The Equestrian Business Podcast
The show that talks about business for equestrians!
I'm Rhiannon-Amber, serial entrepreneur, founder of 5 companies, a sales psychology and marketing expert and guest lecturer at the country's leading equine colleges.
The Equestrian Business Podcast is the show that talks all about business, for equine business owners. I'll be showing you how to bring in more clients, earn more money and have a better mindset.
Warning - This is a no-fluff zone. You will be held accountable and there are some curse words.
The Equestrian Business Podcast
Brain-Friendly Marketing Series. Episode. 3 The Psychology of Trust
In this episode, we'll explore the psychology of trust.
Trust underpins every sale you've ever made (or lost)
So how do you create trust in marketing without being the loudest most extroverted person in the room?
Building trust is so important in a high emotion industry like the equestrian world. Trust is a core fundamental surrounding our horses and the equine industry.
🧠In This Episode, You'll Learn:
1. How trust and safety are neurologically intertwind
- Does your marketing make people feel safe?
2. Conscious decision making
- Your brain won't store things to long term memory if it doesnt feel trust or safety
3. How to build instant trust in the first impression
- Trust is made or broken in the first 5 seconds. How do we get it right?
4. How to sweat the small stuff
- Body language and facial expressions matter!
- How your voice, tone, and posture can make or break trust.
My power-hours are open for booking if you want my help infusing your marketing with neuroscience!
Want to work with me?
Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a
FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!
https://www.equestrianbusinessspecialist.com/freestuff