Not-So Kind Regards
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Not-So Kind Regards
5 Ways to Keep Posting Daily to Social Media
In this episode of Not So Kind Regards, Maddy and Caroline throw down the unfiltered truth about posting on social media without burning out or overthinking. Forget the fluff—it's time to get real about showing up. They share five hard-hitting steps to cut through the noise, tap into your audience’s real desires, and get your content machine running like clockwork. No excuses, no hiding—just pure, unapologetic action. If you’re ready to take charge and make posting daily feel like second nature, this episode’s got your back.
References for Further Learning:
If you enjoyed this episode, check out these past episodes on related topics:
- [August 2024] How to Become a One-Person Marketing Machine
- [March 2024] Imposter Syndrome: Let’s Talk Straight
- [November 2023] Unexpected Ways to Increase Engagement on Social Media
- [September 2023] You’re Probably Doing Social Media the Old Way
Next Steps: Ready to take your social media game to the next level? Check out Birdcage School’s Full Library, offering tools, templates, and mindset resources to build your marketing strategy from the ground up. Access here: Birdcage Full Library.
Next Live Workshop:
22nd November at 10 am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop
Birdcage School Full Library:
The Full Library (birdcageschool.com.au)
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Caroline Moss TikTok: https://www.tiktok.com/@caro_moss
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
Welcome to the Not so Kind Regards podcast. I'm Maddie Birdcage and I'm Caroline Moss.
Speaker 2:We are done with the digital fluff and pleasantries and we're here to talk straight about brand building, digital marketing and personal growth. This episode is, of course, brought to you by Birdcage Marketing, the forward-thinking digital marketing brand that started this all. We have a special birthday offer running now until the end of the year to celebrate Maddie Birdcage's birthday. Our no BS birthday blowout special is for the action takers who don't need more advice and want actual, practical steps to take your business forward fast. You get a foundational strategy, valued at $6,000. We'll build the bedrock of your marketing plan, so you're not constantly chasing trends, but creating a strategy that works. We will complete a website audit for you, valued at $1,250, where we'll pinpoint exactly what's slowing your site down and give you the actual recommendations to improve it.
Speaker 2:We will complete copywriting for a welcome flow and one times EDM, valued at $1,500, so you can nail your customer's first impression with powerful, converting email copy. We will give you one week of content done for you on Instagram. That's three reels and three static posts, valued at $1,250. You can stop stressing over content creation. We'll handle it so you don't have to. And then, finally, we will throw in one 40-minute coaching session with a coach of your choosing from the Birdcage team. That is valued at $1,250. You can get laser-focused advice on your most pressing business challenges. You get all of this at a value of $11,250 and you only pay $6,000. We only have six available until the end of the year. So to get started, book your discovery call at birdcagemarketingcomau and let's do this. Now back to the episode. Welcome back to another episode of Not so Kind Regards.
Speaker 1:Podcast everyone, I'm back in my wine cellar room, and this time I have some champagne Prosecco, to be precise.
Speaker 2:You're going to get unfiltered, Maddie, as you always do, but even better.
Speaker 1:And then the piano concert I get to go to at school afterwards also gets that.
Speaker 2:And then the piano concert I get to go to at school afterwards also gets that. I was thinking we could start recording these like after hours, but then I'd have a crazy two-year-old running around in the background. Yeah, today we're going to talk about five ways to keep posting daily to social media. Yes, maddie, why do we want to talk about this?
Speaker 1:Because you should actually be posting three times a day to your social media, not because you need to appease the algorithm gods, no, no, no. It's because you need practice. You need practice and if you post three times a day, you're going to get three times more practice than posting once a day. But for most of you, you freak out and clam up when I tell you to post three times a day, so I've backed it off to once a day, one per day. Take your content vitamin.
Speaker 2:And that's Monday to Sunday, would you say.
Speaker 1:I mean, I don't know, weekends are kind of like anything goes. If you feel like posting, go for it, but now I'm reducing it down to five times a day five times a week.
