The Equestrian Business Podcast
The show that talks about business for equestrians!
I'm Rhiannon-Amber, serial entrepreneur, founder of 5 companies, a sales psychology and marketing expert and guest lecturer at the country's leading equine colleges.
The Equestrian Business Podcast is the show that talks all about business, for equine business owners. I'll be showing you how to bring in more clients, earn more money and have a better mindset.
Warning - This is a no-fluff zone. You will be held accountable and there are some curse words.
The Equestrian Business Podcast
Why she got more clients AFTER increasing her prices by over £100! (Client success story!)
When Annabel, The Equine Ecologist, first came to me, she was stuck. She was charging just £45 for consultations, struggling to attract clients, and even when inquiries came through, she couldn’t convert them.
Fast forward to today: Annabel now charges £145 per hour, is fully booked, and is positioned as the go-to expert in equine ecology and land management.
In this episode, I break down:
✨ The pricing strategies we implemented to reflect her true value.
✨ How we refined her messaging to connect with her ideal clients.
✨ The steps we took to build her visibility and establish her as an authority in her field.
This transformation wasn’t magic—it was about understanding her value, showing it to her audience, and creating a business that aligned with her expertise.
If you’re ready to stop undercharging and start attracting clients who value what you do, this episode is for you.
🎧 Listen now wherever you get your podcasts!
📥 Want to start refining your own pricing? Grab one of my free formulas:
👉 For service-based businesses:
https://www.equestrianbusinessspecialist.com/service-pricing-formula
👉 For product-based businesses:
https://www.equestrianbusinessspecialist.com/product-pricing-formula
Want to work with me?
Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a
FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!
https://www.equestrianbusinessspecialist.com/freestuff