shit. Oh, why are you always picking on trainers? My whole mission is to give trainers the respect that we deserve. And we need to do what other professions are doing. Learn, learn, learn. If you quit within the first year, you're not learning. You are not in the trenches learning hands-on. Just in the last two years, I've interviewed over 500 trainers with our partnership with Lifetime, been to over 30 gyms. And I'll ask these trainers, where are you struggling? Not making enough, afraid of sales, not able to take vacation, burned out, imposture syndrome. These things can be fixed by getting out there and learning more. And here's my challenge to you: do your research, not by typing in one line in the Google machine and clicking on a paid ad. If you want to go to the depths of hell under Reddit or a Facebook form, ask trainers. How long have you been a trainer? How often do you see people quitting? Why do you think that is? Do you mind if I hop on a call, get on a Zoom call, interview them, look at their mindset, look through a veil of ignorance. Don't use your biases. Don't have me in the back of your head. Ask critical thinking, open-ended questions. Do you think that the average trainer could tell you the four rotator cuff muscles? I four, I thought it was a cup. Four? Oh my God. I didn't know there was four. There's actually 17 around the shoulder. Imagine going to a physio. Hey, Doc, could you tell me the rotator cuff muscles? Yeah, superspinatus, infraspinatus, terraus minor, subscapularis. Oh yeah, and the subscapularis. Not only does it stabilize the glamino humeral joint, it's going to internally rotate. Oh, the external rotators are the infraspinatus and the terrace minor, and they also assist with extension and a little bit of horizontal abduction. They will spit it out there like that a hundred percent of the time, because they have to in school. The average trainer can't tell you the basics behind anatomy. When it comes to programming, talk to me about Heneman size principle. Huh? Who the hell is Henneman? That wasn't in my textbook. Most textbooks don't even have that. That's one of the fundamental terms that you learn when you get a degree in kinesiology. Motor unit recruitment, type two, type one, fast twitch, slow twitch. What is happening? How do you recruit your type two muscle fibers? How do you recruit your type one? We are cherry-picking years of knowledge into a month. Our course at Show Up, three months to get your CPT. Then we have our level two, three months for nutrition, three months for soft tissue. Nine total months. But in that time, you need to go to a seminar, upper body seminar, lower body seminar. We now have nutrition seminars. We also have partnered with first form. So we're going to have

