How to Break Barriers in a Competitive Industry | Challenger Brands by Illustrado

Today, we have an amazing and inspiring guest!  Joining us is Samantha Araujo, a formidable titan in the region’s competitive hospitality industry. With a passion for fine living and an extraordinary ability to craft memorable experiences, Samantha has established Stellar USP as a premier player in the luxury hospitality supply industry. Her company is renowned for its exceptional service, personalized client experiences, and innovative solutions that go beyond simply supplying goods.

Stellar USP is a trusted partner in the market, contributing to prestigious projects across the Middle East and Africa. With over a decade of industry experience, they've worked with esteemed clients such as Atlantis the Royal, One & Only – One Zabeel, and Marriott Palm Jumeirah.

Samantha has carved out her own unique space in a category dominated by much older players in the business. Today, we'll explore Samantha's journey to becoming a leading player in her field and what brands, companies, and owners can learn from her.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

www.illustrado.co