Not-So Kind Regards

How to set up your marketing funnel for a stress free Q4

• Maddy Birdcage & Caroline Moss • Season 4 • Episode 5

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In this episode of the Not So Kind Regards podcast, host Caroline Moss dives into setting up a stress-free marketing funnel for Q4. With co-host Maddy currently in Europe, Caroline discusses the importance of mindset and preparation heading into Black Friday, Cyber Monday, and the holiday season. She provides insights into the origins of these sales events and offers strategic advice for businesses, emphasizing brand awareness, email engagement, and ad strategy. Caroline breaks down a real-life example of a client's successful approach and offers practical tips for creating compelling content and leveraging email lists. Tune in for a detailed guide on making the most of the high-stakes sales period without the stress.

Episode Highlights:

  • Understanding Q4 Marketing
  • Black Friday and Cyber Monday Insights
  • Strategizing for Sales Success
  • Building Brand Awareness and Email Lists
  • Effective Ad Strategies
  • Client Case Study and Practical Tips

Resources:  

Where To Find Us:  

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Speaker 2:

Welcome to the Not so Kind Regards podcast. I'm Maddie Birdcage and I'm Caroline Moss.

Speaker 1:

We are done with the digital fluff and pleasantries and we're here to talk straight about brand building, digital marketing and personal growth. This episode is, of course, brought to you by Birdcage Marketing, the forward-thinking digital marketing brand that started this all. We have a special birthday offer running now until the end of the year to celebrate Maddie Birdcage's birthday. Our no BS birthday blowout special is for the action takers who don't need more advice and want actual, practical steps to take your business forward fast. You get a foundational strategy, valued at $6,000. We'll build the bedrock of your marketing plan, so you're not constantly chasing trends, but creating a strategy that works. We will complete a website audit for you, valued at $1,250, where we'll pinpoint exactly what's slowing your site down and give you the actual recommendations to improve it. We will complete copywriting for a welcome flow and one times EDM, valued at $1,500, so you can nail your customer's first impression with powerful, converting email copy. We will give you one week of content done for you on Instagram. That's three reels and three static posts, valued at $1,250. You can stop stressing over content creation. We'll handle it so you don't have to. And then, finally, we will throw in one 40-minute coaching session with a coach of your choosing from the Birdcage team. That is valued at $1,250. So you can get laser-focused advice on your most pressing business challenges. You get all of this at a value of $11,250 and you only pay $6,000. We only have six available until the end of the year. So to get started, book your discovery, call at birdcagemarketingcomau and let's do this.

Speaker 1:

Now back to the episode. Welcome to another episode of the Not so Kind Regards podcast. Today you're joining me. Caroline Moss solo. Maddie is off in Europe with her family gallivanting around. Today she was driving a old Porsche around for some content. It looked absolutely amazing. Creativity never sleeps, even though she's not supposed to be working, but we hope she's having a fantastic time over there. So today we're going to talk about how to set up your marketing funnel for a stress-free Q4. Now, the less stress the better. In Australia it's actually Q2 for our financial year, but Q4 is pretty universal.

Speaker 1:

I think we are talking about October, november, december, mostly Black Friday, cyber Monday and the Christmas holiday period. Most businesses run sales throughout this time of year. So we're going to talk about what you can be doing now in September and October to prepare yourself for all of that silly season. So the first thing I really want to talk about this time of year is your mindset, because we're talking about stress and we tend to think that just because everybody else is running a sale, that we have to as well, but you don't. I'll give you some background on Black Friday and Cyber Monday and then you can decide if it's something you want to participate in or not. So the origins of Black Friday there's some different stories around it, but basically businesses started running sales this time of year because the rest of the year they were in the red. They were not profitable, and so they got in the black this time of year by having lots of sales, having a high volume of incoming customers, even though margins are smaller, more products are selling. Therefore, it put them in the black, aka black Friday.

Speaker 1:

Now, this time of year used to only be the day exactly after Thanksgiving, and it was only in the United States, where I'm from. I still remember growing up having Thanksgiving dinner and seeing all of the news around people camping outside of stores like your um electronic stores, your Walmarts, all of that. People would literally camp out the night before so that they could be in line and the next day you would see the news of people fighting over TVs and fighting over toys, and it was just madness. So it's not something we really participated in in my family, but it was a great way to get some bargains ahead of Christmas. Now, a few years back not really that long ago Cyber Monday came into the picture. I'm going to actually look up when Cyber Monday started so okay, not that long ago Shows you how old I am 2005. It feels like not that long ago, but it's almost 20 years ago.

