Not-So Kind Regards
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Not-So Kind Regards
How to build a sell-out brand in a viral world: The Journey from Influencers to MA-JR Ecommerce Success
In this episode of the Not So Kind Regards podcast, hosted by Caroline Moss interview the founders, twin sisters Becca and Marissa, the faces behind the popular Australian fashion blog 'Twice Blessed' and clothing brand Ma-JR The Label. The sisters share their journey from university students to influential fashion bloggers and the creation of their own fashion label, Major. They discuss the origin of Twice Blessed, the challenges of starting Ma-Jr while managing motherhood, and their strategies for maintaining online community engagement and leveraging digital marketing. They also highlight the importance of building a resilient mindset and taking calculated risks, especially in the face of the ever-evolving fashion industry.
Episode Highlights:
- The Origin Story of Twice Blessed
- Challenges and Growth in the Fashion Industry
- Navigating Social Media and Building a Community
- The Birth of Ma-Jr: A New Fashion Label
- The Birth of a Brand: Overcoming Fear and Taking the Leap
- Launching the First Collection: Tailored to Perfection
- Empowering Women Through Fashion
- Understanding and Growing with Your Audience
- Seasonal Trends and Fashion Predictions
- Balancing Business and Motherhood
- Financial Strategies and Self-Sufficiency
- The Power of Organic Marketing and Paid Ads
- Advice for Aspiring Entrepreneurs
Resources:
Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™
Marketing Boss Academy: https://www.birdcagemarketingschool.com/courses/marketing-boss-academy
Birdcage Marketing - Work with Us: https://birdcagemarketing.com.au/
No B.S. Birthday Blowout – Your Fast Track to Business Growth (Without the Fluff) https://birdcagemarketing.com.au/
Where To Find Us:
Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/
Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/
Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage
Birdcage LinkedIn: https://www.linkedin.com/company/7600856
Caroline Moss Instagram: https://www.instagram.com/caro__moss/
Caroline Moss TikTok: https://www.tiktok.com/@caro_moss
Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/
Connect with Bec & Marissa:
Ma-JR the label Instagram: https://www.instagram.com/majr_label/
Twice Blessed Instagram: https://www.instagram.com/becandmarissa_/
Ma-JR The Label TikTok: https://www.tiktok.com/@majrlabel
Twice Blessed TikTok: https://www.tiktok.com/@twiceblessed_
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
Welcome to the Not so Kind Regards podcast. I'm Maddie Birdcage and I'm Caroline Moss.
Speaker 1:We are done with the digital fluff and pleasantries and we're here to talk straight about brand building, digital marketing and personal growth. This episode is, of course, brought to you by Birdcage Marketing, the forward-thinking digital marketing brand that started this all. We have a special birthday offer, running now until the end of the year, to celebrate Maddie Birdcage's birthday. Our no BS birthday blowout special is for the action takers who don't need more advice and want actual, practical steps to take your business forward fast. You get a foundational strategy, valued at $6,000. We'll build the bedrock of your marketing plan so you're not constantly chasing trends, but creating a strategy that works. We will complete a website audit for you, valued at $1,250, where we'll pinpoint exactly what's slowing your site down and give you the actual recommendations to improve it. We will complete copywriting for a welcome flow and one times EDM, valued at $1,500, so you can nail your customer's first impression with powerful, converting email copy. We will give you one week of content done for you on Instagram. That's three reels and three static posts, valued at $1,250. You can stop stressing over content creation. We'll handle it, so you don't have to. And then, finally, we will throw in one 40-minute coaching session with a coach of your choosing from the Birdcage team. That is valued at $1,250. So you can get laser-focused advice on your most pressing business challenges. You get all of this at a value of $11,250 and you only pay $6,000. We only have six available until the end of the year. So to get started, book your discovery call at birdcagemarketingcomau and let's do this.
Speaker 1:Now back to the episode. Today we have on the Not so Kind Regards podcast, twin sisters who have built a household name in the Australian fashion world. They're prolific fashion bloggers and well-known content creators with over hundreds of thousands of followers with their brand Twice Blessed. If that wasn't enough, they launched their luxury Melbourne fashion label major in 2023. They're also Birdcage Marketing clients and some of my favorite past mentoring clients. Becca Marissa, welcome to the show.
Speaker 2:Hi, thank you for having us. Thank you for having us. I'm so excited. Sorry, we can't distinguish between our voices, but we'll try and change our voices just slightly so you can understand who's who. I was thinking that I was like oh well, you're twins. It all just blends anyway conversationally, so it's fine.
Speaker 1:So I would love because I don't actually know this story, even though we worked for like seven or eight months together, I don't actually know back to the beginning of when you started Twice, blessed, and started like content creating and even like early days of Instagram, I'm sure so can you take us back to the start, because I'm sure everyone would find that interesting?
Speaker 2:Probably been about 12 years since we first launched Twice Bless, so we were doing our last semester at university in marketing, a Bachelor of Marketing, both obviously together being twins, I didn't know you were marketing girlies.
Speaker 1:Sorry to interrupt Marketing girlies.
Speaker 2:Yeah, we are, but like, obviously, like not the digital side, it feels. And now it's been 12 years. It's like old-fashioned marketing which was, I guess, predominantly, like you know, the guerrilla marketing and the very old-school type of marketing yeah, very different. So we were doing that back then. So it's probably exposing how old we are now, but yeah, we're 20 or so 21. And we always liked fashion, I guess being twins and being young and little Mum dresses, quite similar. It's very cute to be in twins, obviously, and everyone's like, oh, that's so cute. And then so we always liked fashion, always really enjoyed that.
Speaker 2:We were in retail studying marketing and then the last semester of university we made this assignment we had to do about a case study assignment. We had to learn about or work with a real-life retailer or brand and promote or propose a, I guess, growth strategy for them in terms of, like social, digital marketing, objectives, marketing, I guess advice. And so we kind of thought why don't we start like a little Instagram page? And Instagram just started. We were early adopters to Instagram back then and we kind of said, okay, what if we start our own Instagram page and just document our own outfits, because people always ask us, our friends, our peers are wearing just as a hobby and use that as our resume to leverage to get jobs in the future. And so we kind of just did that. It kind of grew quite quickly.
