The Equestrian Business Podcast
The show that talks about business for equestrians!
I'm Rhiannon-Amber, serial entrepreneur, founder of 5 companies, a sales psychology and marketing expert and guest lecturer at the country's leading equine colleges.
The Equestrian Business Podcast is the show that talks all about business, for equine business owners. I'll be showing you how to bring in more clients, earn more money and have a better mindset.
Warning - This is a no-fluff zone. You will be held accountable and there are some curse words.
The Equestrian Business Podcast
Brain Friendly Marketing: Ep 5- The Dopamine Trap - Is your marketing rewarding?
The neuromarketing series:
In this episode, we’re diving into the dopamine system the brain’s motivation and momentum centre and why your marketing might be falling flat not because it’s bad, but because it’s not rewarding enough for your audience’s brain to engage with
If you’re an equestrian business owner and you feel like your content isn’t converting, this episode is going to change how you approach everything from Instagram posts to calls-to-action.
You're going to understand the neuroscience behind why people take action and how to make your content work with the brain, not against it.
You'll learn:
- What dopamine really does (and why it’s not just about “happy feelings”)
- Why vague CTAs and fluffy messaging lead to dead ends
- How to use anticipation to drive momentum and engagement
- What equestrian service providers can learn from product brands about reward
- How to rewrite your content strategy to make your audience’s brain want to buy
Want your marketing to actually work?
This is exactly what we tackle inside a Sort Your Sh*t Out session. You bring the chaos, I bring the structure.
Book yours here or DM me “SYSO” on Instagram.
https://equestrianbusinessspecialist.setmore.com/services/e9654bf5-c986-4f2a-b72d-3300a62f8e98
Want to work with me?
Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a
FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!
https://www.equestrianbusinessspecialist.com/freestuff