Maven Marketing with Brandon Welch

Rituals & Rhythm = Revenue Growth

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What if the secret to faster revenue growth isn’t a new ad platform or sales funnel… but a coffee break, a chant, or even a moss ball?

In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down how rituals and rhythms—those often-overlooked cultural habits—can transform your team’s energy, identity, and yes, even your profit margins.

You’ll learn:

  • Why predictable rituals outperform unpredictable "hype"
  • How to spot accidental culture—and make it intentional
  • Real-world examples (from Chick-fil-A to your local roofer) of rituals that bond teams and boost business
  • 3 types of rituals every business needs: Celebration, Clarity, and Connection
  • How companies see 19–50% productivity boosts just by implementing rhythms


Want a team that’s engaged, connected, and actually excited for Mondays? This episode is your blueprint.

Featuring research from Gallup, McKinsey, Harvard & more.

Listen, laugh, and level up your leadership with rituals that actually move the needle.

Drop your favorite business ritual in the comments. We might just give it a name.
Subscribe for more real-world marketing wisdom every Maven Monday.

Resources Mentioned:
James Project of Latin America — http://www.jamesprojectinternational.org/Guatemala-Story

FREE MARKETING AUDIT: MavenMarketingAudit.com

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Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Brandon Welch:

rituals are the part of your culture that people can witness and see and like, attach meaning to and say I was there when they talked about that. It doesn't have to be these big, well-planned out things. It possibly is something you've already accidentally done, it's just not repeated at a predictable rhythm.

Caleb Agee:

If you don't have these, or maybe you feel like they could be better or more intentional, we want you to look around and say what is a part of our culture? Because it's happening on accident, so let's make it happen on purpose.

Brandon Welch:

Welcome to the Maven Marketing Podcast. Today is Maven Monday. I'm your host, brandon Welch, and I'm joined by Caleb, Guatemala, Agee.

Caleb Agee:

Hey Guatemala. Guatemala Tell us about guatemala uh well, it is a country in central america. Um, I had the pleasure of going there a couple years ago now. Um, my grandma lives there. Founded an orphanage um gosh 15 or 20 years ago, I don't even know how old it is now.

Caleb Agee:

And she's lived there for a long time, and so it is the worst place in the world for women and children to live because of their justice system, and so if you're curious about that, it is James Project of Latin America. You can go check that out. I think I don't remember the. It's the org, but I can't remember the exact.

Brandon Welch:

URL yeah, because you are super generous awesome prosperous folk listening to this prosperous podcast you're going to go do that, jamesprojectoflatinamericaorg. I think so. Go give some money to this cause. I'll let you read more about it.

Caleb Agee:

Didn't plan on endorsing that today. Yeah, that was not a plan.

Brandon Welch:

It is sincerely the Lord's work in its finest.

Caleb Agee:

Yeah, and it's a very, very cool thing they're doing. It's shifted from if we're going to sidetrack for a second it's shifted from more of an orphanage thing to it's actually more of a foster care model. Okay, because a lot of orphanages were not a great. It's just long-term, indefinite care and so the goal is to get kids back with an actual adult in their life instead of being in a big group home and so. But for those months that they're there, they get their lives changed, which is pretty cool, love it.

Brandon Welch:

Yeah, well, hey, speaking of big things, this is the place where we help you conquer your big dreams by eliminating waste and advertising so you can grow your business, and then achieving that big dream.

Caleb Agee:

You see what I did there.

Brandon Welch:

It's a big dream.

Caleb Agee:

That was a B minus transition. Big dream sandwich right there.

Brandon Welch:

Big dream sandwich. But that is why we're here. That's why we're here every Monday and we are unpacking the essence of why small businesses grow, and we're doing that through marketing. We're doing that through culture. Today, we're going to talk about something just slightly different. This is a leverage on all things that you do.

Brandon Welch:

If you do these things we're going to talk about today, I promise you your marketing will work better like magic. You won't have to change a single thing in your budget. You won't have to change a single click or platform or ad, and everything will just work better, because it is about people and there are some tie-ins to marketing. But we're going to talk about rituals and rhythm. What is the underflowing current in your business? And these are things you can do as the leader to put your team in this predictable feel-good extra output, tying the thing to a bigger thing than just the work you do. And I don't care if you are cleaning trash cans for a living or building orphanages or running a ministry or selling roofs or doing legal services. This works at all levels and it's borrowed from some of the highest and best run organizations in the world. We're going to talk about some real studies where, just by doing these ritualistic things we're going to talk about today. I'm talking 30, 40, 50% increases in profitability.