Speaker 1:I mean the point is you need to post consistently. Number one, I mean you know that I'm not big on algorithm hacking, but number one. Apparently the algorithm does like it when you are consistently posting, because it means that you're trustworthy and that you serve consistent content to your audiences and the whole. We have to remember the whole point of platforms. They want to keep people's eyeballs on their platform and so if you're delivering content consistently that keeps people's eyeballs on their platform, the platform is going to go sweet. We'll show this to more people because it keeps them on our platform, so we make more money. So this is what we have to remember there. But it's also especially in the beginning. You need to post once a day, even on weekends, because you need the practice.
Speaker 2:It's like if you're training for a marathon for the first time, you're not just going to run once a week, are you, and go like, oh, I got this in the bag. You're going to have a really tough training schedule because you know you need to get yourself in shape, you need to practice, you need to get your body ready for it. It's the same thing with content creation, isn't it? Absolutely.
Speaker 1:I was actually at a client meeting. We've just we've signed on a new client. They own a golf simulator venue. And they were saying fun fact, I was going to start a golf simulator business not too long ago, so this is actually really ideal, because now I get to work with exactly that but I don't have to run the business, which is great. But they were saying, oh, this guy that was just in is our best customer. You know, he's been coming in. He didn't know how to play golf when he first came. He comes in every single day for 45 minutes and now he's one of, like, the top golfers in the area. And it's like consistency pays off. Showing up every single day pays off.
Speaker 2:You just you have no other choice but to get better. Yeah, and if you're not getting better, then you need to like lean on some tools and resources and humans to help you get better.
Speaker 1:I don't know how you can post once a day and not get better, though Exactly.
Speaker 2:You did used to have a list of the good, bad and the ugly when it came to content creators, though, so that's who I'm thinking.
Speaker 1:Yeah, that is true. Yeah, but that's more because I'm just like. I like ethical content creation, I like purpose-driven content and all of that kind of stuff, rather than like scammy and that that was who on the was on the list.
Speaker 2:It's like someone who wasn't growing, but then there was no substance either. Yeah, yeah, okay. Well, let's dive into it. Five ways to keep posting daily on social media. So the first four are really practical and number five is a little mindset treat. So number one is understanding your audience. Do you want to dive into this one first, maddie?
Speaker 1:Yeah. So if you suffer from the problem of I don't know what to post, you haven't defined your audience clearly enough. Because if you use our process that we teach in the full library, that we do with our clients through the agency, if you go through that process and you still don't know what to post well, I've never seen that happen before but you've done it wrong, which I've never seen it happen before, because we make it foolproof. Right. When you understand your audience, not just who they are, what they like, what pain points they're experiencing, what you help them with, when you understand them in terms of using our audience schemas, which is really about just understanding how they see the world, the stories that are going on in their heads, what they are deeply fearful of, what they deeply desire when you understand all of those things, the content writes itself. It literally writes themselves. So when you understand all of those things, the content writes itself, it literally writes themselves. So when you are a child, your brain is a blank sponge or a blank computer. Hang on, this is another analogy I thought of recently. When you're born, your brain is a blank computer. Right Now, your primary caregivers, your teachers society. Now your primary caregivers, your teachers, society. They install the Friends, friend groups, friend groups, yep, from the ages of zero to seven and, more generously, up to even to the age of 14, they install the operating system. They are responsible for all installing the operating system in which your brain, your brain computer, operates right. Your brain computer operates right Now.
Speaker 1:Let's just say someone has trust issues because one of their parents, their primary caregivers, left them when they were a small child. They haven't seen them since, they haven't had contact, and so they find it difficult to trust people because that is the programming that's been installed. That means the way that they go through life means that they find it challenging to trust people, to trust brands, to trust new friends, to trust partners. That really sucks for them and they can To trust themselves, to trust themselves, and they can reprogram that through neural reprogramming.
Speaker 1:But most of the population isn't that aware and even so, it's not an easy thing to do. So what that means is, if that is the type of audience you're marketing to, you need to be extremely trustworthy as a brand, you need to be transparent, you need to be reassuring, you need to be all of those things and you need to be transparent, you need to be reassuring, you need to be all of those things and you need to be directly answering their questions. Their questions are going to be can I trust you? Am I going to be surprised? Am I going to be left high and dry? All of these things. And so understanding audience schemas is extremely important so that you can then plug into the right computer programming.
