
Not-So Kind Regards
We're taking a short break! Exciting things coming March 2025. Stay tuned.
Episodes
62 episodes
How Vision (Not Hustle) Builds Resilient Brands with Sabbia Co.’s Katie Tingle
Success isn’t about grinding 24/7, it’s about having a clear vision and trusting it through the highs and lows. In today’s episode, Caroline Moss and Maddy Birdcage sit down with Katie Tingle, founder of Sabbia Co., a skincare brand wh...
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53:10

How to Get What You Want (No Matter What Happens)
In today’s episode, Maddy Birdcage gets raw and real, sharing personal stories and game-changing mindset shifts to help you stop walking through life with a victim mentality. From overcoming health challenges to building a sustainable business,...
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Season 5
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Episode 13
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25:51

Is Using AI Cheating?
In today’s episode, Caroline and Maddy dive headfirst into the hotly debated topic of AI in marketing. With Express Mode™ launching soon, they explore the power and pitfalls of using tools like ChatGPT. From critics claiming AI is "cheating" to...
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Season 5
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Episode 12
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37:49

How to Invest Before You're Ready & Prioritise Profit with Clare Wood
In today’s episode, Maddy sits down with Clare Wood, money mentor, accountant, and mindset coach, to unpack how business owners can confidently invest in their growth while prioritising profit over ego-driven decisions. Drawing from Maddy’s own...
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Season 5
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Episode 11
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45:45

5 Things We're Not Doing in 2025 to Succeed
Welcome to the first episode of 2025! In today’s episode, we're starting the year with bold decisions and intentional shifts. Join us as we reflect on habits and mindsets we're leaving behind, and explore the impactful changes we're making to a...
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Season 5
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Episode 10
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39:32

2025 Playbook: Master Your Mindset & Marketing Funnel
As 2024 wraps up, join us as we share unfiltered advice on setting meaningful goals, shifting your mindset, and aligning actions with your values for an unstoppable 2025. Reflecting on personal milestones and breaking down the psychology of suc...
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Season 5
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Episode 9
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48:01

From Ideas to Income: Launching with Kelsey McCormick
Today, we’re joined by Kelsey McCormick, founder of Coming Up Roses, to explore how “squiggly” creative entrepreneurs can turn their unique energy into successful launches. Drawing from her experience marketing for iconic brands like C...
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Season 5
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Episode 8
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49:49

Break the Rules and Build a Business You Love – A Birdcage Keynote
Today’s episode is a little different but one worth tuning into. In this keynote delivered at Melbourne Crown Casino, Maddy Birdcage takes you behind the scenes to show how breaking the rules can revolutionise your business and marketing strate...
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Season 5
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Episode 7
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28:56

Debunking Mainstream Mindset Advice: What Really Works for Growth
Today we’re diving into the world of mainstream mindset advice to separate the fluff from the facts. From toxic positivity to manifestation myths, we explore how nuanced and personal the journey to a strong mindset is. Whether you're just start...
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Season 5
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Episode 6
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33:41

How to Grow your Business Without your Friends & Family's support
In this episode, Maddy and Caroline dive into the often unspoken challenges of building a business when the people closest to you don't fully support your dreams. Whether it’s a partner, family member, or friend who doesn’t understand your visi...
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Season 5
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Episode 5
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43:18

How Free Content Built an 8-Figure Brand: Kaitlyn Elford’s Strategy
This episode dives into the raw journey of building a multi-million-dollar brand from scratch, balancing ambition with authenticity, and learning the power of serving your audience with real value. Caroline interviews Kaitlyn Elford, owner and ...
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Season 5
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Episode 4
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51:41

5 Ways to Keep Posting Daily to Social Media
In this episode of Not So Kind Regards, Maddy and Caroline throw down the unfiltered truth about posting on social media without burning out or overthinking. Forget the fluff—it's time to get real about showing up. They share five hard...
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Season 5
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Episode 3
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35:13

