Ashley & Katrine's Infinite Revenue Playlist
Not your average revenue podcast; Ashley & Katrine’s Infinite Revenue Playlist is your new work bestie. Through conversations with other women in the revenue space, Ashley and Katrine get candid about their unique experiences, help women tackle challenges in the workplace, and uncover ways to grow as revenue pros. Maybe you’ll learn a little, cry a little, laugh a little, have an epiphany, or at the very least, get a killer playlist to listen to while you work. Being a woman in this industry is wild — let’s talk about it.
Ashley & Katrine's Infinite Revenue Playlist
How To Be A Marketer That 'Gets' Sales with Trinity Nguyen
The story of sales and marketing teams feuding with each other over metrics, processes, and credit is a tale as old as time.
According to Trinity Nguyen, VP of Marketing at UserGems, it’s not surprising considering sales and marketing teams are taught to speak ‘different languages’ at most companies.
Her solution? Set up your entire revenue function to work together with the right incentives and shared metrics.
Trinity’s process for aligning sales and marketing comes from her 10+ years in B2B marketing, sales, and go-to-market. She's passionate about helping technology companies accelerate their growth while also building great teams as well as helping teams “kiss pipeline anxiety goodbye”.
On this episode of Ashley & Katrine’s Infinite Revenue Playlist, Trinity joins us specifically to chat about how to be a marketer who not only understands sales, but successfully keeps the peace between sales and marketing.
Tune in to hear Trinity’s take on how revenue leaders can align the ‘languages’ of these two, notoriously feuding, departments.
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