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Down to Earth Marketing
I’m excited to welcome you back to another episode of down to earth marketing - join me as I cut through the noise and get straight to the core of high-performance digital marketing and brand building. In this fast-changing industry, I’ll share my on the ground experiences operating some of the biggest DTC brands in the world, and we’ll take a refreshing approach to the trends and topics that matter most and give you our unfiltered and un-twittered opinions.
I’m your host, John Gross - Down to Earth is brought to you by Fat Earth Media, the Only Relationship First Performance Creative Agency.
Down to Earth Marketing
EP 1 | The Story of Bruce Bolt: From D2C Success to Disruptive Growth with Chris Hall
In this episode of the Down to Earth Podcast, titled "The Story of Bruce Bolt: From D2C Success to Disruptive Growth with Chris Hall," we dive into the world of retail, Direct-to-Consumer (D2C) businesses, and the success story of Bruce Bolt, a company that specializes in innovative baseball gloves.
Join us as we unravel their marketing strategies, discuss the power of word-of-mouth and post-purchase surveys, and explore the future of AR technology in sports. Prepare for an informative and engaging conversation with Chris. Let's dive in!
- How Bruce Bolt began inside the mind of a 16-year-old baseball player named Bear Mayer. What problem is he solving that makes this company a huge success?
- The impact of Whistle Media's viral video featuring Bear’s story and MLB players using the gloves on brand recognition.
- How the word-of-mouth virality and the uniqueness of customer journey became significant drivers of purchases.
- Testimonials about the gloves being worth the price in terms of quality and durability, and recognition within the travel ball community as the best gloves.
- How does the Bruce Bolt marketing team deal with two different buyer personas, the kids using the product and the parents purchasing them?
- Use of post-purchase surveys and their role in discovering new customers, especially on platforms like TikTok, and implementing affiliate programs, and influencer collaborations to drive growth.
- How does Chris judge the effectiveness of paid media channels when organic reach is significant?
- How does Chris use email and SMS marketing as part of Bruce Bolt’s customer retention system?
- What factors should be considered when deciding whether to invest in bigger brand strategies in the D2C market?
- Facebook isn't a business model. D2C is not dead. The industry is maturing and the introduction of iOS 14 leads to a more mature industry.
Connect with Chris Hall on Twitter at ecomm_cowboy and be part of the conversation!
