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Down to Earth Marketing
I’m excited to welcome you back to another episode of down to earth marketing - join me as I cut through the noise and get straight to the core of high-performance digital marketing and brand building. In this fast-changing industry, I’ll share my on the ground experiences operating some of the biggest DTC brands in the world, and we’ll take a refreshing approach to the trends and topics that matter most and give you our unfiltered and un-twittered opinions.
I’m your host, John Gross - Down to Earth is brought to you by Fat Earth Media, the Only Relationship First Performance Creative Agency.
Down to Earth Marketing
EP 7 | Exploring International Markets and Thriving in Retail with Kaz Kosciolek
During this episode, we bring in our special guest, Kaz Kosciolek, the CEO of Farmers Defense, a brand that makes protective gear for farmers and gardeners across segments including cannabis farming and fishing enthusiasts.
We dive into a wide range of topics, from the challenges of pricing products for different countries to the complexities of managing multiple markets and expanding internationally. Kaz shares their experiences with market testing, dealing with resellers on Amazon, and their strategies for seasonal variations in marketing campaigns.
We also explore the importance of personal relationships in retail, the value of leveraging e-commerce data for product development, and the power of omnichannel marketing.
- How does Farmers Defense deal with climate challenges and seasonality?
- Kaz mentions launching on Amazon and experiencing fast growth. How did they handle issues with fake vendors selling their products?
- How did Farmers Defense start in 2018 and who is their core target audience? From cannabis farmers to finding that hobbyist gardeners are their sweet spot, but also realizing that people are using their UV-protection products for different purposes such as fishing, hiking, and veterinary sectors.
- Farmers Defense tried targeting different audiences and testing marketing strategies such as creating content, running ads, and testing landing pages.
- Importance of moments in marketing and seasonal variations in marketing campaigns.
- Managing multiple markets and the complex nature of international expansion.
- Challenges and strategies for pricing products for different countries such as VAT in the UK and use of localized domain such as .uk for improved conversion rates.
- Kaz also shares their trial and error process of entering the UK market and consulting with other brands.
- In-store displays and packaging are crucial in attracting customers and driving sales.
- Kaz also highlights the use of e-commerce data for product development, pricing, and marketing decisions.
- We also discuss the value of retail partnerships and the need for strong personal relationships with store owners.
Kaz’s experiences and strategies can inspire and guide brands looking to enter new markets and optimize their marketing efforts. Be sure to check out their products at farmersdefense.com.
Remember to tune in to future episodes of the Down to Earth Marketing Podcast for more engaging discussions and expert insights on marketing, branding, and entrepreneurial endeavors.