Caleb Agee:

Yeah, and I think the-.

Brandon Welch:

Byproduct, by the way.

Caleb Agee:

Yeah yeah. Profitability is a by-product, it is a, it's a bonus, the we'll talk about the primary product, which is how it affects your team, your team members. Um, I think the danger when you look at these things is that you can see it as maybe a waste of time. You can see these rituals as um boring or annoying. Hope you're probably doing them wrong.

Caleb Agee:

If that's what it is, there will be days that you show up for that ritual and it's like I don't really want to do this today, but you need to show up anyways and do it anyways and um, but they, they change things. If you think about your own personal life, uh, unless you eat the right things every day, show up to the gym consistently.

Caleb Agee:

Read the right books or avoid the right amount of poison or whatever you won't be a healthy human, you won't have progress toward the things you know, the growth you want to see as a person. The same is true with your team, with your organization, your kids, your marriage.

Brandon Welch:

Yes, your friendships.

Caleb Agee:

You've got to show up, and you've got to do it on the regular. You can't just randomly find it, and so that's what we're going to talk to you about today.

Brandon Welch:

On the other end. If you look at these things as hacks, I think you'll miss the mark completely. You'll miss the impact and really the opportunity to build something awesome. So what in the heck are we talking about with rituals? What is this? We have, like you know, robes and essence, or what do they call those Incense not essence Incense, the essence of incense, emerald essence.

Caleb Agee:

yeah yeah, get a guitar out and play kumbaya around a fire.

Brandon Welch:

I mean maybe. Maybe we may have been known to do that a time or two. Yeah. So what the heck are we talking about with rituals? What is a ritual, Mr Caleb Agee? Yeah.

Caleb Agee:

So most of the time, I think, when you think of rituals which is why we made the joke just a second ago about kumbaya and-.

Brandon Welch:

Robes.

Caleb Agee:

And robes and you get these images in your head because mostly the definition of it has to do with religious procedure. It's like, if you want a big word, liturgical, which is the common practices that you have inside of maybe a religious service.

Brandon Welch:

It's a $13 word. Yeah, there you go. You know you can count on Caleb for a $13 word, that's right.

Caleb Agee:

No more. I can't give you change for anything else. But yeah, so some definitions an established or prescribed procedure for a religious or other rite, a system or collection of religious or other rights, observance of set forms of public worship. So that's what we typically think about and those are some of the most common denotations the dictionary definition.

Brandon Welch:

Is that my buddy Webster there?

Caleb Agee:

That's my buddy dictionarycom. Dictionarycom the app.

Brandon Welch:

So I think what we're talking about is more what Chip Conley. He was like a hotel founder. I found this just in my study of rituals. He says rituals are the invisible architecture of brand loyalty. When you think about brand, we think often outward what does the world see? But arguably way more important and way more foundational, I don't know that you can have a healthy outward brand if you don't have a healthy inward brand. He says rituals are the invisible architecture of brand loyalty. Another guy from IBM, ceo of a little company called IBM, said culture is not just one aspect of the game, it is the game and rituals are how culture becomes visible. So these guys are connecting it to culture. And then I think what we defined it as just writing down something more practical. A ritual is a repeatable, intentional action that reinforces a shared value, belief or identity within a group. And the group we're talking about is your company, your organization, your thing that you're leading.

Caleb Agee:

Yeah.

Brandon Welch:

And so we all do rituals to some degree every day, right we? Have you know teeth brushing, that would be a good one.

Caleb Agee:

Hopefully, yeah.

Brandon Welch:

Hopefully. Do you have a ritual with your wife and kids before you leave the house?

Caleb Agee:

Yeah, I mean I always make the coffee first and then Sierra and I make bagels. That's the next thing. Wow, it's whole wheat, bagels and cream cheese. And then we split up and have separate quiet time. Oh, love it. It's kind of I don't know why. I like the dinner table. She likes to sit on the couch, so that's like our own little quiet time. We try to get up before the kids. Then the kids wake up, then we get ready.

Caleb Agee:

Not so quiet time. So not so quiet time. So, yes, there's a morning routine, and the same is true in the evening.

Brandon Welch:

Yeah.

Caleb Agee:

There are those set up and tear down of the day to set you up for it.

