How to Master the Art of Selling

Sales is more than just convincing people to buy a product or service. It involves understanding the needs and desires of potential customers, building relationships with them, and offering solutions that genuinely address their concerns, while keeping an eye on market trends and the competition.
 
In this episode, we talk to Sharad Bhushan, Vice President for Sales and Marketing at Standard Carpets – one of the world’s largest manufacturing companies for carpets, certainly the biggest in the region.  Based in Dubai, Standard Carpets exports over 1000 product varieties to 63 countries in 6 continents and Sharad has been at the forefront of driving sales and marketing initiatives for this category leader for over a decade.  Here, we will shed light on a more holistic approach to sales that transcends traditional selling tactics.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

www.illustrado.co