The Equestrian Business Podcast
The show that talks about business for equestrians!
I'm Rhiannon-Amber, serial entrepreneur, founder of 5 companies, a sales psychology and marketing expert and guest lecturer at the country's leading equine colleges.
The Equestrian Business Podcast is the show that talks all about business, for equine business owners. I'll be showing you how to bring in more clients, earn more money and have a better mindset.
Warning - This is a no-fluff zone. You will be held accountable and there are some curse words.
The Equestrian Business Podcast
How to Make Your Business 'Stick' in Someone’s Brain
If your marketing isn’t memorable, it’s forgettable. And in a crowded market, being forgettable is the kiss of death.
In this episode, we’re diving deep into the neuroscience of memory, attention, and brand recall—so you can position your equestrian business in a way that sticks in your audience’s mind long after they’ve scrolled past.
Here’s what we’ll cover:
🧠 The Science of Memory – How the brain decides what’s worth remembering (and why most businesses fail at this).
👀 Attention vs. Retention – Grabbing attention is easy… but how do you get people to remember you when they’re ready to buy?
⚡ The Power of Distinctiveness – Why blending in makes you invisible and how to use the Von Restorff Effect to stand out.
🔄 Repetition & Recall – How to strategically repeat your messaging without sounding like a broken record.
🎯 Sensory & Emotional Triggers – The psychological hacks that cement your brand in your audience’s long-term memory.
By the end of this episode, you’ll have a brain-based marketing strategy designed to make your business unforgettable—so that when your ideal client needs what you offer, you’re the first name that comes to mind.
Want to work with me?
Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a
FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!
https://www.equestrianbusinessspecialist.com/freestuff