Are you embarrassingly bad at AI?

AI is here. It’s embedded in your workflow. But it might be sabotaging your voice.

In today’s fast-paced digital landscape, authenticity isn’t optional — it’s everything. Whether you're a business owner navigating rapid growth or a leader communicating in moments that matter, the words you use directly impact your credibility, influence, and trust.

On this episode of the Maven Marketing Podcast, Brandon Welch and award-winning filmmaker and AI strategist Carter break down the subtle (and not-so-subtle) giveaways that instantly expose AI-written content — from stock phrases and corporate tone drift to perfectly balanced sentences and the infamous em dash.

And yes… we used AI to help write this description.

You can probably tell.

That’s kind of the point.

Because here’s the truth:

AI’s job is to blend in. Your job is to stand out.

If your messaging feels overly polished, overly safe, or strangely symmetrical, you may be losing the very thing that makes people lean in — your humanity.

Want help cleaning it up?

Email mavenmonday@frankandmaven.com and we will send you a copy of Carter's AI-cleanup prompt designed to eliminate the most common robotic giveaways from your writing.

Check out Carter's latest film, and request it at a theater near you! https://www.youtube.com/watch?v=ZxT7ymrUwz8

#MavenMonday #MavenMarketingPodcast #AuthenticLeadership #HumanFirst #MarketingStrategy #BrandVoice #ContentMarketing #AIinMarketing #LeadershipCommunication #StandOut #DigitalMarketing #EntrepreneurLife #CreativeStrategy #Copywriting #FrankAndMaven

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Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Join the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Transcript

Authenticity Makes Leaders Credible

Brandon Welch 0:00

Hey, you are a leader. You need to be real. The authenticity of the things you say has everything to do with how influential you are, how your people trust you, how they lean into you, and how they expect great things. Today we're going to talk about something extremely important that is probably about to sabotage you if it hasn't already. Stay tuned. We have a special guest who's going to tell you some things you want to start avoiding right now. Welcome to the Maven Marketing Podcast. Today is Maven Monday. I'm your host, Brandon Welch, and I'm joined today by my friend and my best writing partner, Carter the Man Bro. That's high praise. Yeah. Anything you've seen at Frank and Maven, really for the history of Frank and Maven, uh, at least last 11 years, that has humor or good campaign strategy to it. Carter is behind those words. Uh, and he is Nate the Camera Guy's uh most trusted partner for making whimsical advertising. And so I would also say that Carter uh is a recent um award-winning filmmaker, and he's this is probably the last time he'll be here because he's about to be famous. I'll know about that. Uh we're gonna put a link to Carter's new film. Actually, we'll we'll put a link to the description page, not the actual film. Where you can see the trailer. How about that? To watch the trailer for Carter's new film called Kings. Kings. Uh it's awesome. Going to theaters now. It didn't surprise me, but it did blow me away. So Carter's going places, but for here, for today, he's here. And uh Carter's also our most uh prolific AI expert uh on staff, and he's done a couple episodes before uh really telling us what's about to happen with AI, and it turns out he was spot on. And my favorite, actually, one of my favorite quotes ever on this podcast, uh Carter said it. Uh, AI's job is to blend in, your job is to stand out, and so AI will never be good at ad writing because of that. I've said something to that effect, and it was so true, and that is really what we're gonna talk about today. Um, you're a business owner, you have a lot going on. Uh, the advent of AI and just the speediness of the things it's able to do for us um is already ingrained in most of our workflows. Like definitely this isn't a ooh, it's coming thing, right? It's here. And uh Carter and I both had this experience with the same person. There's a very influential government official this week in our town. There was a tragedy in our town. Yeah. Uh, and and and prayers to the people who know what I'm talking about, to the families um who know what I'm talking about. Um, but there was a statement by a government official that I instantly and Carter instantly, in our own separate experiences, were like, that was written by AI. And if we detected it, there were hundreds of other people. And I'm like, what a shame, because that person probably had really good intentions, but I just lost so much respect. And it was a really there was there were there were two um two deaths in our community of of police officers, and um it was just a really it was a really unfortunate thing that you know what could have been really authentic, and maybe even a year ago that person or that person's people would have written something real and it was AI. And so how do we know it's AI? Um, how can people tell if you're copy-pasting AI because it takes the sincerity and the authenticity and the human connection right out of it? Uh, we're gonna talk about that today. Carter has all uh of the things you're gonna want to do if you're using AI to write for you, uh, that you're gonna want to avoid.

