Paid Search is the second most important component of search marketing for any family law firm. The first is map listings -- see earlier podcast on this topic.
In this show, my co-founder, Tony Karls, and I discuss our firm's philosophy and strategy to employ paid search in our marketing mix.
We cover:
1 - Diversifying your marketing tactics
2 - Dangers of leaning too heavily on paid search for your firm's visibility
3 - How a meticulously structured account is your first defense against the complacency that can creep into agency-client relationships
4 - Why a solid sales process is essential to turn leads into paying clients
5 - AI in Google Ads where automation like PMAX is a powerful tool
6 - Feeding revenue data into your Google Ads is crucial for AI to truly hone in on outcomes that boost your bottom line
7 - The significance of call tracking metrics and comprehensive keyword strategies to ensure your leads are not just plentiful, but profitable
8 - Art of using high-intention keywords and strategic account organization to maximize your advertising efforts
Tony is currently the president of RocketClicks.com - a large digital marketing agency serving lawyers.
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Follow me on: LinkedIn - YouTube - X - Instagram - TikTok
I’m here to share my law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first nine years.
Yes! It’s true--even if you compete directly with us. I want to tell you the gritty truth on what worked, what failed, and where we are aiming next.
Here’s why.
My teammates and I envision transforming how family law clients are served.
And we can’t transform the practice of law all by ourselves. We need more lawyers growing their practice, kicking butt / taking names, and winning along with us.
So, follow me and ring that bell up top to get all my latest disclosures.
You can subscribe to "The J. Sterling Hughes Show" Podcast. I go into a ton of detail in the podcast.
My YouTube channel is @JSterlingHughes.
When I’m not spilling the goods on our firm's story, I am Winona’s husband, and our six kids' daddy. ❤️
I also love me some fishin’ as often as I can. It’s also occasionally fun to catch a fish too!
Paid Search is the second most important component of search marketing for any family law firm. The first is map listings -- see earlier podcast on this topic.
In this show, my co-founder, Tony Karls, and I discuss our firm's philosophy and strategy to employ paid search in our marketing mix.
We cover:
1 - Diversifying your marketing tactics
2 - Dangers of leaning too heavily on paid search for your firm's visibility
3 - How a meticulously structured account is your first defense against the complacency that can creep into agency-client relationships
4 - Why a solid sales process is essential to turn leads into paying clients
5 - AI in Google Ads where automation like PMAX is a powerful tool
6 - Feeding revenue data into your Google Ads is crucial for AI to truly hone in on outcomes that boost your bottom line
7 - The significance of call tracking metrics and comprehensive keyword strategies to ensure your leads are not just plentiful, but profitable
8 - Art of using high-intention keywords and strategic account organization to maximize your advertising efforts
Tony is currently the president of RocketClicks.com - a large digital marketing agency serving lawyers.
-------------------------
Follow me on: LinkedIn - YouTube - X - Instagram - TikTok
I’m here to share my law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first nine years.
Yes! It’s true--even if you compete directly with us. I want to tell you the gritty truth on what worked, what failed, and where we are aiming next.
Here’s why.
My teammates and I envision transforming how family law clients are served.
And we can’t transform the practice of law all by ourselves. We need more lawyers growing their practice, kicking butt / taking names, and winning along with us.
So, follow me and ring that bell up top to get all my latest disclosures.
You can subscribe to "The J. Sterling Hughes Show" Podcast. I go into a ton of detail in the podcast.
My YouTube channel is @JSterlingHughes.
When I’m not spilling the goods on our firm's story, I am Winona’s husband, and our six kids' daddy. ❤️
I also love me some fishin’ as often as I can. It’s also occasionally fun to catch a fish too!