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Down to Earth Marketing
I’m excited to welcome you back to another episode of down to earth marketing - join me as I cut through the noise and get straight to the core of high-performance digital marketing and brand building. In this fast-changing industry, I’ll share my on the ground experiences operating some of the biggest DTC brands in the world, and we’ll take a refreshing approach to the trends and topics that matter most and give you our unfiltered and un-twittered opinions.
I’m your host, John Gross - Down to Earth is brought to you by Fat Earth Media, the Only Relationship First Performance Creative Agency.
Down to Earth Marketing
EP 4 | Is D2C Dead?: Exploring the Future of Direct-To-Consumer in the Digital Age With Alisha Runckel
In this episode, we discuss the evolving advertising landscape and the challenges and strategies faced by brands in today's market. Alisha Runckel, the former VP of Growth and e-commerce strategy at Laird Superfood, addresses the hot topic of whether D2C is truly "dead" or just going through a market correction.
We also dive into the world of customer acquisition and loyalty. Join us as we explore the importance of providing a stellar customer experience and how it can lead to increased profits for businesses. We'll hear about a clever strategy that turned customer complaints into repeat orders, and the power of personal touches in enhancing customer satisfaction.
- How has the advertising industry evolved over the years, and what challenges do companies face in the current market?
- There's no silver bullet. You have to keep evolving. You have to keep trying new things because every day, something new occurs in the industry. And, you'll be left behind if you don't keep iterating and testing.
- Now that the cost of acquiring a customer today is 300% more than it used to be a couple of years ago, getting your positioning right and understanding your strategy is very important.
- What are some factors to consider before heavily investing in paid channels for advertising?
- Why are more brands launching on TikTok than anywhere else?
- Why is Amazon the perfect channel to test your proof of concept?
- The brands that are going to be successful are those that are trying to just show up wherever the customer is and that recognize the different roles that the different sales channels are playing.
- Is Direct-to-Consumer (D2C) truly dead, or is it just going through a market correction? Why?
- Importance of CRO (conversion rate optimization) and testing
- Development of a quiz for personalized product recommendations
- Why is it important for companies to focus on the entire customer experience and journey, rather than solely relying on online commerce?
- How can companies turn customers into loyal customers and increase customer lifetime value?
- Why brands should focus on subscription as a channel and how the timing of subscription push impacts program growth.
The world of business is always changing. Stay inspired, keep learning, and don't be afraid to adapt!