Gyms And The Missing Mentorship

SPEAKER_00 10:20

quarterly seminars at their headquarters. During these nine months, you are learning, but you're going into the trenches and you are doing it. And then you come back, you check in, and you learn about the programming, the mistakes that you're making. And don't put words into my mouth. I can't believe you're saying everyone's going to fail if they get a textbook certification. I didn't say everyone, but as a gambling man, I'm going to take the USA on Monday, that's for sure. I'm going to bet that the average trainer who gets certified with only a textbook and then tries to go out there and gain unsupervised experience will quit within 12 months. I absolutely would bet that every single freaking time. And it's not a knock to that trainer. I think that's where the interpretation comes off wrong. I'm this voice, I'm this belt buckle, this personality. He's an asshole. He's just making fun of everyone. No, I'm calling the industry out because no one else is doing it. I'm the one person who's calling the industry out with a solution. You need hands-on learning. Absolutely number one. You need a mentor. When was the last time you paid a trainer to get trained? When was the last time you paid a physical therapist to take you through an assessment? When was the last time you had an online coach take you through a 30-day, 60-day, 90-day transformation? You're not even doing what you're telling your clients that they need to do. Isn't that the pot con the kettle black? I want to level up the industry. I want trainers to be proud to say, I'm a personal trainer. No, I'm not screwing around on the side here, mom and dad. This is a very lucrative career because I get to help people. You know what's cool is when I have Becky who comes in and she had diabetes, and then at the end of the year, her diabetes has been reversed. I had Susan, she had bone marrow density of a negative 2.5. That's called osteoporosis. We helped reverse that. And I'm charging 150 bucks per hour. Last month I made $16,000. Last month I made $23,000. We have trainers that are doing that. NASA on their page, they claim that NASA makes 22% more than the average trainer, $61 per hour. They did that survey. They probably paid people. I don't know. I'm not putting words out there. Don't sue me, NASA. But that's what's on their website: $61 per hour. I challenge that, because if you're making $1 per hour at a top gym, that means you have to be charging at least $125 if you're getting 50%. If you just have a textbook certification, you're not getting hired at Lifetime in Equinox. That's who can charge $125 plus right out of the horse's mouth. Numerous managers at Equinox and Lifetime have told me our expectations, five to 10 years of experience during the casting protocol, which is just hiring people and/or an SUF CPT. So if you don't have that, then you got to go work in an LA Fitness, a YMCA, Anytime Fitness Orange Theory. Nothing wrong with those spots, but you're getting paid 15, 20, maybe 25 bucks an hour. You're not making 61. If you do it independently, most trainers don't have the confidence to charge 50 bucks an hour. They take on anyone and everyone because they weren't given the fundamental tools for success, the business skills, the people skills, and the technical skills. So if you talk to someone and say, oh my God, you're a trainer. That's so cool. I want to start training. How much do you cost? $50 an hour? Ooh, that's kind of expensive. Okay, I'll do $25. And they start building a book of business, $25 an hour. The next thing you know, they're training 30, 40, 50, 60 hours a week. Like, oh my God, this is so hard. I'm going to start increasing my prices. I just listened to uh Alex Remozzi or a Mind Pump podcast, and I'm going to start charging 75. And every single person goes, no, why the hell would I be paying $50 more per hour with the same product? You sit on your phone the whole time. We just foam rolled and did some weird shit on a Bossu ball for 15, 20 minutes. Absolutely not. Well, maybe if you um uh kind of know someone who maybe sometime might want to uh like uh maybe, maybe um train with me, no confidence in that delivery. I'm afraid of sales. Why? Do you think physical therapists are afraid of helping people get out of pain? You have a client who comes in as a trainer now and they have shoulder discomfort. Do you have the whereabouts to screen appropriately, refer out if there's a red flag and help them get out of pain? Most trainers can't. When I say most, I'm talking 95 plus percent of trainers don't know what to do when a client comes in with a shoulder issue, knee issue, low back. They just give them random exercises. And as we know, the science supports the best thing for pain is movement. So a lot of those individuals will feel better. So then we kind of concoct our own little anecdotal science or way of training, functional movement systems, go look at them. It worked for us. Look at all the transformations. Well, how many people implemented your strategies and it didn't work with? What about the clients whose pain got worse? What's your process then? Do you have meetings weekly, monthly, quarterly when you review your SWIFT analysis with therapists and dietitians going through case examples? I have a client right now that has a grade one rotator cuff tear and they're six months post-injury. And the exercises that you suggested for me to do, they're not working. What do you think we should do next? Well, send them back to me. Let me do some more thorough assessments. Maybe let's take a look at pec minor. Let's take a look at other issues. Let's go up and down the chain to see. Maybe it's the thoracic region. Let me do a thorough analysis. Okay, send them on over, come back. Now there's a new protocol. You implement that new protocol. That's a system,

