Challenger Brands

This is Challenger Brands

Where we talk about brand development, marketing, sales, entrepreneurship and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Challenger Brands is hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

www.illustrado.co

Host

Lalaine Chu-Benitez

Illustrado Co-Founder and Managing Director Lalaine has been a marketing pro for 16 years and an entrepreneur for 15. She has been instrumental in helping build several multinational and local brands in the Gulf region – first from the corporate side as a client, then, as agency lead. As an entrepreneur who has also incubated several startups, Lalaine brings skills, hardcore experience and market understanding that transcend marketing strategy and communications, providing invaluable business insights to help brands and companies grow.

https://www.linkedin.com/in/lalaine-chu-benitez/