SPEAKER_01 3:31

Yeah. So this is something that, you know, we saw this one very uh impactful post that made us want to make this, but you'll see it everywhere. You won't be able to unsee it after you you hear some of these things that we're gonna talk about. Um I originally noticed it. I see it on on Instagram reels in the in the descriptions all the time where people just copy and paste AI. The big thing, uh the first thing that really frustrated me was that I got a pamphlet from a writer's festival that I really, really admire. Uh, one that's very, you know, anti-AI and things like that. Um and it was full of these giveaways that I was like, you guys are using AI just like everyone else, which is okay. Like we're not anti-AI. It's it's but um when you are a festival dedicated to writers, um, you need to know at least how to use it so that those those giveaways aren't there, you know? Yeah. And so it can point out um a lack of effort, uh, which you know AI is a tool that can make you more efficient, but it should never be an excuse to be lazy.

Why AI Writing Feels Hollow

Brandon Welch 4:34

So yeah. So there's there's gonna be some things that are like conscious, and like you once you see the things we're gonna talk about today, you'll never be able to unsee them. And you're gonna be able to go, oh, that that cue was a dead giveaway. But then sometimes, even if these little dead giveaways aren't there, just the feeling of of human real writing versus auth versus AI writing, like artificial writing, I think that's actually the biggest loss. Like credibility and all that. Everybody's gonna get clowned if they do these things, but your your biggest loss is the and the sanctity of the impact of your message. And and think about what our country was built on. Think about how our forefathers like forged this land that we get to live in, and it was done with words that are that were that were incredibly precious. And I think they they knew that at the time what they were writing was so important, and we've lost that respect for words, and words have the power to start wars, end wars, start families, end families, build people up, tear people down, and so we've gotten really reckless. Um I would just suggest that is that is really the biggest gain you have today to return to human writing. Um, but in the meantime, we're gonna talk about some things that you want to avoid if you don't want to be looked at as an inauthentic person, uh spouse, social media poster, marketer. Like if you're if these things are showing up in your uh advertising, it's just you're you're loading your gun with blanks, and then you're you're gonna get made fun of. So let's make sure that doesn't happen to you. Carter, we have uh we have eight tactics and things to avoid uh and then a final solution for you. So let's jump right in. What's number one?

SPEAKER_01 6:20

So some of these are things that you should have been avoiding your entire life, and we hope that you are. But um, the first one we have here is just stock phrases, cliche openers, things like in today's fast-paced world, uh, and at the end of the day, it's important to note that let's dive into things like that. When it comes to blank, uh, those are just phrases that are so overused that that AI grabs them and uses them a lot because it's like, oh, people are doing this all the time. You know, this sounds human. It doesn't. It sounds corporate.

Clichés And Stock Openers

Brandon Welch 6:50

Yeah. Yeah. And one of the biggest marks of an effective communicator or ad writer for that matter is writing familiar ideas but in a new, surprising and different way. There's a mechanism in your brain or every brain that when it hasn't been said quite that way before, it causes you to pay attention. And there's like a there's like a 10-second echoic loop. So even when you're not trying to pay attention to something and you hear something that's replaying in that little loop in your mind, and it was new, surprising and different, which AI is really not capable of writing, um, not at least at first, not without some intentional coaching. Yeah. Um, it's ignorable. So even if you're writing in this really clean, sparkly way, and what was actually a shame on that post that I mentioned from this government official, is like somebody's like, oh, that was so well written, and it was it was like a person who's just not that much in the know. Um, but it's it's gonna sound sparkly clean, and you're gonna go, oh, that's good writing, but it's not. Uh it you would be better off to be uh poorly grammared, uh, and and and chunkily written, yeah, so long as it sounds new, surprisingly different.

SPEAKER_01 7:55

We're at the point where you know a lot of these things at one point were totally acceptable. Um, and now a lot of these things, because we get more specific as we go with these examples, but at one point they were okay, but now you gotta avoid them like the plague because they are yeah, they're so overused. They're so um it is better now to have uh sentence fragments and run-on sentences, yeah, and um get a little heated in your posts, get a little, you know, use really specific language because it proves that you wrote it.