Brandon Welch:

Yeah, love the quiet time. One Val and I both did the same thing in our own ways. I try to have a meaningful conversation with each kid before.

Caleb Agee:

I leave the house, yeah.

Brandon Welch:

There's some days that has to be earlier than they're up, but either you know, either morning or evening we have some like affirmation statements. We read back to them.

Caleb Agee:

Yeah.

Brandon Welch:

And that's just a really powerful thing we've done since before they could talk.

Caleb Agee:

Yeah, I'm not allowed to leave without at least saying goodbye and giving a hug. Yeah, everybody could talk. Yeah, I'm not allowed to leave without uh at least saying goodbye and giving a hug. Yeah, everybody gets a hug and kiss on the way out, yeah and if I, if I, if they feel like I didn't do it properly, um, they're running out in their pjs through the, you know, through the garage, you know, and like all right buddy, let's go, you know yes, and that.

Brandon Welch:

so in that same way, uh, rituals help people know who they are and remind them what they're a part of. And would there be any more useful virtue in your business than people knowing why they're coming to work, to give you the hours of their life? And that's what we're talking about here. So a lot of people listening to this podcast, you do a lot of this stuff, right, yeah, you. It was either just a byproduct of what happened when you were small and it continued. You have some regular celebrations, some regular ways of doing things. I think Randy Mays says culture is the way things are done around here, and so we're kind of talking about that. But what if we added just a little bit more intention to it and possibly made it a little more fun, a little more sticky, and we're calling that part rhythm, right? So rituals and rhythm are kind of closely tied. The ritual is the thing, the act, but the rhythm is how often you?

Caleb Agee:

do it right Frequency yep.

Brandon Welch:

So culture is not what you say, it's what you repeat. We're talking about creating momentum, reinforcing identity of your company. You don't just work somewhere, you belong to a bigger thing. You are creating clarity about what's important and then inversely and like, just as a byproduct of that, when you have clarity about what's important, that's accountability to what's socially accepted amongst your peers, whether that be five of them in a small working group or 500 of them in a company. But I want to ask what are you repeating in your business and give some examples about you know, it could be really small things. We're going to share some stuff from our world and then our clients, but give us some ideas about what it could be.

Caleb Agee:

Yeah, this could show up in you, up in a daily, weekly, monthly ritual. It could be a quarterly ritual.

Caleb Agee:

I would encourage you to have definitely some weekly ones. But I think at every level there are different versions of a ritual. So you could have like a daily stand-up meeting in the morning. Go over your list, like Big Rock. We would have a Big Rockup meeting in the morning. Go over your list, like big rock. Or we used to have like we would have a big rock meeting sometimes in the morning. Um, you could have a weekly all staff meeting or um. You could um a huddle?

Caleb Agee:

Yeah, a little huddle or or sit around the conference table. However that works. Um you know you can have awards or accolades, so you could, you could, recognize somebody. Um, in a know you can have awards or accolades. So you could, you could recognize somebody um in a specific week you could have um. You know, I would encourage you to like give those things names, like funny names or uh or just you know, go for that. So, um, we also have. We have a, a gong.

Brandon Welch:

I was literally better mentioned. I'm looking right out our studio window here. Yeah, we have a gong. When something big happens, either personally or professionally, or on the team, or a client had a big win, that gong is going to ring. Right that gong is going to ring Right, yeah, and people you know what are are probably more than our employees that noticed that Cause it just becomes part of the thing over over a while Like um, I've heard more clients come in and say what is that thing? Yeah, or, or prospects or people.

Caleb Agee:

A couple of them have copied it and they went and got their own gong, yeah, so you really big gong like really expensive, like a yeah, the full size, the big mallet yeah. Yeah, those guys are huge.

Brandon Welch:

Ours is like a 22-incher, yeah, so you can do celebration rituals, you can do clarity rituals, you can do safety rituals. If you're in some sort of a high-risk environment, you should always, I think, do missional and visual rituals, and Nate can show you one of ours right now. Why are we here today, nate?

Caleb Agee:

We're here to create a world where entrepreneurs can confidently grow their business without wasting money on advertising. Hey, let's give him a hand. He got it. We didn't even know we were going to do that. Yeah.

Brandon Welch:

But anybody in these four walls, or maybe I don't know. We have about 16 walls.

Caleb Agee:

We have more walls than four, but yeah anybody could do that here.

