Balance & Beyond
Balance and Beyond is the podcast for ambitious women refusing to accept burnout as the price of success. Here, we’re committed to empowering you with the tools and strategies you need to achieve true balance, where your career, relationships and health all thrive and where you have the power to define success on your own terms.
Balance & Beyond
Moment: Why Being Good at Your Job Won't Save You Anymore
Being visible isn't optional in today's professional landscape—it's a crucial part of your job. High-achieving women have been fed the dangerous lie that keeping your head down and doing excellent work will eventually get you noticed, but invisibility now comes with an accelerating cost.
• A pivotal moment when my chairman told me "if no one sees it, it doesn't count"
• In a world being swallowed by AI, invisibility is no longer neutral—it's a risk
• The truth about why ambitious women stay invisible: deep conditioning, not choice
• LinkedIn as the modern town square: 1.1 billion users but less than 0.1% post content
• Two transformative beliefs: visibility is part of your job, and you have something valuable to say
• The real reason visibility feels vulnerable is about outdated beliefs, not the platforms
Ready to stop being the world's best-kept secret? Join my 90-minute LinkedIn workshop where I'll share exactly what to post, when and how to create content that lands, plus how to update your profile to reflect who you truly are. Grab the link in the show notes and come join us.
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Welcome to Balance and Beyond Moments. Your weekly dose of insight, wisdom and mindset shifts all in 10 minutes or less, whether it's a powerful truth, a fresh perspective or a spark of inspiration, this is your space to pause, reflect and reset. Let's dive in. Many years ago, my chairman pulled me aside after a board meeting and shared something I will never forget. He looked me dead in the eye and said Joe, the board has no idea how good you are. I remember snapping back, but haven't you seen everything I've delivered? Come on? He shook his head and said that's not how it works. If no one sees it, it doesn't count. That moment hit me like a slap. I'd spent my entire career believing that hard work was enough. Not just hard work, but the standard, the speed, the strategicness of everything that I was doing. But in that moment I saw the truth, and it's applicable now more than ever.
Speaker 1:In today's world, being great at your job is no longer enough. Not in a world that is being swallowed by AI, not in a world where your silence will have you skipped over. High achieving women have been fed a very dangerous lie and we have taken it hook, line and sinker. We have been told from a very young age that if you just keep your head down, do good work, be a team player, eventually you'll be rewarded. Someone will notice, you'll be tapped on the shoulder and then you'll be given the promotion, the pay rise, the opportunity. All you have to do is head down, bum up and work hard. But the unfortunate truth is invisibility is no longer neutral. Invisibility is now a risk, and incredibly costly one. Your invisibility could be the reason that you're overlooked for promotions, could be why you're underpaid, passed over, underestimated or just plain forgotten. And it's not because you're not good enough, it's because no one knows what you're actually capable of. And this risk is only accelerating. The first roles to be replaced by AI they're not the visionaries, they're not the strategic thinkers, they are the get shit done women, the executors, the high performers, but the ones with no digital presence, no visible thought leadership, no public voice. They have estimated that up to 50% of white-collar roles will be impacted by AI, likely negatively, in the next five years. Okay, that's a very, very fast number, and people might say that's wildly inaccurate, but either way, it is coming.
Speaker 1:So let's talk about why do ambitious, brilliant, intelligent women stay invisible? It's usually not a choice, it's not because they're lazy or because they don't care. It's because they've been conditioned and have a belief system that says well, I don't know what to post, I don't want to get it wrong, I don't want to seem egotistical, I don't want to be one of those people with a big head who shows off. What if people judge me? What are they going to think? I just no, no, I don't have time. Are you kidding me? I've just got to put my head down, do the good work and eventually someone will notice. I do not want you to remain the world's best kept secret.
Speaker 1:These phrases, which likely apply to you, aren't just surface level hesitations. They are the fingerprints of deep perfectionism and people pleasing these stories. We've believed about ourselves for a really long time. That says you stay small, don't take up too much space, it'll keep you safe. Don't draw, draw attention, don't outshine anyone. Hustle harder, work harder than anybody, because eventually your time will come. But I hate to break it to you.
Speaker 1:There is a very high cost of staying small and an even higher cost right now of staying hidden Obscurity, missed impact, career stagnation, resentment and increasingly irrelevance. So where is one of the biggest places that women are invisible? It's called linkedin, and this isn't just the platform for job seekers anymore, it's the modern day town square. Once upon a time, we would stand on top of the town square and share with everybody what we had to say, but now, if you are not on that stage sharing your wisdom, curating your reputation, reminding people that you exist then you are being quietly, algorithmically erased. Regardless of how hard you work, you will be passed over. Did you know that there are 1.1 billion that's right billion users on LinkedIn, but only 1 million posts each week? That's less than 1%. That is a tiny proportion. That's less than 1%. That is a tiny proportion. Let that sink in. Less than 0.1% of people on LinkedIn, which is the modern day professional town square, are visible. And spoiler alert having a profile doesn't make you visible, because no one's going to see that profile if you don't ever go in the feed. The bar to stand out has never been lower, but the cost of silence has never been higher, especially right now.
Speaker 1:I want to offer you two beliefs that changed everything for me, and these were two gifts given by my chairman that I want to gift on to you too. Being visible is part of your job. It's not something that you do when you have time. It's not something that you do at the end of a project or when you have a bit of space, you update your profile. This isn't a someday thing. Being visible is your responsibility, because no one else is coming to tell your story. And the second belief is that you have something to say that people want to hear. That's right. You have wisdom, you have lived experience. You are one in 7 billion. So, regardless of your expertise, your qualifications, what industry you're in, people want to know what do you think, what's your perspective on an issue? Not recycled ideas, not some chat GPT tripe that could have come from anyone.
Speaker 1:And I know visibility feels vulnerable, and I know you're afraid of being judged and you're afraid of getting it wrong and being too much or being not enough. But I need to tell you that those fears aren't really about LinkedIn. Linkedin is simply a mirror showing you where you are hiding and where you are playing small. All of those fears the vulnerability, the fear of visibility they're about the parts of you that still have some outdated beliefs, where you need to earn the right to be seen. Earn the right to be seen. Isn't that sad? Because you don't, you are already someone worth being seen, you have something to say, and it is imperative on you to become more visible. If this hits home and you're thinking, okay, jo, well, where do I start? I don't even like LinkedIn. I'm terrified. This is exactly why I created my LinkedIn workshop.
Speaker 1:It's 90 minutes of practical magic where I'm going to share with you more about the real reason that visibility feels so hard for women like us, and how you can actually shift it Exactly what to post when and how to create content that actually lands. We're talking content frameworks that are super simple, and I walk you through a blow by blow account of how to update your profile so it reflects who you are, not who you used to be, or even your job title, and how to start building a personal brand that Future-Proofs your Career, because this isn't just about being noticed. It's about being remembered. The replay is ready. If you are done waiting to be picked and waiting to be small, go grab the link in the show notes and come and join us. Thanks for taking this moment for yourself. If this resonated, share it with a friend who needs to hear it today, and don't forget to subscribe to Balance and Beyond for full episodes and more of these bite-sized breakthroughs. See you next time.
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