When you’re investing your hard-earned money and time into any project for your business, you absolutely want to set it up for success. But what can you do as a client to ensure that your branding or website project is the very best it can be a...

You might be wondering what length of sales page performs better. We’ve all seen the really long-form sales pages a lot of courses use for example. Is that what’s required? Or is it overwhelming for people and “death by scroll”? In...

Whether it is photo shoots, client meetings, videos or photos that you're taking for social media or other marketing, speaking at events, networking events, basically where you are showing up as the face of your brand, should you be wearing col...

Personal branding as when you, as the founder, are the public face of the company. The brand is built around YOU - your stories, your lifestyle, your personality, your values.Business branding is not centred around one person’s, or the f...

In this episode, I’ll be covering some of the design, copy and technical mistakes many business owners are making right now, which could be impacting people’s willingness to read and engage with your website and your sales. There ar...

Today, we're going to be diving into everything lead magnets and how to set up a functioning lead magnet from start to finish. Now, this is a topic that I think quite a few of my clients are confused about, and they don't really understand the ...

In this episode, I talk about where you might be going wrong with your client testimonials and how to get really good testimonials instead. I take pride in my client testimonials being really good and I believe that didn’t happen by accident. I...

Every offering you have will have some kind of promise. The promise is basically the outcome or the transformation that someone can expect from working with you, buying the thing, doing the course, whatever it is.These days in the online...

Our visual branding or our visual brand identity, is, as the name literally says the VISUAL part of how we’re communicating who we are as a part. So what visuals make up our visual branding exactly. There are actually 5 key categoriesYou...

Is marketing to pain points unethical or is there a compassionate way that heart-centred business women can get behind? There’s been a lot of conversations popping up in my in the last few years or so about not using pain points in ...

Writing your brand’s story is probably up there as one of those things many business owners dread. Why do so many people hate it? Maybe because it feels too personal so blocks can come up. Some people find it cringey to talk about themselves.&n...

This is a question I asked a lot! Many people think they’re “not ready” to invest in their branding and hold off for too long. Others do the process too soon before they really have the right clarity to invest. Unfortunately, there is no clear-...

What the heck is brand strategy and will it really help you?I get it, no one *really* wants to do strategy work. It’s not fun. It’s not sexy. And you also might find yourself thinking “What even is strategy?” It feels like this word peop...

Picking the right website platform for your business can be a confusing choic to navigate!  In this episode, I’m breaking it all down for you and exploring key differences between WordPress, Squarespace, and Shopify. As a seasoned website ...

How much does a rebrand and website redesign cost?I’m sure you’re wondering how much it actually costs to rebrand and redesign your website (or build everything from scratch). I typed into Google “how much does a rebrand cost...

In this episode, I talk about defining your brand’s message. Your message is like “What are you trying to say?”, What’s essential that someone knows about your business and what you believe in? Imagine you were sending a message in ...

Welcome back! In today's episode, I'm diving into the intricacies of planning a photoshoot that aligns with your personal brand and story. I'll be sharing insights from my recent photoshoot and discussing the emotional challenges of being seen....

In this episode, I address a common dilemma in branding: Should you base your brand style on your personal preferences or your ideal client's taste? I share insights from a client's question about aligning her brand with her personal style w...

In this episode of The Soul Stirring Branding Podcast, I delve into my proven method for uncovering the true essence of your brand. Over the years, I've seen many business owners struggle with their brand's identity, feeling like it's a tang...

Episode 1 Show Notes Welcome to the very first episode of the Soul Stirring Branding Podcast! In this episode, I’m sharing: — My story from a childhood fascinatio...

Welcome to the Soul Stirring Branding Podcast where you’ll learn how to create a rich and juicy brand and website people can’t stop devouring. After working with hundreds of women to create powerful personal brands, I know one thing for...