Speaker 1:

In 2005, cyber Monday became a thing and that was a way for e-commerce stores to get in the picture and sell things but not compete with the madness on Black Friday. That was mostly in-person in retail stores, and then they kind of started blending together and you had Black Friday, cyber Monday weekend, and then COVID happened and all the rules got thrown out the window Because we're trying to socially distance and everyone was trying to be a little bit safer. Black Friday just became the whole month of November and then it started creeping into Australian culture too. I noticed, as I've lived here I've almost lived here 10 years now Black Friday, cyber Monday is still more a recent thing in Australia. So in Australia. It started lightly in about 2011. So even after, cyber Monday was a thing, and so Australia is still playing catch up.

Speaker 1:

And so I just tell you all of this to know that there are no rules. You don't have to participate this time of year. People are spending so much money already. You don't have to give your audience reason to buy from you if you're sitting pretty and you're profitable throughout the rest of the year. Now, if it is something you want to participate in, then you have to think okay, what is my goal here? What type of sales am I trying to create? Is it a race to the bottom to try to get high volume of sales at the lowest cost possible? Or is it just a nice way to treat my customers leading up into the Christmas period as well? If you are a product or business that ramps up around the Christmas period or your great Christmas gift or holiday gift, then it's definitely a sales period to consider, but if you're not, then again you don't have to participate in this. If we're talking about sales psychology, then urgency and scarcity. This is a great way to create some of that ethically and create limited time offers.

Speaker 1:

Now I'm not going to get too much into what type of offers you should promote for your business, but the simpler the better. You don't need to have some kind of tiered option. I've talked to plenty of my mentoring clients are like last year I did like this first day was 40%, next day 30%, next day 20%. And I said how did that go? Is that a lot of manual work for you? And they said, oh yeah, I would really like to not do that this year. So, even though it might've been really fun to promote and fun for your customers, I think it really comes down to your mental wellbeing this time of year and trying to make things as simple as possible. So, if you can, just a blanket discount across the board is what I recommend, but you can do whatever you want. So now let's get into the strategy you need this time of year.

Speaker 1:

So we're talking about this in September. For some of you, that might feel a little too early to be talking about this. For some of you, that might feel a little bit late. If you're in the marketing space, you might be going oh my gosh, why do we have our Black Friday, cyber Monday ads and content sorted out yet? But it is okay, we can all take a nice big breath. You're right on time, you're right where you need to be and we're going to sort you out so that you can have a low stress promotional period. So what I want you to be thinking about right now in September and leaving into October, is how can I build more brand awareness and how can I build and engage my email list. Now, there's a few ways we can do this.

Speaker 1:

So brand awareness we're talking about top of funnel content. It's content that grabs attention. It's content that is either controversial, aspirational or relatable. It doesn't even need to talk about your product or service, but we're trying to get into our audience minds and find things that they relate to within those categories, that they are going to want to click that follow button that they're going to want to leave comments for, to save, to get into your universe. This is a great time of year as well to be thinking about a lead magnet, maybe beyond, just like a 10% off for signing up discount, because we want to create some value and we want to grow that email list, because your email list is going to be a gold mine for the Black Friday, cyber Monday period If you are wanting to do ads and spend a little money and pay to play.

Speaker 1:

This is a great time of year to not be going straight for the sale but to be looking at brand awareness ads ads to grow your audience. You can actually send traffic straight to your Instagram account. You can, on TikTok, create brand awareness engagement campaigns. On Meta, you can do the same thing. So think about what aligns with your goals and look at all the different objectives on those platforms and then decide what you're going to do. You can literally spend five to $10 a day on Meta to do this. You can also use ads to drive email signups, so sending them either to a landing page on your website or sending them to a lead ad form on Meta.

Speaker 1:

We teach you how to do this in the Birdcage school as well, as well as all of the content strategy stuff. We also teach you how to build ads, and the Birdcage team and I just attended a TikTok Thrive event last week and it was mostly for marketing agencies and marketers and advertisers on TikTok. I hate to say it, it was, it was boring, but I was talking to the other birdies and you know our general manager, the very wise Maria, said yeah, this just validates everything we teach our clients, because if it's boring, that means we already know it. And we were all saying, oh, we know this stuff, we know native ads, we know all of the content strategies they were talking about, and then they literally echo the strategy that I'm telling you right now Build brand awareness and email lists, and then we'll talk about advertising during those silly season months in a second as well. Now for your ads. We are actually going to talk about content in next week's episode. So you'll get that one with me and Maxine, aka Max, our content specialist, and we're going to talk all about the type of content you can be using on socials and in your ads that time of year.

