Not-So Kind Regards
We're taking a short break! Exciting things coming March 2025. Stay tuned.
Not-So Kind Regards
Is Using AI Cheating?
In today’s episode, Caroline and Maddy dive headfirst into the hotly debated topic of AI in marketing. With Express Mode™ launching soon, they explore the power and pitfalls of using tools like ChatGPT. From critics claiming AI is "cheating" to showcasing how AI can turbocharge creativity, Caroline and Maddy break down the right and wrong ways to incorporate AI into your strategy. Whether you're sceptical or a full-fledged fan of AI, this episode is packed with insights on leveraging its power ethically and effectively.
Episode Highlights:
- Addressing the Skeptics: Why AI isn't "cheating" but a powerful tool for marketers.
- The Right Way to Use AI: How ChatGPT can amplify clarity, speed, and creative output.
- Ethics in AI Usage: Examples of responsible and irresponsible applications.
- Express Mode Explained: Bridging personal development and cutting-edge AI tools to create strategies faster than ever.
- Practical AI Tips: Using ChatGPT for everything from copy refinement to audience profiling.
- Real Talk on Change: How embracing AI is essential for staying ahead in today’s marketing world.
Take the Next Step:
Ready to turbocharge your marketing efforts with AI? Check out Express Mode and other resources from Birdcage Marketing:
- Express Mode™: Launching January 29th! Learn how to use AI tools like ChatGPT to create impactful marketing strategies quickly and authentically. Join the waitlist and save over $1,000!
Join waitlist here: Express Mode Course - Birdcage School™
Connect with us:
- Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/
- Birdcage Instagram: https://www.instagram.com/birdcage_school/
- Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage
- Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/
- Birdcage LinkedIn: https://www.linkedin.com/company/7600856
- Caroline Moss Instagram: https://www.instagram.com/caro__moss/
- Caroline Moss TikTok: https://www.tiktok.com/@caro_moss
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
anyone that has commented on my stuff and and told me that I'm full of shit, I I just put it down to like they're scared. Like they're scared and they haven't given themselves the opportunity to use it because they're afraid of what it means for their jobs.
Speaker 2:They're scared, or they've tried to use it and it hasn't turned out the way they wanted it to. So they're like oh, all these people, they don't know what they're talking about, because I can't do it and I'm really smart, so there's no way they can't be doing it.
Speaker 1:Welcome to the Not so Kind Regards podcast. I'm Maddie Birdcage, I'm Caroline.
Speaker 2:Moss, we are done with the digital fluff and pleasantries and we're here to talk straight about brand building, digital marketing and personal growth. Feeling stuck on the content treadmill, overwhelmed by endless marketing advice that just doesn't deliver, time to flip the script and step into express mode, the game changing program built for entrepreneurs who are done playing small, brought to you by birdcage school, the online training destination teaching thousands of marketers and entrepreneurs know they're meant for more. Launching the 29, the 29th of January, express Mode gives you lifetime access to fast, bold strategies designed for today's fast-paced, ai-driven world. Whether you're juggling multiple responsibilities or striving to stand out in a crowded market, this on-demand program is your ticket to authentic, results-driven marketing. With actionable templates, ai-optimized chat, gpt prompts and strategies tailored for your brand. You'll achieve more in days, not months, and with this launch pricing, you will save big while transforming your business. Join our waitlist now at birdcageschoolcom, because the future won't wait, and neither should you.
Speaker 2:All right, welcome to another episode of Not so Kind Regards everyone. I'm really excited about today's topic, something Maddie and I feel really passionate about, and it's something that's a little controversial because I've been hearing a lot of marketers both saying good things and bad things about it. So, maddie, what are we going to talk about today?
Speaker 1:We're talking about AI and chat GPT my favorite topic at the moment, but not so favorite for a lot of people in the world.
Speaker 2:I've realized Definitely, and you've been getting a little bit of commentate, hey, on your TikTok about this very topic.
