The Equestrian Business Podcast
The show that talks about business for equestrians!
I'm Rhiannon-Amber, serial entrepreneur, founder of 5 companies, a sales psychology and marketing expert and guest lecturer at the country's leading equine colleges.
The Equestrian Business Podcast is the show that talks all about business, for equine business owners. I'll be showing you how to bring in more clients, earn more money and have a better mindset.
Warning - This is a no-fluff zone. You will be held accountable and there are some curse words.
Episodes
78 episodes
3 Things I’d Fix First If I Took Over Your Marketing Tomorrow
If your content feels all over the place, your offers aren’t converting, and you’re constantly second-guessing your marketing… this episode is for you.I’m breaking down the exact 3 things I’d fix first if I stepped into your business tom...
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14:05
Why You’re Not Making Sales: How to Fix It in 90 Days
IT'S BACK!The 90 day sales planner is back and free for the entirety of June! If you’re showing up, posting, maybe even launching — but the sales just aren’t landing this episode is for you.I’m exploring the real reaso...
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12:17
Brain Friendly Marketing Series: Ep. 7: This is why you're not motivated with business & marketing
If marketing your business feels harder than it should, you’re not alone and you’re definitely not lazy, you're not bad at your job or bad at business.In this final episode of the Brain-Friendly Marketing series, I’m flipping the scri...
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20:40
Brain Friendly Marketing Series - Ep 6- Why Buyers Freeze - The science of overwhelm & cart abandonment
You’ve got people watching your stories, liking your posts, maybe even messaging you… but not booking or buying... So what’s going on?Today, we break down the neuroscience behind buyer inaction why your audience might feel interested but...
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22:49
Brain Friendly Marketing: Ep 5- The Dopamine Trap - Is your marketing rewarding?
The neuromarketing series:In this episode, we’re diving into the dopamine system the brain’s motivation and momentum centre and why your marketing might be falling flat not because it’s bad, but because it’s not rewarding enough for your...
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14:21
Brain Friendly Marketing Ep 4. Mirror Neurons and "Me too!" Marketing
Have you ever seen someone stub their toe and flinched on their behalf? This happens because of what we call mirror neurons!Mirror neuros play a big role in marketing, especially when it comes to making people feel seen, hear...
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17:14
Brain-Friendly Marketing Series. Episode. 3 The Psychology of Trust
In this episode, we'll explore the psychology of trust.Trust underpins every sale you've ever made (or lost)So how do you create trust in marketing without being the loudest most extroverted person in the room?Building ...
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27:46
Brain-Friendly Marketing Series - Ep. 2 Is marketing harder in 2025?
If you’ve been feeling like marketing just isn’t working the way it used to, you’re not imagining it!In this episode, we dive into what’s really happening under the surface—from content fatigue to dopamine burnout, and ...
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14:43
Why "Hype Bro" marketing gives you "The Ick" The Neuromarketing Series Episode 1
Welcome to the Neuromarketing series! Where brain science, psychology and marketing collide!In this episode, I’m digging into why that style of high-pressure, loud, overhyped marketing triggers a full-body cringe response and what’s actu...
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Season 3
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Episode 1
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19:05
This is the future of equestrian business! - Sophie Clark from Cavago
This might just be my favourite episode yet!I sat down with Sophie Clark, Managing Director of Cavago, to talk about building a revolutionary equestrian app, scaling a global brand, and what it really takes to lead from the front in a fa...
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1:07:16
How to Make Your Business 'Stick' in Someone’s Brain
If your marketing isn’t memorable, it’s forgettable. And in a crowded market, being forgettable is the kiss of death.In this episode, we’re diving deep into the neuroscience of memory, attention, and brand recall...
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17:17
The Psychology That Makes People Buy!
Ever wonder what makes someone go from mildly interested to throwing their money at you? Why do some buyers hesitate, while others hit that "Buy Now" button without a second thought?In this episode, we’re diving into th...
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16:46
Behind the Scenes of The National Equine Show with Liz Ormesher
Are Trade Stands Worth It? Behind the Scenes of The National Equine Show with Liz OrmesherTrade shows can be a game-changer for equestrian businesses—but are they worth the investment? How do you make the most of exhibiting? And w...
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32:23
The one question 99% of business owners forget to ask themselves
"Why will make my business fail?” It’s the one question almost no one wants to ask but every business owner needs to answer. In this episode, we’re diving into why addressing the potential pitfalls of your business is one of the smarte...
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27:16
Why "I work 24/7!" is a red flag, not a flex.
Are you tired of seeing “I quit my job and now I work 24/7” posts? So am I. In this episode, we’re breaking down why glorifying burnout isn’t the badge of honor the internet makes it out to be. I’ll explain why working around the clock is a sig...
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15:53
Strategic investing - Spending money to make money in 2025!
Running an equestrian business often feels like a constant battle between cutting costs and maintaining quality. But what if I told you that spending strategically could actually save you money in the long run? In this episode, I’m breaking dow...
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21:28
It's Planuary! Let's crush 2025!
Welcome to the first episode of The Equestrian Business Podcast in 2025! 🎉 As we usher in the new year, it’s time to transform January into “Planuary”—a month dedicated to strategic planning and goal-setting for your equestrian busines...
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17:57
Why she got more clients AFTER increasing her prices by over £100! (Client success story!)
When Annabel, The Equine Ecologist, first came to me, she was stuck. She was charging just £45 for consultations, struggling to attract clients, and even when inquiries came through, she couldn’t convert them.Fast forward to today: Annab...
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23:45
Could your business be more tax efficient? Ceandice from Main tax Co
If you live int he UK, you've probably seen the budget and potentially feel a little confused by it.Today I'm joined by Ceandice, Charter accountant from her own business, Main Tax Co to discuss how you can make your business more tax e...
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1:01:01
Inside a 1-1 Session: Marketing Strategies for Visibility
In this episode of The Equestrian Business Podcast, we take you inside a real 1-1 mentoring session focused on building visibility and refining marketing strategies. Join me as I work with Mike, a carriage driving business owner, who o...
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1:04:59
Tired of Time-Wasters? Set Up a Velvet Rope Policy
In this episode of The Equestrian Business Podcast, we’re diving into a game-changing strategy that every equine professional needs to know: the Velvet Rope Policy. Imagine working only with clients who value your expertise, respect yo...
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20:29
Memory and marketing (the neuroscience one)
Today I'm yapping on all about neuroscience behind why you can't remember anything (and why your clients can't remember your marketing efforts)We'll be looking at why Noel Gallagher's Instagram bio "People will never, ever forget how yo...
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19:51
Is Facebook dead for marketing?
I get asked this in pretty much any webinar or consultation I've held since I firsts started consulting.Here's my answer:No, but also yes. It depends on how you're using it.Like all platforms and algorithms, Facebook has...
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17:06