Speaker 2:But the name itself twice less came about because obviously we're identical twins. And when we were younger, um, everyone asked everyone knows that catchphrase, double trouble. And people would always see my mom and see us and they're like, oh, double trouble. And she'd always say no, twice the blessing. And that was, it's so nice and like. But knowing that was kind of like a mantle declared over our lives from, you know, kids, yeah, yeah. And then when we kind of thought about a name you thought was just like, what about Twice Blessed? And we all like had that huge aha moment that wow, this, actually, this phrase was declared over us for 20 years before we got to this point and it kind of felt so natural, so perfect, and it was, I think, for the time, 12 of these girls, a really snappy, recognisable name, and everyone knew us as the twins, even in our social circles the twins, the twins, the twins. So it was kind of like twice blessed, the twice blessed girls. Now that's our name, now it's twice blessed. So it's just like I guess it's synonymous with who we are.
Speaker 2:We are twins, we are so intertwined in everything we do. We obviously are individual people but we are so connected and I think because we've always tried to put a positive spin on things and I think that really, like it embodies our personality that way we're not double trouble, we're twice, yeah, and we're the glass half full kind of people and like that's how we've kind of our life and our business sort of started in that way, or it's the glass half full and we're putting a positive twist on that. Usually is negative, yeah. So we kind of, you know, first six months of twice less back then we were early adopters was quite innovative back then social media and documenting fashion, and I think within the first six months we grew 10,000 followers on Instagram yeah, on Instagram and so that's like unheard of back in the day, can you imagine?
Speaker 2:it's because we had the way we dressed was like I would wear the matching print top to Marissa's bottoms. It was very kitschy but it made sense. But just visually because we're also visual people it was really striking and really engaging content. And so from there I actually moved to London to work and I got my job while still in Australia because of my Instagram page, which is our main goal really, I had my then boss call me for my interview it wasn't Zoom. Back then, I had my then boss call me for my interview on it wasn't Zoom.
Speaker 2:Back then. I don't know what it was FaceTime back then, who knows. And he said, oh so how do you grow your page? 10,000 followers in six months? And I was like I kind of gave him the marketing spiel of what we did is get hired, essentially based on the fact that that growth was so organic and you could use your marketing knowledge to do that. So, yeah, it was that's sort of how our business started and it was never with the intention of being a business. It was just us having fun and documenting our fashion and our style and then didn't really. I think probably two, three years later we were like it was a year and a half after. People were like, oh, they wanted to pay us for doing posts and we're like what you get paid for doing?
Speaker 3:this. That's the thing.
Speaker 2:Yeah, and it kind of clicked for us. Oh, hang on, this actually could be a really great career progression for us alongside our, I guess, digital marketing, knowledge of social content creation and brand and stuff like that that we did alongside it for a few years. But yeah, it kind of just organically grew into this, I guess career for us that we never really expected or knew that was possible, because back then that was unheard of. Yeah, um, and yeah, that's kind of we just milked it. Yeah, just kept milking it and like, okay, people thought something about cool, we may as well keep going until we're not cool anymore.
Speaker 1:Yeah, so you're like, og bloggers, influencers I think.
Speaker 2:So we had a traditional blog. We did have traditional blog, we every single week. So we were content writers as well. Copywriters, not just social media. Even like now, like at events, we meet influencers or new creators who are going viral on TikTok and Instagram and are really, really popular and cool.
Speaker 2:And you know, I'm like oh, and we're kind of like not Star Trek, we're like oh, wow, it's nice to meet you, like I've been following you for years, and I'm like, oh, yeah, oh, you know who I am. And they're like I've been following you for 10, for 10 years, like my whole adult life, and it's just crazy to know the next generation has been following us for that long and now they're taking the baton to the next level, past us, which is so nice. It's just like we met a girl yesterday and I love her content. I thought it's beautiful, blah blah. She's like I've been following you for so long, like literally for years. Now. I was like your content's beautiful, blah, blah, blah. She was like I've been following you for so long, like literally for years, and I was like, oh, I just forgot that people followed us. I was like, oh, wow, that's so cool, but yeah, it's cool to see like longevity versus like.
Speaker 1:I don't want to say like a flash in the pan, but like virality versus like longevity.
Speaker 2:Yeah, exactly, we, yeah, exactly. We can't say we're furniture in the industry now because we've been around for such a long time. Yeah, and furniture is important. It's integral. It creates structure. We've been in it for such a long time. It provides stability. Yes, we're the stability of the industry. We're unchanged. Maybe it's the voice of reasoning there, yeah, but it's been really enjoyable and it's been a really great process and something that we didn't think was even possible. For us, it's like oh wow, this is really fun and we have a wonderful community of followers too, who we absolutely adore. So we've been very blessed to grow on their journey with us too. So we're all kind of aged together. We've all gotten married, had kids and different things, so it's really nice seeing our audience grow with us and mature with us as well.
Speaker 1:Yeah, that's so cool. I want to go back to when, when your mom like now that you're moms and I'm a mom can you imagine how annoying that would have been to constantly like every time she left the house? It would have been double trouble, double trouble and she would be like I'm so annoyed, right now.
Speaker 2:So I can see why she said no twice to shut people up. I can understand that, it being moms. Now you, just you hear the same people want to chime in and add their advice and it's the same thing, all they know, like it's word vomit, like even now following creators on tiktok who have twins and they're like I hate people saying double trouble and I always comment I'm like, no, your kids are twice the blessing and you need to remind them they're twice the blessing because you don't want to think that they get that who's the good, who's the bad twin. It's like, no, it's not a stereotype. But even now with my son levi, he's a big kid, right like he's a big kid, right Like he's a big boy. And everyone's like, oh, wow, he likes to eat or he's big. I'm like, yeah, he's big and strong, like it's this nice.
Speaker 2:Once you're a mother, like you know, you have to try and be intentional with the words people speak over your children or even just around you, and you have to try and twist it to a positive sense. So it makes sense now that mum kind of had that quick snap back correct people, correct people. No, I'm not going to take a naked. Leave over my kids, although we were like cheeky kids but, like she's, like no, you're just kids.
Speaker 2:Yeah, we're kids. Who is it exactly exactly?
Speaker 1:I think that shows like what a, what a little thing that moms can do to like, really shape, like their self-esteem for their kids absolutely.
Speaker 2:It's been a huge shift for us and it's like it's given us confidence to as a team, together, to know that we're wonderful as individuals, but together. Something quite special about the fact that we are twins is quite unique, obviously, but it's created a really, I think, powerful business bond between us. Yeah, and we work very well together. I feel like I've always said this like we're all designed together for a reason, and my weaknesses are Marissa's strengths and vice versa. So, like as a team, we are the most optimal, like we not struggle by ourselves, but we work the most optimally when we are working together, and that's for a reason, and you know we utilize that as best when we work together. So why not have business together?
