Brand Shorthand
Mark Vandegrift and Lorraine Kessler discuss advertising, public relations, sales, positioning, branding, and more in this podcast designed for those who want to do a deep dive into the world of marketing. Mark and Lorraine discuss the psychology of what makes great brands. They break down the details of the good moves and some really bad moves by brands big and small. It's like a play-by-play of what went right, or what went wrong.
If you're in the world of marketing, learn tips and tricks that will help you develop a new brand, from finding and focusing on a position, dramatizing that position in the marketplace, and distributing through the wide, wide world of media. With a combined 80 years of marketing experience, both Mark and Lorraine provide insights on campaigns they've led or seen others lead.
All gloves are off when it comes to their take on great strategic marketing moves and those that might have seemed like a good idea at the time, but later flopped. No matter what part of marketing interests you, there'll be something for everyone as we cover positioning strategy, branding, creative dramatization, media selection, sales techniques, analytics, and less discussed parts of the spectrum such as distribution and growth strategies. You can be a strategist, a copywriter, an art director, a web developer, a digital marketing specialist, a sales person, an SEO specialist, and pretty much anything else in the advertising world and you'll find something on the Brand Shorthand podcast that interests you.
Brand Shorthand
Latest Episodes
FIFA World Cup 2026 Advertising
The 2026 FIFA World Cup is underway! Join Mark and Lorraine on this week’s episode of the Brand Shorthand podcast as they discuss some of the advertising for this worldwide sporting event. From LEGO and Lay’s to Adidas and Valvoline, tune in as...
Leveraging your CRM Platform feat. Carson Brown
Tune in to this week’s episode of the Brand Shorthand podcast to learn all about leveraging your CRM Platform. Mark is joined by Carson Brown, the agency’s very own primary CRM technician and advisor. Learn how a CRM platform can help your busi...
Unhinged Marketing Campaigns
Do unhinged marketing strategies work? From Dunkin’s Dirty Soda to Dr. Squatch’s skits, tune into this week’s episode of the Brand Shorthand podcast to learn if this humorous marketing approach is effective, who the target audience is, and if i...
Playing to Win in Brand Rivalries
Coke vs. Pepsi and McDonald’s vs. Burger King. These big brand rivalries are nothing new to the marketing world. This week on the Brand Shorthand podcast, Mark and Lorraine dive into some recent brand battles in 2026, the strategy behind going ...