Making of an Empire
Making of an Empire pulls back the curtain on the unglamorous work of building an iconic business empire. Expect honest conversations, strategy breakdowns, and lessons from founders and creators who are in the arena, not just talking about it.
Making of an Empire
Latest Episodes
KNOWN Limited Series EP. 3: Is it just vanity? What visibility actually returns
Are followers and likes just vanity metrics, or do the numbers genuinely mean something? Is there a real business and revenue impact that comes from founder visibility? In the final part of the KNOWN series, Aditi, Rebecca and Vi...
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KNOWN Limited Series EP.2: Why smart founders start, stop, and go quiet
We all know we should be visible, so why do we start with a burst of enthusiasm and then disappear? In part two of the KNOWN series, Aditi, Rebecca, and Victor get honest about the real blockers: the overwhelm of "this is too hard," the fear of...
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KNOWN Limited Series EP. 1: Why now: getting seen when it's AI talking to AI
Founder visibility used to be a nice-to-have. In an age where AI writes half the feed, it’s become an annoying, meaningless arena for a lot of founders. But the truth is: Your potential clients look you up (or ask ChatGPT who to tr...
Ep. 23: 0 to 40k followers in 7 months: LinkedIn Visibility with Victor Trieu
Most founders think visibility is a volume problem: post more, show up more, and hope the algorithm rewards the grind. Victor Trieu built his practice on a sharper idea. In an age where AI can copy what you know in seconds, the one thing it can...
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Ep. 22: How to Build a Brand You Can Sell for Millions with Stevey Arroyo
Most founders treat their brand as a magnet for attention, never as an asset with a price tag. Stevey Arroyo builds his whole practice on the opposite idea: if you've built a brand, you should be able to sell it. In this conversation he walks A...
