Write This Down with Maddy Birdcage
Write This Down is the podcast for entrepreneurs, creatives, and ambitious minds who’ve done business by the book—and realised the book wasn’t written for them.
Hosted by Maddy Birdcage, Psychology-Informed Strategist and founder of Birdcage Marketing™, Birdcage School™, Birdcage Studios & Birdcage Ocean Voyages™ this show dives into the marketing strategy, mindset rewrites, and brand direction you need to build more than a business—you’re here to build an iconic life.
Episodes
73 episodes
What I Didn't Share on Social Media: Year Of Shedding, Year Of Building
Ready for a frank reset after a year that tested every seam? I’m opening the curtain on the “year of shedding”: long-time team members leaving, an IP scare that cut deep, and the decision to step back into client work to rebuild standards and c...
•
Episode 11
•
38:18
How to stop thinking like a creator and start thinking like a founder
Tired of performing for platforms while your pipeline stays quiet?In this episode, we press pause on the creator grind and rebuild your marketing from the ground up, using founder-first principles that actually compound. No trends...
•
30:31
Success Story: Turning Socials into a Sales Machine - Nichole from FBD Interiors
Nichole joined the program with her last few dollars and a trickle of inconsistent leads. Within weeks, she was fully booked; all through organic social media and a clear, psychology-driven strategy.In this conversation, we unpack what ...
•
36:25
Birthday Behaviour: The Hot Seat Edition
It’s my birthday — so this one’s a little different.Sloane and Maria turn the tables and put me in the hot seat with questions about life, business, mistakes, and everything in between. We talk about what I’ve learned (the hard way), th...
•
27:10
What To Do When No One Cares About Your Content
Feeling like your content is screaming into the void? You're not alone. That frustrating cycle of posting consistently only to be met with crickets isn't a sign your business can't succeed—it's a clarity problem that needs solving.I've ...
•
37:15
How to Control your Marketing with Psychology & Systems - PART 2
Hey, it’s Maddy Birdcage and welcome back to Write This Down. You are in for part two of my live webinar, How to Control Your Marketing with Psychology and Systems that seemed to breakthrough a lot of your marketing blocks when I hoste...
•
50:21
How to Control your Marketing with Psychology & Systems - PART 1
Hey, it’s Maddy Birdcage and welcome back to Write This Down. I’ve got something really powerful for you today. You’re about to hear the first part of a live webinar I hosted last week called How to Control Your Marketing with Psychology an...
•
39:31
MARKETERS: How to build a thriving marketing business
Birdcage™ Certified Special Discount Code: CERTIFIED50Take 50% off the pay-in-full price of Birdcage Certified for 48-hours after this episode airs.Ends Saturday 30th August 2025LINK:
•
Episode 4
•
43:05
Why I Closed our Brands - And What Happens Now
Marketing has reached a breaking point. After ten years of building successful businesses that help brands execute effective marketing strategies, I've made the radical decision to shut down both my agency and online school. Not because they're...
•
39:51
You’re Not Lazy — You’re Unclear
Burnout, procrastination, and perfectionism aren’t flaws. They’re symptoms of misalignment. Here’s how to fix the root, not punish the symptoms.
•
Episode 2
•
31:43
Are You Building a Business You'll Hate in Five Years?
Something profound is happening in the business landscape right now, and it's affecting you more than you realise. Since 2020, we've been navigating unprecedented challenges—economic uncertainty, AI disruption, mental health crises, social medi...
•
28:53
How Vision (Not Hustle) Builds Resilient Brands with Sabbia Co.’s Katie Tingle
Success isn’t about grinding 24/7, it’s about having a clear vision and trusting it through the highs and lows. In today’s episode, Caroline Moss and Maddy Birdcage sit down with Katie Tingle, founder of Sabbia Co., a skincare brand wh...
•
53:10
How to Get What You Want (No Matter What Happens)
In today’s episode, Maddy Birdcage gets raw and real, sharing personal stories and game-changing mindset shifts to help you stop walking through life with a victim mentality. From overcoming health challenges to building a sustainable business,...