Brandon Welch:

And then we have six core values. Name a few of them Nate Fill one glass at a time. Yeah, fill one glass at a time. Best friendships are forged around fires and food. Best friendships are forged around fires and food.

Caleb Agee:

Your eyes are asking me right now. Well, the first two should be evident.

Brandon Welch:

You've heard one of them. This podcast has a ritual.

Caleb Agee:

Yep, we believe in saying what needs to be said, even if you don't want to hear it.

Brandon Welch:

Yeah. And the second one is we believe marketers who can't teach you why are just a fancy lie pulled right from our value of being a maven right. And so there are three others that we didn't mention, but those are literally how we start our week. Those bounce off of our walls. We hear each other saying it and it goes back to that. Rituals are the part of your culture that people can witness and see and like, attach meaning to and say I was there when they talked about that, and so it doesn't have to be these big well-planned out things. It possibly is something you've already accidentally done, it's just not repeated at a predictable rhythm.

Caleb Agee:

Yeah, I think there's, and that's the part that we want to encourage you to do today is look around. If you don't have these or maybe you feel like they could be better or more intentional, we want you to look around and say what is a part of our culture? Because it's happening on accident, so let's make it happen on purpose. Yes, what's a part of our culture because it's happening on accident, so let's make it happen on purpose. Yes, what's a part of our culture that reinforces who we are?

Caleb Agee:

that tells other people who they are and find a way to bake those into a regular interval that everybody expects. Everybody knows it's coming and they're excited about it.

Brandon Welch:

Yeah. Most importantly, you don't know, I'm going to ask you this, but can you think of, like, the most visible ritual that literally probably everybody this week has seen in their town from a company that we all know of, the one I'm thinking of. Could you guess it? Oh gosh Promise, you've been there.

Caleb Agee:

I've been there, mm-hmm, this week.

Brandon Welch:

Mm-hmm, yeah, with you know it's reasonable.

Caleb Agee:

You'd have been there multiple times this week. Wow, I don't know, I don't know.

Brandon Welch:

Maybe, maybe a restaurant this week. Okay, it has a drive through. Yeah, okay, I'm like gosh, I don't know it just immediately comes to mind as rituals Like yeah, of I was like gosh, I don't know it just immediately comes to mind as rituals Like, of course, my pleasure, right, yeah, so, and they have so many other things in their training.

Caleb Agee:

I was really counting on Caleb to make he and I both look like a genius there, yeah.

Brandon Welch:

He really screwed it up. Yeah, he just. But yeah, think of Chick-fil-A. Think of your favorite companies, think of the way people answer their phones. These are rituals, right? We talked about that last week. Yeah, think of the follow-up touch points you get. Think of, I mean, cleanliness and just the presentation of your company and the feel and the look and the smell of it is a ritual, right yeah. And what are you doing on purpose to create an obvious sense of who you are, so that you attract the people you want to work with?

Brandon Welch:

obvious sense of who you are, so that you attract the people you want to work with both side by side in your business and work with as clients, customers and the world that you want to just be a magnet for. So I know some accountants and I love you accountants, I know you're going here, but what does it cost? Right, Before you ask that, I'm going to tell you what it gets you, right, Because some people are adding up. Well, this takes a lot of time, or this takes paying hourly employees to be in this room, and we've actually calculated it up we spend tens of thousands of dollars in our company every year on lost time.

Caleb Agee:

On rituals, essentially On really rituals, right.

Brandon Welch:

Yeah, but you might be interested to know that a research from gallup indicated that teams engaging in regular celebrations or traditions of experience have a 19 increase in productivity compared to those without 19. How would you like to add 19 productivity to your output without spending any more money? Wow or a very small amount of money right, that's crazy. Mckinsey and Company revealed that organizations with clearly defined SOPs, which are generally can be ritualistic, outperform their competitors by 31%.

Brandon Welch:

I would just like to have a 30% gap on your competitors. That's crazy. It'd be wild, wouldn't?

Caleb Agee:

it yeah.

Brandon Welch:

Go ahead with the Harvard Business School, harvard Business.

Caleb Agee:

School found that performing group bonding activities, such as regular rituals there's the keyword led to a 16% increase in how meaningful employees judge their work to be.

Brandon Welch:

And isn't that everything? Yeah, if you don't believe you're doing meaningful work, will you do meaningful work?

Caleb Agee:

Not on purpose, no, says aye.

