The Equestrian Business Podcast
The show that talks about business for equestrians!
I'm Rhiannon-Amber, serial entrepreneur, founder of 5 companies, a sales psychology and marketing expert and guest lecturer at the country's leading equine colleges.
The Equestrian Business Podcast is the show that talks all about business, for equine business owners. I'll be showing you how to bring in more clients, earn more money and have a better mindset.
Warning - This is a no-fluff zone. You will be held accountable and there are some curse words.
The Equestrian Business Podcast
Why "Hype Bro" marketing gives you "The Ick" The Neuromarketing Series Episode 1
Welcome to the Neuromarketing series! Where brain science, psychology and marketing collide!
In this episode, I’m digging into why that style of high-pressure, loud, overhyped marketing triggers a full-body cringe response and what’s actually happening in the buyer’s brain when they experience the “ick.”
We’ll look at the neuroscience behind trust, cognitive dissonance, and emotional mismatch, and why some people fall for the hype while others run a mile.
If you’ve ever thought “I don’t want to be salesy,” but also don’t want to be invisible this one’s for you.
🧠 In This Episode, You’ll Learn:
- Why your brain flags hypey marketing as a threat
- The difference between authentic authority and performative posturing
- What gives your ideal client the “ick” (and what builds trust instead)
- Why hype works better on men and why it backfires on women.
If you have any questions about brain friendly marketing, any topic you'd like me to cover or anything you want to know about marketing... Make sure you shoot me your questions to rhiannon@equestrianbusinessspecialist.com or drop me a message on social media!
Want to work with me?
Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a
FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!
https://www.equestrianbusinessspecialist.com/freestuff