6 Uncommon Art Pricing Tips To Sell More Art Online

Struggling to price your art? Don't worry, it's not just about the price tag. Discover the deeper factors that influence art pricing and learn how to create a consistent, converting art business plan in this episode!

One of the biggest reasons why artists struggle to make consistent sales online is because artists often don’t understand how art pricing really works. 

🌈If you want to learn more about Artpreneur Academy, come to my free masterclass. 

⬇FREE Masterclass: ⬇

Secrets of a 6-Figure Artpreneur

Get ready for a fun-filled episode where I spill the beans on six extraordinary pricing tricks to supercharge your online art sales in 2023. Join me as I dive into the details of rewriting your artist's statement to tell your unique story and connect with your dream clients. 

Oh, and guess what? Those tricky pricing challenges might just be a window into what needs to change in your business plan. So, let's dig deep and master both the art of pricing and the science of success.

Stick around until the end for an exciting personal life update! 

YOU WILL LEARN:

✓ Why selling art is not just about the price tag

✓ Rewrite your artist's statement to highlight your unique story and what makes your art special.

✓ Know your ideal client's fears, wants, and desires, and speak directly to them in your copy.

✓ Build a value ladder with multiple offers at different price points to increase sales.

✓ Bundle multiple art pieces together to increase the average order value or offer downsells to customers to provide options.

✓ Be direct and confident in sales conversations to close deals effectively.