Brandon Welch:

Yeah, University of Toronto a few years back kind of looked at this from a different lens. The researchers measured that error-related negativity, what they call ERN, which is basically you're in the rhythm of doing something, so you continue to do it the right way because it's ritualized. When that's in place, your air-reduced negativity, which is essentially job dissatisfaction, was reduced after subject performed the rituals. In other words, participants were less focused on their mistakes and that helped them stay closer to the moderate level of engagement with their performance under the Yerkes-Dodson law. So give us some other real examples from we're going to talk about stuff inside our company and then stuff we see people we really like and admire and work with.

Caleb Agee:

Yeah, we already mentioned the gong right, that one actually it's a ritual but it doesn't have a regular interval, so that one I would say maybe is an outlier as far as our rituals go. Some things we do consistently as a team is we always end and start our week with wins. So every Friday everybody sends an email. We get it like a group email. Everybody replies with their work wins from the week, because guess what? The weekend erases your brain? Um, it's actually sleep that does it.

Brandon Welch:

Yeah, we started in our Monday morning meeting and we started in our week. I love that. Yeah, yeah.

Caleb Agee:

And then we, we go over them on Monday, which is pretty cool. Um, we have this guy. This moss ball is uh it's. We named him Edgar. He, uh is. Ha, he has some bald spots. Now it was literally just a piece of decor that we had a designer, uh, that you know, was interior designing our office and brought a bunch of orbs.

Brandon Welch:

I wonder how much we paid for this.

Caleb Agee:

You know, hobby lobby orb, yeah, and like a hundred or like hey, we need something to acknowledge people, and so we grabbed it. And then each week, somebody acknowledges somebody else they saw being a solid rock is what we call it? Yep, and why?

Brandon Welch:

is it a solid rock? Because this is something I just totally improvised. They were like, why is it a moss ball? And I'm like, well, it's solid rock and it's moss, because a rolling stone doesn't collect moss. So if it's not, a Rolling Stone.

Caleb Agee:

It must be solid, right. It must be covered in moss.

Brandon Welch:

It's a solid rock award. It's been a slide in our Monday morning presentation, or you know ritual for seven or eight, nine years maybe, and uh, yeah, we over, had it last week passes it to the next person and it's just awesome. You. I think, once in a blue moon I get it.

Caleb Agee:

Yeah, you got it.

Brandon Welch:

So some friends of ours do this with a shoe an old shoe, yeah and they have a story as to why it's a shoe. I can't even remember what it is. Yeah, it's an old rusty speaker.

Caleb Agee:

It's like an old 80s converse or something. Yeah, we have a quarterly ritual that we try to do which is called. We call it Frankenmaven Day, that's that we try to do um which is called. We call it Frank and Maven day. Um, that's where we get away, uh, and have like a team. Like team building can be a ritual.

Brandon Welch:

Yeah.

Caleb Agee:

And that's a very intentional. It's not like we just goof around and play, but we also just work. We talk about how our company can be better where it's going and get everybody back in alignment and um. And then also we spent intentional time together, yeah.

Brandon Welch:

We have a lot of clients that have a daily text type ritual with either their sales teams or something like, and just, either you could start out the day with an inspiring quote or an inspiring thought. I love one that my buddy out of St Louis does. He has, like gosh, he has 14 or 15 branches around the US and they all text in their sales numbers for the day at like 5 o'clock Like how many people they saw, how many deals they closed, and it's just. It creates a little friendly dialogue. Maybe a little banter, yeah, definitely some accountability. Yeah, because you don't want to be the guy showing up on that text group with goose eggs, yep. And then it gives the business owner really good visibility as to who's happening.

Brandon Welch:

Speaking of that guy, he's calling me right now. It's funny, so you don't have to go religious with this example, but if you're looking for inspiration, do churches do an awesome job. At this Life Church that I'm a part of, there's a Every single message I've been to, whether there's a guest speaker or not. There's just a kind of an affirmation thing you read back at the end of every sermon. There's also a pretty ritualistic, I guess, flow to some of the things that they do in terms of messaging and cues and things like that.

Caleb Agee:

Yeah.

Brandon Welch:

Yeah, but pastors are really good at that. They should be right.