Speaker 2:And it also means that that content calendar template that you downloaded, or that piece of advice, generic advice you took from another social media guru, and it's not working for your business. Well, that's because your audience needs trust and you're doing something that's not even geared towards them. You're not speaking their language, you're not making them feel comfortable, you're like they're just seeing right through you and then you're like why is my marketing not working? Because you haven't understood your audience. You're just doing what people are saying you should do, rather than speaking to the people who you want to buy from you.
Speaker 1:I want to break this down more clearly because I know audience schemas are quite complex and sophisticated, and that's why they're so amazingly wonderful, and we created them based on the psychological schemas that therapists use in sessions, right? But I want to make this even clearer. So let's say that you are a mortgage broker. You're a mortgage broker, so you are in financial services, but you're a mortgage broker and you deal with everyday. You're not dealing with investors, you're dealing with people buying their primary place of residence, right? Your audience schema that they're going to have is probably going to be security, because when you go and buy a house, the people that look at buying a house as primary place of residence, not as investors, as a home they're looking for security, because the very nature of buying your own home is a search for security instead of renting and being at the mercy of a landlord.
Speaker 1:Right, and so often a mortgage broker will have the scheme. Their audiences will have the schema of security. Now, what that means is you can't be showing up as the magician archetype, for example, or as the outlaw, like we are in our school. You can't be this or even the explorer, where it's like treading different paths. You can't be showing up as some erratic person like that, because they're not looking for someone who's breaking the rules.
Speaker 2:They just want to know what the rules are.
Speaker 1:They want security, they want a caregiver, they want someone who knows their stuff, who can give them security and can give them consistency Right. But if you're showing up as this erratic outlaw breaking all the rules, maybe not, maybe no. That's probably not what they want with their 30-year-long mortgage on the biggest purchase they're ever going to make in their life. And I want to remind you, we're not talking about investors here, because if you're a mortgage broker to property investors, they probably have the success schema, right. That means they want success at all costs, which means they probably won't resonate so much with a caregiver archetype or an everyman or something like that. They're going to resonate with the magician, where they can literally make magic happen, with the hero, even with the outlaw where it's like we're breaking the rules, we're doing things our way.
Speaker 1:If you're a mortgage broker, you speaking to investors, that's how you can be speaking to them. But I know I've kind of gone off track here with what we're trying to say about knowing your audience. But this is the biggest block I see with people where they're like I am a mortgage broker, I'm trying to teach people about mortgages, but I'm like no, no, no, no. That's not what this is about. You actually need to be leaning into your archetype messaging and talking about that, have I?
Speaker 2:just confused the world. Well, you kind of blended number one and number two.
Speaker 1:That's okay.
Speaker 2:Because this is the way your marketing feeds into itself is everything overlaps. So number one is understanding your audience. If you're just speaking from a place of this is what I think I want people to know, then you're not actually understanding what your audience needs from you, what their pain points are, what their transformations they need from you, what those stories that they're telling themselves are that Maddie was talking about with the audience schemas. Then number two is you need to understand your brand, your brand archetype and your content persona. So this is all stuff we break down at Birdcage School. If you've done a strategy with our agency, this is something we break down for you in your strategy. These are the two pieces. There's more that we're going to get into, but these are the two pieces that you need your audience first and always first. And then how is your brand going to show up and speak to them online, in your emails, on your website, all of those things Because you can't create that brand part until you understand what your audience needs from you.
Speaker 1:Yeah, that's right, and this is the audience archetype matrix that you can only get from us and answers so many questions, and you know what it is. I used to think that the biggest problem people had with staying consistent in their marketing was they didn't have ideas to post. But what I've actually found and I'm not sure if it's just our highly incredible audience or if it's everyone, but I feel like it's not a lack of ideas. I have too many ideas. I don't know which one to actually take action on. And so this archetype and these schemas in this archetype, it reduces down how much you have to think about things you know, like it makes you have a content idea and you're like, let's just say, you're the caregiver archetype which we know, you know is very caring, obviously, and very supportive and secure. But you've got this crazy idea to go and do like a car wash trend thing. No, no, that doesn't fit in with that, so we're not going to do that trend.
Speaker 2:Good filter, it's a filter. It's like a if then then but yeah, If then then yes.