AND

00:00:00 Introduction to the episode and the topic of art pricing tips

00:02:00 Tip 1: Rewrite artist statement to highlight unique story

00:03:00 Tip 2: Know ideal client and speak directly to them

00:03:00 Tip 3: Build value ladder with multiple price points

00:04:00 Tip 4: Bundle multiple art pieces to increase order value

00:05:00 Tip 5: Offer downsells for those who can't afford main piece

00:06:00 Tip 6: Be direct and confident in sales conversations

00:07:00 Explaining why art pricing problems are often a business plan issue

00:08:00 Introduction to Artpreneur Academy and free masterclass

00:09:00 Exciting personal news 

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Transcript

1:10

Hey, beautiful soul. And welcome back to another episode of the empowered artists. I hope you are feeling super wonderful today, and if not, I hope you feel like a fucking stick of dynamite after today's episode. Underneath my desk I have Lola bear snoring. She is my Frenchie. So today's episode are six Uncommon. art pricing tips to help you sell more art online and 2023. These are tried and true tips that are weaved throughout my art business that will 100% help you. And if you want a deeper dive, I have a perfect next step for you. I love to make these episodes very quick and actionable for you. I know that we are going to fly through today's episode. So that means there's going to be a little bit of extra time for one exciting personal life update that. I'm just so stoked about that. I want to share with you, my art biz bestie, so that'll be at the end of the show. Number one. Rewrite your artist's statement to highlight your story all about you, my friend, and what makes you and your art unique? Because story and emotion is what sells. We've talked about this on the podcast before. And I will tell you where to get more information on that at the end of the show. Number two. Know exactly who you are speaking to: your ideal client. No, their fears are wants and desires. And when you're writing any copy. Which means any. Content that you're writing on the web or on social media when you're writing any copy, speak directly to that ideal client. Number three. Build out a value ladder with multiple offers at multiple price points. We talked about that recently and my art pricing episode. And we will talk about that more at the end of today's show. Number four. Bundle multiple pieces of art together to increase your average order value. Number five. Offer downsells so people have something to buy when they say I can't afford it to the piece that you're currently offering. Number six. Are you ready for the last one? Stop tiptoeing around sales conversations. And be direct. I can show you exactly how to do that and how to close the sale super confidently, because you should be confident and proud about what you're doing. So now, As you probably notice these six steps are not about the price tag on a specific piece of art. That's because art pricing problems are often a smoke screen to a deeper issue. A lot of our artists struggle with understanding how to really make consistent sales online because they don't understand how art pricing really works, because you have to really understand the whole business model. Because multiple factors play into your art prices, including your mindset. The connection and touch points you're making to your audience. And the total value of the offers in your business. So it can often leave you stuck fumbling around in the dark, hoping to get lucky And you see art pricing as the problem in your business and what you want to point the finger at. And it's really just a business plan problem in disguise. Now the reason I do what I do is cause. I love helping my students avoid all the mistakes that I have made. And that's why I created the Artpreneur Academy for artists who want to earn a full-time living, doing what they absolutely freaking love. It's the only program you need to be a confident, independent art business owner, and learn how to fish on your own and never depend on an expensive third-party ever again. You'll be handed a proven, step-by-step plan to grow predictable art sales online from scratch, just like the 750 plus successful art per newer students who have gone through the program. And you'll be offered a free month of coaching with yours truly. So, if you want to learn more about the art preneur academy, absolutely come to my Free Masterclass called secrets of a six figure art preneur. In this class, you will walk away with sales, social media strategy, and branding content to convert sales. Right now, you will learn what we talked about today. How to improve your artist's statement. How to close sales directly from social media. What it means to have a value ladder and how to have a consistent, converting art business plan. And at the end of the free. Masterclass, I will give you all the details about Artpreneur Academy. This class is only 75 minutes. It's 100% free to attend, but the seating is limited. So to save your seat, click the link in the show notes, or go to Jenna Webb art.com right now. And click the button for free masterclass to grab your seat. You will love this class. I will see you there. So, Hey friend, if you made it to the end of our very quick episode, I have some exciting personal news. if you listen to the episode about. Losing my gus my 13 year old Boston terrier. I introduced mark Ruffalo who I'm dating. No, not the actor. He is the lookalike. I am still dating mark. And during that time it was like, I don't know, like our second or third date. So the great news. I cannot believe it. Guess where mark and I are going. Bucket list item for my whole freaking life. I have been a Bruce Springsteen fan since I was old enough to listen to the radio, my mom and I would go to all my swim meets and volleyball games and listen to all the classic rock like the Eagles, Bruce Springsteen, Bob Segar, Neil young, all of that. I'm just a huge music fan. When mark and I started talking. We met on Bumble. We just really hit it off because he loved all the same concerts. I couldn't believe that he had been to Elton John this year. And he told me that he was going to see Bruce Springsteen and I was like, shut the front door. well, I'm your new girlfriend because I'm going to go to see Bruce with you, which I was completely kidding. I hadn't even met him yet. He's like, I feel like a 12 year old boy, because I have a girlfriend I've never met yet. I'll put a note in your locker. Since we've actually been hanging out so much and things are going well we decided that so he was going with his family in DC, but we decided to make our own trip and go because we found better tickets. So we're not only going to see Bruce, but we're sitting in the fourth row. You guys, oh my God. The fourth freaking row to see Bruce Springsteen center stage, I'm going to lose my freaking shit. So immediately, when we booked our tickets, I FaceTime my mom because if you've been following me for a long time, you know, that I took my mom to see the Eagles and that was our dream bucket list thing. And it's just so special to me. And I think one of the reasons I love art so much as There's so much congruency between visual art and Musicians. There's so many metaphors that I drive between the two and my business. So I was listening to his really interesting interview with Bruce and Howard stern on HBO. And I think I want to do a podcast episode on the metaphors and business and creativity that Bruce gave and that interview because he's won 20 Grammys, he's one of the top. Grammy winning artists of all time. He's just so freaking talented, but yeah. Going to see Bruce fourth row baby!. Uh, well, thank you so much for sticking with me for 19 episodes you guys are amazing. I read every review. Thank you for all the love. I love how we're sharing so much in our free Facebook group. Just want to wrap up and say, go check out the free masterclass, check out art preneur academy. I would be honored to be your coach. If this episode fell on your heart, please share it with a friend. Share it on social media. And I'll see you inside the free masterclass. Go have a wonderful week, my love.