Caleb Agee:

Yeah Well, and there is security inside of the church or outside of the church. There's security for you as a part of that congregation or organization that you feel like you know what's happening, you feel a part of it, you know what's coming up next, and not in a way that it's boring or a giveaway, but it's also like I know what to expect. This Monday meeting we're going to have is going to be a lot like the one we had last week, but I'm excited about it because I know what's coming. I think sometimes team staff meetings, it's like we have a joke about family meetings and you can have those, and it's like only when we have bad news or only when we have you know. It's like, no, that's not the goal. The goal is to make sure that there is a reason for it and that there's. It's good or bad. We're having this meeting.

Brandon Welch:

Yes.

Caleb Agee:

Rain or shine, it's going so.

Brandon Welch:

And you can create some mystery inside the time blocks. You can also throw an Easter egg in there, right yeah? Sometimes we'll throw in a guest speaker people don't see coming. So I think you understand that. But it's the things you say, it's the things you do. So let's talk about creating your ritual revolution. I love this idea that you don't need more tactics, you just need more traction, and traction happens when you kind of do the same thing over and over again, right yeah? So I would encourage you to pick one ritual to start this week either a huddle or a thing you say and be prepared for it, not to stick immediately and don't be one of these. Well, I tried that. It didn't work. It didn't work because you didn't try it enough.

Caleb Agee:

You didn't stick with it.

Brandon Welch:

That's right. Yeah, give it a name Like call it, we have ours. It's called the Monday morning meeting, that's a really creative name. Or we have the solid rock, or we have the ring. The gong moment or we have fires and food moments. Right, we had the podcast. Right yeah, the Maven Marketing Podcast right. So give it a name or give it a repeatable phrase, and then I would say these rituals, the lighter they are, the easier they're going to be to repeat. So don't try to climb a mountain. Do something small.

Caleb Agee:

Yeah.

Brandon Welch:

It could be your own internal secret ritual that you just say I'm going to give 10 compliments before 10 am today.

Caleb Agee:

Yeah, that could be great. Wouldn't that be wild? Yeah, that'd be great. Would that be wild? Yeah, if you have one that this is really powerful, if you can do it, if you have somebody in your organization, um, who is just on fire about this thing, empower them to lead to lead it. Or maybe, if you do like a, an accolade like our moss ball that empowers whoever had it last to bring it next.

Caleb Agee:

You know, it's like if I got it last week, I'm going to have to name somebody next week and you set the tone off the bat, but also you can empower other people to lead this in a great way.

Brandon Welch:

Love that. So if somebody shadowed your company this week, what would they say you're about based on the rituals and rhythm that you have going on? Would they even know? Or would they just be like eh, it's a bunch of people getting together to do work. It's not a good observation if that were to be the case. And if you're already doing a ritual rhythm that you think would be beneficial to our audience, we would love it if you would put that in the comments. Drop in the comments.

Caleb Agee:

Or your new ritual. Oh yeah, what are you going to do? Instead, throw that ritual in the comments. Maybe, if you don't have a name for it, we'll comment back and give you some clever names.

Brandon Welch:

Yes, how about five quotes to close us out?

Caleb Agee:

All right.

Brandon Welch:

We grabbed them. We didn't incorporate them earlier, but very, very smart men and women, reminding us James Clear, this is Caleb's favorite you do not rise to the level of your goals, you fall to the level of your systems.

Caleb Agee:

Aristotle, we are what we repeatedly do. Excellence, then, is not an act, but a habit.

Brandon Welch:

Steve Covey reminds us that the key is not to prioritize what's on your schedule, but to schedule your priorities.

Caleb Agee:

This one's really good. John Maxwell for the win. You'll never change your life until you change something you do daily.

Brandon Welch:

Or weekly, like listening to this podcast.

Caleb Agee:

It's a ritual. You can listen to this podcast every day if you want to, though that's pretty much all you need to do.

Brandon Welch:

Yeah, tony Robbins, of Bring Us Home. It's not what we do once in a while that shapes our lives, it's what we do consistently. So if you're stuck on that, hey, we'd love to help. We'd love to find something that if you're going I'm a recycling company, how do I do a ritual? It's like we can find one.

Caleb Agee:

Yeah, all my people are in trucks and they drive away from their house every day and I don't know how we would come together for a ritual. There are ways to do these remotely, in different ways. I promise you there's a way.

Brandon Welch:

So love it. Hey, we'll be back here every Monday answering your real life marketing questions, because marketers who can't teach you why are just a fancy lot. I heard a ritual there. Have a great week. There was another one.