Speaker 1:Exactly, it's like you're not going to. But if you're the outlaw and there's people doing crazy shit sitting out the top of the sunroof in a car, like us, then we do that. Pouring champagne on umbrellas, pouring champagne on number that's, that's the outlaw archetype.
Speaker 2:So we go and do that, we do those things, but we we tend to stay away from the more um caring style of content, because of course we care, but it's like we want to be trailblazers rather than the nurturers that's such a good point too, because I remember I feel like a few years ago I was having a team meeting and trying to understand, like, what our unique approach was with birdcage and we were talking about like female intuition and all these things and I was kind of giving those like caregiver vibes, but then, like you went off and you tapped into your authentic self and then you realized and then you had feedback from your audience that that's exactly what they're looking for, and then now we have a completely different vibe and direction and everything.
Speaker 1:And it's resonating more than ever.
Speaker 2:It's writing your speeches for you. You're doing a lot of public speaking right now. It's literally writing your speeches for you.
Speaker 1:Yeah're doing a lot of public speaking. Right now, it's literally writing your speeches for you. Yeah, and if you're smart and you can leverage chat GPT without making you sound like everyone else, that is how you do it. You say write this in the voice of the caregiver or in the outlaw, based on my ladder of transformation, which we will also talk about but that's how you can leverage AI and not sound like every other person.
Speaker 2:Exactly when I use AI or I use chat, I go I want you to do this, ask me as many questions as you need to, and then it asks me all about my tone of voice, my brand and everything. And then I just take things from my strategy and I just plug it straight in. And this is the beauty of AI, but using it the right way, yes, I use it for everything, doing the hard work first, which is the strategy stuff.
Speaker 1:Yeah, which AI can't do that for you? But once you've done it, then AI can help you speed things up.
Speaker 2:So we did. Number one is you need to understand your audience. Number two is you need to create a brand and content persona.
Speaker 1:Number two is you need to create a brand and content persona. So this brand and content persona we have a content persona equation that we teach in the full library, which is your audience schema plus your archetype plus the top level of your ladder of transformation, which is all about I'm not going to go, we've explained this before in other episodes and we'll link it in the show notes the episode to the ladder of transformation. But it's audience schema plus archetype plus identity level ladder of transformation equals your content persona. It sounds complicated but because we guide you through it step-by-step. And actually, did you see that feedback from our client, our student that we just had, who? She's a seamstress, she's a sewer and she also served in the military and she's never done any sort of marketing or anything like that, and she literally sent us a video saying how easily explained everything we do in the school is because it is so step by step and yet she's doing these super complex, sophisticated psychological marketing that we teach.
Speaker 2:I have not seen that, but I'm excited to hear it it's on our social media. Calling everyone up to follow her up on some feedback.
Speaker 1:Yeah, it's on our social media. We've posted it. So, Caroline, why aren't you on your phone more at work? Jokes, jokes, working, yeah, working.
Speaker 2:Why are you not chronically online, Caroline?
Speaker 1:Sometimes I feel guilty for scrolling and then I'm like wait, this is literally part of my job. I know I sit there at my desk, sometimes like looking through my phone at content, and I'm like I hope no one gets mad at me I mean I'm the boss, but like I'm like hope no one thinks I'm just sitting back, but that's literally our job. Okay, anyway, so content persona there is an equation to it and you'll end up with something like the high achieving genius boss who leads through challenging the norms, something like that, because we literally take it from all of these the schemers, the archetypes, all of these I don't want to call them templates, but all of these frameworks, that and these guidelines that we have, and you literally just need to pick them. And then you end up with this thing and you're like holy shit, that's actually who I am as a person. Or holy shit, that's actually who my audiences resonate to so easily, whenever.
Speaker 2:I take our mentoring clients, our coaching clients, through that and they're like, oh my gosh, this is so complicated. I'm like, stick with me, like just because we're going back and forth in their strategy and then they see it. And then they have just this light bulb moment of like, oh my gosh, I've had this idea to do content like this, but I've never known if it actually fits into my strategy. And oh my gosh, I need to be sharing more of this part of my life that I didn't know if it was relevant or not, but now I see that it is. And that's the filtering that we're talking about. It's when you do this stuff. Then you have a filter to go does this trend fit or not? Does this idea fit or not? Does you know? It's like okay, I have this creative idea.
