SIMPLE Social Media Strategy for Artists - Sell Your Art on Instagram, Tiktok, any social (stress free strategy)

Are you ready for a simple, proven social media strategy for artists so you know what to post, when to post, how often to post and what hashtags to use? If you want to sell your art on Instagram, TikTok or any other platform STRESS FREE, you need this proven social media strategy.

If you are new or experienced with social media but are having trouble with consistent posting, or are burnt out, this is for you. 

If you already have a SM strategy but it’s not converting to sales, I’m going to share the #1 thing you need to change.

The magic and the data will be a result of consistency and energetic alignment. Social media is a long-game and a short-game. Luckily, I’ve got the secret sauce for both.

Ready to make your life a whole lot easier? 

YOU WILL LEARN:

✓ The best social media platform for artists 

✓ Where to post 

✓ What to post

✓ When to post

✓ How often to post

✓ Hashtags to use

AND

00:00:00 Creating a Simple Social Media Strategy for Artists

00:04:00 Social Media Strategies for Visual Artists

00:07:00 Best Practices for Advertising Your Artwork for Sale

00:09:00 Using Hashtags to Increase Art Sales on Social Media

In episode 5, I told you how to hold a sales conversation on social media to close the sale. But what you POST needs to attract sales so you can JUMPSTART those conversations.

🌈3 Phrases to Sell Your Art Now Lesson🌈

✓ 3 Magic phrases to copy and paste next time you post your work online

✓ Learn to overcome the hesitation in asking someone to buy your art online

✓ Instant access to this 15 minute lesson

✓ Post your next work for sale with one of 3 strong, proven calls to action today!  

