
Funky Flywheels Show – Your Ultimate Podcast for Scaling B2B Startups
Scaling a B2B startup from 1 million to 10 million in Annual Recurring Revenue (ARR) can be very similar to managing a band of rock stars. When Marketing, Sales, Customer Success, and Product teams work together seamlessly, accelerating growth becomes effortless. However, if they are out of sync, you will inevitably encounter significant challenges—sooner or later, it's guaranteed.
Join us on the Funky Flywheels Show, where Björn W. Schäfer, one of Europe’s foremost Go-to-Market (GTM) experts, passionately explores the pathways to sustainable and scalable growth. With his extensive experience advising over 150 B2B startups from Pre-Seed to Series B, Björn has played a pivotal role in shaping the success stories of determined SaaS founders throughout the DACH region and beyond. As the founder of Rowing8, a dedicated business angel, and the author of 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀, he advocates for self-accelerating growth engines, moving away from the "too much, too fast" mindset.
Every week, Björn hosts insightful discussions with top tech founders, go-to-market experts, and early-stage investors. Together, they explore practical strategies for go-to-market execution, predictable revenue generation, and scaling startups. Listeners will gain access to useful insights, established frameworks, and valuable lessons from those who have skillfully navigated the transition beyond founder sales.
This podcast is designed for B2B SaaS founders, revenue leaders, and investors eager to discover practical growth strategies, optimise their go-to-market efforts, and improve customer retention.
P.S. If you search for the previous podcast title—𝗧𝗵𝗲 𝗦𝗮𝗮𝗦 𝗦𝘆𝗺𝗽𝗵𝗼𝗻𝘆, we have saved all episodes since day one. You will find them below.
Episodes
The critical decisions that make or break SaaS companies in their journey from product validation to scalable growth - EP 99 | Dave Boyce

From Book to Blueprint: How Gordana Turns Funky Flywheels's Theory into Daily Sales Actions - EP 98 🇬🇧 | Gordana McNamara

KI-gestützte Vertriebsautomatisierung und die Zukunft des B2B-Sales | EP 97 🇩🇪 - Daniel Brusch

Post Series A - gewerke-spezifische Segmentierung und die perfekte Balance zwischen Self-Service und menschlichem Vertrieb - EP 96 🇩🇪 | Julian Wiedenhaus

Process Before Headcount: Hard-Earned Lessons from Growing a Sales Team Too Quickly - EP 95 🇬🇧 | Classics with Benedikt Meuthen

Webinare als Kernelement für internationale Marktbearbeitung mit Fokus Enterprise Sales 🇩🇪 - EP 94 | Dominic Multerer

GTM Efficiency through GTM Alignment - EP 93 🇬🇧 | Kilian von Dosky & Giuseppe Cristiano

Ben & Björn - eine Geschichte über modernes Mentoring & Sparring via Whatsapp - EP 92 🇩🇪 | Ben Bauer

Accountability: Super Power of Execution - EP 91 🇬🇧 | Lewin Keller
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Erst bootstrapped auf +20M ARR, nun venture-backed mit Gen AI - EP 90 🇩🇪 | Jan Marius Marquardt

Sales playbooks are dead. Long Live the GTM Playbook. - EP 89 🇬🇧 | Classics

Die ersten 100 Tage als GTM-Lead - EP 88 🇩🇪 | Darja Schano

"Share of ICP" als zentrale Messgröße für Deine GTM-Motion - EP 87 🇩🇪 | André Bressel

Bootstrapping - die ersten 6 Monate als CMO - EP 86 🇩🇪 | Romea Müller

Von Sales-Led zu Product-Led auf dem Weg zur Series A - EP 85 | Lennart Prange

Positioning - ist Brand oder Product Marketing im Lead? - EP 84 | Norman Rohr

B2B Sales & GTM aus VC-Sicht - EP 83 | Manuel Böhringer

1. Head of Sales nach Founder-Led Sales - EP 82 | Marc Kiefer

Sales vs. GTM - das Streitgespräch - EP 81 | Manuel Hartmann

Die perfekte Heldenreise zum europäischen Compliance Champion - EP 80 | Kilian Schmidt

Success-based Pricing und Product als Growth Engine - EP 79 | Stefan Bader

Road to Series A mit dem 5 P-Framework - EP 78 | Raul Porojan

VP Sales Nr. 1 bei Personio und das Founder Team als Erfolgsbaustein - Oliver Manojlovic | EP 75
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Darauf achten VCs in der Commercial Due Diligence für die Series A - Jürgen Weichert | EP 74

Der Status Quo des B2B Vertriebs im DACH-Raum - EP 73 | Dirk Schuran