Brandon Welch 8:26

Yeah. So stock phrases, cliche openers, all of that stuff, uh they're they used to be boring, but now they're not just boring, they make you look inauthentic. So let's let's avoid those. Number two is symmetrical, perfectly balanced structure.

SPEAKER_03 8:40

Yeah.

Brandon Welch 8:40

What does that look like?

Perfect Cadence And Symmetry

SPEAKER_01 8:41

So this is when you if you look at like a text you've sent, it's a little all over the place. Now, in in professional writing, you don't want to be all over the place, but in in this use of AI, a lot of times sentences are the exact same length. They have this ultra perfect cadence. This the the syllables are just so um like calculated that it it doesn't feel like it was written by a human who is actually sharing their thoughts or their feelings with you, and that's a big thing.

Brandon Welch 9:12

Yeah, so three to five bullet lists. Um, I bet you would look and see the same amount of uh syllables in those sentences. Uh, but when you read it out loud, there's just there's something about your own experience as a, and by the way, our generation and a couple of generations before still have this advantage. My kids will have to be trained to hear this, the difference a little bit more. But like you've got a lifetime of what real talk is, and just say it out loud and be like, would that would my uncle Mike say that? Like you've got a lifetime of what real talk is. Real talk is yeah, just real talk. Like that's the type of thing that AI would not write on it. You would never write that. No. So that's what you want to do. That's uh you did read it out loud would be maybe a a really big hack for this whole thing. And like, is it too clean? And am I responding to an employee who knows how I just talked to them five minutes ago uh with something that would never sound like me. Definitely.

SPEAKER_01 10:07

And one of the ways that you can avoid that, um, and we'll talk more about this later, is um just never copy and paste. If you get something, retype it word for word. Um, it'll change the way that you format things. You'll put uh a comma where a dash was, you'll um you'll recognize that something doesn't sound like you and you'll have a better way to say it, and you'll type it differently. Yeah. Um all of those things will add true a layer of human. You will it it forces you to scrutinize every word in a way that you wouldn't if you just copied paste and then reread and said, Oh, I'm gonna make changes. No, retype every word word for word.

Brandon Welch 10:42

Yep. All along our humanness is what uh what made us excellent. So uh if you're gonna take away something from that point, um, just vary the density. Uh just it's okay to have a one-line sentence and then a three-line sentence, and uh, it's okay to break punctuation, it's okay to overcapitalize stuff. It doesn't have to be perfectly balanced. One-word sentence. You could just say nope with a period.

SPEAKER_01 11:05

Nope. You know, things like that.

Brandon Welch 11:06

Yeah.

SPEAKER_01 11:07

So humans are messy. Messy is authentic.

Brandon Welch 11:11

All right, number three is over-explaining obvious things.

SPEAKER_01 11:13

Give us some examples of this. So here's an example of that. Photography is important because photography allows you to capture moments. These moments can be meaningful because you could say the same thing with more punch in a couple of words. Like, yeah, dude, you're gonna want to take really good pictures. Yeah.

Brandon Welch 11:30

Um, and the reason that AI wanna take good pictures.

Over-Explaining The Obvious

SPEAKER_01 11:33

AI does this kind of repetitive motion is because the model, the AI model, pads to make things feel ultra complete. Um, so like photography is important because photography allows what? Why are we saying photography twice? Um, it allows you to capture these moments. These moments can be meaningful because um it's trying to make sure that nothing's left open-ended. And because of that, it is it is creating just redundant, slow writing.

Brandon Welch 12:02

So if a sentence restates the previous thing, delete it. Yeah. Chop it. And probably um you're gonna feel like AI said a lot and and maybe a reasonable amount of words. Um, but you can always shorten, you can always shorten things. Yeah.

SPEAKER_01 12:20

And so um if you've got a sentence like that, photography is important because photography allows you to capture moments. Force yourself to rewrite that with three words. And you might not use it, but then you'll say, Okay, now I'm gonna write it.

Brandon Welch 12:32

If I can do it with three, I can do it with seven, right? Yeah. Uh yeah. One of my favorite quotes about writing is forgive me for writing this long, for I lack the time to make it short. So good. So good. Okay, so uh number four.

SPEAKER_01 12:45

Um is this is excuse me, excessive safety hedging. And what this is is basically um AI is afraid to take a hard stance by default. Um, it will always be a little soft, a little um PC. PC, yeah, it it won't it won't take a stance. So that sounds like it's this may help to achieve blah, blah, blah. It can be useful too, it might be beneficial, but often consider doing this.