Speaker 1:I'm sure a bunch of entrepreneurs would probably be a little bit jealous of that. It's hard doing it solo. I'm sure it's hard doing it just the two of you, but you can back each other up, yeah.
Speaker 2:It's the accountability. I don't think we actually could do what we're doing now by ourselves. No, because I can be quite passive and a bit more Procrastinator. Pro I can be quite passive and a bit more procrastinator. So we kind of say in our relationship, beck is the driver and I'm the steerer, so Beck can be a bit more gung-ho, but also with that the negatives that she can be more emotionally irrational whereas I'm more rational of a head but I can procrastinate. So she drives, I steer, and it's a really great team effort that I feel like if we did it separately we'd just go crazy.
Speaker 1:We wouldn't do it. I think it'd be too hard. Yeah, it'd be very challenging. Would you say one of you is more of like a multi-passionate and one's more perfectionist, or are you kind of similar in that? Because that's something we've been talking a lot on the podcast and like in our content lately.
Speaker 2:I will probably say I gravitate more to being a perfectionist, not in a way that paralyzes me not do anything, but to a certain extent sometimes. But I think because I am probably a little bit more the creative brain. Yeah, so I am a bit more particular about how things look aesthetically, knowing how that creates a great customer journey for a consumer, and so, like I'm more, my kind of phrase these days is sometimes near enough has to be good enough, and that's okay. I also strive for perfection, but I know that I can't maintain it and reach it for most things and I can get quite paralysed in that.
Speaker 2:So I was going to reformulate that in my brain and say near enough has to be good enough because otherwise I'll never get it done and yeah, whereas I challenge that a little bit because I'm like, well, no, yeah, near enough is good enough, but it can still be better in that near enough is good enough phase. So I think again that's where we work well together, that you know, I sometimes get a more majority say in a decision when it's under my domain of creative and Marissa gets the same under her domain of business operation.
Speaker 2:And so you kind of find that balance and I trust Marissa in her decision for that area and she should trust me in that area of business that's under my domain where I'm more of an expert. So, like the majority share, the majority share, the majority percent rule is like creative. The 50% share is, for me, is operations, finances stuff. So we discuss and the day it's like cool, if you want to do something else, I trust you. That's your majority rule share. You can decide. That's so good.
Speaker 1:I think the key piece there is that you actually just get it done. Still, though, it's like you decide what is a complete task, what's your level of quality, and then go like one person might get it there, one person might do quality assurance, and then you get it out there yeah, like I hate indecisiveness.
Speaker 2:It's just like just get it done, let's just just decide and finish it off. And I think if we are ever indecisive, it's just more fear-based rather than actually we can't decide. We can make the decision, but it's the actual step of action. Here is the fear of failure, as every business owner would experience. Like you can get someone to get completely paralyzed by that, and we're lucky that we have one now, that we can say, all right, shake it off now, let's just do it. But yeah, we're lucky in that aspect, I guess.
Speaker 1:Do you feel like that's a skill you've developed over time because you've been like in the public eye for so long and you've had to create and put stuff out there for?
Speaker 2:like you said, 12 years now I think we have had like I guess our industry in social media is so metric based, so I mean with metrics, you can have a failure in those metrics and have like really poor performing things. So we've had to have that, I guess, a smaller scale failure for such a long period of time that we just know that it doesn't define who we are, so it doesn't define our character or our value or our worth as individuals or as business owners. You kind of just got to brush, learn from it. What can we learn and grow from it and use opportunities in that and then just say, cool, it's done, now let's keep going yeah, yeah, that's.
Speaker 1:It's such a good mindset, but it's such a hard one to cultivate easier said than done.
Speaker 2:And again, I think that's why we're so lucky that we have one another, because when one of us is maybe bogged down in a negative mindset of, like looking at, oh, we're not getting likes or engagement or growth or whatever it is, there's another one that can be like okay, I get that, but it's a fleeting moment and it's fickle and it's going to change and all that. The algorithm is gone with the wind. It sucks them with both. In that moment, though, it's really cool, yeah, like, but and that's why I think you know, I empathize for business owners who are doing things solo, because, like, it's really hard to get out of that mindset and then we fall into the comparison trap and it can get really really damaging, really toxic. We just want to give up and throw in the towel.
Speaker 2:So, and I guess for us, again, our mindset isn't we don't want to be famous, we don't care about fame, we don't care about everyone knowing who we are, we just want to serve our community more impact driven, yeah. So if we aren't getting follow up, getting likes, but our community and messaging are saying you guys really inspire me, x, y, z, that's our goal, that's what we're doing. We're there to inspire people. People approach us on the street and say I've been following you for so long, I love you guys. People yell at us out of their car when they drive past and we're shooting and they're like I love you girls, you're amazing. I just saw you on your blog. I feel like you're my friend. Or I just saw you shooting in Bourke Street in the city and I just love you so much and like that for us is a greater impact knowing that we're actually affecting and impacting our community versus if they're liking our photos or, you know, swiping up Because that's, you know, I don't.
Speaker 1:That's an arbitrary metric. Yeah, on social media like building a business for 12 years, so I hope everyone takes that to heart. Who's listening?
Speaker 2:A hundred percent, yeah, because if you take it to heart, you're going to throw in the towel so quickly. This industry is so fickle and it's really savage. I think post-COVID people have become more respectfully assholes on the internet and they have no filter and they hide behind fake accounts to troll just because they have nowhere else to vent their frustration, rather than that businesses or influences or the creative industry because, oh well, you're, you're online, so like you, you have, I have, the right to bully you or whatever it is.
Speaker 1:Um, and that's just, it is what it is, so I think we should have brushed off I see that on on TikTok so much because people will have like one post that does well. So everyone just thinks there's this creator with all of this like resilience built up and people are just tearing them down in the comments. And there's a lot of good stuff on TikTok too. Let me say that there's a lot of people boosting each other up. But yeah, you see, that sometimes, like everyone has to remember, it doesn't matter how many follows you have. Everyone's a person like a human being. Would you say that to them in real life? No, then, don't say it online.
Speaker 2:So true.
Speaker 1:Yeah Well, do you have any tips to kind of like create that community vibe, whether it's with Twice Blessed or we'll move into talking about major soon, but like, are there like certain like, do you find it's vulnerability or certain questions or certain sticker poll things?
