Add THIS To Your Social Media Strategy to Make Money And Boost Engagement

🔑 Click here to Join my FREE live training: Beat the Algorithm: Sell Art Better and Faster. Limited seats available, so grab your spot now! 🆕Inside learn how to get a FREE copy of my The Ultimate Guide to Instagram Reels 🔑

In this week’s episode, you will learn how to optimize your social media strategy to drive art purchases and boost engagement. 

*THIS is the reason your reels aren't getting engagement.*

Learn why videos are essential for generating higher engagement on social media. Find out the key ingredient you MUST HAVE when creating content. Plus, uncover the mindshift you need to effectively make money on social media. 

Whether you have sold art online already or you are on the cusp, there are millions of buyers waiting to see your creations. They want to buy online and they need you to post on social media to discover you! 

If you’re anything like me, you’ve been pretty frustrated with the algorithm. Don’t worry, I’ve got you!

Don't miss out on this valuable episode! 

YOU WILL LEARN:

✓ The ultimate social media strategy to make money and boost engagement

✓ The BEST kind of social media posts to generate sales

✓ Discover how 1 simple change can make content planning a breeze

✓ Breaking free from the social media hamster wheel (No more fighting the algorithm babe!)

✓ Easier content planning for busy artists! Simplify your workflow for better results - Whew!

RESOURCES

Sell Art on Social: 🌈 Click here to Join my FREE live training called: Beat the Algorithm. Limited seats available!

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Transcript

Jenna Webb: 0:00

This is the reason why your reels aren't getting engagement. in today's episode, you will learn what you need in your social media strategy to make sales and boost engagement. You'll learn the Mindshift you absolutely need to succeed. And discover how one simple change can make your content planning a breeze after today. No more fighting the algorithm, babe. Let's do this.

0:23

Welcome to the empowered artist podcast, where you'll get all the strategy to sell your art online. I'm Jenna Webb. I've helped thousands of artists realize and achieve their dream. I'm an artist, marketing coach, founder of art preneur academy, and your new art business bestie. As the how to girl, i'll give you all the tips and tricks that will actually grow your art business. So tune in each week as we simplify art marketing, make selling your work fun, and elevate your art preneur mindset so that you can feel like the bad-ass that you are even on the tough days. i am on a mission to transform the mindset and income of artists everywhere so if you're ready to live your dream life as a full-time artist, let's do the damn thing!