Safety Hedging And Soft Language

Brandon Welch 13:14

And that's just not how people talk. The only time I've ever seen AI give it to me straight without the little nuancing. Uh I entered um some medical symptoms for a family member the other day, and they were we knew they were severe, it's why I entered them into GPT and it said stop reading and immediately call 911. Whoa. It was like, this is serious. You need to not look into this problem, you need to get that person to the hospital. Wow. In that wild. That's scary. Yeah. There was no safety hedging. Maybe, maybe, maybe not taking time to explain it was their safety hedging, but the lawyers are probably involved in this. And then, you know, if you look at at big tech and you look at like all the regulation that's happening, like anybody in in big tech, like getting sued and getting their entire business model screwed is like that's major motivation. So I will bet at a high, high level, um, these things aren't allowed to be rough. These things, these language models aren't allowed to be like biased. Yeah, they have to be balanced.

SPEAKER_01 14:21

And so that kind of helpful, but yeah, it can be helpful in in the case of like medical advice, but when it's it's just you talking about your business or a product, it can feel like you don't really stand for anything. Yeah, you know. Yes. Um, so things like uh it you may want to avoid or it could be helpful to not just say that doesn't work at all.

Brandon Welch 14:41

Yeah.

SPEAKER_01 14:41

Yeah. That's bad. I don't think so. You know, I don't think so.

Brandon Welch 14:44

It's a pretty bad idea.

SPEAKER_01 14:45

Nope.

Brandon Welch 14:46

Yeah, nope. So uh yeah. So delete um delete those disclaimers. Um number five is corporate tone drift.

SPEAKER_01 14:56

Yeah, so this is just another example of generic language to avoid. Um look for these words and just eradicate them. Doesn't matter what industry you're in. Innovative solutions, seamless integration, user-centric-centric experience. Look for every opportunity to just cut those and replace them with something else. Even if you don't think it's as good, um, it's going to be more authentic, and authentic is everything now.

Corporate Tone Drift

Brandon Welch 15:20

Yeah. Yeah. This app loads faster. This door doesn't stick. You press one button and it works. Yeah. Or smash one button and it works. Uh yeah. Everyone's saying seamless integration. Goodness gracious. Yeah, not me. That's what you want to do. You want to say dad gum and and goodness gracious and holy smokes. And definitely. What the flip. Um, yeah, so just avoid your uh avoid your corporate tone drift. Um, lack of personal risk is number six. We kind of talked about this with the safety hedging. Um, but humans are part of what makes us human is our bias. And it's like, ooh, that's a big politically incorrect thing. It's like, no, that actually is what makes the world go round. You can't have happy without sad, you can't have melancholy without erratic, uh, you can't have up without down. And so when you're right down the middle, which is what the robots are trying to do, um, for fundamental uh robot reasons, um it just takes it out of it. So if you're if it's not spicy, uh we would say around here, a core value of ours, if it's if it does not bring smiles, fists, or tears, it falls on deaf ears. And so you it's gotta be risky. Like the risk of insult is the price of clarity. That is that is actually my favorite quote about writing. The risk of insult is the price of clarity. And so um, that was Roy Williams. Um yeah.

SPEAKER_01 16:38

Any any thing that we like to consume, it has to have some sort of conflict. If it's a movie, even if it's an ad. Yeah. Um, one of the things we do whenever we're we're coming up with characters for a campaign is we create character diamonds. And one of them is the core identity of like who you want to be, and the other is a weakness or a flaw, which is typically you're irritable, you're you're impatient, you know, you're you're maybe you could be a little insecure, whatever it is. Maybe you're short. Who knows? Those things, those things create interesting characters, um, and they make your writing engaging. And AI doesn't have any of those weaknesses. Um and so you have to inject that.

