Outbound Contact Center
Outbound Contact Center is for sales and marketing leaders at B2C companies who want to make an outsized impact.
Every week we interview practitioners, leaders, and experts to explore how they build their B2C sales organizations – and the tools they use to win over their market.
You’ll stay up to speed on major themes in sales and marketing, learn how to win with a data-first mentality, and get actionable insights you can implement today.
Hosted by a B2C sales specialist, executive and CEO, Alex Levin.
Outbound Contact Center
E2: Building the appropriate marketing stack with Mark Ghermezian and Craig Elbert
In this episode, we had the pleasure of discussing these topics with the founders of Braze and Care/Of. Braze (NASDAQ: BRZE) is a customer engagement platform built for marketers that delivers cross-channel experiences at scale. Care/of is a personal health and wellness brand that creates a help plan with personalized vitamins and supplements that help you feel your best.
Here are the key takeaways from our conversation:
- Growth at all costs has been thrown out the window. Marketers now must focus on organic acquisition and customer retention, not just paid acquisition.
- Relentlessly focus on the point of conversion. This requires orchestrating messages across multiple channels with event-based capabilities.
- It’s very expensive to build your marketing infrastructure yourself. You will likely need to find a best-in-class vendor as you scale.
In this episode you will learn:
How do you identify the right marketing channels for your business?
How do you best engage with your audience at various points in the conversion cycle?
How do you build the appropriate marketing stack and team to drives customer growth and customer retention?
To learn more about everything Outbound Contact Center, read more posts at regal.io/blog or email us at hello@regal.io.