Facts Not Feelings with Brooke C. Furniss
Every week, BZ Consultants Group's Founder/President, Brooke C. Furniss, differentiates facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and move this auto industry forward. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Connect with me at https://bzconsultantsgroup.com/
Facts Not Feelings with Brooke C. Furniss
Viral Auto Strategies: Mohawk's Secrets Revealed!
Are you ready to take your dealership's social media strategy to the next level? 🚗✨ In this episode of Facts Not Feelings, Brooke chats with Nathaniel Greklek of Mohawk Auto Group, the mastermind behind viral campaigns like The Dealership series. Discover how Mohawk has redefined automotive branding, built trust with their community, and leveraged social media to boost sales and visibility.
3 Main Takeaways:
- Build Trust Through Authentic Content: Showcase your team, community involvement, and processes to earn customer trust and loyalty.
- Engage Employees for Viral Success: Create relatable, humorous, and innovative content by involving employees and giving them ownership in the creative process.
- Maximize Social Media for SEO: Strategic social media campaigns can amplify your dealership's brand recognition and improve search engine visibility.
Nathaniel shares actionable insights on creating engaging, platform-specific content, measuring ROI, and overcoming common dealership challenges. Whether you're in the automotive industry or just curious about building a successful social media strategy, this episode is packed with value.
🔗 Connect with Nathanael:
Follow him on all major platforms: LinkedIn, TikTok, Instagram, and more.
- Nathanael Greklek: https://qrcc.io/snb2ez6vnz8t
- BZ Consultants Group: https://qrco.de/bcqqFo
- Apple🎙️ https://apple.co/3DYjWN0
- Spotify 🎧 https://spoti.fi/3DNNgFI
- Youtube ▶️ https://bit.ly/3jDwPoO
🎧 Listen Now and don’t forget to Subscribe for more industry-leading insights!
Chapters:
00:44 - Intro: Transforming Car Buying with Social Media
03:40 - Building Trust Through Social Media Branding
05:52 - $99 Car Strategy: Social Media’s Ripple Effect
10:36 - Cracking the Code: Creating Content That Resonates
12:56 - Engaging Employees in Social Media Content Creation
16:14 - Balancing Content & Building Local Influence
20:07 - Social Media's Impact on SEO & Local Visibility
22:04 - The Dealership: From Ducks to Viral Sensation
28:03 - Emerging Social Media Trends & Platform Predictions
35:47- Lightning Round & Final Takeaways