How to ditch your marketing excuses
In this episode of Not So Kind Regards, Maddy and co-host Caroline are back together after six weeks, diving into why taking marketing seriously is essential for business success. They share candid insights on juggling parenthood and e...
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Season 5
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Episode 2
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45:08

Confessional: Biggest mistakes I’ve made this year in business
In this episode of the Not So Kind Regards podcast, host Maddy Birdcage gets real about the mistakes she made throughout 2024, both in business and life, and the lessons she's taking away from them. From people-pleasing to misaligned s...
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Season 5
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Episode 1
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31:05

Classic Drops: Using Psychology in Your Marketing
We are bringing this Classic Drops Replay episode back. It has been carefully curated and aged to perfection—like a fine wine resting in a cellar. This replay episode captures unforgettable moments, rich with wisdom, and full of insigh...
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Season 4
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Episode 9
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34:46

How to Build Authentic Brands and Balancing Motherhood with Rebecca Klodinksy
In this episode of the Not So Kind Regards Podcast, hosts Maddy Birdcage discuss brand building, digital marketing, and personal growth with special guest Rebecca Klodinsky. Rebecca, a self-made millionaire and co-founder of The Prestwick Place...
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Season 4
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Episode 8
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52:16

How to build a sell-out brand in a viral world: The Journey from Influencers to MA-JR Ecommerce Success
In this episode of the Not So Kind Regards podcast, hosted by Caroline Moss interview the founders, twin sisters Becca and Marissa, the faces behind the popular Australian fashion blog 'Twice Blessed' and clothing brand Ma-JR The Label. The sis...
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Season 4
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Episode 7
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54:36

How to grab the right attention with your content during Q4
In this episode of the 'Not So Kind Regards' podcast, Caroline Moss is joined by Birdcage Marketing's content strategist, Maxine Edwards. With Maddy Birdcage away, Caroline and Max dive into essential content strategies to excel in Q4, focusing...
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52:15

How to set up your marketing funnel for a stress free Q4
In this episode of the Not So Kind Regards podcast, host Caroline Moss dives into setting up a stress-free marketing funnel for Q4. With co-host Maddy currently in Europe, Caroline discusses the importance of mindset and preparation heading int...
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Season 4
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Episode 5
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32:05

How to Create a Brand that Stands Out and Builds Authentic Connections
In this episode of the Not-So Kind Regards podcast, hosts Maddy and Caroline break down the essentials of building a solid brand strategy. They debunk the myth that a brand is just a logo, diving into the more profound elements like au...
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Season 4
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Episode 4
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41:59

How to focus your creative spark as a multi-passionate
Identify as a multi-passionate entrepreneur or marketer? This episode is for you. Maddy shares her personal experiences managing a neuro-spicy mind, offering insights on finding strength in multi-passionate tendencies while overcom...
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Season 4
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Episode 3
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46:27

How to let go and make messy progress as a Perfectionist
About this Episode: Is perfectionism getting in the way of you taking action and getting it done? In this episode, we dive into the perfectionist mindset and its impact on both personal and professional life. We ...
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Season 4
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Episode 2
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36:20

How to make the rest of 2024 your Winning Season
It’s happening. We’re bringing this episode to you from... Maddy’s sauna! What better way to kick off Season 4 of the podcast than covering the topic of Winning Season from a home sauna? >>>Details on your special code to j...
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Season 4
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Episode 1
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31:37

How to Fast-Track Your Marketing Career: Unconventional Beginnings feat. Ebony Wareing
How can picking up rubbish at a music festival fast-track your career to becoming a digital marketing strategist at a top agency? Tune in to hear Ebony Wareing’s story.In this episode, we chat with Ebony, a key team member at Birdcage Ma...
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Season 3
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Episode 15
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34:49

How to become a one-person marketing machine
No one wants to be a “one-person marketing machine” but the reality is, most entrepreneurs and marketers will need to be one at some point in their business and career. In this week’s episode, we dive into the importance of mastering becoming a...
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Season 3
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Episode 14
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23:33