Speaker 2:I think well, from the start we were always really intentional about providing like community-based element to our followers and that wasn't just necessarily like one thing, it was always we just made sure we commented back and responded back to every message and DM and comment. So simple, yet so many people don't do it. It's hard, but there's two of us and it's not for engagement in life, it's genuinely to connect with our community and connect with our audience and respond to their questions and make them feel heard and seen and I think alongside that we try to maintain authenticity of everything we do. So we share a lot of facets about our life. Like our faith is a huge facet we share and I think that's connected with a lot of different people of different faith backgrounds. Like now, motherhood's a huge thing that really kind of congregates a whole lot of people. It's that those connecting points that they don't everyone could, not every single follower can access, but some can different points and they can relate to. Like, especially after having a baby, it was more like you know, self-worth and body image and all these things that play a part of you know, as a lot of women understand, that huge postpartum hormone shift and how you feel about your body and stuff, and I think, yeah, that element of vulnerability, without being completely bare, like bare, because we are still private people and we think, you know, we want to maintain a level of privacy on social media but a level of vulnerability that our audience can connect to, that not a lot of creators are doing tastefully, I think, either.
Speaker 2:Some creators do things really quite brazen, quite brazen, almost polarizing in their vulnerability, but I think we try and do everything with humility and with grace and, you know, really thought out, intentional.
Speaker 2:That seems just like and the same thing as well I've said before, like, going back to the whole, why our name's twice blessed we try and do everything with that lens of positivity, not not that toxic positive, everything has to be happy and clappy, whatever but the underlying tone of for us, there's always hope, there's always joy, there's always having, uh, positive to take every situation, yeah, and that, I think, cuts through a lot of the noise these days, social media, that's quite different. A lot of people kind of bogged down and they're all like this experience happened, it's really crap. Well, it's crap, yeah, but they don't have that kind of level of what can I take from this? Like, what learning, what learnings I take, and I think that's where we kind of different a lot of things that we kind of share online that people can either relate to or take, uh, inspiration and encouragement from as well yeah, I love that, like that's, and that's the whole point of like, building a resilience mindset, isn't it?
Speaker 1:It's going like, okay, yes, this sucks. I'm going to acknowledge that it sucks and it's hard and I'm also going to say, okay, what can I grow and learn from? Okay, well, can you bring us now to? So we're influencers, bloggers, we're, you know, making deals with a bunch of fashion labels. We're going to fashion weeks around the world. Yes, yes, yes. What was that light bulb moment where you're like let's do something even more challenging and start a fashion label.
Speaker 2:Yeah, great, yeah so I think for us, we have always I guess I've been in the industry for 12 years we have always had issues with finding apparel that fit us. Um, we are, you know, it's been regardless of us, regardless if we're a size 8, 10, 12, 14, whatever size we were, um, we've always had the issue of finding bottoms in particular that fit our silhouette, because we are naturally hourglass. We have a smaller waist and bigger and wider bum and hips. We're greek, we go to the gym, we exercise, we have naturally more pronounced hourglass silhouette where, you know, our bum and hips are wider.
Speaker 2:Um, and across the 10 years, 12 years, I don't think I've ever found a pair of bottoms that fit me from any brand off the rack, like perfectly, yeah, especially once we got over the size 10 kind of bracket I think. Maybe on my hand I can count maybe across 12 years us in the business industry, and they're all still kind of average and they're all kind of average where the pockets would plate, the, the um pleats would buckle open. Things just looked crap on us who had a bum, and that perpetuated this cycle of like do I need to stay skinny to be relevant or to feel worthy in this industry and it got to a point where I'm like this is a sack of shit. Why are brands not making for women who are womanly, silhouettes of an hourglass, silhouette who've had kids, or whatever it is. And it got maybe it was no, I think.
Speaker 2:I think I always wanted to do it and I think it was sorry before before I fell pregnant. So before 2020, during COVID, we did a little capsule collection, um, which kind of like was meant to be this big thing and it kind of because it was during COVID kind of fizzled out. But and the team we're working with were like, oh well, you can't change the gradients of the waist to hip ratio, because it's just how it is. And I'm like, but what do you mean? Why can't we change it and make it how you want to change it? We're in charge, yeah. And she's like, like the manufacturers, you don't really do that. Manufacturers won't do it. And I'm like, yes, they will, because we'll tell them to do it, and so that never worked out.
Speaker 2:And then from that point, um, it was still in our mind that we want to do it, just didn't know when. And it kind of got exacerbated because we were having. So I was in postpartum pregnant. We had, you know, we're not 22 anymore, we're 27, 28, 29, um, so we're now size 12, 12, 14 kind of situation. And then it got exacerbated because the brands we were originally working with for gifting and collaborations was that, oh, we don't have your size anymore. You know sample size or we can't. We have to retract the gifting from you because you're actually available in the size we we want or it's not desirable. And that exacerbated this fact that why now in the industry, if we're experiencing this as a part of the industry, how much more are the regular women in the public of Australia and globally experiencing this? And we kind of thought fine, screw you, stupid brands, we'll make clothes better than yours.
Speaker 1:And can I also say that like it's not like a rare body type that you have either, it's probably like more the majority of women who are over the age of 30, and it's not even the size, metric size, it's the um, the type of sizing.
Speaker 2:We are where we are, like you know, for the last two, three years, besides pregnancies and postpartum, like size 12, 10 to 12, waist size, 13 to 14, hip, like one size different, and the volume of women who are that size, either hourglass or a pair. And we knew we had all this data from, I guess, twice blessed days that whenever we'd buy a pair of pants that would work well and we'd share about it, they'd sell out because our community's just like do they fit your bum, do they fit your hips? And then we'll okay. Well, obviously our community experience the same frustration that we are, because whenever we share a pair of trousers that are almost good enough, they sell out because they're kind of hitting the nail a little bit but not quite there.
Speaker 2:Yeah, we were lucky that we had great market research of our Twice West audience. So when we decided major, it wasn't like this humongous. It was a big risk, but it was a calculated risk because we had all this data, knowing that, first of all, our followers trust us and love what we wear, so sure that by our clothes, secondly, we're servicing a gap in the market of actually making tailoring and clothing for women, for our womanly silhouettes, whether it's pear, apple shape, you know, hourglass, but predominantly for that hourglass and pear shape which most often or not gets neglected in the fashion industry, because most bottoms are fit up and down, straight up and down, so it's a wider waistband to a same. Yeah, so if you are a size, you know, that's why people like, oh, I'm a size 14 or 12 in country, but 14 everywhere else because country road, make their bottom the grading is straight up and down from the hip to waist it, so that from the waist to the hip it's's the same grading, there's no deviation in the size, like a square cut.
