Challenger Brands
This is Challenger Brands
Where we talk about brand development, marketing, sales, entrepreneurship and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.
Not the biggest player in your sector? Make an impact by challenging the status quo.
In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.
Challenger Brands is hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.
www.illustrado.co
Podcasting since 2023 • 27 episodes
Challenger Brands
Latest Episodes
What It Takes to Stay Relevant for 100 Years: Insights From Shuja Jashanmal | Challenger Brands
What does it take to stay relevant for over a century—without selling out or falling behind?In this episode of Challenger Brands, we go deep into the story of the Jashanmal Group—one of the Middle East’s most iconic retail and distributi...
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58:07
How Leadership Shapes Culture, Purpose, and Brand | Challenger Brands by Illustrado
What’s really costing you growth? Spoiler: It’s not your logo.In this bold and eye-opening episode of Challenger Brands, host Lalaine Chu-Benitez (Founder & MD, Illustrado) sits down with Arshie Ahmed, executive coach and founder of...
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49:19
Why UAE Real Estate Brands Sound the Same– and How to Stand Out | Challenger Brands by Illustrado
Why do so many real estate brands in the UAE blur into one another—with the same “luxury” promises, generic visuals, and forgettable campaigns?In this hard-hitting episode of Challenger Brands, we speak with powerhouse marketer Nathalie...
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44:35
The Future of Real Estate Branding in the UAE: Insights from RAK Properties CEO Sameh Muhtadi | Challenger Brands by Illustrado
Real estate in the UAE is often a story of Dubai and Abu Dhabi. But today, we’re talking about the emirate rewriting that story - Ras Al Khaimah, and the company shaping its rise: RAK Properties. And with us is the leader at the helm of this tr...
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46:34
Customer Centricity in 2025 | Challenger Brands by Illustrado
Welcome to Challenger Brands, the podcast where we explore how exceptional brands redefine customer engagement and innovation to lead in a competitive market. In this episode, we’re diving deep into customer centricity—the art of putting custom...
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37:52