.jpg)
Down to Earth Marketing
I’m excited to welcome you back to another episode of down to earth marketing - join me as I cut through the noise and get straight to the core of high-performance digital marketing and brand building. In this fast-changing industry, I’ll share my on the ground experiences operating some of the biggest DTC brands in the world, and we’ll take a refreshing approach to the trends and topics that matter most and give you our unfiltered and un-twittered opinions.
I’m your host, John Gross - Down to Earth is brought to you by Fat Earth Media, the Only Relationship First Performance Creative Agency.
Podcasting since 2023 • 8 episodes
Down to Earth Marketing
Latest Episodes
Ep 8 | From Bottle to Table: Navigating DTC and Retail in Avaline Wines with Zack Bennitt
In this episode, we sit down with guest Zack Bennitt, who shares valuable insights into the intersection of marketing, retail sales, and DTC strategies. We discuss the shift towards an omnichannel approach, the impact of marketing on both retai...
•
Season 1
•
Episode 8
•
48:11
.jpg)
EP 7 | Exploring International Markets and Thriving in Retail with Kaz Kosciolek
During this episode, we bring in our special guest, Kaz Kosciolek, the CEO of Farmers Defense, a brand that makes protective gear for farmers and gardeners across segments including cannabis farming and fishing enthusiasts.We dive into a...
•
Season 1
•
Episode 7
•
1:03:59
.jpg)
EP 6 | The Sustainable Skincare Revolution: How Goodspread Stands Out in a Competitive Industry with Felipe Correa
In this episode, Felipe Correa, the Founder and Chief Hydration Officer of Goodspread, shares his insights on the challenges and opportunities in the world of skincare and personal care products.Good Spread aims to create a skincare bran...
•
Season 1
•
Episode 6
•
48:40
.jpg)
EP 5 | Embracing the Freedom: How Xebec's Remote Work Tools Are Reshaping the Modern Workforce with Alex Levine
In this episode, we dive into the world of product management and entrepreneurship. Our guest, Alex, shares their journey from civil engineering to software development and product management.Alex believes that product management is an e...
•
Season 1
•
Episode 5
•
45:38
.jpg)
EP 4 | Is D2C Dead?: Exploring the Future of Direct-To-Consumer in the Digital Age With Alisha Runckel
In this episode, we discuss the evolving advertising landscape and the challenges and strategies faced by brands in today's market. Alisha Runckel, the former VP of Growth and e-commerce strategy at Laird Superfood, addresses the hot topic of w...
•
Season 1
•
Episode 4
•
46:45
.jpg)