Speaker 1:Yeah, I find that so much like things fall. I want things more comfortable now that I've had a baby and it's like they kind of fall off after like an hour of wearing them, yes.
Speaker 2:And so we were like, well, we're going to flip the narrative and make trousers that if your waist size is a size 12, it'll fit your waist snatched. And then the fact there'll be extra allocation of fabric around your seat, which is your bum and your hips, to make that loose and slinky as it should look on a normal person if you've got a pair of trousers tailored from a local tailor. So, and that we just that was our moment. We're like we need to do this because we're suffering in the industry and we have for 12 years. It was really just more of a selfish thing, like we sort of create a brand for us and we kind of thought, well, if we've got 150 something thousand followers who love what we wear and if we're selfishly creating clothes for us, surely they'll want to buy it as well.
Speaker 2:So we had that moment. It's like let's just screw it. We had a lot of fear of failure, but once we kind of started, we got too far deep and we're like, well, got to keep going now. So we've placed our bulk order. We can't look back now. So we can't look back.
Speaker 1:What were the first pair of pants? Was it the wide leg or the tailored, or both?
Speaker 2:Together, we did them together.
Speaker 2:So we launched the suit. So it was the three-piece suit the tailored blazer with both options of trousers, knowing that our main customer was a working woman. Um, and some women don't like a wide leg trouser, some women just prefer a tailored trouser. You're shorter and fuller in the stomach. The tail and silhouette's probably more flattering or more appropriate for what you need. There's less fabric.
Speaker 2:So they were our first pieces that we designed and, um the wide. Actually both trousers were ones at our office sample that we I had done made custom with the custom brand. Um, so they were my exact measurements, my exact waist, my exact hip. So I knew the grading was exactly the grading we wanted to go into our collection. Um, so we moxed off a sample pants I already had made custom years ago and that was literally. They need no changes and the amount of women who have purchased and have said I have never worn a pair of pants that fit me as perfectly as these in my entire life just reinforces our reasoning behind it and it reinforces our feelings about the pants, because I have also never worn a pair of pants my entire life that fit me the way these do when things fit you properly, you feel really good about yourself.
Speaker 2:Fashion is so powerful either way to make you feel really as a female. You feel really good about yourself. Fashion is so powerful either way to make you feel really as a female. You feel really crap about yourself or make you feel really empowered and wonderful. That's why jean shopping and bather shopping is from the devil you do not do it.
Speaker 1:Also, the fluorescent lighting. You want to go have a nice lunch when you're out shopping.
Speaker 2:So we wanted to create clothing that gave women that power back with fashion so they felt beautiful and worthy as they have been designed to feel in clothes that were designed for them. So I think, same thing, it's impact driven. Yes, we still want to focus on sales and metrics, but for us it's impact driven. When we get those emails, those big emails, or message reviews saying these are the best pants ever, I feel so amazing in them.
Speaker 1:I'm like that's how we do it so you said you knew most of your audience was kind of working women. Was that the audience that you felt like kind of grew with you? So it's like they were just they're about like your age or a little bit older and you knew you had that data as well?
Speaker 2:they were working professionals. Yeah, that asked us. Hey, I've got to go to work. Do you know any nice suits that aren't too expensive or excellent? Or they were working professionals, or they were mothers who were a little bit older, like we're what, 32 now they're probably like in their late 30s or 40s, where they've got adult kids or teenage kids and they need a pair of nice trousers to wear out for dinner with the family. And you know, the purpose of purchasing isn't necessarily to go to work, necessarily, but it's to go to nice corporate functions or like functions with their family. And most of them are European, so, like Euros, like to dress up in nice pair of pants and a top to go out for dinner, for a casual dinner.
Speaker 2:We're much dressier on our day-to-day lives, especially in Melbourne, especially in Melbourne, and so that was our predominant market and customer base. And you know not that we created corporate wear specifically, but I think the way beck and I dress, and have been for the past several years, is using, I guess, corporate wear elements like a tailored trouser or a wide leg trouser or a blazer and wearing it in different situations, like a blazer with jeans and a t-shirt, wide leg trousers with sneakers and a t-shirt, but then also wearing it dressy as well. So we kind of thought these key like wardrobe staples, let's pull them out of a corporate lawyer environment, although you still can wear them there and wear them in everyday life taking us back to, like, the early days of magazines from day to night outfits, the clubs, not that far, but that's like, but yeah, traumatic.
Speaker 2:But how we've always dressed is, you know, mixing and matching things you wouldn't typically wear out for brunch but wearing it out for brunch, and styling things in a way that makes it more practical for your everyday life but also gives you more value for money. So you're not just spending $300 on a pair of trousers that you wear to work you know Only to work, only to work You300 on a pair of trousers that you wear to work you know Only to work, only to work. You can pair a pair of sneakers and a t-shirt and a leather jacket and wear it for drinks. On the weekend I've worn my wide leg suit to a wedding, just with a belt over the blazer.
Speaker 2:I'm like pants right now with a t-shirt, and it's like you can kind of wear them everywhere, which is really nice.
Speaker 1:I love that. Oh, I need to. Yeah, I'm taking inspiration. A problem up here is in cans. Sometimes I get jealous of Melbourne, but not really because you guys tell me how cold it is all the time, but sometimes I just get jealous of how often you get to wear cool pants. We just can't wear pants up here.
Speaker 2:It's so true. Even now, like I, much prefer dressing in winter and like autumn, spring, winter than summer, I'm like what do you wear in summer? I'm like, what are you wearing summer? You know cool. I love summer for the heat, but I hate it for the lack of fashion yeah, fashion, well, yeah.
Speaker 1:Well, I've got some other questions, but let's talk about summer. What are some of your like go-to looks predictions for this spring summer? Because obviously we're in southern hemisphere if you're listening, we're in australia, so we're heading into spring summer yes, so, um, I think, color wise, but the color butter, like vanilla butter.
Speaker 2:Colors are so crazy at the moment I think those soft, warm, creamy castles for spring, revolutionary, but it is but it's like those beautiful creamy hues, are really popular. We've actually we're launching our butter collection next week, so so not spotting.
Speaker 2:But also like plug, but that colour is really, really trending. I've seen brands like Dish do it for the last few weeks or months. You know global brands turned through to Australia. I think other like luxurious fabrics. I feel like in Australia we're so back, we like, settle into like cottons and linens, which obviously is great for the hotter climates, but I think, from a melbourne perspective, we don't get hot enough for long enough january to warrant the linen fabrication being a core staple for our wardrobe, because it doesn't really, I mean, visually, I feel it doesn't really work with melbourne, it's not a melbourne vibe. Um, whenever I wear linen in melbourne, I feel like I should be in queensland yeah same. Yeah, I feel like everyone saves be in Queensland, yeah same.