Speaker 1:Now we put it through the filter? Yeah, exactly, because, like we know, we're in the information overload period of the world, where the issue is not that we don't have enough information, we have too much, and the people that are succeeding are the ones that are able to distill and curate this down, and that's what our framework does.
Speaker 2:Okay, so we've got number one, audience. Number two, brand and content persona. Number three you've got to map out your marketing funnel.
Speaker 1:Yeah, so hands up. Who's like I need to film content right now? I don't know what to talk about? Probably everyone, because you're so overwhelmed with so many ideas. You're like I don't know what to talk about? Probably everyone, because you're so overwhelmed with so many ideas. You're like I don't know which one. So what you need to do to save yourself from yourself ahead of time, map it out in a funnel.
Speaker 1:Your marketing funnel is Caroline will link the correct episode to breaking down our marketing funnel, but the funnel is the customer journey. Be found. Build trust. Make the funnel is the customer journey. Be found. Build trust, make the sale. You can't make the sale if you don't have trust. You can't build trust if people don't know who you are in the first place.
Speaker 1:At each stage of the funnel we have different messaging that we recommend that allows you to do that. At top of funnel, it's all about archetype, transformative, really defining what your approach looks like. So it's not about selling. It's about getting the attention, being controversial, relatable and or aspirational. Right, that's the top of funnel. At the middle of funnel, it's about building trust. It is about telling stories your brand story, your customer stories, your behind the scenes stories, all of just the stories. Okay, and I'm not just talking about long-winded, boring story. I'm talking about a specific brand story that is focused on communicating the value that you deliver.
Speaker 1:At the bottom of funnel, it is about selling. So first of all, you got to talk about what you sell, which we realized. Actually, maria and I realized we don't do that on our Birdcage Marketing Agency account. We don't actually talk about what we do for our clients. You're not doing enough bottom of funnel. No, I mean to be fair, it is a new account, so we have been focusing on top of funnel, but we're like, maybe we should say what we do and then pin it to the top. Yeah, and see, this is the thing. Even people like us that literally have developed this method, we still forget to do these things unless we're referring back to our strategy. So, having a funnel where you've pre-worked messaging and topics and you know what to say, because we know we tell you what to say based on your story then you're like, okay, what do I need today? Do I need more views? Do I need more eyeballs? Do I need to build some community and some trust around, or do I need some sales today?
Speaker 2:And then you choose from that funnel what you're going to do In general, we say about 50% of your content should be top of funnel, 30% middle of funnel and 20% bottom of funnel. But it really depends on the campaign, the amount of platforms. You're on the sales season, you're in all of those things as well. Yeah, so it's. How do I have enough eyeballs in here? First of all, if not, that's what you need to do. If you're like I've got a really awesome community, I just need to sell more than you need to figure out how to build the trust and then make the sales some more.
Speaker 2:Yeah so, number one identify your audience. Number two build your brand and content persona. Number three build out your marketing funnel. Pop those content ideas in there, pop the messaging in there. This all comes back to your messaging and we know we're not saying like, make this real, make this TikTok, but really it's more about the essence of your messaging and what you're trying to cut through and make an impact on people, rather than this is the carousel you need to create, because those types of formats plug into all of this. Share a behind the scenes.
Speaker 1:I think we should. You know what. We should. Download a content. This is going to be mean this is bitchy vibes, but we should get a content calendar and break down what's actually useful on it and not useful on it one time.
Speaker 2:Yes, let's do that. We can even just get chat to make a generic one. Yeah, let's do that. So then we're not being mean to somebody. Yeah, I don't like to do that, Okay, Okay. Number four is you need the right tools, so both strategy tools marketing tools and then actually Physical tools Executing on the content. So your phone, your microphone, your lighting what else, maddie?
Speaker 1:I love gizmos, and I have discovered some gizmos that are a complete waste of money and some that actually make my life easier.