Anatomy Standards And Real Programming

SPEAKER_00 15:40

that's teamwork. My challenge for you to go out there, talk to trainers. Don't be pugnacious, one of my favorite words, alongside of ubiquitous. Don't challenge and argue with them. Tell me the rotator cut muscles now. No, just have an open and friendly conversation. Hey, I was just listening to this great podcast going over shoulder anatomy. Did you know there's 17 muscles around the shoulder? How many can you name? Tone of voice. Hey, Jason, what are the 17 muscles of the shoulder? Name them now. I can do it. I'm better than you. No. Dude, I've been a trainer for 15 years. I know what I'm doing. You don't need to know anatomy. Anatomy is bullshit. Your clients don't care about anatomy. They don't care about that stuff. They care about results, which is true. But there's more nuance to it. It's like the trainers and the coaches out there say, calories in, calories out, doesn't work. Yes, it does. But there's other things alongside of it. You got to look at your hormones, you got to look at genetics, environmental factors, hydration, sleep stress, all that fun stuff. It's too simple to say your clients don't care about that stuff. Your clients want to be safe. And your demeanor, those people skills that you possess that a lot of trainers don't, maybe that's why you've stuck around for 15 years. And then that's where you get the survivorship bias. Because every year we have thousands of trainers that enter the industry. The ones that succeed, they're going to tell the next trainer, well, this is what you need to do. Whereas if you want to become a therapist, the process, you have to get a degree, science related, and then go to a school for three years to get your DPT. And about 15 years ago, it was a master's. If you're in Canada, different process. If you're in Australia, UK, different process to become a physio. Those terms are used fairly interchangeably, physio and physical therapist, not confused with DPT lifetime. Come on, what are you doing there? That's all right when you're a billion dollar company. I think the last time I checked, $9.1 billion company. You can do whatever the hell you want to. The CEO Baram has a bigger belt buckle than me, so I got to give them respect. But they can do whatever the hell they want to. I'm referencing physical therapist. There is a process. If you go ask 25 trainers how to become a trainer, what do they regurgitate? Just go get your, you know, NASA and your ACI-SSA. Why do we make those suggestions? Because that's what you did. As I said earlier, I'm not smashing and knocking down trainers, but I've interviewed the most out there. I've yet to come across someone at my level who's interviewed as many trainers and managers across the globe that I have. And when I ask those trainers who've been around for 10, 15, I've had trainers at our seminars that have been training for 40 years. And the things that they say, I wish I had a two-month internship that I could have gone to in Santa Monica, like you offer. I wish I would have got your certs where I can ask questions to people. I had mom and dad money. I had significant other money. I didn't really have to grind it out those first four years, but I made a ton of mistakes. I wish I would have done it this way. And you notice the trainers that stick around the longest who are confident, go look in their Instagram bio. It says trainer. It doesn't have NASA, C E S, P S W S, and all these things to give a sense of false confidence. I can always tell you a new trainer, look at their bio. They want to feel important. And so I think that's who I offend the most. Trainers come across us, they look, oh, this guy's a noise. That doesn't work. OPT model is scientifically based because that's what they told me. Have you consulted or talked with a professor of kinesiology? Is that really scientifically based? Stabilization? 4211 tempo doing eye perturbity training with 60 seconds rest. That's what they say. That's cutting edge science right there. Now, with that being said, there is a new textbook coming out probably in 2027. So NASA will come out with one every five, eight years. But that information is going to take another eight to 10 years to clear out. We are still citing misinformation, stuff that's been debunked, upper cross syndrome. We need a foam roll and stretch. We have debunked this decades ago, but there's trainers today that still use that vocabulary. I find this really interesting, this thought experiment that I've done. Talk to trainers. What's the best certification to get? You got to do this. Get out there. Talk on your story, go to Reddit, whatever. What's the best certification to get? NASA, MACE, ISA. Usually you're going to see that because those are the profit organizations. Or I believe ACE is actually nonprofit, but NSCA, ACSM, nonprofit, but those are backed by education, meaning that you have to get a degree for the most part, people will get those certs. So we're going to eliminate that scientific community. When you look at the masses of trainers who are certified, it's through the textbooks. So if you ask them, they're going to tell you go get your NASAM ACIS. Those are the best certifications. I read that stuff and I felt that it was really, really valuable. Yeah, because you haven't done anything else. It's like if you're new, if you're an alien and you come to the planet and I give you a book on medicine and it talks about putting leeches on your body, you're going to do it. You're like, this stuff, which just translated into this stuff is great. Hey, bro, whatever you are, that's not up to date. This is what you should be going on. It's what you enter the industry learning. And a lot of us have to unlearn if you are going out there and doing continued education. Now go ask a physical therapist. What are your thoughts on NASA? ACE, ISSA. They literally will roll their eye. Oh God, those certs suck. Verbatim. I've interviewed hundreds of therapists, and it's the most enjoyable conversations. Yeah, I really am super surprised that people think that's legit. Interestingly enough, you look at physical therapists and their acronyms, DPT, doctor of physical therapy, CSCS, because that's a legit test that you need to have a college degree with, CISSN if they want to get into nutrition stuff. It's stuff that's backed by actual science. You don't see therapists with, oh, I also have my NASA CPT. I've literally maybe come across a few. When I talk to them, I go, Oh, yeah, I forgot to take that out of my bio. This whole podcast isn't about just smashing NASA. I love NASA. They are a for profit organization. You got to love that. But you also need to ask deeper questions. Who are they owned by? Ascend Learning, that's a billion