If you want your SM posts to convert to sales, 

🌈⬇To get the lesson click the link ⬇

https://www.jennawebbart.com/artphrases

Share this Episode 

Transcript

1:11

This episode is for you. If you're a newbie or a social media veteran, but posting isn't going as planned. This chat is for you if you aren't posting on social media consistently. If you're overwhelmed by social media or a little bit burned out. If you don't have a social media strategy at all. If you haven't started posting your artwork on social media yet. Then you need a simple proven strategy. Because the more complex the strategy is. The less likely you are to stick with it. Think kiss. K I S S keep it simple, sweetheart. I'm going to share the best social media platform for artists. Where to post what to post, when to post. How often to post and the hashtags you should use. If you already have a social media strategy, but it's not converting to sales, I'm going to share the number one thing you need to change. At the end, I'm going to hook you up with the next steps to get you results fast because your time is too precious to waste. Before we dive in, I just wanted to say, I have been reading your amazing reviews. And they are shaking my soul. And I just wanted you to know how much they mean to me and how much they're helping the show. Thank you so much for taking the time to do that. And I love shouting you out on my Instagram when you tag me at general web art. So just thank you. Okay guys, a buckle up. It's going to be a fast digestible episode that you can listen to on repeat. So let's do this. First of all the goal is social media is quality. So if you were stressing out about having to dance on Tik TOK, or sign up for seven different social media platforms or post four times a day, you can tell your heart right now to stop racing. Because the goal of social media is quality. And we're here to keep it simple. And deliver something that you can stick to and feel good about. We all need to be on the same page. About one thing before we get started. You must have a public profile. As an artist to be seen and get discovered your account cannot be set to private. So you just need to check on this. You have to have a business account, and it's really simple to do that. In your profile settings, just switch it on. Turn it on in your profile settings. That way you can see analytics. And you're going to be able to link your website in your bio. So, where should you post? What social media platforms should you be on as an artist? You should choose one. Maybe two at most. You want to choose one or two social platforms that you can be amazing at. Do not choose all of the social platforms only to be spread thin and to show up mediocre at best. You want to be on the social platforms that are popular and are visual because you are a visual artists selling a visual product. You also want to go where your audience is. So if most of your friends and your audience is on Facebook, you better be on Facebook. For example. The platforms I recommend for artists. Number one, hands down is Instagram. The other platforms I recommend are Facebook. TikTok. Pinterest. And sometimes YouTube, depending on the products or services you're selling as an artist. What should you post as an artist? To keep it simple. You should think about your content in three categories. Number one, you with your art. This is fantastic content. Your audience wants to see you in the photo with your art. Or the video. Number two. Your process, your materials and your studio. Peeling back the curtain to your creative process. Usually gets the greatest engagement on social media. Most people, especially your art buyers have no idea what the creative process looks like. Just think about from your own perspective, when you see another artist create how cool and how immersed in their content you are. The third category is your artwork advertised for sale? When to post. You want to post when your audience is online? To find out when they're online, check your analytics. If you don't have enough data to know when your audience is online. Start with noon and 6:00 PM. Which are great starting points because these are times when people are generally taking work breaks. How often should you post. I recommend posting seven times per week or more. Or whatever you can feasibly commit to. Because the best content schedule is the one that you're actually going to do. So if you heard me say post seven times a week and you just started freaking out and your heart started racing and alarm bells are going off. Then just, don't worry about that. Pick how many days or times a week that you can actually commit to and start there, start small and build up. If you're thinking, oh my God, Jenna, I don't know what to post seven days a week. Yes, you do rewind. I just gave you three content categories to post. And for you, keep it simple. Just get used to snapping photos in the studio. And document as you go. Keep it simple. Stick to a schedule. That's actually going to work for you. How many hashtags should I use? Now the algorithm is always changing, but the fundamental best practice is to always maximize the hashtags and the keywords in your captions. So Instagram posts, 20 to 30 hashtags. Instagram reels about three to five TechTalk five max Facebook, zero. They don't use hashtags on Facebook. What are the best hashtags to use as an artist? First, you're going to want to use hashtags that represent your niche. That way art buyers, who are looking for your style of artwork can find it. When they look for. Hashtag landscapes or hashtag abstract art, for example. You're going to want to use hashtags that describe your art and anything unique about it. Also consider using hashtags that vary in size. So hashtags that have. 1000 followers and 1 million followers. So what I mean by this are hashtags that are very niche and also very broad. You want to mix those. The strategy, not only works for me and my own art business, but hundreds of my Artpreneur Academy students like Vivian. Who applied the strategy to just one post. And on that one post, she got 730 interactions. 609 profile visits and the best part, 121 website visitors. That is incredible. Also for my student, Jenna, look who applied. This simple strategy and a few different ways. She posted herself with her artwork. She posted her artwork for sale. She used 20 to 30 hashtags. And she used hashtags that represent her niche, like rule landscapes and sky painting. Which resulted in consistent art sales and so many customer reviews. She created her own testimonial highlight on our Instagram profile from her happy paying clients go, Jenna luck. My student Lori, Roy's also applied this simple social media strategy. And after she did it, this is what she told me. After not receiving any inquiries on actually buying my painting. I took what you taught me and moved it over from LinkedIn to Instagram. And I got a hit. I got a direct message from the Inquirer that my painting was sold. Very exciting. Instagram works. My original paintings are not cheap. So the hard work on social media has paid off and it's actually been fun. If you've been posting a lot and your strategy is not converting to sales, here's the number one thing you can do. To change your post. Review your analytics for the past 90 days. Look at what posts, where your top performers. Repeat, key elements were working in those posts? And double down on that amazing content, babe. Then go and check out what posts were the lowest performing post. Your audience is telling you something. They're not resonating with that content. So eliminate those type of posts moving forward. And episode five, I told you exactly how to hold a sales conversation on social media to close a sale. That was such a popular episode. I'm so glad you guys love that. But what you post needs to attract sales, so you can jump start those conversations in the first place. To do that. You absolutely need to use calls to action in your post captions. A call to action tells your buyer exactly what to do next and guides them to a purchase. Without it, your post is just flapping in the wind with no direction. That's when people are only browsing and you're getting so frustrated with social media that you want to give up. If you want your social media posts to convert to sales now. You need my three phrases to sell your art lesson. Inside, you'll learn the three magic phrases that you can copy and paste the next time you post your work online. And if you have any hesitation, And asking someone to buy your art online. You'll overcome that in this lesson. You get instant access to this lesson and it's only 15 minutes. So that means you can post your next artwork for sale with one of my three strong proven calls to action today. To get this lesson, click the link in the show notes now, or visit Jenna webb art.com/art phrases. You're going to love it. I'll see you there.