Jenna Webb: 1:08

Shout out to those of you who left podcast questions and comments on the survey and the voicemail like Kelly, Sarah, Arc, Lori, Patty, just to name a few. I will try to incorporate those into the show soon. There is a link in the show notes and also in my newsletters that you can drop me a request anytime. We are talking about social media today. So don't miss a limited chance right now to join my free masterclass called beat the algorithm. And for those of you who are really serious about getting results in this area right now, you will have the chance to get your hands on my strategy guide, 18 REEL secrets to skyrocket your Instagram growth click the link in the show notes to save your seat in the beat, the algorithm free masterclass now. Or head directly to Jenna webb art.com/sell art on social. And show up, live to learn how to get your copy of the guide for free. We have to address something before we dive into today's four part strategy. And that is my outfit. What the hell am I wearing? My boyfriend says it looks like scrubs, or I look like a soccer mom. But I say, I look chic a F. If you're watching on YouTube or you see me on Instagram. Cause you're about to see this outfit on repeat. I am wearing a two piece silk set it's from Amazon. It's amazing. It's. Peacock blue. And I'm absolutely like swimming in soft luxury. I love this and I've dressed it up with jewelry. So I say, From the ankles up, I look chic AF. But I am absolutely guilty of wearing. I'm not cool. You guys orthopedic sandals and socks at the bottom? Cause I'm at home. I ain't got nobody to impress. But I do like dressing up when I'm at home, it's a feeling I like to give myself, I enjoy putting on makeup, even if I'm not going anywhere. It's all about how you feel, right. Before I recorded today's podcast, I was inspired to record some content for reels. And I totally have some videos where I'm going to show you my sexy orthopedic shoes, but then I go into a cute outfit change where I put on my fancy heels. As you know, the show is weekly ish. I show up every week, as much as I can. Last week I was entertaining my parents and their best friends. We had so much fun. They're on their way. At a town for vacation flew out of Raleigh and came to see me. And I just needed a bit of a break to prepare for so many things I have coming up for you. Empowered artists who want to take your business to the next level. So stay tuned for that. So if you're ready for today's four part strategy, let's dive in part one. This is for anyone who's feeling disenchanted by the algorithm. I promise you social media is still the hottest place to sell any product and it is not going anywhere. It's only amplifying. Whether you've sold art online already, or you're on the cusp, there are millions of buyers waiting to see your creations. They want to buy your art online and they're just waiting for you to post so they can discover you. In fact 130 million instagram users tap on the shop post every single month on Instagram. That number is astounding that shows how much major influence Instagram alone has on internet buying. 67% of consumers have purchased a product they saw in a brand social media post. And 65% of us consumer said that they saw a link that led them to purchase a product. They weren't originally planning on purchasing. Part two, what type of posts to make on social media that will generate purchases? So first, if you know, what type of posts to create, you can make more of them. So that will lead to sales. So what type of posts would that be? Would that be a static image post. A story, a video, a reel, a tik tok. In short, the answer is all of the above. And that is key. But when we look at the data to narrow it down, it's pretty clear. There is one ingredient that you cannot forget in your social media strategy. Videos on social media generate higher engagement. According to social sprout video posts generate 48% more views and drive more purchases than other types of content. 44% of people prefer to learn about a new product or service by watching a short video. 87% of marketers say that video has directly increased sales. Short form, video content seems to lead to the highest ROI. That's video between 30 and 60 seconds long. We're seeing video evolve in many different ways, but the most engaging video that seems to be performing the best is video that is entertaining or funny. Part three. So why aren't my videos or my reels getting engagement or sales? This is the required mind shift you have to have for success. If you're posting reels daily, but you are not seeing engagement. Let me help you off the social media hamster wheel. But it's going to require a mind shift. If you want to make money on social media, you must first understand that social media is a place to build relationships and nurture them. You can't just toss out, offers cold. And expect to reel in the dough. Post and pray does not work. That's like tossing out seeds on top of soil without first planting, fertilizing, watering and learning expert tips from the farmer down the road. You have to nurture your audience. Understand how to feed the algorithm. And do both consistently. It's a science and an art. Part 4, easier content planning for busy artists. One way to do this is to mix up your content. For example, using static posts. A regular post or image. It's the easiest way to stay consistent for the algorithm and your audience. Which means you don't have to post a reel every day. It's much easier when you have a proven formula to simplify your workflow. Just like I teach my students and the sell art on social system program. To summarize. You just learned that you have to nurture your audience. I learn how to feed the algorithm and do both consistently. Once, you know how to do that. Social media is the ultimate environment to cultivate a loyal audience who can't wait to buy from you. Just like my student, Monica, who just DM me saying she sold yet another painting. That was her 11th painting since she joined the Sell art on social system program. I remember when I wanted to quit social media. I'd spent countless hours creating content instead of doing what I loved most creating artwork. And not seeing results to match all my social media efforts. I got fed up. If you're anything like me, I know that you're frustrated with the algorithm too. With my chronic migraines, marginalizing the hours, I can actually function each day. I was forced to create efficient systems to survive this journey of art partnership. But, oh man, the results from my challenges have been marvelous. I couldn't be more grateful to share them with you now. This is how the cell art on social system was born. And wow. Is it a game changer? It is for busy artists who want a proven done for you system for better results in way less time. The Sell Art on Social System is the complete system to transform your social media sales and your content planning workflow forever. Where you will get fully customized content to authentically sell your art on social media, all done for you in minutes. There is nothing like this for artists anywhere else. And the only place to get it is in my free masterclass called beat the algorithm. If you want to 10 X, your sales and social media presence and save eight hours a week strategizing, then click the link in the show notes to save your seat in the beat, the algorithm free masterclass now. Or head directly to Jenna webb art.com/sell art on social. When you come to the free training. I'll tell you exactly how to get a free copy of my ultimate strategy guide, the 18 Reel secrets to skyrocket your Instagram growth. I'll see you inside. if you loved this episode, it would mean so much to me. If you shared it with another artist or share it on social media and tag me at Jenna Webb art so I can personally thank you. to grow your art business right now, check out the free resources in the show notes or head directly to Jenna Webb art.com. Thanks for listening, following and dropping a five-star written review. I am cheering you on every step of the way. I'll catch you right here next week.