Pricing Confidence And Client Safety

SPEAKER_00 21:50

dollar company who's owned by Blackstone. So when I talked earlier about who should be held accountable, it's Jim's because they're not investing more into the trainer. They're not Paying them enough because at the end of the day, they're owned by private equity and they want to profit the most. But on the other side of the coin, we have these profit organizations who are owned by private equity and they want to better their bottom line. When was the last time one of these certifications reach out to you, an actual person, not freaking AI Claire, and said, Hey, James, how's your career going? Where are you struggling? You know, I have an instructor over here who lives in your area. I would love for you to connect with them, shadow a couple sessions, have some coffee, talk about your struggles, your fears, and see how you can improve. And maybe we can give you some ideas on how to build your business. Not just here's another certification, it's a textbook. ISSA, let's get the corrective exercise. ISSA, let's get the dub, whatever the acronym is. ISSA is owned by Tailwind. That's a $4 billion private equity firm. So when you have the money, they're going to market, you're going to hear it. So because you hear it or see it a lot, that's the beauty of marketing. Then you think it's legit. And so my frustration comes from the fact that trainers are not able to turn their passion for fitness into career. That's what fires me up. We do monthly and quarterly Swift calls with all of our instructors. And one of the questions I like to ask them, what motivates you? Get them thinking. What moves your new, what wakes you up in the morning where you want to do better? And if you don't have that passion, that passion project, clients you really enjoy training, you're going to burn out. And the pushback we get from a lot of people, oh, I'm not making any money right now. It's just so hard. I'm strapped for cash. But you need to surround yourself with people who are not strapped for cash because your scarcity mindset, when you go into that assessment, your clients can sense it. There's urgency behind the sale. You're doing this to help people. Don't be transactional. Help them. If someone can't afford your package, don't get weird. I'm not talking about that stuff. The personal training package that you offer. Give them more. Here's a month program that you can use. I'm also going to post every day for the next 30 days a weight loss challenge that I'm doing in my social media. I'm going to tag you. What's your social media? Give me your email and I'm going to send you 25 articles that are going to help you with A, B, C, and D. You have shoulder issues? I'm sorry I couldn't help you with that today. Go check out the prehab guys. Here's a great article and a lot of exercise that you can do regularly to see how they're doing. And then you follow up with them a week later, a month later, three months later, six months later, a year later. There's a follow-up process because they're in your pipeline. Nope, that's not what trainers do. We get frustrated because we go online and we see some dipshit who's an influencer business coach and they're telling you, oh, I'm making $500,000 a week online. This is what you got to do. So we get that FOMO. And then now we have that paralysis by analysis because we stop helping people. Why the frick? I'm using less cuss words because I know vulgarity offends people. And that's my own little back and forth that I always come at. Should I cuss more? Fuck shit. I don't know. There's a great article by Dan Gardner, our recent partnership at Vitality Blueprint, which talks about how if you cuss during your workout, you're actually performing better. Studies have shown that. It's so cool. People were doing more push-ups or holding a wall set longer when they curse during their workout. That's why I said frick earlier. Fuck, I should have said that. I don't know. What's going on? It's morning. I've had a lot of coffee. I'm ready to go. I'm fired up because this topic fires me up. Trainers are not able to turn their passion for fitness into career because they're misled. And that's what my passion project is: to get in front of more trainers to give them a solution. That's why it brings us to our best deal ever. We have our certifications that are competitive. Our CPT, which is certified for life, our soft tissue, which gets you linked up with a physical therapist. You learn soft tissue techniques and how to assess clients in pain, and then our nutrition coaching certification. You learn from RDs, live calls, you learn how to develop coaching, drive a stream of revenue, 30 plus thousand per year in a second stream of revenue. Most trainers quit because they don't have streams of revenue. And now with our vitality partnership, you're going to get blood panel tested. So you have your client go through, get their blood tested every 180 days, twice a year. You're able to decipher these readings, these biomarkers with an RD. Hell, you should link up with a concierge doc that's just going to make you even stronger and more complete and give your clients better information. A lot of general physicians don't even review. We're not doctors, but we can look at this stuff. I'm not saying, oh, your LDLs are 150, you got to take this statin or whatever the hell it is. No, but I can tell you that, oh, this is slightly elevated. Let's talk to the RD about some supplementation that's going to bring you back to normal. But most importantly, it's going to improve your performance, your energy, less likelihood of getting injuries, all that cool stuff. Now we are practicing as a practitioner because we truly are in the front line of defense if you're taking blood pressure, if you have a physical therapist in RD, you're making referrals and not trying to be a jack of all trades. So with our deal right now, certified for life, soft tissue, nutrition cert with vitality, and a seminar, $9.99. Normally that would be over $2,000. If you're already certified and you just want a specialization, the soft tissue or nutrition, you can get two certs for $6.99 or one of our certs and a seminar. You can go to a seminar within the next 12 to 18 months. We do two to three per month. In the summer months, we typically don't do as many because the demand isn't there. We've been about one per month in the summer, but then we'll jack it up to two to three when it comes August, September, October, and so forth. You need hands-on learning. You need a community where you can ask questions and learn from other people who are doing what you're doing. Back in the day, I'm telling you stuff from my pops, who was a psychologist. He specialized in the Vietnam vets and PTSD. And I love sharing this story because it just makes so much sense. Where there is so much trauma from Vietnam because one day you're in Saigon, the next day you're in San Francisco, and everyone fucking hated you. And you're the weirdo, they're throwing tomatoes and shit at you. You are the asshole. Happy 250, right? There you go. But during World War II, when the war was over, they put everyone on ships and they brought them back. That debriefing process, that's a psychological word, is something that's so powerful because you do terrible shit in war. And so when you can say, like you're freaking out, you're in your head, as we all are, and you go, dude, no, I I killed a lot of people. And the person next to you goes, Oh man, dude, I killed a lot of people too. I