Speaker 1:Yeah, so obviously we are about to launch Express Mode to the public. We've had some beta rounds go through at the end of last year which have been super exciting, and we've had incredible feedback coming through from that. So I can't wait till we release it to the masses. Make sure if you're not on the wait list, you head over to the wait list, sign up, because there's going to be a big fat juicy discount for when we launch on the 29th of January. So soon, so soon.
Speaker 1:But when I started talking about what I was developing in express mode at the end of last year, I got a lot of comments from other marketers that were basically accusing me of not being legitimate as a marketer, basically that I'm ruining the industry or that this isn't the right way to be doing marketing. And what's your clap back? You're wrong. Well, number one they are 100% wrong. But number two, what I really want to say is are you living in a sandpit? Like is that? What is your head in the sand? Are you living in a hole? What do you? What do you mean? That this is not a legitimate way to do it? Number one I mean we will explore, obviously, the right and the wrong way to use chat GPT, because that is actually, I think, our superpower, that we've kind of stumbled upon. But it's like it's not going away.
Speaker 2:Yeah, I think it's not going away. And if you're not using it, like I'm trying to think of something to relate it to we're talking earlier like a little bit like oh, I'm so good, I'm not using social media marketing, or like you know, like what are some things back in the day where it's like ego ethics, like oh, I'm so good, I'm not using this thing, but it's like, yeah, but you're being left behind thick. It's like, oh, I'm so good, I'm not using this thing, but it's like, yeah, but you're being left behind. Yeah, I mean even ads. Like when people like I know we have a very strong organic approach that we teach people, but when people this is exactly it. Actually, when people brag about not using ads, it makes me so annoyed because I'm like you could be doing what you're doing plus put ads into it and be making twice as much money.
Speaker 1:I completely agree, and I actually saw another marketer raise this topic because, like, yes, we believe in an organic presence, but only to save you money until you're ready for ads, like the end goal is always ads.
Speaker 2:Yeah, there's this one creator we used to follow on TikTok and she would go on and on about how she posts three videos a day and how much money she's making through her launches and how she never runs out. And I'm just like, but you could be doing the same thing and making twice as much money, or you could do half the amount of work.
Speaker 1:Yes, exactly, and that's the thing it's like. People say it as cheating. I think people are really seeing it as well. You're not using your brain if you're using AI, if you're using chat, gpt and I can understand where that comes from to a point, because I feel like the natural, like the knee jerk reaction from people who don't do marketing as a profession and who maybe own a brand or whatever. They might just go up into chat and go write me some marketing messages for my accounting firm and it spits out the most generic, boring, ass content that's not going to do anything for their brand. But if you use it the way that we are using it, in the way that we teach in express mode, the way that I see it is, it literally says all the things that I would love to say myself, but it says it with clarity and so much quicker than it would take for me to go through a traditional copywriting process.
Speaker 2:Definitely. And what I do sometimes is I'll write something and then I give it to chat GPT and then I say like make this more concise or clear or more professional or more straightforward, or you know, and then it just takes my idea and my words and makes it that and I'm like how much better than I would have.
Speaker 1:Like you know been sitting on this client email for 20 minutes versus five minutes. Yeah, and I think that's the difference. Okay, that's the difference. Right there, you've nailed it. Chat's not doing anything that you can't do, it's just doing it a lot quicker and better.
Speaker 1:And I mean maybe a little bit better but you get as much out of chat as what you put in Right and the way that I've always seen it. We started using it when it first got released. I remember when we were sitting down on the couches down at the bottom level of the studio and we were like, oh my God, this is incredible, like wow. And I'm not going to lie, there was a bit of panic that I experienced because I'm like, what does this mean for marketing? And then all people used to comment on my videos like, hey, I just took your job, like all this stuff, and it's like, well, no, when you've been doing this as long as we have Caroline, I think you can see, like all of this fear mongering with a new platform or a new system or a new process or new rules, whatever it might be, there's actually, like there's opportunity to be born out of it.
Speaker 2:Yeah, if you don't roll with the times. It's like when people try to like brag that they always go to a cashier at the grocery store instead of the self-checkout line. It's like, okay, that's great, but the change is happening regardless, why? Do people brag about that? I don't know. They do it on.