Speaker 2:What I find is I mean, carolyn, you gave a great example about the runners, so if you, let's say, you're trying to exercise more but you keep finding that you've put your exercise clothes on the highest shelf possible, and then you're a neat freak. So you like to have your shoes way back zipped up in the box and every time you go to work out you're a neat freak, so you like to have your shoes way back zipped up in the box, and every time you go to work out you're like oh, but I've got to do like 20 steps before I can even start exercising or even backing it up even further. Maybe you don't have running shoes, Then you can do Pilates or yoga. But I'm just trying to give a good example of you need the tools before you even start the thing. We don't want it to stop you from doing it.
Speaker 2:If all you have is a phone to start with, start with the phone, but then get on Amazon, order a few of these things. Have them coming. Don't wait until they're here to start filming. But your content is going to be elevated and you're just going to feel like, if you have your little bag and you have things all set up with your light, your tripod, your microphone, if everything's ready to go, your life's just going to be so much easier.
Speaker 1:So something that made a big difference for me, and we've linked all of our favorite physical content creation tools in the school as well in the action under the content creation how-tos. Everything is linked there and they're all. It ranges from being super cheap stuff I'm talking like $40 microphones up to like our DJI setup that's my new camera setup which is still only $1,200 for camera, mic, battery, little tripod attachments as well, like. I think it's a really, really good value, considering if you think of what an iPhone costs. But it's like at the office we have a charging station. Everything is always charged, the memory cards are always empty, they're always sitting there ready to go.
Speaker 1:So it's not like I wanted to film today but my camera's out of battery or I'm out of storage space, so you just need to make it super easy for you. The other thing that I used to do for a really long time, when I was a lot more busy and I didn't know when I was going to be able to film content I had my tripod in my bag and I had my little mic in my handbag and my phone, and so if I was at school pickup line, I'd just film there, or if I had five minutes to spare somewhere else, I'd just whip out my tripod, look like a complete dick. But you know you do the things you got to do and I just would always have it with me, and so that's the thing. The tools make it easier.
Speaker 2:And if you are at the event, maddie spoke at the International Lash Masters event a few weeks ago now. We gave away our little. What do?
Speaker 1:you call those? I don't know, I call them sticky, sticky things octopus, that's what steven said he's like.
Speaker 2:Is that, what's that octopus thing on your?
Speaker 1:phone, an octopus, it's like a sticky thing. Yeah, so if you're watching this on youtube which, by the way, did you know that we film these and put these on youtube for you to watch? They're little sticky things that go on the back of your phone and then you can stick them to any. Do you know what it sticks to my laptop all the time?
Speaker 1:oh, and then you just have your laptop, not on purpose I like have to peel it off my laptop all the time. But, um, yeah, you can put it on any sort of like glass or like plastic or metal surface, like windows, because then you've got great natural light.
Speaker 2:You just put it on there, it's done, and then you don't have to be embarrassingly pulling out a big tripod. If you want to do something in the gym or you want to do something in public, you can just stick it on a window. Yeah, just to add to the tool conversation, though make sure you have somewhere that you store things. Have a system for naming things. The worst thing to do is create all this content and just have it in your phone and never edit it. So create a system to organize it and edit it and get it out there. Yeah.
Speaker 1:And that's what you can outsource as well. You can outsource that editing Viableware. Though do not just outsource to any random person. They need to know what they're doing.
Speaker 2:Yes, definitely, because that's like the most important part is the final piece that shows up for people. Yeah, okay. And then number five stop the excuses of why you can't show up every day. You need to work with your brain and the tools and you have to tap into your mindset 100%. That's probably the biggest blocker for people Mindset, mindset, mindset.
Speaker 1:Mindset 100%. That's probably the biggest blocker for people Mindset, mindset, mindset. So if you're making excuses like I don't have time, you do have time. You're just prioritizing other things. Sorry, being savage here. If you're saying I don't know what to post about, were you listening to the rest of the episode? You haven't done the strategy work. Clearly, if you are nervous about showing up on camera, clearly, If you are nervous about showing up on camera, the episode that was released on Halloween we talk a lot about, that's you prioritizing other people's opinions over your own success.
Speaker 1:Now, the ways that you get through this, apart from just like forcing yourself to go and do the thing, it's actually using the power of neural reprogramming, literally reprogramming, rewiring your brain so you can get it to do what you want it to do, and this is something that I've learned into so much in my own life.