Speaker 1:Yeah, I feel like everyone saves their linen when they come on a holiday up here in Queensland 100% and so.
Speaker 2:but for Melbourne, melbourne, sydney, it's very much like luxurious, slinky fabric silk, satins, drapey. Yeah, it looks luxe, but breathable and wearable. You can wear it with a tank or bikini top and a throw-on shirt. I think, trends-wise, still a lot of sets. I think, australia, we're very laid-back and casual in our styling. Yeah, not casual in a bad way, but we want to simplify everything. So, having a set like a little vest and short set or vest and trousers set, it makes dressing easier. I feel like we're a slightly less chic and cool like Paris, like Paris is so effortless in their styling. And I feel, like Australia, we are wanting that effortless nature because we can't be bothered, um, but we still want to feel shit. We're not as obviously we're not Parisians, but we're like us, like a slightly less Australian version, australian version of it they're the laid-back beachy version.
Speaker 1:It's like that beach culture meets Parisian yeah, yeah, really undone version.
Speaker 2:Yeah, we want to look uncomplicated and undone, but still put together. Yeah, totally.
Speaker 1:Who do you think kind of starts the seasonal trends? Does it like start in the northern hemisphere? Do you think Australia starts a little bit and then it seeps in?
Speaker 2:No, it's definitely we're so late. I would say it's the fashion week kind of circuit and they're showing spring summer for next year, so that's where a lot of that will always have trickling into fashion trends. Now I feel like brands that australian brands are really heavily influenced by is like the road, jill sander, yeah, those sort of brands, uh and kate and kate they're all american brands actually yeah they are so um.
Speaker 2:They set the tone for what Australians do, particularly in footwear. You know brands like Dish. They really take inspiration from what those US and overseas brands are doing in terms of their fabrications, their colour choices, their silhouettes, and makes them more relatable to the Australian consumer.
Speaker 1:Yeah, Hopefully that means then it'll like if they're taking it from their spring-summer inspiration. Hopefully that means it'll like if they're taking it from their spring summer inspiration. Hopefully that means it'll last longer, at least for us.
Speaker 2:Well, it does. In theory, yes, but I think now, just with globalization, how quickly things are being shown on social media, like spring, summer next year, for 2025, we'll already be in production here in Australia in the next month and a half. Do you know what I mean? So people are going to be kind of looking at those trends. Okay, everyone's doing weaving or everyone's doing more like gold buttons.
Speaker 2:It will start to be filtered into Australia very quickly because things now are like done, after one month, it's finished, it's in production, whereas you know, five years ago they weren't live streamed these fashion shows, so you weren't seeing digitalized straight away. That's why I find it really I think, as brand owners and we want it we're not slow fashion necessarily, but we want to be more conscious in our approach it's really hard to keep up with trends and that's why I feel like for small businesses, sometimes it's not worthwhile being really trend focused because you can't keep up, you can't sample accordingly, you can't get your samples perfect before you go to production, because not enough time, because by the time you launch it, a new trend's taken over, and so that's why I think having timeless essentials and timeless pieces like injections of fun elements is this creates more longevity? Yeah, I think so and is that?
Speaker 1:do you think that's a core part of, like, your brand values as well?
Speaker 2:yeah, absolutely. We want to remain classic and timeless to a certain degree. I think fashion can be fun and you can still have some playful elements, that kind of try and send fun, and you can still have some playful elements that kind of transcend trends and seasons. I feel like some things, even if it's like 10 years old, will still look cool because it's unique. That's okay and I think we introduce those things in our brand. But a lot of things are pared back and uncomplicated so you can wear them in a multitude of situations and for many years to come and then add in those fun elements. So our core collection is a staple and then we have some fun elements that come in with different pieces to kind of create that uniqueness about our brand.
Speaker 1:We just talked about how to create a brand that stands out. On a recent podcast episode and Maddie really said it's about being different, but being different in a way that aligns with your values. Like that's how you stand out 100.
Speaker 2:It's like it's hard with fashion. You want to be different but still sellable, yeah. So that's a difficult thing with fashion. If you're too trend focused, it's going to be like this hot fizz and then not going to be able to have longevity. So, especially when you're thinking about your pricing and if you're super trend focused be charging $400 for a top well then, is that really sustainable, practical for a consumer to spend that much every five weeks? So, yeah, when we, when we look at our product development, we kind of have this like lots of tiered approach. We have our core collection, which is like our go-to more understated pieces, less fashion focused. There's more, just like you know, less trend-based. And then we have our lower cost items, which are the trend-based tops and different elements you can add in that are more seasonally trendy but will still last several years as well. So that's how we kind of approached our brand and it's working well so far.
Speaker 1:Yeah, it definitely is. Let's talk about the business a little bit more more, but can you just talk a little bit about, because Marissa was Levi, born when you, when, when, yes major started yes, beck was pregnant and you were pregnant back, yeah, so like what was that timing?
Speaker 2:like because that's crazy process. In 2020, end of 2021, yeah, and marissa, I was like a month old, levo was born and then I wrote our first round of sampling. I was the fit model and I had, just in my head, knew I was pregnant and our production team didn't know I was pregnant and I was like, yeah, I'm deaf, I was 10 ways and and then I remember the next round sampling I was. I was like, yeah, six weeks pregnant and no one knew I was pregnant and I was like, oh, I wonder why they don't fit anymore. Those hormones are kicking in. No, yeah, so um, I think we started the. We started the conversation, the production agency. End of 2021, the whole ideation of the brand came back amongst children and I was our first campaign shoot. I was 28 weeks pregnant when we shot it and we launched um when I was, yeah, just almost 30 weeks pregnant, and launching a business and a baby at the same year is I'm gonna say how was that?
Speaker 1:like you're both your brain head spaces are not. Like you're both new moms. Like that's crazy.
Speaker 2:I don't I don't even know how to describe it it's, I mean, it wasn't hard, like it wasn't difficult in that way, but it was managing a lot and I guess we're both so lucky that we've we have very good pregnancies. I think I have to definitely mention that because a lot of women don't have that luxury. We are exceptionally lucky that we had very seamless pregnancies. Besides just putting on a stack of weight, I put it like I put on 35 kilos and I was, I was heavy and I was sore and achy, but you know, we had no, no morning sickness, no nausea, no vomiting oh, wow yeah, and I think as well alongside that as before, because there's two of us, it comes in handy.