Speaker 1:Facebook who's?
Speaker 2:bragging. I'm like people on Facebook. Who?
Speaker 1:are you speaking to?
Speaker 2:It's like boomers on Facebook yeah, I think it was like Cans posted something and you know who knows? It's always council posts that people comment, but it's like change happens. But then my thing is there's always going to be new jobs that come with that change. There's it's like if you're adaptable, there's always going to be a space for you because you can problem solve them, because you can critically think and because you're good with technology, you know, if you just rely on one skill like that, skill is eventually going to become outdated, like I started my career writing blog posts for SEO for brands like Blackberry. What happened to Blackberry? It's not because of my writing. Let me just point that out.
Speaker 1:Actually, I've got a perfect example of what chat is like. So when Canva came out, every graphic designer and I'm not a trained graphic designer, but I know how to use Adobe Creative Suite right every graphic designer, including myself, was like turn their nose up at Canva, I would never use Canva. Oh my god, that's only for people who don't know how to design. Like, fast forward to today. Even Jess, our creative director, who is so highly skilled, will use Canva for particular tasks, not not for logos, not for branding, not for that kind of stuff, and I think she does have a preference for the design software because it gives her more control. But there are instances where it is extremely helpful, even for a highly trained graphic designer, and it's the same for marketers. There are endless instances and brands where there are use cases for why AI makes sense to be used at that time.
Speaker 2:Definitely yeah. I think that's a really good example.
Speaker 1:And it's the difference between. Here's the difference. It's the difference between someone who doesn't know how to use create nice design and doesn't have a vision, just using a standard template from Canva, and it spits out a standard template and everyone else is using that standard template. And it's the difference between a graphic designer or someone who has a vision that they want just using the platform to get to the end goal quicker. And so it's like using chat. I've always said chat is like a junior you still need to know where you want to end up, but you can coach this junior to do the work for you.
Speaker 2:I love that. Yeah, like you need to be the one driving the strategy, having the vision, knowing what the outcome is, knowing if it's good or bad. Because another good example is there's an AI strategist who's kind of in our universe and she's been sharing examples of someone giving a speech. Whole speech was written by AI. People had follow-up questions. She had no idea on the topic. Like that's how wrongly people are using AI. Someone was hired to speak somewhere or invited to speak somewhere on a topic that they were not an expert on and use chat GPT to get them there and then it totally bombed. That is insane.
Speaker 1:I mean that's, that's cheating, that's using it the wrong way.
Speaker 2:Yeah, so I think that's a great example of how people are using it wrong, and maybe where people are like jumping to when they go like, oh, I can't use AI because this is the way people are using it and this is the wrong way.
Speaker 1:Yeah, and it's just again. I think anyone like anyone that has commented on my stuff and told me that I'm full of shit. I just put it down to like they're scared. Like they're scared and they haven't given themselves the opportunity to use it because they're afraid of what it means for their jobs.
Speaker 2:They're scared and they haven't given themselves the opportunity to use it because they're afraid of what it means for their jobs, they're scared, or they've tried to use it and it hasn't turned out the way they wanted it to. So they're like oh, all these people, they don't know what they're talking about, because I can't do it and I'm really smart, so there's no way they can't be doing it.
Speaker 1:It's like an ego thing. It's like I'm better because I don't do that and better because I don't do that, and it's like why are you making it harder on yourself?
Speaker 2:Definitely. Yeah, that's the reality. When you were first telling us about express mode and I was I was thinking about kind of the marketing around that I was like, holy shit, Like we've created so much this past year, like in 2024. And I think that is because we've learned how to use AI really well. Like like we've created so much content for birdcage and achieved so many things and created so many systems and processes all with the help of ai. I think it was with the help of ai I don't know, I like literally.
