The Equestrian Business Podcast
The show that talks about business for equestrians!
I'm Rhiannon-Amber, serial entrepreneur, founder of 5 companies, a sales psychology and marketing expert and guest lecturer at the country's leading equine colleges.
The Equestrian Business Podcast is the show that talks all about business, for equine business owners. I'll be showing you how to bring in more clients, earn more money and have a better mindset.
Warning - This is a no-fluff zone. You will be held accountable and there are some curse words.
The Equestrian Business Podcast
Brain-Friendly Marketing Series - Ep. 2 Is marketing harder in 2025?
If you’ve been feeling like marketing just isn’t working the way it used to, you’re not imagining it!
In this episode, we dive into what’s really happening under the surface—from content fatigue to dopamine burnout, and how the buyer’s brain has changed post-2020.
We’ll break down the neuroscience behind why people aren’t buying, what the modern brain is scanning for, and how to adapt your strategy so it actually lands.
Whether you’re burnt out, baffled by your metrics, or just sick of doing more for less you’ll walk away with clarity and next steps.
🧠 In This Episode, You'll Learn:
1. Marketing Fatigue Is Real
- Attention spans haven’t shrunk—they’ve become more selective
- The prefrontal cortex is protecting energy, and buyers are tuning out noise
- Why the “just show up more” advice is burning you out and not converting
2. The Buyer’s Brain Has Changed
- COVID, cost of living stress, and dopamine burnout have created risk-averse, sceptical buyers
- The amygdala is on high alert which is why hypey, manipulative tactics backfire
- Why women in particular are rejecting outdated sales tactics
3. Neuromarketing Isn’t Optional Anymore
- You can’t out-hustle the algorithm—but you can work with the brain
- Brains crave clarity, calm, and credibility
- The brands winning in 2025 are clear, not clever. Calm, not chaotic. Emotional, not manipulative.
4. What You Can Do Differently Now
- Use trust triggers: social proof, consistent tone, and real stories
- Simplify everything—your offer suite, your website, your CTAs
- Use dopamine wisely to reward, not overwhelm
- Ditch mass marketing focus on message-market match
My power-hours are open for booking if you want my help infusing your marketing with neuroscience!
Want to work with me?
Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a
FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!
https://www.equestrianbusinessspecialist.com/freestuff