.png)
Maven Marketing with Brandon Welch
Each year, business owners spend one trillion dollars on advertising with very little to show for it. In fact, eight out of ten say they are not confident they are getting their money’s worth.
Without throwing money at advertising, how do you grow your business?
Maven Marketing with Brandon Welch is a workshop-style podcast answering real growth questions from today’s business leaders. Each episode will introduce you to the Maven Method, our straight-forward, proven approach for growing a business without wasting money on ineffective ads.
Trade the marketing lies for solid growth strategies so you can reach your big dream!
Join Brandon Welch and co-host, Caleb Agee, each week for Maven Monday and Frankly Friday!
Maven Marketing with Brandon Welch
How to Rank Higher on Google: What You Need to Know About SEO - Part 1
You get the telemarketing calls every week:
"We can get you to the first page on Google," they say.
"You just need to pay us $1,000 a month," they say.
SEO is, and always will be, a hot topic.
But how do you know who can actually improve your SEO, and who is full of hot air?
And what does Google really pay attention to?
In this episode, Brandon and Caleb break down the hype around earning better Google rankings and give you the no-nonsense steps that lead to high visibility on all search engines.
Put these tactics to use to start soaring above your competitors and stacking up opportunities to sell!
TOOLS AND LINKS MENTIONED IN THIS EPISODE:
Track your local search rankings: https://www.brightlocal.com/
Track your organic traffic: https://search.google.com/search-console/about
Our favorite authority on SEO research: https://moz.com/
Mozlow's Hierarchy of SEO needs: https://moz.com/beginners-guide-to-seo
Test your website load speed: https://gtmetrix.com
Google Mobile Score: https://search.google.com/test/mobile-friendly
Check your local visibility score: https://www.yext.com/pl/localseo/index.html
--------
00:00 Teaser
00:21 Intro - Why talk SEO?
02:25 The Six Big SEO Questions...
03:40 Anatomy of a Search Engine
04:40 Why Pay for Google Ads?
07:45 How does Google Guaranteed work?
10:40 How to get Google to show you first
11:45 The Secret to SEO
12:25 Which Mode is Your Customer In?
14:45 Informational vs Transactional vs Commercial
18:50 How Local Businesses can get ahead
20:20 What Google looks at when ranking you
21:09 The very first step you should take
22:00 What are NAP Citations?
24:15 Reviews, Reviews, Reviews
27:00 If it's not working how you expected....
29:45 Outro
Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a