•
Season 5
•
Episode 13
•
25:51
Is Using AI Cheating?
In today’s episode, Caroline and Maddy dive headfirst into the hotly debated topic of AI in marketing. With Express Mode™ launching soon, they explore the power and pitfalls of using tools like ChatGPT. From critics claiming AI is "cheating" to...
•
Season 5
•
Episode 12
•
37:49
How to Invest Before You're Ready & Prioritise Profit with Clare Wood
In today’s episode, Maddy sits down with Clare Wood, money mentor, accountant, and mindset coach, to unpack how business owners can confidently invest in their growth while prioritising profit over ego-driven decisions. Drawing from Maddy’s own...
•
Season 5
•
Episode 11
•
45:45
5 Things We're Not Doing in 2025 to Succeed
Welcome to the first episode of 2025! In today’s episode, we're starting the year with bold decisions and intentional shifts. Join us as we reflect on habits and mindsets we're leaving behind, and explore the impactful changes we're making to a...
•
Season 5
•
Episode 10
•
39:32
2025 Playbook: Master Your Mindset & Marketing Funnel
As 2024 wraps up, join us as we share unfiltered advice on setting meaningful goals, shifting your mindset, and aligning actions with your values for an unstoppable 2025. Reflecting on personal milestones and breaking down the psychology of suc...
•
Season 5
•
Episode 9
•
48:01
From Ideas to Income: Launching with Kelsey McCormick
Today, we’re joined by Kelsey McCormick, founder of Coming Up Roses, to explore how “squiggly” creative entrepreneurs can turn their unique energy into successful launches. Drawing from her experience marketing for iconic brands like C...
•
Season 5
•
Episode 8
•
49:49
Break the Rules and Build a Business You Love – A Birdcage Keynote
Today’s episode is a little different but one worth tuning into. In this keynote delivered at Melbourne Crown Casino, Maddy Birdcage takes you behind the scenes to show how breaking the rules can revolutionise your business and marketing strate...
•
Season 5
•
Episode 7
•
28:56
Debunking Mainstream Mindset Advice: What Really Works for Growth
Today we’re diving into the world of mainstream mindset advice to separate the fluff from the facts. From toxic positivity to manifestation myths, we explore how nuanced and personal the journey to a strong mindset is. Whether you're just start...
•
Season 5
•
Episode 6
•
33:41
How to Grow your Business Without your Friends & Family's support
In this episode, Maddy and Caroline dive into the often unspoken challenges of building a business when the people closest to you don't fully support your dreams. Whether it’s a partner, family member, or friend who doesn’t understand your visi...
•
Season 5
•
Episode 5
•
43:18
How Free Content Built an 8-Figure Brand: Kaitlyn Elford’s Strategy
This episode dives into the raw journey of building a multi-million-dollar brand from scratch, balancing ambition with authenticity, and learning the power of serving your audience with real value. Caroline interviews Kaitlyn Elford, owner and ...
•
Season 5
•
Episode 4
•
51:41
5 Ways to Keep Posting Daily to Social Media
In this episode of Not So Kind Regards, Maddy and Caroline throw down the unfiltered truth about posting on social media without burning out or overthinking. Forget the fluff—it's time to get real about showing up. They share five hard...
•
Season 5
•
Episode 3
•
35:13
How to ditch your marketing excuses
In this episode of Not So Kind Regards, Maddy and co-host Caroline are back together after six weeks, diving into why taking marketing seriously is essential for business success. They share candid insights on juggling parenthood and e...
•
Season 5
•
Episode 2
•
45:08
Confessional: Biggest mistakes I’ve made this year in business
In this episode of the Not So Kind Regards podcast, host Maddy Birdcage gets real about the mistakes she made throughout 2024, both in business and life, and the lessons she's taking away from them. From people-pleasing to misaligned s...
•
Season 5
•
Episode 1
•
31:05