Facts Not Feelings with Brooke C. Furniss
Every week, BZ Consultants Group's Founder/President, Brooke C. Furniss, differentiates facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and move this auto industry forward. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Connect with me at https://bzconsultantsgroup.com/
Episodes
166 episodes
AI vs. Dealerships: The Future of Customer Service! 🤖
🚗 AI is transforming automotive retail—is your dealership ready?In this episode of Facts Not Feelings, I sit down with David Marod, founder of Contactter AI, to explore how AI is reshaping dealership operations, streamlining cus...
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Season 2
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Episode 16
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40:06
Risk vs. Reward: Business Growth & Reputation
🚨 Is Playing It Safe Holding Your Business Back? 🚨Taking risks doesn’t have to be reckless! Jordan Furniss, a serial entrepreneur, reputation expert, and Founder of Alfa Phox, joins Brooke Furniss to break down:✅ How to take smart...
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Season 2
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Episode 15
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36:56
🚗 The Car Buying Shift No One’s Talking About!
🚗 The automotive industry is evolving fast! Are you keeping up?Join me, Brooke Furniss, and Tim Cox, Co-Founder of CarNow, as we dive into the biggest shifts in car buying, leadership, and technology in today's automotive world. From rising...
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Season 2
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Episode 14
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49:10
How AI is Revolutionizing Car Dealerships 🚗🤖
AI is transforming the automotive industry—are you ready to embrace the future?In this episode of Facts Not Feelings, Brooke Furniss sits down with Rich Sands, CEO of Stella Automotive, to explore how AI is reshaping dealership ...
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Season 2
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Episode 13
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41:12
Streaming TV Ads That Sell: Boost Your Auto ROI 🚗📺
🚀 Dive into the transformative world of automotive advertising with Facts Not Feelings. This week, Brooke Furniss and James Klaus, President of Loon Advertising, unpack how streaming TV is revolutionizing the way dealerships engage wit...
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Season 2
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Episode 12
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42:32
Hidden Costs 💸 of Vendors – Are They Partners or Problems?
Does your dealership see vendors as partners or just another expense? 🚘 In this episode of Facts Not Feelings, Brooke Furniss sits down with Joe Akers, NADA veteran and NADA 20 Group Moderator, to discuss how dealers can better navigat...
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Season 2
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Episode 11
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45:34
Viral Auto Strategies: Mohawk's Secrets Revealed!
Are you ready to take your dealership's social media strategy to the next level? 🚗✨ In this episode of Facts Not Feelings, Brooke chats with Nathaniel Greklek of Mohawk Auto Group, the mastermind behind viral campaigns like The Dea...
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Season 2
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Episode 10
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38:28
🔑 Unlocking BDC Success: Strategies Every Dealership Needs 🚗📈
🚗 Discover the secrets to turning your dealership's BDC (Business Development Center) into a powerhouse of efficiency, customer satisfaction, and revenue generation. In this episode of Facts Not Feelings, Brooke Furniss is joined by Sh...
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Season 2
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Episode 9
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43:57
🚗 Car Buying Made Easy: Online to Showroom Magic!
What if buying a car was as easy as scrolling through your favorite app? 🚘 In this episode of Facts Not Feelings, host Brooke Furniss welcomes Brian Kramer, EVP of Cars Commerce, to discuss the digital revolution in automotive sales. Fr...
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Season 2
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Episode 8
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39:40
CDK Cyber Attack: Lessons for the Auto Industry 🚨
🚨 CDK Cyber Attack: What Every Dealership Needs to Know! 🚨In this episode of Facts Not Feelings with Brooke C. Furniss, we dive into the aftermath of the CDK cyber attack—the largest data breach in automotive history. Brooke is joi...
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Season 2
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Episode 7
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31:01
Smart Design Secrets for Dealership Success
🚗 Join Brooke Furniss and special guest Kelly Reis in this Facts Not Feelings episode as they dive into the transformative power of dealership design on customer experience and operational efficiency. Kelly, founder of Arreis, shares expert ins...
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Season 2
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Episode 6
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40:38
🚗 Unlock the Secrets to Dealership Success with Don Brady 🚗
In this Facts Not Feelings episode, Brooke Furniss dives deep into the critical role of training in the automotive industry. Don Brady, a seasoned expert with 27 years of experience, shares his insights on why continuous learning is key to deal...
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Season 2
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Episode 5
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38:55
Boost Car Sales with Smart Social Media 🚗💡
🚗 Welcome to a new episode of "Facts Not Feelings," where today’s episode we dive into how organic social media is revolutionizing the automotive industry! Join our host, Brooke Furniss, and expert guest, Robin Wilson, Founder of SCP Agency, EP...
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Season 2
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Episode 4
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45:44
How Dealerships Are Changing: Community & Innovation Unveiled! 🚗✨
🚗 Welcome to a new episode of "Facts Not Feelings," where we're joined by Raymond Scarpelli from Ray Auto Group, discussing how their dealership is more than just a place to buy cars—it's a pivotal community hub! Dive into how Ray Auto Group fo...
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Season 2
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Episode 3
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40:22
How AI Transforms Auto Training: A Must-Watch!
🚗💡 Welcome to another episode of Facts Not Feelings! Today, we're diving deep into the future of automotive training with a special focus on artificial intelligence. Join host Brooke Furniss as we explore how AI is revolutionizing the way deale...
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Season 2
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Episode 2
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45:21
Boost Dealership Sales: Harness First-Party Data! 🚗📈
🚗 Welcome to "Facts Not Feelings with Brooke C Furniss"! In today’s episode, dive deep into the critical role of first-party data in the automotive industry. Discover how top experts like Sarah Ciociola, April Simmons, and Hannah Lifson leverag...
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Season 2
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Episode 1
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44:54
Data Privacy: Innovation or Barrier in Auto?
🚗💡 Episode Overview:Welcome to another compelling episode of "Facts Not Feelings." Join host Brooke Furniss as she dives into the vital topic of consumer data privacy in the automotive industry with experts
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1:04:36
Skyrocket Profits: Auto Tech & Vendor Tactics 🚀
Join us in this dynamic episode of "Facts Not Feelings" as host Brooke Furniss and guest Giancarlo Montenegro, Director of Marketing Technology at Castle Au...
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50:52
🚗 Boost ROI: Marketing Secrets for Car Dealers
Join Brooke Furniss and leading industry experts Zach Billings, Co-Founder of Wikimotive, Jason Monaghan, Head of Perf...
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55:58
Revamp Auto Insurance: Discover Check My Driver!
Join us in this groundbreaking episode of "Facts Not Feelings" as Darin Yeomans and Justin Silver from
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54:18
Breaking Barriers: Women's Rise in Auto Industry
Dive into an empowering episode of 'Facts Not Feelings' with our special guest, Laura Murphy, a beacon of inspiration in the automotive industry. With a storied 25-year career, Laura unveils her missio...
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1:09:55
Boost Sales: Elevate Your Dealership's Shopper Experience!
Discover groundbreaking strategies in this must-watch episode of 'Facts Not Feelings,' where host Brooke Furniss and Sam Vukas, COO of Dealer eProcess, div...
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49:32
🚀 Empower & Humanize: Transform Auto Sales! 🚗💡
Dive into an insightful discussion on blending technology with human interaction in the automotive industry. Join host Brooke Furniss and industry expert Durran Cage as they explore the significance of...
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52:07