Speaker 1:I mean I kind of joke where I'm like I don't know how to use my brain anymore, but that's a lie, like that's a joke. I mean there are implications of relying on chat the way that I do, the way that you do, the way that I know. Even Max, our content strategist, slash my baby sister how she does, Like she's literally, and I do this as well. I'm not sure if you do, but I use it as like therapy.
Speaker 2:Yeah, well, I've started to. I started diving into my human design the other day and asking it oh really, yeah, after your webinar. I even asked it cause I know you're a manifesting generator, so I asked it how we could have like our strengths aligned better. So I'll tell you about that later.
Speaker 1:Yeah, love to know, love to know, but it's like, yeah, love to know, love to know, but it's like, even like the programs that I write like. First of all, okay, there's a let me actually dive into the some of the, the limitations that I that I have seen that that chat, gpt and AI has. So the first limitation I feel is, unless you're inputting very specific, very good information, it's not going to spit out anything of value. So we know that and we've kind of discussed that. The next thing is chat is lazy. I always say that. I always feed back to it saying stop being lazy, stop taking shortcuts, because it does. It takes shortcuts, if you have like. For example, I once wanted to test because my husband, jack, he had this brilliant idea for this romance novel. Holy shit, we've been like, kind of like yeah, yeah, but it's like.
Speaker 1:It's kind of like time travel-y kind of. Oh, when he told me about it, I started crying. Oh my god like the main storyline.
Speaker 1:I was like what? Like we need to, we need to write, we need to write this down, we need to framework this up. This is incredible. And I started frameworking it up and then I was like I wonder if chat chick GPT could write a book for him, because he's not a writer, right? And then we kind of I started trying it and nah, you couldn't unless you sat there writing page by page, by page by page, like it's not going to just write you a full novel, because what it does it takes shortcuts.
Speaker 1:I think it's got something to do with. I've noticed the shift since we started using it. It's actually become not quite as good, but I think it's almost like they're putting a limiter on it. Whoever I don't know who open AI or whoever, but I think it's almost like they're putting a limiter on it, whoever I don't know OpenAI or whoever owns it, because it's something like it creates all these carbon emissions and it actually this data needs to be stored somewhere right, it's not just free somewhere Like it actually has physical implications, yeah. And so I think they do put OpenAI has put limitations on how much it writes, how much it creates, because it can't like otherwise I'm sure it would just keep going and going and going yeah.
Speaker 2:Well, I, I max out the memory sometimes in my chats with it.
Speaker 1:Yeah, exactly, and it's like if you're getting it to create pages and pages and pages of content, it will take shortcuts and it will not do it. And so it's actually like when I, whenever I have create something like trainings or something like that, I literally go step by step by step by step. Otherwise it's, it becomes superficial again, it comes surface level again.
Speaker 2:Same, Like I helped um create a, a email sequence, but I go email by email because then I want to give it feedback on that email and I want to, yeah, I'm sure, like I haven't dove too far into the actual tech side of things.
Speaker 1:I know that you have been doing a bot building program, which is very exciting, and that's going to be the next stage of what we can offer.
Speaker 2:I will be the leader of the robot.
Speaker 1:Yes, the robot leader.
Speaker 1:But it's like't I don't know like the, the technical stuff behind it. I'm sure there are AI systems and we actually have an, a client who works I can't say too much because we did have to sign an NDA, because they work very closely with the government but they they use a level of AI that is not available to they're. Basically, he explained, they're using wholesale AI. Wow. So I'm sure there is that option, but, like us, the end user who pays 40 bucks a month for ChatGPT we're not getting wholesale. So what I would love to do is actually take people through basically what Express Mode teaches, because that's how we're using chat GBT.
Speaker 2:Yeah, I love that. I guess my final note before we get into that is just like embrace the tools that are available to you now and use it in a way that feels authentic and good to you and ethical to you, like it's not all or nothing.
Speaker 1:No, and it's like marketing psychology, like there are ways to use marketing psychology for bad. Yeah, it's like, but you just, you have to just make sure you're a good fucking person and you're using it the right way, not getting paid to make speeches and not knowing anything about it yeah, okay, so what people will be instantly surprised with in terms of express mode.