Speaker 2:So I was, I was leaving the postpartum brain fog and beck was kind of crossing paths going into it, so we had one of us at least was as functioning, functioning as possible. Yeah, during the process and I and it is yeah, and I don't want to be like this, to be like a our kids are the best podcast, because it's not that, but like we're very lucky. You know, I had a really hard postpartum period. I had infections and a really difficult birth, but like I was packing orders at three weeks postpartum for major and just because, not because I had to, but because I wanted to and I felt capable, but also our kids fell into good, sleeping very quickly, good rhythms, good rhythm very quickly, and because we had one another, we had immediate support and you had a bit more of a village too, didn't you?
Speaker 2:Yes, we're so lucky and again, I do have to stress that we are so lucky we had such an amazing immediate support. You know, our in-laws are so hands-on, our parents are so hands-on, even my husband, he, he had a vet well, back then had a very flexible job, so he's a pt, he was a pt, so he was, you know, out in the morning, out in the evening and then through the middle of the day a big chunk of the day he was at home. So from 12 to 4 every day. I had even beyond that. We're neighbors, so like we have each other as immediate support and I think that's something that we definitely have to stress because not everyone has that luxury. And I know I can't imagine how much more challenging it would have been had we not had the volume of support we had. Although I'm saying that like I feel like once you gave birth, our first collection was fine because Becca hadn't given birth yet. The second collection was really two months delayed because it was just we'll. You know, we had to give each other grace. We had a new baby, she had a really tough postpartum.
Speaker 2:You went overseas, I went overseas, it was quite delayed. So those things happen naturally and we're just going to have to roll with the punch. Do the best. I said. Near enough is good enough. Do the best we can. Yeah, we've got two kids we're running twice, as well as major like and households, you know, being wives and mothers Like there's a lot going on. So it's like do the best we can In the timeframe we can get it done. But it meant we have to be more decisive and efficient in our decisions.
Speaker 1:Yeah, and I think it's important because we talk a lot about support, like in the Birdcage universe and like people support Plus you had twice-plus funding major, is that correct? Yeah, and so that was covering your income, so you didn't have that extra pressure to make sure that it was profitable from day one, yes, so we're very fortunate as well.
Speaker 2:So, after our first initial investment which was a huge amount, may I add, it was like 100K, I think, in total before we even launched, and you don't have to spend that much money we just did because we're crazy and we have really high standards of branding and visuals, so we went all out. I think it's probably why it was exciting so well. After initial input, we twice blessed has not put any more money into the business since launch. So we that's been a massive blessing and benefit. Now, everything twice blessed is our mortgage, our own wage, our wage, yeah, and we're just relying on that just to cover our basic needs, and major is just running self-sufficiently now, which is the most important thing for us. What we really wanted to do from the start.
Speaker 1:So that was immediate, it became self-sufficient.
Speaker 2:Well, we're a facility. So before we launched major we got a facility with the bank and obviously you can't, it's like, unless you're making, you know, high six figures every month, you can't really clear that facility straight away. So this is the cash flow, but it didn't take us very long. Maybe it took us six months to earn back. Not even no, no, no, it was we.
Speaker 2:I can't remember exactly the exact figures, but I think the first few months we did like first two months, was like 25 K per month of launch and that was all organic, that was all organic and that's that. So that initial a hundred K was really paid off in the first two months or so. Yeah, or three, four months was paid off because it was a facility, I think twice plus. We only put in 50 Kk of our own money, like as in, like cash, and the rest was facility. So we had saved for that and kind of paid that off quite quickly in just, and then, yeah, all our expenses were covered by majors earnings monthly after that and how about, like when you have to buy new collections and stuff, is that?
Speaker 2:that's still stressful. That's been challenging. Yeah. Yeah, that's what the facility is there for. I mean, the facility kind of banks up some earnings from like our deposits from Shopify and everything else and then we use that to pay our large because our first bulk was huge. Now we have smaller bulks. Now our production costs are a little bit lower because we, rather than being 70K for a huge first collection, now it's like 20K for the collection. So it's much more manageable. Now. We've done that intentionally just for cash flow purposes, because it is hard, you know, monthly maintenance is still like 12, 15 grand per month just to maintain the business of all our expenses. So we try and have enough cash flow coming through to pay for those new drops and everything like that as well.
Speaker 1:Yeah, yeah. So I know when we started working together, that was you were moving from organic and what we really focused on was the paid and the email and setting up your whole funnel. And so what did that? What was the kind of a headspace you had to get around, Cause I know I think it was Beck wasn't the biggest fan of of ads, it was the fear of the unknown.
Speaker 2:And I think um going into it like, yeah, all our current um sales had been organic and driven heavily by us. And if we weren't driving it, we just weren't making sales um as frequently or the volume that we'd be wanting. If twice bless, sorry, sorry, yeah, but we twice weren't actually sharing, we weren't doing a lot of gifting or whatever it was we wouldn't be getting those huge volumes of sales. And so I think, yeah, approaching you guys for ad mentoring and stuff like that it was. I was more, not sceptical I know that ads work. I was more just like this is a lot of money to be putting in with no guaranteed returns just yet. But that quickly changed.
Speaker 1:I know, and we would even have discussions where you're like, oh wow, we've spent a lot of money. And then I go well, look how much money you've made.
Speaker 2:Yeah, it was this fear of, but we really said that this year 2024, we really wanted to focus on increasing our skills and knowledge and bringing in other people on board into the team that could really bolster and improve the foundations of the business and that was, like digital marketing, a few of the elements we really included, and we just wanted to find out ways to work smarter, not harder, and utilise, you know, 20% effort for 80% return.
Speaker 1:Which is what?
Speaker 2:ads are. Yeah, which is what ads are, because we can't physically duplicate ourselves in the business or across twice plus and major. So how can we make our money work harder for us and earn us more for us? Doing setting things up, taking time to set things up and letting things run monotonously.
Speaker 2:After that point and that's really what you know you guys helped us implement with the ads and teaching us about the ads, and you know the rowers and the funnel stuff we really got to nail our audience much clearer and had a much in our brains. Obviously we share genetically the same brain, so we knew up here in our brain, in our heads, who our customer was. But actually to nut it down and write it out really enabled us to target those customers much more effectively through our visual branding, our storytelling. Everything and that was really integral for our learning with you guys was so valuable. And then the ads part was scary. So I'm like wow, spending six grand a month on ads, that's terrifying, um, but then obviously, um, the return is yeah, it was fantastic, yeah and you started having best month than a better month than a better month, and it was a bigger, bigger month.