Speaker 1:

Okay, so why are we just focusing on brand awareness this time of year? Why are we even thinking about Black Friday this time of year? Well, we want to. First of all, black Friday, cyber Monday, november, december. It is the most competitive, therefore the most expensive time in the ad space. I have quite a few of these seasons under my belt now and I really specialized in the meta ad space, and I can tell you your CPM goes up, that's your cost per 1000 impressions. Your cost per click goes up, your cost per purchase goes up. Everything goes up because you are competing with a bunch of other brands on the apps, trying to get the attention of your audience. And even though they might not be direct competitors, your audience still has thousands of other ads and people vying for their attention every single day, and even more so. That's double, triple, quadruple this time of year.

Speaker 1:

So we want to be mindful of that and we want to be doing some smart things now to build our marketing funnel so that we don't have to play that game come November, december. Now I'm not going to say you don't need to run ads that time of year, but we're going to do it a smart way. We're not going to wait till the beginning of November to go, oh crap, I need to build an audience and I need to sell some shit. Go, oh crap, I need to build an audience and I need to sell some shit. It's not very Jumeirah, not very mindful, okay, not cutesy. So this time of year September, october we're building our audience on social media. We're trying to get them to engage. We are promoting that lead magnet. We're growing our email list.

Speaker 1:

And guess what, if you're growing your email list, you need to be sending emails, then that's the next step. So if your list has been sitting there collecting dust, you're like, ooh, I haven't emailed them in a few months or a while. This is a great time to implement a re-engagement strategy and just be honest and say, hey, we know we haven't talked to you in a while, but we have some awesome things coming up to you in a while. But we have some awesome things coming up. Think about how you can provide some value, reintroduce yourself as a brand or as a personal brand, and get them used to opening emails from you. So start testing subject lines, start getting that open rate up, start getting that click rate up and get people used to seeing emails from you, because you are going to be sending emails during that Black Friday, cyber Monday, sales period month. And this is a way that we are going to own our audience. This is own data. You don't have to pay to play. You are competing against other people, but you are doing it in a very smart, low cost way and you're not just relying on algorithms to get in front of the people that you want to get in front of. So we're growing our social media accounts. Right now. We are focusing on top of funnel and middle of funnel content. So, middle of funnel is building that trust, showing that you do what you say you do, trying to drive engagement, saves likes, get people engaging with you on stories, get people sharing your content. This is the goal with our organic social media content. And then we're driving that email list. We're driving engagement on emails.

Speaker 1:

Now, clock is ticking down. We're getting closer to November. What is our strategy there? So, first of all, you have to decide what time of year, what time of the month, you're going to promote your sale Because, as we said earlier, you don't have to just promote it for that Black Friday, cyber Monday weekend. You can do whatever the hell you want, no rules. And now, leading into that period, what we're going to do, we're going to be thinking of content for organic social media.

Speaker 1:

That's so much more than just a single image. Hey guys, we're running this sale. Hop on the website now. Let's be a little bit more creative than that. You can still have those single image posts or carousel posts. You can still do the blatant promoting, but let's see if we can reach some more people in a clever and engaging way. So start scrolling Instagram and TikTok now and see how people are creating that pattern, interrupt content. So the content that's going to make you stop the scroll. That's going to go hey, this is funny.

Speaker 1:

And then they're also going to see something about your sale with our emails. This is where we're segmenting our list. We're starting to see who is more engaged. Then you can create segments around people who open and click your emails. We're looking for people who just click sales emails versus people who spend a little bit more money. And we are trying to be strategic about who we're sending emails to this time of year, rather than just blasting our whole list with every single email, because we don't want to be driving up our unsubscribe rate and driving down our sender score. So, being strategic, we're thinking about how many emails we're going to send, if we're going to provide value in those emails or if we're just going to go hey, sale is on now. Are we also going to treat our email list like VIPs and let them know about the sale before organic social media or before we run it in ads? So all those little things to think about and then letting our email list know if they are being treated like VIPs so that they feel a little bit special and they go.