Speaker 1:Now, first I want to explain why it terms of express mode. Now. First I want to explain why it's called express mode Number one. It's an express version of our bestselling program, the Full Library, where we have created psychological profiling tools. It's very sophisticated stuff that we teach and this is an example of us being ethical.
Speaker 1:For me, it's very important that if you are a marketer, you do the full library, where you learn how to write a strategy using our frameworks and our tools manually, the way that we used to do it, because you need to understand the theory behind it right. Once you know that, feel free to use the AI to speed your internal processes up. I don't want you just doing it without that. If that's your job, and your job is advice and to sell a strategy, right. But express mode it is designed for brands and it's for brands that are like I don't really want to like fill my head up with all of these psychological frameworks and schemas and ladders of transformation and archetypes. I just want to get to the creating of the content, because what a brand is not selling? They're not selling strategy, they're selling an end product. So it's like make sure if they just need to get to their end product quickly, into selling that, then that's totally fine for them to just use the chat GMT from the start Now.
Speaker 1:So it's express like running fast express, moving express through our frameworks. But it's also about expressing yourself in the most authentic way possible, because there are two things that you're going to need in this year and beyond. There's been a shift to work quickly and produce a lot of content in a short amount of time good content and to authentically express yourself. So that's why it's express mode. Now, the first step of express mode is actually personal development work, which is like what the fuck? I thought I was here to do marketing strategy, marketing work right, but that is what we can input to chat to make sure. That's how we train chat, basically.
Speaker 2:And I think it's so good that you started this program out like that, because so much of the feedback I get from people who go through the full library and through the method which is our strategy framework in the full library is, oh my gosh. I'm learning so much about myself while I'm deep diving into my audience profiles.
Speaker 1:I know and that's the thing and that's why, like you always look at, like I know, last week we had Claire Wood, who's a money mindset coach, on the podcast and I know what she was saying was. You know. I asked her what's money and mindset got to do with each other, like they seem. So she's an accountant by trade and then mindset manifest. How does that lift me up? And it's like, well, it's the same with marketing. Marketing and mindset needs to go hand in hand, because we are now in an age where you need to be the face of the business, you need a personal connection, and so you have to show up as your most authentic self.
Speaker 2:And you have to be taking action, and a lot of action every single day in your marketing. It's no longer okay to just, unless you have a huge budget, to just hire. It's no longer okay to just, unless you have a huge budget, to just hire it and say, okay, this is your problem.
Speaker 1:Just do Facebook Earth.
Speaker 2:Yeah, Don't do that please. I have another story about that for a later time. A million stories.
Speaker 1:So it's really. It's about, yeah, the first steps there are like personal development stuff, and it's about you know, having a great morning routine and we help you plan a morning routine that sets you up in the right way. And I just had a coaching client the other day and she was like, since I've been doing this morning routine for five days in a row, I've gotten so much more done in my life and I'm like I know I'm my best self when I get up early. So we have like a menu of like all of our favorite actions that you can then take and shape your own morning routine the way that you want to do it.
Speaker 1:Then it is about answering like questions about your discovering your favorite self. You know, trying to peel back the onion layers of what is shadow, what is programming that you've inherited from somewhere that's not actually yours, that you think, for example, you need to be a certain way to show up online, when that is completely not true. It doesn't dive as deep as the favorite self mindset membership that is so deep diving in mindset, but it's enough for us to get it's express mode right. So we're doing kind of the bare minimum that we have to do in order to get the best results, but it's enough to be able to input those responses that you create and there's no right or wrong answers into chat to then allow chat to start getting inside your head and being able to output as you would, but maybe better and faster.
Speaker 2:As you would, as your brand, yes, as your brand voice, yes.
