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Innovating Enrollment Success
The higher education landscape is at a pivotal point of transformation. In each episode, the Innovating Enrollment Success Podcast provides insights into what is driving results right now at colleges and universities nationwide. Learn what collaborative partnerships and data-driven strategies are accelerating enrollment growth and understand how creative can compel student action and bring enrollment funnels to life.
Episodes
24 episodes
Turning Intent into Action: Rethinking the Admitted Student Portal
What makes an admitted student portal more than a checklist? How can it guide students from intent to enrollment? And what does it take to build a portal that actually works, for students and institutions? In this episode of Inn...
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16:55
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Campus Spirit: Making College Logos That Last
What makes a college logo not only inspire but last? How do you engage your campus community around it? And how do you know it’s time for a change?In this episode of the Campus Spirit series, we explore how logos evolve from sim...
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Season 1
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Episode 23
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30:29
Campus Spirit: The Magic of Brand Experience in Higher Ed
How can colleges create emotional connections that last well beyond graduation?In this latest episode of Innovating Enrollment Success, we kick off our special Campus Spirit series by exploring how brand experience shap...
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Season 1
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Episode 22
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24:04
Navigating Yield Season: Turning Admits into Enrollees
How can institutions successfully turn admits into enrollees during yield season? In this latest episode of Innovating Enrollment Success, we explore the most effective recruiting strategies and marketing tactics institutio...
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Season 1
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Episode 21
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31:39
Measuring Belonging: A New Benchmark for Higher Ed Retention
How does a student’s sense of belonging impact retention? And what can institutions do to foster it?In the latest episode of the Innovating Enrollment Success Podcast, we dive into these questions with Katrina Noelle, preside...
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Season 1
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Episode 20
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18:42
Moments That Matter: Creating Transformative Higher Ed Events
How can campus events create powerful moments that connect, inspire, and reinforce your institution’s brand? Expectations for meaningful experiences have never been higher, and today’s audiences—from Gen Z students to alumni—demand events that ...
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Season 1
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Episode 19
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23:31
Beyond Search: Guiding Students to Their Ideal College Match
The college search process can be overwhelming, with students facing thousands of options to find the right fit. Enter Loper—an innovative app reshaping how students, counselors, and colleges connect.In this episode, Sam Bernstein...
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22:39
The Remote Recruitment Edge: Attracting Students to Adventure
Gen Z is drawn to destinations that offer adventure and exploration, making remote higher ed locations especially appealing to those seeking distinctive, rugged experiences. These environments foster connections with other outdoorsy students an...
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Season 1
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Episode 17
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24:38
Future-Focused Marketing: Trends from the 2024 CUPRAP Conference
There are more than a dozen conferences dedicated to higher education marketing for thousands of professionals. The 200+ attendees who choose to be part of the 2024 CUPRAP (College and University Public Relations and Associated Professionals) C...
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14:50
The Power of Sports in Higher Ed: Boosting Enrollment and Engagement
Successful college athletic programs do much more than entertain—they drive significant increases in applications and enrollment, while elevating a school’s brand and community engagement. In this episode, the pivotal role athletics plays in hi...
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Season 1
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Episode 15
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53:14
Understanding FAFSA: Insights and Strategies for Higher Ed Marketers
Changes in FAFSA have proved challenging this year, especially for institutions where decisions to enroll hinge significantly on cost. In this episode of the Innovating Enrollment Success podcast, the evolving landscape of FAFSA is explored, in...
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Season 1
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Episode 14
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28:48
Navigating Change in Higher Education
Institutional change is hard, but change is what’s needed for many colleges and universities to overcome enrollment and value perception challenges. This Innovating Enrollment Success episode welcomes a higher ed change management expert who of...
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Season 1
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Episode 13
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20:46
International Recruiting
Changes in higher education enrollment continue to shift, especially within the U.S., and a questioning of the value of a college degree here. When international recruiting is up 12%, U.S. institutions are curious about how to shift their offer...
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Season 1
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Episode 12
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36:02
Improving SEO Discoverability for Higher Ed
As prospective students often begin their search for a college online, and on their terms, institutions’ SEO strategy must be constantly evolving. Paskill Manager of Search Torin Keefer shares current SEO best practices for higher ...
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Season 1
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Episode 11
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21:40
Marketing Cost without Sacrificing Quality
Marketing the value of a college degree today requires new thinking from colleges and universities. On this episode of Innovating Enrollment Success, we explore the challenges of marketing the costs of higher education while also c...
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Season 1
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Episode 10
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21:18
Strategies for Boosting Yield and Building Relationships
Just as the higher education enrollment marketing landscape has evolved so has the yield process, when admitted students chose to become enrolled students. But what remains key in converting is building relationships with prospective students. ...
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Season 1
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Episode 9
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23:45
Key Takeaways from AMA’s Largest Higher Ed Marketing Conference
Higher education marketing professionals are working harder than ever to promote their institutions in a media-saturated world as well as counter the public questioning of the value of a college degree. This Innovating Enrollment Success ...
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Season 1
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Episode 8
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26:05
Top Trends in Effective Paid Media
A core driver in higher education enrollment marketing is paid media, spanning programs, audiences, platforms, and goals. This Innovating Enrollment Success episode dives into what’s working right now for paid media and the elements needed to e...
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Season 1
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Episode 7
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17:16
Inclusive Marketing Across Demographics and Abilities
Belonging is a key driver in students choosing an institution and staying through graduation. More awareness is needed for how colleges and universities engage prospects from a variety of backgrounds. Higher education disability adv...
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Season 1
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Episode 6
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26:02
New Research on First-Generation College Students
First-generation college students are an important audience for all kinds of institutions, and websites are the number one platform for the college-decision process. Are enterprise websites meeting the needs of these students?Paskill’s L...
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Season 1
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Episode 5
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15:19
Integrating Video into Higher Ed Paid Campaigns
There is no denying the power of video, especially its power on teens – it’s visual, emotional, interactive, and it’s the content that resonates most with this demographic. But what makes a video dynamic and how can it best align with you...
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Season 1
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Episode 4
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19:43
Designing with Student Well-Being in Mind
During the 2020-21 school year, more than 60% of students met the criteria for one or more mental health conditions, such as major depression and anxiety disorder – an increase of 50% from 2013. Universities like Temple are expanding mental hea...
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Season 1
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Episode 3
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20:16
Strategic Lo-Fi Marketing for Today’s Teens
As teens use TikTok more than Google and launch their own college search process online, higher ed marketing must appear not only memorable, but authentic. ‘Lo-fi’ content (short for ‘low-fidelity’), continues to engage teen demographics in cam...
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Season 1
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Episode 2
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28:44
Building Better Higher Ed Websites Post-Pandemic
Since COVID-19, website users, especially teens, have experienced high volumes of cognitive load. How enterprise websites are designed should consider ease of use as well as the vulnerabilities of prospective college applicants. VP of Interacti...
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Season 1
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Episode 1
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22:31