Speaker 1:It's changed my life to the point that I created my own meditation. They're basically like hypnosis meditations, right, and I created them for myself eventually, because the ones that were out there just weren't serving what I needed as an entrepreneur, a content creator or a marketing person. So I created my own and then I'm like well, if I need it, surely other people need it, and so I recreated them better. And now they're in the mindset of Birdcage School and the favorite one that everyone tells me that they listen to almost every day, which I'm in the ears of these incredible people every single day, making them feel amazing, which is like dream come true, it's the walking meditation, and I think it's because we had so many neuro spicy people in our program, including myself, where we struggle to meditate. But a walking meditation, you're doing it while you're walking and yet you're still upgrading your energy, your mindset. It literally it primes your brain to seek out positive outcomes from what you're trying to do, even if it's something that's scary.
Speaker 2:I love that. I love that people are listening to that and giving you that feedback and you're starting to make an impact. Like we can talk to you all day about the things you need to do, but until you start doing it and applying it to your life and programming the subconscious not just the conscious and you know you can listen to all the podcasts but until you start applying it to your own life, it's not going to change anything.
Speaker 1:No, you've got to. I mean, that's a whole, nother episode. Subconscious reprogramming, and we talk a lot about it in all of our episodes, but we'll link through the ones that will probably be of most interest to you in the show notes. It's got to be this conscious action, with subconscious belief, like you need to work on them together. And if you're, if, if you're feeling stuck and you're like I know all the things I need to do but I'm not taking the action, it's because you're not doing the mindset work. And that's why so many people do marketing courses or work with coaches and nothing happens for them. It's because there's subconscious blocks there that they need to work through. And that is why the full library is strategy, which is the method, what you need to do, which is the action, and then the mindset piece, which is the mindset very creative. But it's those three pieces that need to be coming together and they need to be working together, otherwise that's why you're not seeing the results.
Speaker 2:And it matches the five things that we just explained, but obviously we go into more depth in the school Five ways to keep posting daily to social media. It's got to come back to your strategy of messaging and your audience. It's got to come back to the tools you use and the action you're taking, and it's got to come back to the person and the human being behind all of it, which is yourself 100%.
Speaker 1:So, on that note, guys, post consistently, post daily, and if you're not doing it because you're missing one of these things, then you have the resources available to you. We literally have this program that has worked for thousands and thousands of people just like you, and they're finally seeing breakthroughs. So join us. If you want to join us, then join us now, because we have the answers that you need. And we have the answers that you need because we went through exactly the same thing and we've come out the other side and figured this out.
Speaker 2:And if you're fired up, don the same thing and we've come out the other side and figured this out. And if you're fired up, don't wait for the perfect time, because there's probably never going to be a perfect time Now. Today is always a more perfect time than tomorrow.
Speaker 1:And the price will go up in 2025.
Speaker 2:So I'm just going to give you guys a few references, if you like, this podcast topic about social media and mindset. I'll give you a few other episodes you can reference and we'll also pop a few more in the show notes that we talked about today. But August of this year 2024, how to become a one-person marketing machine. That's a really good one if you want to learn about the funnel and the strategy and being one person who's running all of your marketing. March 2024 was imposter syndrome. Let's talk straight. That was, I'm sure, a really impactful one, and that's the thing that gets in the way of a lot of people's imposter syndrome, which is such an annoying ugly word. Previous year, in November 2023, the unexpected ways to increase engagement on social media. And then September 2023, you're probably doing social media the old way. So make sure you go check out those episodes If you want to learn more about social media and mindset.
Speaker 1:Yay.
Speaker 2:Thanks, caroline, thanks so much for joining us today. Thanks, maddie, bye-bye, bye.
Speaker 1:Thanks for listening to this episode of the Not so Kind Regards podcast. We hope you enjoyed it. If you did, we would really appreciate if you left a review, on whatever streaming platform you are using. It helps us to grow as a brand new podcast and to help many more business owners and content creators reach their goals, just like we hope this brought you one step closer to yours. Remember, connect with us on TikTok, at Maddie Birdcage and at Birdcage Marketing, and the same handles on Instagram again, and if you really want to learn how to work with us, make sure you head to our website and book a call. We would love to speak with you.