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Maven Marketing with Brandon Welch
Each year, business owners spend one trillion dollars on advertising with very little to show for it. In fact, eight out of ten say they are not confident they are getting their money’s worth.
Without throwing money at advertising, how do you grow your business?
Maven Marketing with Brandon Welch is a workshop-style podcast answering real growth questions from today’s business leaders. Each episode will introduce you to the Maven Method, our straight-forward, proven approach for growing a business without wasting money on ineffective ads.
Trade the marketing lies for solid growth strategies so you can reach your big dream!
Join Brandon Welch and co-host, Caleb Agee, each week for Maven Monday and Frankly Friday!
Episodes
170 episodes
The Other Cracker Barrel Lesson That No One Is Talking About
Don’t Stop Telling Your Story (Yes, Cracker Barrel just proved it)Scrambled or over-medium—either way, today we’re serving a simple truth most brands forget: you don’t need a new story… you need to keep telling the one that made y...
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15:53
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How to Hold Your Digital Ads Accountable
CPC, CPL, CTR, CPM… confused yet? You’re not alone. Most business owners are tired of data nerds throwing around acronyms that don’t actually explain if their ads are making money.In this episode, Brandon and Caleb “de-nerdif...
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28:23
How to Make People Thank You for Your Advertisements
Most ads get ignored. Some get tolerated. But a rare few… actually get fan mail.In this episode, Brandon and Carter break down the science (and art) of creating ads that don’t just grab attention but stick in people’s memories.
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35:40
Why August is So Slow
When the Market Feels Like It’s on Summer VacationIt’s August. The sun’s hot, the kids are back in school, and your customers… well, they’re acting like they’ve all disappeared to the lake.Every year, we get the same call f...
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21:19
Before You Hire a Marketer...
You’re Not Hiring a Marketer, You’re Hiring a MindsetYou’re not just looking for someone to run your ads—you’re trusting someone to help grow your business. Big difference.In this episode, we unpack the three things that
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29:30
How Often Should You Email Your Customers
If you’ve ever wondered whether you’re emailing your customers too much—or not enough—this episode is for you.Brandon and Caleb break down the strategy (not just the tactics) behind email marketing that actually works. With ...
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15:52
Million Dollar Growth Right Under Your Nose
The Million-Dollar Growth Hiding in Your BusinessNot every breakthrough requires more marketing. Sometimes, your next big revenue leap is already in your building—or your truck.In this episode, Brandon and Caleb break down a rea...
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21:35
A Two Word Solution for a $600 Billion Problem
A Two-Word Trick That Fixes 80% of Bad AdvertisingNielsen estimates 60% of ads fail to make an impact. We’ve found it’s closer to 80%. Why? Most ads talk about the company—not the customer.In this short but powerful episode, Bra...
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13:35
How to Find Freedom in Your Business
With Caleb out and Independence Day in the air, Brandon gets personal. In this solo episode, he shares a heartfelt encouragement to every entrepreneur who has felt the weight of leadership, the pressure of noise, or the slow drift ...
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30:34
Should You Open A New Location Or Grow The One You Have?
Every ambitious entrepreneur hits a moment where expansion seems like the next logical step—open a second location, add a new market, or chase the high of builder mode. But before you double your overhead and divide your attention, ...
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25:24
Run Your Meetings Like This and Everything Will Get Better
If your team meetings feel like a waste of time—or worse, a beatdown session—it’s not your team. It’s your format.In this episode, Brandon and Caleb break down the exact 7-step structure they’ve used every single week for over a...
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33:58
How to Attract Customers Who Will Happily Pay You More
Yes, you can charge more. And yes—they can love you for it.In this episode, Brandon and Caleb unpack the real reason people are willing to pay premium prices—and why it has nothing to do with fancy features, clever promotions, o...
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38:44
Stop Educating the Public In Your Ads (Do This Instead)
The Fatal Flaw in Most Advertising (and How to Fix It)You’ve heard it. Maybe even said it: “We just need to educate the public.” It sounds noble. But it’s one of the most expensive myths in marketing.In this ep...
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32:13
When Should You Change Up Your TV or Radio Schedule?
Should You Change Your Ad Schedule? Read This First.You're finally running ads that work. But now what?In this episode, Brandon and Caleb dig into one of the most common—and costly—questions growing businesses ask: “When sh...
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22:41
100 Marketing Tips for Small Business Owners (Part 2)
100 Lessons, 2 Years, and One Very Big Thank YouAfter two years and 100+ episodes of answering real-life marketing questions, Brandon and Caleb reflect on the most meaningful, costly, and rewarding lessons learned along the way....
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42:15
100 Marketing Tips for Small Business Owners (Maven Monday Episode 100!)
100 Episodes In: What We've Learned, What We're Launching, and Why We’re Still Showing UpIt’s our centennial episode. 100 weeks of eliminating waste, sharing real results, and cheering on the big dreamers.In this special in...
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44:10
How To Make Your Business Rank On ChatGPT
AI is changing the way people search—and trust.If you’re still treating SEO like it’s 2015, you’re already invisible. In this episode, Brandon and Caleb break down the 9 essential moves to make now if you want your business to rank on Ch...
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47:32
Your Secret Weapon for Closing More Sales
Win the Sale Before the SaleEveryone says you’ve got to get in front of the decision maker. But what if the real secret is winning over the person standing between you and them?In this episode, Brandon and Caleb introduce t...
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14:27
What Are CPMs? The Gas Mileage of Your Marketing
CPMs are the great equalizer of marketing media. To make great decisions, you need to know how to calculate them and when to use them.In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down one of the ...
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35:57
Don’t Get Burned: 11 Things To Know Before Rebuilding Your Website
Thinking about rebuilding your website? Hit pause.In this episode, Brandon and Caleb walk through the 11 critical things every business owner needs to know before hiring a developer or starting a redesign. With over 300 websi...
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26:57
Rituals & Rhythm = Revenue Growth
What if the secret to faster revenue growth isn’t a new ad platform or sales funnel… but a coffee break, a chant, or even a moss ball?In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down how rituals an...
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27:53
The Single Biggest Waste In Advertising
What if the biggest waste in your ad budget isn’t the media, the message, or the targeting… but the way your team answers the phone? In this punchy Maven Marketing episode, Brandon Welch and Caleb Agee break down how ...
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24:13
IDKWNTHTB - Keep Showing Up!
Feeling stuck in your business? Not sure if your marketing is working? This episode is for you.In this encouragement-packed Maven Marketing Podcast, Brandon Welch and Caleb Agee deliver a reminder every entrepreneur needs to hear:...
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14:19
Stop asking, “How did you hear about us?” (do this instead)
It's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking...
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42:07