The Equestrian Business Podcast
The show that talks about business for equestrians!
I'm Rhiannon-Amber, serial entrepreneur, founder of 5 companies, a sales psychology and marketing expert and guest lecturer at the country's leading equine colleges.
The Equestrian Business Podcast is the show that talks all about business, for equine business owners. I'll be showing you how to bring in more clients, earn more money and have a better mindset.
Warning - This is a no-fluff zone. You will be held accountable and there are some curse words.
Episodes
69 episodes
This is the future of equestrian business! - Sophie Clark from Cavago
This might just be my favourite episode yet!I sat down with Sophie Clark, Managing Director of Cavago, to talk about building a revolutionary equestrian app, scaling a global brand, and what it really takes to lead from the front in a fa...
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1:07:16
How to Make Your Business 'Stick' in Someone’s Brain
If your marketing isn’t memorable, it’s forgettable. And in a crowded market, being forgettable is the kiss of death.In this episode, we’re diving deep into the neuroscience of memory, attention, and brand recall...
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17:17
The Psychology That Makes People Buy!
Ever wonder what makes someone go from mildly interested to throwing their money at you? Why do some buyers hesitate, while others hit that "Buy Now" button without a second thought?In this episode, we’re diving into th...
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16:46
Behind the Scenes of The National Equine Show with Liz Ormesher
Are Trade Stands Worth It? Behind the Scenes of The National Equine Show with Liz OrmesherTrade shows can be a game-changer for equestrian businesses—but are they worth the investment? How do you make the most of exhibiting? And w...
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32:23
The one question 99% of business owners forget to ask themselves
"Why will make my business fail?” It’s the one question almost no one wants to ask but every business owner needs to answer. In this episode, we’re diving into why addressing the potential pitfalls of your business is one of the smarte...
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27:16
Why "I work 24/7!" is a red flag, not a flex.
Are you tired of seeing “I quit my job and now I work 24/7” posts? So am I. In this episode, we’re breaking down why glorifying burnout isn’t the badge of honor the internet makes it out to be. I’ll explain why working around the clock is a sig...
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15:53
Strategic investing - Spending money to make money in 2025!
Running an equestrian business often feels like a constant battle between cutting costs and maintaining quality. But what if I told you that spending strategically could actually save you money in the long run? In this episode, I’m breaking dow...
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21:28
It's Planuary! Let's crush 2025!
Welcome to the first episode of The Equestrian Business Podcast in 2025! 🎉 As we usher in the new year, it’s time to transform January into “Planuary”—a month dedicated to strategic planning and goal-setting for your equestrian busines...
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17:57
Why she got more clients AFTER increasing her prices by over £100! (Client success story!)
When Annabel, The Equine Ecologist, first came to me, she was stuck. She was charging just £45 for consultations, struggling to attract clients, and even when inquiries came through, she couldn’t convert them.Fast forward to today: Annab...
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23:45
Could your business be more tax efficient? Ceandice from Main tax Co
If you live int he UK, you've probably seen the budget and potentially feel a little confused by it.Today I'm joined by Ceandice, Charter accountant from her own business, Main Tax Co to discuss how you can make your business more tax e...
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1:01:01
Inside a 1-1 Session: Marketing Strategies for Visibility
In this episode of The Equestrian Business Podcast, we take you inside a real 1-1 mentoring session focused on building visibility and refining marketing strategies. Join me as I work with Mike, a carriage driving business owner, who o...
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1:04:59
Tired of Time-Wasters? Set Up a Velvet Rope Policy
In this episode of The Equestrian Business Podcast, we’re diving into a game-changing strategy that every equine professional needs to know: the Velvet Rope Policy. Imagine working only with clients who value your expertise, respect yo...
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20:29
Memory and marketing (the neuroscience one)
Today I'm yapping on all about neuroscience behind why you can't remember anything (and why your clients can't remember your marketing efforts)We'll be looking at why Noel Gallagher's Instagram bio "People will never, ever forget how yo...
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19:51
Is Facebook dead for marketing?
I get asked this in pretty much any webinar or consultation I've held since I firsts started consulting.Here's my answer:No, but also yes. It depends on how you're using it.Like all platforms and algorithms, Facebook has...
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17:06
How to keep up with ever-changing algorithms
I'm sorry. It's not the algorithm. It's you... As a marketing expert, professional algorithm pleaser and sales psychology guru... I have a few things to clear up because the algorithm is taking a right battering on social media rec...
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18:50
Three reasons why you don't have more clients!
Wondering why you're not getting as many clients as you'd like? Wondering what you can do about this? In this episode, I'm sharing how you can set yourself up to attract more clients and make consistent income in your business.
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29:05
How to rank higher on Google and get more website visitors! Rhiannon from Purple Horse Marketing
Have you ever wondered "What do I need to do to get my equestrian business to rank higher on Google?" or wondered "Are Google ads worth it?" or even just thought about what you can do to get more visitors to your website then this episode is go...
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1:00:55
Let's get social with Emily Meakin Grand Prix Socials
Today I'm talking to Emily Meakin from Grand Prix SocialsEmily is an expert social media manager specialising in Instagram and Pinterest.If you're wondering "How do I get better results from my social media" or "What should I po...
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1:04:03
Not doing this is holding your business back!
Welcome to The Equestrian Business Podcast, the show that talks about business, for equestrians!I'm your host Rhiannon-Amber The Equestrian Business Specialist, multi-time CEO and business owner and business and marketing consultant and...
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16:42
Stop starting videos and lives like this!
Are you boring your audience? Does this sound familiar?"Hi guys I thought I'd just pop on and show my face because I haven't been on for a while and I erm, thought it would be good to hop on. Please don't mind my hair and lack of make-u...
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19:50
You're probably making these marketing mistakes...
In this episode of The Equestrian Business Podcast I, your delightful host Rhiannon-Amber will be telling you all about three things you need to stop doing in your marketing! You already know I'm going to be telling you to do some marke...
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18:09
I hate marketing! (so this is the alternative)
I don't hate marketing, I love it, I live and breathe it. But I know you might hate it!Today is one of those philosophical sessions, where we think a little bit deeper episodes.Let's talk lifestyle businesses, let's talk doing j...
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22:05
Why they like your content but don't buy...
We've all been there, it's frustrating! People like your content (or maybe not even that)It gets shares on facebook or you're getting good views on your reels, but no one is buying from you and you don't know why.I've audited a lot ...
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26:21