Speaker 1:Yeah, that's right. Well, yes, because the first step is that the next step is then finding your audience. So we ask you some basic questions like male, female or undefined, how old are they? Where are they Like? These are basic things you should know about your audience, even if they're just a guess. If you're a brand new business, you're like well, I think that this and and this and this, and then we give you prompts, like we combine those responses from the first part with what you're giving from some basic information about your audiences, and then it creates entire profiles. We also give you this entire training, well, this entire handbook about our audience schemas. Go and read it if you want, but you don't have to, because all you do is attach it to the prompt that you give chat and say refer to this attachment, and then create these audience profiles based on all of this, and then it spits it out Amazing, right, I love it.
Speaker 2:It's incredible. It's actually so fun too.
Speaker 1:I don't know if it's just me or like it's like magic.
Speaker 2:It's so fun. It's just like I don't know. It's like creativity meets, like not having to hurt your brain too hard, like the perfect matchup of those two things.
Speaker 1:It is, and like that's the thing, you're using really incredibly complex frameworks that we use internally, but you just upload an attachment and like that's all the thinking. It's literally like I used to always wish I could download information into my brain, right, but it's like this is the next best thing a lot yeah, yeah, you wanted to be limitless, the limitless pill oh, you're inventing that, send it my way, I'll take it.
Speaker 1:So then, from that, like it's the same with the ladder of transformation, it's the same with finding your archetype sorry, your brand archetype, because then you just put it in and the best part of it is when you get to the brand strategy part. It's literally click of a button, entire brand strategy gets generated, and I've done it probably more than a dozen times for a dozen different real brands, but also, like imagination brands that I've just, like, been testing on, nailed it every single time oh my gosh, this is so cool and can you just ground people in kind of what a typical, like we're not going into full sales mode right now, but like what?
Speaker 2:like how much time does it normally did it used to take us as marketers who are very skilled and how much like money did that usually cost brands to create something that this is now creating for them?
Speaker 1:yeah, I mean, we actually had some internal argy-bargy between maria and I about I didn't know about this. Yeah, about like releasing this, because what it's basically doing, like that, is kind of replacing an element of her team's job in a way, by doing this Like and what I basically said. It's not so much about what we're outputting, it's about the way that it's done for a lot of people that come to us and get a strategy written. They don't want to learn, they don't want to do it themselves. They want to show up on a call, someone else deal with this and then just tell me what to do. Right, then you've got the other people that are like I would actually prefer to do it myself and to learn, and it's like we're not taking clients away from the agency because those people should never have been in the agency if they really want to learn themselves.
Speaker 2:Anyway, yeah, and I think brands who come to the agency and brands who are going to do something like express mode are two different stages of their business as well. Is that correct, and so they have different needs and different output.
Speaker 1:I would say if you are a solopreneur, if you're just getting started, if you still aren't hugely profitable yet in your business, that is what express mode is for. If you're at the next level, though, where you're generating, you know, 25 grand a month with kind of minimal overheads, that's the stage I've always said if you're a solo entrepreneur or someone with, like maybe one other off-sider and you start making 25K a month plus, that's kind of hitting that next stage, and so if you've crossed that threshold, you are probably ready to work with us in an agency capacity, because what we need to do is figure out you've done a lot of things right, but you're also doing a lot of things wrong. We need to figure out what's been done right, what's been done wrong, and often you on the inside can't see that and speak to like what platforms.
Speaker 2:This spits a strategy out for, versus what we create as an agency.
Speaker 1:Yeah, exactly. So the strategy that you get to create an express mode, that is basically that is going to be our. That's our fundamental, like our essential strategy. So that costs in the agency at this point in time 6,600 Australian plus GST to do. We don't write it with AI, we actually write it with our brains. We might get AI to help us brainstorm full transparency but when you're getting that strategy from us, we are actually writing that and it takes us around 15 hours to develop. When you are using Express Mode to write this strategy, I mean in the beta we've already in the very first four days. So the beta was live for four days and someone is already, I think, like 85% or 95% of the way through express mode.
Speaker 2:Yeah, I think that's like 97% of the way 97%.
Speaker 1:Yeah, yeah, like they got there in four days, which is what it's meant to be. That's how I would do it right, and so it's like you can then create a strategy in in an hour or less. I would say like that's how long it would take and what is fundamental?
