Marketing in the Madness
The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.
Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.
Expect real stories and actionable insights.
Get smarter. Faster.
Podcasting since 2023 • 104 episodes
Marketing in the Madness
Latest Episodes
Beyond Trainers: How Foot Locker Is Winning Gen Z, AI & the Future of Retail
In this Shoptalk special, Katie Street grabs 20 minutes with one of retail’s most inspiring voices - Slavka Jancikova, VP of Marketing for Foot Locker Europe.From sneaker drops to social strategy, Slavka lifts the lid on how Foot Locker...
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21:40
How PayFit is Harnessing AI
In this byte-sized episode, we’re back with Sylvain Grande, Chief Product Officer at PayFit, diving into how they’re weaving AI into every layer of their marketing engine.PayFit, one of Europe’s leading HR tech platforms, has been on a b...
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9:55
How Fabletics Built a $900M Brand with Subscriptions, Tech & Experiential Marketing
What happens when a fashion brand thinks like a tech company? At Shoptalk Europe, Katie sits down with Mark Ralea, General Manager of Fabletics Europe, to find out how this fast-growing activewear brand is disrupting the retail game - from AI-p...
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24:37
Inside PayFit: Revolutionising HR and Marketing with AI Automation
With AI rapidly transforming how we run businesses, many leaders are asking: how do you actually implement AI tools in a way that enhances productivity, improves customer experience, and still keeps your teams empowered - not overwhelmed?
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42:46
Clinique: How to Use AI, TikTok & Personalisation to Dominate the Beauty Industry
What happens when an iconic heritage beauty brand meets cutting-edge AI and TikTok trends? Recorded live at Shoptalk Europe in Barcelona, this special episode welcomes Karen Ehrlich, VP/GM, Skin Care, Estée Lauder Co...
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18:36
Fan Mail
hi - just digested the Oct 1 podcast. 👏 I need to quickly raise my knowledge of and awareness in the world of MarTech solutions. Any pointers/links available? Any key events to attend / exhibit / speak ? Mark Brill.
Jersey