Add Risk, Ditch Neutrality

Brandon Welch 17:17

It will be really interesting to for me to see. And I'm and I know there are already some GPTs and bots that are that that are for specific writing tasks such as ad writing, they're they're putting more dirt back in it. Um dirt in it. That's a great thing. Yeah, throw throw some dirt on it. Like there's that's that's tip number nine. Um uh it'll be interesting for me to see if AI will systematically put these flaws back in, and I think it will, but I think even that set of flaws will become its own predictable thing, and maybe a year from now we're doing a podcast on like, okay, here's the new bar for authenticity. Yeah, it'll keep growing. I'm I'm gonna say this right now. If you have kids, like the art of handwritten and thought to paper, that is going to be a deadly skill to have amongst the soft workforce that is about to emerge, that is emerging. Uh and it's like being able to have some jolt, some emotional fuel in what you're putting out is a it's a big deal. So do we want to talk about the one that that started this whole thing?

SPEAKER_01 18:25

The big one? Let's do it. Let's drop it. Um the thing, you will never see your social media timeline the same way after we tell you this. Maybe you're already familiar, um, but this is everywhere, and it is the M-dash. The M-dash, if you don't know, it's not a hyphen. People use hyphens all the time. The M-dash is a longer hyphen. Uh it's the length of an M. That's why it's called an M-dash. The hyphen is an in-dash. M-dash is a special key command that gives you this long hyphen. Yeah. It would be uh control hyphen or shift hyphen. I think it's yeah, if it's I had to find it. It's it's yeah, it's a it's a weird one that no human uses. It's right next to your zero key. So it's the longer dash.

SPEAKER_03 19:09

Yeah.

SPEAKER_01 19:10

So um control hyphen, that would give you an underscore. Oh, that's right. It's a it's a different one that it's not actually on the option board.

Brandon Welch 19:17

Yeah, it's yeah, you gotta find it somewhere. Anyway, M-dashes, which a lot of people use in dashes as m-dashes. It's a way to connect a sentence or two thoughts. Um, if you're not comma-happy like me. Like there's it's actually grammatically correct. That's why GPT uses it. Even though humans don't use it because it's a weird key command. Right. Um and so it uses it just to just to stand apart, and that's actually it's a bad thing, but it's gonna be a good thing for you because you're gonna be able to see it and go, okay, I'm not gonna do that. And even if it if you even if you nudge the sentence towards grammatically incorrect uh or inefficient, maybe it's gonna keep you from looking like a robot. So if you see that M-dash, that long dash.

SPEAKER_01 20:01

Yeah.

The M-Dash Tell

Brandon Welch 20:02

It's in everything AI writes. Yeah, it really is. Yeah, yeah. And probably the the upcoming models will probably stop doing that because it knows it's a problem. I mean, I've asked it 500 times to take that crap out of there. I'm like, don't ever do this with M-dashes. But I'm also minding these other things too. And Carter's number one rule do not copy paste something from AI. Yeah, and that's why it's all those little things. Yeah. So M-dash, uh, that was in the quote from the very influential, very important person on a very, very, very important message. And unfortunately, um, that person uh And by the way, several of the top comments too.

SPEAKER_01 20:41

Yeah. That people were using AI to write their comments, which is uh sad.

Let Roughness Live

Brandon Welch 20:46

I would like to see what would happen if I would uh copy paste something uh to my wife about you know like our plans tonight with an M-dash in it. I'd like to see. Yeah. Uh we'll tell if she's listening to the podcast, but she's smarter than that anyway. So um, yeah, get those M-dashes out of there. Um slash the dash. Slash the dash. See what I did there. Yeah, um, the last one, number seven, number eight, actually, yeah, is too polished for the idea. So real drafts are messy, and when people see that, they go, wow, I'm getting the real thing from this person. Um so let roughness live. Let some sentence fragments, let some break some rules from your seventh grade English class, uh, sides, parentheses, long parentheses, uh overly common, common lists, yeah, um, one-word lines, like these sort of things will bring some humanness back. And so even if you're like in a hurry and it's something of low consequence, and you're like, dang it, I just need I just need you know, chat to put this together for me. Throw some dirt on it. Like break it, like delete a couple lines. Um I'm not saying you like man, this this actually Don't sit well with me because I don't think you should try to fake something that was written by something else. But I also, if you're gonna do it, like take out the dead giveaways. Yeah. And better yet though, what chat does do really well is it helps you organize thoughts. And so you can give it a bunch of random things and say, give me an outline. That's how I prefer to use it. Uh, hey, I've got this over here, and I'm gonna copy paste this email, and I I need a good response, but just help me outline my my thoughts, and then if there's something I've missed in this response, I copy paste what I actually wrote into it, uh, point it out. And then um, if you're looking to reassure yourself, like say, hey, find find some pros and cons or find some both sides of this argument, I think that's how we should be using writing. Um but when you're when you're putting it in something that's got your name, I want you to want you to remember that is your brand. That is your character that you are putting out there.