Speaker 1:

Take advantage of that sale, especially if you have limited products or services. And now for your ad strategy. So before we were driving up brand awareness, we were using ads to get people to our socials and to get people onto our email list. Well, now we can switch it over to trying to get direct sales or direct leads, direct inquiries, depending on if you are a service or product-based business. But we don't want to just send to a cold top of funnel audience.

Speaker 1:

I want you to be testing a few different types of ad sets audiences. I want you to be testing Meta's advantage plus audience. That's a mixture of retargeting and cold audiences. I want you to be testing Meta's Advantage Plus audience. That's a mixture of retargeting and cold audiences. I want you to be testing a broad audience and I want you to be testing just a retargeting audience. And if you can give all of those audiences about the same budget, that's going to be a true test. And you're going to monitor these closely because, like I said, cost can really drive up this time of year. And so we're not just going to monitor these closely because, like I said, cost can really drive up this time of year, and so we're not just going to set and forget. We're going to make sure that we are monitoring and optimizing as we need to.

Speaker 1:

And the reason we're doing this is because if we just send to a cold audience, we are playing and competing with all of those other people trying to get everyone's attention. But if we are sending to our retargeting audience, then we are sending to people who have engaged with our content, who have visited our website, who are on our email list. There are so many different retargeting audiences that you can create that you can reach those people and you're kind of treating that messaging similar to your email list, where you don't have to reintroduce what your brand is all about. They're already further down the customer journey funnel and they are ready to buy. You just need to show up in front of them and remind them about the sale. But you're going to turn off any of those audiences or ad sets or any ads that are underperforming or the CPM is really high. We're looking for that CPM between 10 and $20.

Speaker 1:

If it is a lot higher than that like 30, 40, then you need to make a decision of whether it's worth that to keep showing up in front of those people and again, with your ad content, it would be great before this time of year to have a bit of an ad creative strategy already going, knowing what type of formats your audience resonates with, so that single image, carousel or video ads, or maybe they like a mix of all. And then what we're finding is that for a while there in the ad space we were going don't make your ad look like an ad, make sure it looks native to the platform. So on TikTok, make sure it looks like a regular TikTok video and people don't even know that's an ad. On meta, make sure it looks like a real or a carousel that you would see when you're just scrolling the feed. But now we're actually finding that a good mix of both native and ad looking ads is a great thing to test and keep going, because we're actually finding people are appreciating those a little bit more thoughtful, creative, higher quality ads now. And what I'm saying is like, if you go, and with those higher quality ads, what I'm saying is those single image ads that are graphics and they drive into the features and benefits of a product, or they compare and contrast or there's a Venn diagram those are performing still really well. So make sure you have a mix of different ad space and you just don't go video, video, video, because it might not be the thing that cuts through and your audience might not have the time to sit through a video and get to the message that you're trying to convey.

Speaker 1:

So I'm going to do a quick breakdown of an example for one of my birdcage mentoring clients of what his strategy looks like for this time of year, and it follows the exact same format that we just discussed Brand awareness, email engagement and then ads and promoting. So this client is an American e-commerce brand. He creates these really fun, cool, I want to say, kids clocks, but they're also for the kids at heart. And he has just seen so much success with his organic content. And then when I taught him meta ads, the sales just keep ticking through and he's doubled his business from last year and I just I love seeing it. It's such. It just makes my job so special when we actually get to see the results in real time happen.

Speaker 1:

So for September, unfortunately, his email list has been collecting a bit of dust. So we talked about those re-engagement campaigns that I talked to you about. So that might look like for him. Hey, I know you haven't heard from us from a while. Here's what we've been up to. Here's some new clocks that we've rolled out. Here's some exciting things we've been doing, and then link to the bestsellers and we're just getting people used to seeing from us again. We're getting people used to hearing from us again and we're getting people used to clicking on buttons, scrolling through our website even if they're not purchasing yet. Those are the metrics we want to be driving.

Speaker 1:

We also discussed organic social media for him as we worked together and encouraged him to get some more support in his business, because he was doing everything from making the clocks to doing his own marketing and he now has a VA who specializes in e-commerce. That really helps him get out of his own way. He can go and film that content, which he's amazing at doing, and then his VA can go and schedule it and make sure it's actually being reaching his audience rather than just sitting there. It's this perfect, beautiful piece of content that doesn't reach any eyeballs because he hasn't posted it. We know we're all guilty of that.