Speaker 2:yeah, what? What are the details?
Speaker 1:so that is your audience strategy. So who your audience is, using our audience schemas to understand how they think and see the world, aligning your brand archetype with that, clarifying the ladder of transformation. So not just functionally what you do, but how you make people feel emotionally and, most importantly, what the identity of your audience is that they're trying to create for themselves, so you can show them that your brand leads them to that identity. That is how you sell people. That is how you sell. Then we look at your brand strategy your features and benefits, personality, values, vision, mission and key messages as well. That's your brand strategy. There's also a section at the bottom which somebody commented saying that doesn't belong in a brand strategy, and I'm like bitch, please. I've been doing a brand strategy. We've been doing brand strategies this way for like 10 years. What?
Speaker 2:was it.
Speaker 1:This is is it was including the logo, the colors, the fonts and the brand mood board, and I'm like they're like the brand style guide shouldn't be mixed in with the brand strategy. I'm like, what the fuck are you talking about? Who, what, where it go, go away wrong. That's the whole point of a brand strategy yeah, it's just anyway it's.
Speaker 2:It's a document that you can use internally and share with every other person who touches the marketing in your business, correct?
Speaker 1:correct anyway.
Speaker 1:So that was a side piece, but um there is place there is then like, yeah, a few pages for you to add your logo and all of that. I'm not. I don't believe chat is capable enough now to be designing logos. I really no, we're not. Going to explore that, maybe in the future. Never say never.
Speaker 1:So that's what the brand strategy is that you create, right, and that is what we create for brands. But then there is two more steps. After that, there is the funnel mapping. So when we do this strategy and this is what we teach in express mode you then take the strategy that's been created and you map out your funnel. So what your key messages need to be at each stage in the funnel to get people into it, through it and converting what your stage one offer needs to be, which is your lead magnet. So what the thing is that you're going to offer to get people coming and, you know, going from just like viewers, likers, into actually more engaged with your brand.
Speaker 1:And in express mode, we actually teach you how to do this purely using social media, direct messaging, dms it used to be emails and eventually every brand should be using emails as well, and when we do strategies for our clients, we do focus on emails, but in express mode. We've tried to keep things as express as possible, and that's why we're saying focus on organic social media. Interesting, yeah, and there's even training on how to use ManyChat, which is also owned by Meta and can be used on Facebook, instagram and WhatsApp to automate DMs as well, and we give you the tools to be able to write DM scripts that feel completely authentic and don't feel like a robot.
Speaker 2:I just can't wait for more people to be in this program. But wait, there's more.
Speaker 1:But wait, there's more, there's more, there's more. Okay, so we know who your audience is, we know who your brand needs to show up, as we know what you need to say at each stage of the funnel. And that is where our strategies, if we do it for you, generally end. Well, no, that's not true. We give you examples of content you should be creating in order to execute on this, and we give you a bit of coaching as well when we do it for you. Do that strategy, but in express mode. We then give you all the chat, gpt prompts to create content, planners and schedules and scripts, even down to listing what props you might need, what costs, what outfits you should wear, other people you might need, what digital assets you might need as overlays, we show you all of the different content formats that are working right now.
Speaker 1:We literally so much, but there's also one more step. I actually show you how to take express action. So how to do content creation, organic content creation, the way we do in the agency, which is extremely like the less time we can spend doing something to get a great output, the more profitable we become. So that's something that we've been quite obsessed with in the last probably eight months especially. I show you what, how we plan our content, including templates. I show you how we script our content, how, while scripting, you actually also generate the captions and the hashtags at the same time, and then how to even film on your iPhone and then edit it using CapCut, which is like a free and you can pay for a pro option and even like the equipment that we recommend to make things go as quickly as possible for you. That's so much I know I feel like every fucker in the world needs to do this. I know it's so much. I know I feel like every fucker in the world needs to do this.