SPEAKER_01 23:02

And as these giveaways become more and more common, people see them more. Um, your post that is meant meant to promote your business is just a signal that you're not trying very hard. Yeah, you're phoning it in.

Brandon Welch 23:14

You don't want that. So don't phone it in. Hopefully, you are holding on to the sanctity and the magic of the of the human word. Of your what you put into it. You know, you are the only, you and I are the only species on planet earth that are capable of having thoughts about our thoughts and wrapping complex phenomes and words and and things around it. And that's like really cool technology. Let's not forget that. Yeah.

SPEAKER_01 23:42

And don't be afraid of, oh, I'm not a good writer, you know. Good.

Brandon Welch 23:46

I want to hear from you. Yes, you know, and it's gonna become increasingly impactful because they're gonna go, oh, this guy's real. The polishes just like just like um just like people are ditching MP3s and and CDs for the clicks and pops of uh of vinyl. Yeah, same thing. Uh just like people are ditching their super, you know, sexy thin rim glasses for big old plastic 70s looking, you know, hipster stuff. Like that's been going on for a while.

SPEAKER_01 24:20

It's it's the evolution of fashion, but I've got a 40 megapixel super HD awesome camera, and I carry a film camera half the time. You know, it takes 30 photos and it costs 40 bucks a roll, you know, because it's it's authentic.

Use AI For Outlines, Not Voice

Brandon Welch 24:33

There's something about too much perfection that um that makes us a little bit voided. It becomes noise. Yeah. So if you like this episode, if this is helpful to you, uh please like and comment. And if you do, if you say, send me the thing, Carter, Carter's going to send you a prompt uh that you can copy paste into any bot that you're using that will kind of remove some of these things for you. It'll kind of apply these rules. Uh something that he's used um to just quickly clean up AI copy uh and at least get you out of like danger mode of some of the obvious giveaways. But you're gonna have to say, Carter, send me the list. Yeah, and then uh we'll get a hold of you. Just post that in the comments of Spotify or YouTube. Uh we'll send that list to you, and uh, you can use that to hopefully save yourself from embarrassment and retain your authenticity as a human. So yeah, thank you so much for being here. Absolutely. You are you are one of the most talented people I've ever met. And I thank you. It's always an honor to be in the room with you, and I get to do that every day because we make really cool stuff here at Frank and Maven. We'll be back here every week answering your real life marketing questions, and even the ones you weren't asking. Uh in real human dadgum whippersnapper talk. We'll be back here every Monday. That's right. See, I'm just throwing stuff in there. Yeah. Stuff uh I bet GPT has never said whippersnapper. We'll be back here every Monday because marketers who can't teach you why are just a fancy lie. Have a great week. Hey, guess what? We forgot one of the most important tactics, and we're just gonna slap it on at the end here. So if you are the kind of person who listens to every second of the Maid Marketing podcast, this is your reward. And this is one of the biggest ones. Yeah. What's the one? What's the one we forgot to mention? It is the it's not blank, it's blank.

SPEAKER_01 26:20

It's not this, it's that. You'll see it every day. It's it's insane.

Brandon Welch 26:25

I see it. Two knots, and then what it is. I see not this, not this, but that. And yeah, uh, man, there are some, there are some there are some chest pounding gurus out there doing this in their posts, and I just I want to call them out so bad, but we're not gonna do that. We're gonna do it in the spirit of kindness and encouragement. Just don't do that, don't be one of those goob gooberheads. It's not it's not a camera, it's a creative companion. Yeah, yeah.

Preserve The Human Word

SPEAKER_01 26:49

It's not a camera, not a technology piece, but a timeless. Yeah. It's not just sad, it's not just devastating, it's crushing or whatever it is, you know. Um, there's a time when when you could say that AI does that because people have done that for a long time. Off limits now. Can't do it. Yeah. Yeah. I would say instead, turn those into sentences instead of punchy bullet points. Yeah. Um, and also just a writing rule don't use adjectives if you can. Use verbs in there. Yeah. Verbs as much as you can.

Brandon Welch 27:19

So another topic for another episode. Yeah. See you next week. See ya.