Speaker 1:

I actually just got off a call with a client today and we said, because she's a perfectionist just like me and we, I'm going to create this brownie point system and I think we can all implement it. If you post something that isn't perfect, you don't love it, that's 10 brownie points. If you create this perfect piece of content that just sticks in the backlog and never sees the light of day, that's negative a thousand brownie points. Okay, that's how we're doing it. So get your content out there. It doesn't need to be perfect. You just need to build that skill and the habit and the consistency of going. I know this isn't perfect, but I'm going to give myself points for getting it out there and getting it done. We love a strategy, we love content. We don't love throwing spaghetti against the wall, whatever that saying is, but sometimes we just need to get out of our own damn way and post the shit. So make sure you're posting. So that same strategy that we were talking about for September we're going to be doing it in October. We're also.

Speaker 1:

He already has a good understanding of meta ads. He's been using them to drive sales, but we talked about building brand awareness and building that email list with the ads as well. Then, come November, we talked about his Black Friday, cyber Monday sale. Last year he did that tiered thing where each day was like 40% on the Thursday, on the Friday, 30% on the Saturday, 20% on the Sunday, and I think we're going to scrap that idea because it was just a little bit too time intensive for him to manage. So what his ads campaign is going to look like is he's going to build holiday specific campaigns. He's going to set the budget at the ad set level so this is the audience level and he's going to build holiday specific campaigns. He's going to set the budget at the ad set level, so this is the audience level and he's going to test the ad sets. He's had lookalike ad sets, so that's a top of funnel audience perform well. So he's going to test that, plus an advantage, plus ad set, which is met as AI, plus a retargeting ad set.

Speaker 1:

And what he's going to monitor is his CPM, his CPC and his purchases. So CPM cost per 1,000 impressions. So CPM so you are bidding and it's an auction and you're trying to get into that auction and Meta's charging you per impression. So in general, per 1,000 impressions, we want to see like a $10 to a $20 cost per 1,000 impressions CPM. So we're monitoring that. We're setting a benchmark.

Speaker 1:

If you're running ads already write down what those metrics are and you just want to make sure it doesn't skyrocket the next time of year. You can't pick a specific number. Maybe you can for your brand. I can't tell you what works for you and what doesn't, but we're just trying to make sure it doesn't double or triple that time of year because we got to kill those ads, unless you're getting hundreds of sales and you're like, well, I can afford this, this is fine. We're also monitoring CPC. So cost per click. So we want to make sure that we have benchmarks for how much we want to pay for people to click to our website. Again, I can't tell you exactly what yours should be. In general, we want to look for that. Under a dollar, under a $2 really just depends on the type of campaign, how warm your audience is, how long you've been advertising all this stuff. But if you're paying like $20 for cost per click, that is crazy expensive and I would kill that ad too.

Speaker 1:

And then purchases Purchases will always be the most important part. So if you're a service provider, you might be tracking leads or inquiries. If you are an e-commerce brand, you're tracking purchases. Ignore all of those other metrics If you're saying I am getting so many purchases and this is awesome and I can afford this then just keep getting the purchases, don't worry about all of the other metrics. Then, for emails, he's going to do a sale announcement email so the sale is live. Then Then, for emails, he's going to do a sale announcement email, so the sale is live. Then a reminder that the sale is on. Then a countdown email Sale is almost over.

Speaker 1:

And then for his specific brand, his product makes a great Christmas gift, so he's going to do promos around his Christmas gifts, maybe even like a shopping list. Or he has accessories for the clocks as well, which are super cute, so we discussed that. Or he has accessories for the clocks as well, which are super cute, so we discussed that. But making sure you're reminding people of is my product, my brand, an important part of this year as well, because the reason people are spending so much money this time of year is, for the most part, they're getting gifts for Christmas and they want to get a bargain. And then some of the organic and ad content we discussed is storytelling, to announce a discount. So we created stories for his different clocks because they're all little characters, so he can implement that you know we think storytelling is like once upon a time but storytelling or it's like a really personal story that goes on your about page. But storytelling can be really funny. You can give personas and characters to your products or even your services. I'm sure that could work well too. And then he's also going to test this type of content that's a little more elaborate and fun, next to just some really simple ads and single image social media posts just announcing the discount. So we never want to abandon that simple type of content, but we also always want to have a mix of different types of content in there, so we can make sure we're standing out and we're not just reaching like five people. And then we can be doing something very similar.

