Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
Die Funky Flywheels Show ist der Sales- & GTM-Podcast für B2B-SaaS- & AI-Startups im DACH-Raum zwischen 1–10 Mio. ARR.
Im Fokus stehen die vier teuersten Phasen beim Skalieren:
1. Fake Sales Teams
Du hast 2–3 Seller eingestellt – aber schließt immer noch den Großteil der Deals selbst. Kein Sales-Team. Nur teures Umsatz-Theater.
2. Symbolic Sales Leadership
Head of Sales mit starkem CV, schwachem Impact. 6–12 Monate verloren, hoher Cash-Burn, Frust im Team.
3. Premature Scaling
VC-Druck auf 3× Growth – aber dein Sales-Prozess ist nicht replizierbar. Ergebnis: Hohe Burn Rate, schlechte Unit Economics.
4. No Proper PMF – yet
15 Deals, 15 Use Cases. Keine klare GTM-Motion. Kein messbarer, wiederholbarer Mehrwert.
Die Funky Flywheels Show hilft dir, diese Phasen zu durchbrechen – mit:
- klaren Denkmodellen
- echten Praxisbeispielen
- und dem systematischen Aufbau deines Revenue Rhythmus
Host Björn W. Schäfer seziert gemeinsam mit Gründer:innen, Investor:innen und Operators, wie aus Founder-led Sales eine skalierbare GTM-Maschine entsteht.
Ohne Theorie.
Ohne Floskeln.
Nur mit dem, was in der DACH-Realität zwischen 1–10 Mio. ARR wirklich funktioniert.
Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
How Weflow Built a Multi-Million Pipeline Machine with Just 2 People - EP 105 🇬🇧 | Janis Zech
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In this episode, I speak with Janis Zech – serial entrepreneur and founder of Weflow – about how they built a successful founder-led GTM pipeline machine with just two people on their marketing team.
What you'll learn:
- How Janis pivoted from a product-led growth strategy to a sales-led approach after discovering their AEs loved the product but couldn't pay for it
- The journey of building a comprehensive inbound engine with just two people that now generates nearly all of Weflow's pipeline
- Why SEO wasn't working for them despite generating 25,000+ monthly clicks
- Their strategic content focus on RevOps leaders, including launching the RevOpsLab podcast that's become one of the largest RevOps content resources
- The multi-layered LinkedIn strategy that generates millions of views and thousands of leads from their target audience
Highlights:
- The sophisticated nurturing system that starts with LinkedIn connections, moves to DM content sharing, and tracks behavior on their resource hub
- The power of high-quality, ungated content that establishes expertise before asking for anything in return
- How they've built a complete "awareness to conversion" flywheel using personal relationships at scale
About the guest:
Janis Zech is a serial entrepreneur on his third company. His previous venture scaled to around $235 million in gross revenue with 250-350 employees. Now, as the founder of Weflow, he's building a revenue AI platform that automates Salesforce data capture and orchestrates workflows to manage deals, pipeline, and forecasts. With ACVs ranging from $5K to $100K, Weflow has developed a sophisticated go-to-market approach that combines community building, content marketing, and relationship development.
Song by StockTune
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Folge Björn W. Schäfer auf Linkedin: www.linkedin.com/in/bjoernwschaefer
Hier kannst Du seinen GTM-Bestseller Funky Flywheels 🕺💃 bestellen
- Deutsch: https://amzn.to/3Sgi8qk
- Englisch: https://amzn.to/4g2Ly49
14 Tage kostenlos. Teste jetzt Björn's neue Software: funkybont.com