Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
Die Funky Flywheels Show ist der Sales- & GTM-Podcast für B2B-SaaS- & AI-Startups im DACH-Raum zwischen 1–10 Mio. ARR.
Im Fokus stehen die vier teuersten Phasen beim Skalieren:
1. Fake Sales Teams
Du hast 2–3 Seller eingestellt – aber schließt immer noch den Großteil der Deals selbst. Kein Sales-Team. Nur teures Umsatz-Theater.
2. Symbolic Sales Leadership
Head of Sales mit starkem CV, schwachem Impact. 6–12 Monate verloren, hoher Cash-Burn, Frust im Team.
3. Premature Scaling
VC-Druck auf 3× Growth – aber dein Sales-Prozess ist nicht replizierbar. Ergebnis: Hohe Burn Rate, schlechte Unit Economics.
4. No Proper PMF – yet
15 Deals, 15 Use Cases. Keine klare GTM-Motion. Kein messbarer, wiederholbarer Mehrwert.
Die Funky Flywheels Show hilft dir, diese Phasen zu durchbrechen – mit:
- klaren Denkmodellen
- echten Praxisbeispielen
- und dem systematischen Aufbau deines Revenue Rhythmus
Host Björn W. Schäfer seziert gemeinsam mit Gründer:innen, Investor:innen und Operators, wie aus Founder-led Sales eine skalierbare GTM-Maschine entsteht.
Ohne Theorie.
Ohne Floskeln.
Nur mit dem, was in der DACH-Realität zwischen 1–10 Mio. ARR wirklich funktioniert.
Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
GTM Efficiency through GTM Alignment - EP 93 🇬🇧 | Kilian von Dosky & Giuseppe Cristiano
In this episode of Funky Flywheels, we dive deep into the critical topic of go-to-market efficiency in today's changing business landscape. Join host Björn W. Schäfer as he speaks with two seasoned experts from software giant SAP - Giuseppe Cristiano and Kilian von Dosky.
Why you should listen:
The era of "growth at all costs" is over. Today's SaaS businesses face a drastically different market environment where sustainable growth, profitability, and efficiency are paramount. Kilian and Giuseppe share their battle-tested frameworks for aligning your go-to-market organization to drive real results.
What you'll discover:
- The root causes of go-to-market inefficiencies that plague most organizations
- Why siloed execution creates pressure internally and negatively impacts customer experience
- The critical importance of a unified understanding of how SaaS businesses truly generate revenue
- Practical strategies for connecting the dots between marketing, sales, customer success, and product
- Why your renewal and expansion strategy might be fundamentally flawed
- The transformative power of "sense-making sessions" that align your entire organization
AI's role in go-to-market efficiency: As the conversation shifts to AI, our experts offer nuanced perspectives on when and how to leverage AI in your go-to-market motion. Their contrasting views provide valuable insights on whether AI should be applied to strengthen fundamentals or used as a forcing function for organizational change.
The bottom line: This episode provides a masterclass in how to build the foundational elements of an efficient go-to-market organization - from leadership alignment to data models, from process design to incentive structures - all focused on creating sustainable growth in today's challenging business environment.
For founders, go-to-market leaders, and anyone responsible for driving efficient growth in their organization.
- - -
Follow Björn on Linkedin: www.linkedin.com/in/bjoernwschaefer
Order his GTM bestselling book Funky Flywheels 🕺💃
His homepage: www.rowing8.com
💃🕺 Looking for beta testers: his brand new software: funkybont.com