Speaker 2:I know it's so much, but yet we do it in a digestible way, as you can see that someone's gotten through almost all of it in four days, like, yeah, I never want to say it's so much, and then people be overwhelmed by oh my gosh, it's so much work to do, it's so much value, and so I'm going to create so much of your marketing for you.
Speaker 1:That's the thing it's like. When I say it out loud like this, it sounds like, oh my God, there's so much here. But yeah, proof is in the pudding. Four days and they're through almost all of it, and they would have had to be taking the actions and doing this strategy work whilst they're working through it, because you kind of can't progress unless you're actually taking action and doing the thing. So in four days they've written their strategy, they would have planned out their offer funnel, they would have potentially even written what their step one offer is, or created that. They would have done all of their DM scripts. They would have done two weeks of content at least, because that's something I get you to do in there. And then it's like I show you how to do the content forevermore using the chat prompts.
Speaker 2:If you have this as a brand owner, I'm speaking to you directly now. If you have this, there is no excuse not to have high converting ads, not to then use those scripts in your emails. To have high converting emails and nurture sequences Like this is a basis for all of your marketing. That's going to grab attention, build trust and convert people.
Speaker 1:I a hundred percent agree. There's actually no excuse. Do you know what if express mode doesn't work for you, which so far I'm yet to see that happen? But if express mode doesn't work for you, you have some severe mindset problems that you need to work through. Get onto favorite self and get through that, because that is what's holding you back the frameworks and the results that you get out of express mode. I'd never want to guarantee something, but like this is as close to guaranteeing as you can get.
Speaker 2:So the mindset piece it's either they're not taking action on it or they're, like, not self-aware enough to be getting the right answers, or there's some very strong limiting beliefs working in their subconscious and they are self-sabotaging without even realizing.
Speaker 1:Yeah, which is a whole nother topic. That's a big topic. Anyway, I'm super excited about Express Mode launching. I'm excited about shaking the industry up a little bit. Make sure that you get on the wait list if you want into this, because we are literally giving you thousands of dollars off. Yeah, we'll have that link in the show notes. Yeah, yeah, and this is a game changer. This is changing shit up.
Speaker 2:Make sure you're onto it, and I guess if people aren't ready for express mode yet like Everyone's ready for express mode, but if they just want to learn how to use AI to sound more human, it starts with understanding your strategy and having the right documents and guidelines. Whatever AI chat tool that you use, it's about having the right input. So understanding your audience, understanding the tone of voice, having really strict criteria that you give it for what the actual output is. You can't just say write some content for me. It's got to be so much more specific. Speak to the level of your funnel, speak to the pain points and the transformations and desires of your audience. Listen to some past episodes of ours. We've got a lot of good ones, all about strategy to kind of get you there and get you understanding better of what exactly we mean by strategy.
Speaker 1:because not even like you asked some marketers last year, towards the end of last year, like what strategy was, and not a lot of them were confident about it yeah, if you are a marketer and you need your, I mean I can't stop you from enrolling in express mode Like I can't but if your job is to sell strategic marketing, do the right thing and actually learn how to do it properly. That's what the full library will teach you.
Speaker 2:And we have so many more add-ons in the full library that will give you a lot of value too.
Speaker 1:Yeah, there's live sessions and all of that, so woo Woo excited. All right guys, make sure you get on the wait list. Yeah, and we'll happy AI-ing, happy chatting.
Speaker 2:Yeah, make sure you share this episode with a friend, post it to your stories and tag us. Leave us a review. Just tell us what you think, because we love doing this. We respond well to positive feedback. Yes, I, I do, especially in my human design.
Speaker 1:I've just yeah, all right, all right, bye thanks for listening to this episode of the not so kind regards podcast. We hope you enjoyed it. If you did, we would really appreciate if you left a review, on whatever streaming platform you are using. It helps us to grow as a brand new podcast and to help many more business owners and content creators reach their goals, just like we hope this brought you one step closer to your. Remember, connect with us on TikTok, at Maddie Birdcage and at Birdcage Marketing, and the same handles on Instagram again, and if you really want to learn how to work with us, make sure you head to our website and book a call. We would love to speak with you.