Speaker 1:

Heading into December, you can decide if this is a time of year that you're going to run more sales, Maybe you have a smaller sale. If you're in Australia, you might even be gearing up for a Boxing Day sale. So, as I suspected, here in Australia we are on Boxing Day sales, which is the day directly after Christmas, and that used to be the big sale event of the year. Well, now, I don't know, fortunately or unfortunately, black Friday, cyber Monday, is overtaking that time of year sales. I mean it just kind of makes sense. I don't know if it's because I'm from the United States, so it makes sense in my mind, but it just makes sense to have your sales period before Christmas instead of the day after, when you're I've spent all your money. Especially now that I'm a mom, it's like okay, I'm spending money on all these other people and then I'm going to go save some money to spend on some sales the next day. No, I'd rather just go to the beach, eat some chips and gravy, you know. But Black Friday, cyber Monday, it's kind of that perfectly positioned time of year to go. Oh, I'm still almost a month ahead of Christmas and I can start preparing for things and I can see what's out there. Like I'm actually right. After I finished this episode, I'm going to go find some cool brands for my family. I'm going to go sign up to their email list so that I get reminded when they're having sales little hot tip for shopping. So hopefully this didn't sound too complicated to you.

Speaker 1:

The goal of this is to make it super simple and stress-free, and the way we're doing that is not just relying on paid ads to get the word out there about our sales. We're being strategic, we're planning ahead. We're not putting pressure on ourselves to have a sale if we don't need to, or to look sideways and compete with all these other people if it's not part of our brand, our values, if it's not in line with the profits that we need to make, and we're also really heavily leaning on our emails. Yes, emails still work. Emails can be up to 40% of your overall revenue. Emails they're just like the unsung hero of marketing. They're the unsexy, they're this middle stepchild, whatever you want to call them, but they can really do a lot of the heavy lifting for you here. Of course, we're a full funnel marketing agency, so we're never going to rely just on one platform.

Speaker 1:

I would never just vote on email marketing, because without the other platforms, without organic and without paid, you're not going to get the eyeballs onto the email list that you need, and people just like to consume content differently. I love a good email, but I'm a marketer. So I love a good e-commerce email and I like just looking at the pretty designs, the pictures. I love window shopping. I'm that weirdo. I love a good storytelling email. You know, I love all of it, but I don't sit there and scroll for hours through my email list. I sit there and probably I haven't checked. I literally avoid looking at my screen time, that my phone reports, but it's all work, isn't it? Looking at social media, but I'll probably sit there for hours and scroll, let's be honest.

Speaker 1:

So we want to make sure we're hitting all of those different touch points with our customers. We're being strategic about how we're doing it, the messages we're sharing, the type of content we're sharing. We're using organic social media, ads and email to drive brand awareness and engagement this time of year September, october and then we are testing different audiences, both cold and retargeting. In the ad space, we're coming up with creative content to announce our sale and we're heavily leaning on our email list to promote our sale once November, december hits. If you have any questions about this, hit us up on the Not so Kind Regards Instagram page, on the Birdcage School Instagram as well. We have so many different handles. They'll all be in the show notes. Reach out, send us a question and stay tuned for next week's episode, where we will dive into a little bit more specifically on the type of content you can be creating this time of year.

Speaker 1:

I hope you have a great rest of your day. Thanks for joining me on your hot girl walk, or you're cooking dinner on your drive somewhere to work, to home, wherever it was. Thanks for joining me today. Hope you got a lot out of this episode and I can't wait to connect with you and talk to you more about this time of year. I get a little bit excited about it because it doesn't have to be as silly and crazy and chaotic as everyone makes it out to be and as it has been in my past until I figured out this strategy. Thanks, have a great one.

Speaker 2:

Thanks for listening to this episode of the Not so Kind Regards podcast. We hope you enjoyed it. If you did, we would really appreciate if you left a review, on whatever streaming platform you are using. It helps us to grow as a brand new podcast and to help many more business owners and content creators reach their goals, just like we hope this brought you one step closer to yours. Remember, connect with us on TikTok, at Maddie Birdcage and at Birdcage Marketing, and the same handles on Instagram again, and if you really want to learn how to work with us, make sure you head to our website and book a call. We would love to speak with you.