Speaker 1:Every month.
Speaker 2:I know, I think our average per month before um, starting with birdcage, was about 15 to 20 average, depending. If we had a pop-up might have been more or whatever 12 to 20 depending on the month. And then, yeah, within the first two months, when you guys it was like 38 000, 40 000, I was like oh my gosh crap, this is so good. I was shocked, I was like this is wild because, like, obviously the math makes sense in your brain with the rowers, what you get it back in return, but you just don't. It's scary giving so much, but you obviously get enough in return.
Speaker 1:So it makes sense I think it just goes to show like the way that works is when you put all that time and energy into understanding your audience and your organic marketing first, like you just can't create those kinds of results with not an engaged audience.
Speaker 2:And I think the best part about the ads that we were doing and what we learned through with you and through the mentoring process was that we aren't actually the ads weren't even targeting new customers. They were just targeting our followers already and those followers were then converting. And so you know, we had, at the time of starting, 15,000 followers on Instagram, 12,000 followers on Instagram to 15,000, I remember it was and we were just actually targeting those customers. They were already warm leads, they were sitting there, they were following, they were engaging on on account there, but they weren't purchasing yet and so those ads allowed us to target those already I wouldn't say hot leads, but warm to hot leads and already there and engaged they just needed, like, more touch points, more.
Speaker 2:They just need to be reminded over and over and over again and it was that funnel process of like the those meta ads really targeting them again and again and again, until they were like, oh, I've seen this get started four times, I'm definitely gonna buy it. Yeah and um, I think yeah, now we've got, like you know, 18 000 followers. It's been like a few months of just like even the engagement meta ads are working over time. They're working so well and it's just really nice. And then our a to top, which one of our most popular tops now kind of not I would say went viral, but it's really caught wind. And then we did a specific ad for that and they're all new customers and we, we sold at one stage we're selling like four atops a day. No, four, no, it's like 10 a day and I was like what the heck's going on? Who's buying our atops?
Speaker 1:but it was all from meta ads, from new for new leads and what we call that is like your hero product and it's, it's the, the juicy carrot that you dangle that gets people in. And then your emails and your other ads and your content does the selling for the rest of your products.
Speaker 2:And it was working so well. I think it was a testament not only to what you guys taught and what we learned from you, but I think just the way we went about major from the start was this organic route, which is all we knew. So we kind of just did what we knew and that was really beneficial for us. As you said, we had this really tight and strong branding beforehand and we already had that trust built with a lot of the community at least. So when you know new leads are going to our website or going to our Instagram like, oh, all those followers, all this content, organic content they must be reliable and you know a good brand to buy from. So we're very fortunate in that, fortunate, and it's kind of just maintained and kept going now, which is great.
Speaker 1:Yeah, you built trust and like reliability, even though you're a newer brand, totally yeah. So I guess, um, to wrap things up, what advice would you give to people kind of in that first year or two or thinking about starting a brand? Is it around mindset? Is it around something specific and practical, be?
Speaker 2:realistic, particularly when you're going into, say, if you're a product-based business and you're thinking about making your purchase orders or whatever it is, it does also always benefit to err on the conservative side. I think what a lot of businesses, small businesses, I've seen they're doing and not failing at. But what catches them out is thinking I'm going to go viral on TikTok or Instagram or whatever, and I'm going to sell 600 units of this one item because I'm going to go viral, because I've seen X, y, z brand do it and that's not realistic and not for everyone it's possible, but it's possible. And especially for Like winning the lottery though, yeah, especially when you take us as an example. You know, yeah, that that sounds great and you'd love to go viral and sell out, but for the price point that we'll sell our garments for does not work for that kind of demographic and even saying that like we.
Speaker 2:So our a and top sold out on multiple occasions. We just popped it on pre-order and kept selling it and people didn't care. There was a six-week wait time, they kept ordering it. So I think it's like saying, if you're doing your big purchase orders, order conservatively and then you can just place on pre-order again. Yeah, and then if it is a popular product, exactly, rather than ordering your a thousand units something and then hoping that you go viral because you know people get tired of seeing you try and flog the same stock you've had for 12 months because you just can't sell it, it's best to start off small and then you know have to repeat the order because it's been so popular in that aspect. Yeah, and then it's.
Speaker 2:My advice would be start organic. It's great to do paid ads if you have the skills and knowledge to, but starting organic first of all lowers all your expenditure, not your costs, and it builds that brand loyalty so you have a platform to leverage off when you start doing any kind of, I guess, paid advertisement work. So gifting is your best friend when you first start out gifting to influencers, talent, content, craze, whatever. Yes, it's an expense, but it's a rolled in expense rather than a cash expense that you're having with a meta ad or anything like that, and then with give yourself grace and time, knowing that virality is very rare, but longevity and consistency is the main goal. That's what's going to get you the long-term results and goals, rather than being a quick hit and then fizzling out in six months' time and closing your business.
Speaker 1:Yeah, definitely Take it from people who have been in business for 12 years now.
Speaker 2:We're fossils, but we're still here, and that is why we've not gone viral.
Speaker 1:That's because, yeah, your content's good and not gimmicky. Thank you, exactly. Thank you. Thanks so much for joining me today. I'm so excited that we got to do this and make time for it. I know you guys are very busy.
Speaker 2:Thank you. Thank you so much for having us. We love talking about, I guess, the progression of our business with you. Thank you so much and for all of your help with our digital marketing Always.
Speaker 1:Thank you. I guess where can people find Major and Twice Blessed? Give us all your handles, your website.
Speaker 2:So Twice Blessed. We're Beck and Marissa on Instagram Major. We're Major, the Label on Instagram, on TikTok, but predominantly Instagram, and we stock online at the moment only and majorlabelcom, yeah, m-a-j-r, yeah, m-a-j-r Label, that's the one.
Speaker 1:Awesome. Thanks so much. Have a great day.
Speaker 2:Thanks so much.
Speaker 3:Thanks for listening to this episode of the Not so Kind Regards podcast. We hope you enjoyed it. If you did, we would really appreciate if you left a review, on whatever streaming platform you are using. It helps us to grow as a brand new podcast and to help many more business owners and content creators reach their goals, just like we hope this brought you one step closer to yours. Remember, connect with us on TikTok, atok at maddie birdcage and at birdcage marketing, and the same handles on instagram again, and if you really want to learn how to work with us, make sure you head to our website and book a call. We would love to speak.