Community Support And The Big Offer

SPEAKER_00 28:40

killed a kid, I killed a sheep, whatever it is. They did weird shit just like you did. So it normalizes what you experience from a psychological level. Trainers don't have that in the sense that you're struggling, you have fear, you have doubts. I've had 13 people say no to my training. You don't have the confidence to go to your manager because you look like a failure. So where do you go? Reddit, and you got John 13 Wicks, who has an avatar of a freaking Snoopy, is telling you that, oh, this is what you got to do. You don't even get to talk to him. So when you're in a community, you actually see a face. You see my hair's flipping up over here with my hats turned backwards. You see a face. Chris, I'm really struggling with programming. My last client came in and they want to get stronger on the bench press. And I started out by doing chess flies and boast ball presses and stability ball press. And he wasn't impressed and he didn't sign up. Talk to me what he said. Why did you start out with the chess fly? Why did you do a boast ball press? I'm not going to say you're a fucking loser for doing that. No, talk to me about your thought process behind that. That's conversation. Okay, here's what you need to do. Reach out to him and say, I want to take you through another complimentary session. That first one was just for beginners, but as I've obviously seen, you can handle a lot more. I can't wait to get you in the gym. Normally my sessions, as I told you, are 150. Let's get you in on Wednesday. I'll take you through another complimentary workout. And then we'll help you with the program. And you incorporate some super overloads. You do some partial bosom ball presses at the end to get that metabolic stress and the pump because that's what he wanted. He's trying to get to 275 where you get to 275 and you help him up with the concentric. Control it down, lift it up. Yeah, you're gonna have to deadlift. Maybe you need another trainer to be on the other side. But then that client is, oh wow, that's pretty impressive. You're being proactive. Then you come back to the class, you go, holy shit, man, that worked. You signed up for a hundred sessions. I just made 15 grand. So the course was expensive. No, actually, this is the best investment of my life. I'm so happy and confident now I can go out there and I feel like Neo, I can stop bullets because you can help anybody. And that's what we offer at Show Up. The average trainer barely understands their body. Show up trainers understand the human body. Take a look behind me. You got to know your anatomy. That's the foundation. Movement patterns, regressions, progressions, where it falls into the programming. And then to be confident with the delivery of working with you, which is your sales proposition. You discover stuff during the assessment. If there's pain, you get them out of pain because that's what we teach you. And if you can't, you have a great therapist who will help. We have great partnerships with the prehab guys, tons of physical therapists. Dr. Farnsworth, he's a rock star. Dr. Coleman, and we have Dr. Andrew, they will be on the call in July. Our CPT program, you get access to live calls on programming, exercise variations, and anatomy. With the nutrition, you get access to an RD and Vitality. And then the soft tissue, you get access to a physical therapist. So you get to ask the horse's mouth, pun intended, and learn about this stuff. I'm really excited about where we're at as a company, how many trainers we've helped level up their business. But most importantly, give them the confidence and the self-worth to deliver

How To Join And Next Steps

SPEAKER_00 31:55

a product truthfully and safely to help their clients get results. So our sale, it's on for the next 48 hours. DM me Instagram, info at showupfitness.com. Get one of these packages. I guarantee you will make your money back within three to six months, depending on which certification you're getting, or if you're getting the whole bundle, you get access to our whole entire platform for life. Right now it's $100 a month if you just want some of the live calls because you don't get access to all of them now. You get some of them if you're doing the monthly $100 per month. With the certification, you get three months access, and then you're going to get to a seminar. Seminars are normally $7.99. So you see, with this bundle, you're getting a huge discount. Normally it would be $1,500 for two, two, $6.99. Everything that we offer, lifetime membership, $9.99, as well as a seminar. And remember, throw this into your story. Let trainers know there is hope. We give referrals if people sign up for our program. Hey, Josh sent me over. Cool, Josh, there's $200. Do you get that from NASA MASA ISSA? They're gonna give you a $5 coupon cover fucking Uber. Who knows? We want you to succeed. And when you help us succeed, everyone wins. Remember, big biceps are better than small ones. Keep showing up.